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How to Write Great Content When You Don’t Feel like It

If you’ve been reading blogs online for some time now, you will know that people always have varied opinions. When I started blogging, I battled with creating great content for my readers on a consistent basis, and whenever I try to research to find a solution to my problem I came across at least two entirely different opinions. The first one stating that I shouldn’t force myself to write, and the other one stating that I should force myself to write.

It can be really confusing over time for you to know which advice to follow, but after almost 2 years of blogging I have come to see that both aren’t exactly the best advice. The reason is that making yourself to write only when you feel like it isn’t really effective because you might not even feel like writing for a whole month, and forcing yourself to write is also very dangerous because it can crush your creativity.

Since the above are the two common advice out there to help those who find it difficult to write great content, how do you ensure you keep on creating great content for your readers even when you don’t feel like it? This article will be giving you a few tips to help you write great content even if you’re not in the mood.

You should know that the tips in this article aren’t just something I’m rehashing by reading another person’s article, but something that has consistently worked for me.

Know What Makes You Tick

The first step you have to take towards ensuring you’re always coming up with great content is to know what makes you tick. The reality is that as human beings we’re all different, and that is why there’s no one-size-fits-all advice for making you a better writer.

It’s all about knowing what inspires you. It’s all about knowing what motivates you, and it’s all about knowing what puts you in the mood to write. You might not easily know what puts you in the mood to write, especially if you’re someone who hasn’t been observing yourself, but you should try to understand what puts you in the mood and makes you your creative self.

For me, I become my best self when I start listening to gospel music. And in cases like this I’m not just moved by the music, but when it is in its loudest form. This brings about a rise in my spirit and I will have gotten a few ideas on a lot of cool things to do within that period – I have also noticed that I write better content when listening to music.

For you it can be something else. It’s all about you understanding what moves you the most and what has been the source of inspiration for most of your actions – and then trying to expose yourself to that thing whenever you’re not in the mood to write but you really need to write.

Avoid Creativity Destroyers

destiny killersThe next step towards ensuring you deliver your best content even when you’re not in the mood is to avoid creativity killers. In most cases these creativity killers even appear to be your best friend but, unknown to you, they are silently destroying your career.

You might want to ask yourself and observe to see what you’re doing when you’re supposed to be writing that great content. What is it that you love most but is the only thing that prevents you from delivering your creative best?

For me, it is watching movies. I have spent as much as 14 hours at a stretch watching movies before, and once I discover  a movie I really love my sleep is something small to sacrifice until I have finished watching that movie. For you it might not be watching movies, it might be your favorite sport, it might be chatting with friends and checking your emails on a regular basis. In a case like this you need to do things differently by ensuring you are not in a place where you can be affected by this creativity killer.

If your creativity killer is watching movies like I do then you need to ensure you are nowhere near a TV whenever you’re writing, and if your creativity killer is the internet you might want to be writing your blog posts on a paper first whenever you’re free or you might want to disconnect your internet for sometime while making use of cool distraction free software to write like Dark Room (for Windows) and WriteRoom (for Mac).

Utilize Your Favorite Blogs

Another tactic that might help you write your most popular blog posts, if properly used, is making effective use of your favorite blogs.

Try to write down a list of 2-3 of your most favorite blogs online and then visit these blogs to see which of their blog posts are the most popular (you can easily see this in their sidebar). Take a look at these blog posts and see what they have in common, you should also try to read these posts to see how they were written. In this process you would have gotten an idea or two about what to write, and it can even result in your blog post going really viral.

The great thing about this particular tactic is that the blogs you’re trying to copy might not necessarily be in your niche. What matters most is their headline formula and how they write their posts.

I’ve used this technique on this blog before, and it works like magic every time I use it.

Read, and Read, and Read

This is probably the most important tip in this article, especially if you’re someone who loves to write a lot.

I write hundreds of articles every month, and doing all that without reading might be really disastrous. I have now made it a duty to be reading for an average of at least 2 hours daily, and aside for me gaining a lot of insightful tips that can help me improve my life, I’m also learning how to write more effectively.

By reading you will be able to see the pattern with which things are written, you will be able to improve your grammar and vocabulary skills, and you will be able to get ideas about what works and what doesn’t.

As writers we are like a well full of water. When we write water is drawn out of the well, and when we read water is returned. Spending all our time writing without caring to read will make that well run dry and spending all of our time reading without writing will make that well overflow thus resulting in disaster.

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66 Comments on "How to Write Great Content When You Don’t Feel like It"

  1. Praveen | says:

    thanks for this post , i know contents in always king and if anyone can write great contents then he will success in there online bussiness.

    • Thanks a lot @Praveen for this awesome comment. @Oni, thanks for publishing this type of informative post. It is helpful 🙂

    • Onibalusi says:

      I’m glad you agreed Praveen 🙂

  2. Jawed @ says:

    Nice post Onibalusi. Unique content is and always will be king. Reading other relevant blog and news sites can always inspire your next post but you have to be very careful and picky about this.

    • Onibalusi says:

      Exactly! Being careful is important as it will ensure you just don’t write things out of perspective.

  3. Gaurav Garg @ says:

    really a nice post… thanks a lot

    • Onibalusi says:

      I’m glad you loved it 🙂

  4. Michael @Blast4Traffic says:

    Do you know that I’m about writing a similar post like this? Oni, you have just hit the nail by the head. It’s an awesome post I must confess. I love writing but sometimes, it seems as though I’m exhausted. At that point, I have discovered that when you give yourself some little break, and visit another blog, you get an instant inspiration to write your content.

    Additionally, I also get writing inspiration by listening to audio clips. I listened to one of Dan Kennedy’s coaching and I was lifted. That single clip has enhanced my writing. Especially how to write so that your readers will cherish and comment.

    Onibalusi, If you continue in this your might, you’re going to SUCCEED exceedingly. I’m proud of you and will continue to check your stuffs out. Don’t give up!

    • Onibalusi says:

      Hi Michael,

      Thanks so much for the awesome words bro!

      I’ve also been doing a lot of studying lately and I now spend time watching informative videos and listen to informative podcasts from other successful bloggers and entrepreneurs. The results is I keep on getting ideas flowing and I’m starting to realize my better self – I’m also developing confidence in myself and I think that aids in me becoming a better writer.

      Learning from those who came ahead of you is definitely the best way to improve your skills.

  5. Tom says:

    I always get stuck every once in a while. Some articles I’ll write and then not publish them. while doing this I’ll think of a better article that gets published.

    • Onibalusi says:

      Aha, I’ve also done that every once in a while – if I’m not satisfied in an article then I won’t publish it for others to read.

      Sometimes we just need a break.

  6. Kendra says:

    Being observant and paying attention to what’s going on around me encourages me to write. I will hear something being discussed related to my sites and I can’t wait to start writing my article.

    On the days I don’t feel like writing a post, I’ll work on marketing and social media…and wouldn’t you know, I’ll find a topic that I want to write about and off I go.

    Not feeling like writing only lasts a short period of time for me, it takes very little for me to get in the mood to write.

    I love to read, and not on that kindle thing, but actual books. Many people don’t read books anymore. I know it strengthens my writing and opens up my creative side.

    Sorry for the long comment….This is the first time I have been to your blog. Will definitely be checking it out in the future.


    • Onibalusi says:

      I totally agree with you Kendra!

      I recently took a look at something going around be and it gave me a great blog post idea I later submitted as a guest post to Problogger.

      We bloggers can learn a lot from things around us, only if we learn to observe.

      Concerning people reading books, I think you’re right but I now prefer reading books to reading eBooks or blogs etc. In fact, I now have an habit of reading a hard cover book for at least one hour everyday.

      Aha, no comment is too long. I’m soooo happy to have you in this community, and your insights, long or short, are always appreciated – feel free to comment to your taste, you’re always welcome!

  7. Haru says:

    i agree with u oni…

    just read, read and read to get more ideas…sometimes, when i going out to somewhere i always bring a book and write on it when ideas coming up 😀

    • Great idea Haru. That’s called flash ideas! 😀
      Let’s walk with our notebook and start sketching what beautiful things we found.

    • Prasenjit @ Successful Article Writing Tips says:

      I somehow disagree with this point of reading and reading. Too much reading might confuse you. Its better to read about a particular topic and write about it and then carry with some other topic.


      • Haru says:

        i dont think so..the more we read, the more knowledge we get..if u understand what u read, so u know what r u reading..just focus on one book on one time.. 🙂

        • Prasenjit @ Successful Article Writing Tips says:

          Hi Haru,

          You got me wrong. There is no alternate to reading. More and more reading definitely increases knowledge, but it is always better to read and write whatever you’re read and then carry on reading. Always reading can deviate you from your main focus of writing.

          Makes sense?


      • Onibalusi says:

        You have a point Prasenjit! There’s no point in reading and reading without implementing – read a lot and write a lot. Reading is great, but writing after reading is what gives you the experience.

        • Prasenjit @ Successful Article Writing Tips says:

          Thats exactly what I was trying to mean. Read a lot and implement a lot. Thats what works in the online world.

    • Onibalusi says:

      You have a great point Haru! I use my mobile phone instead of a notebook (I’m more of a digital type of person). I save blog post ideas as text messages and I work on them whenever I’m free and I’m in the mood.

      Reading is key – the more you read, the easier it will be for you to write.

  8. Terje Sannarnes says:

    Writing is a very creative process and sometimes it is necessary to choose the best moment in order to create interesting and informative post. When I feel that I can’t write or I don’t want to write I usually prefer to have a rest. Afterwards, I continue to work. I usually write great articles after having rest.

    • Onibalusi says:

      Hi Terje,

      You’re right about that. However, some people always don’t feel like writing, and in cases like this it’s always best to learn how to get oneself to write.

  9. you tips are really fabulous… my driving force comes from jazz music.

    • Onibalusi says:

      That’s great to hear. It’s all about understanding “what makes you click”.

  10. I really wanted to know how to use this technique too write post when I don’t feel like it.

    Thanks For Sharing,
    Bradley NOrdstrom

    • Onibalusi says:

      Thanks a lot for being a reader Bradley! I’m glad you loved the post 🙂

  11. Eric Willis says:

    Hey – great post Onibalusi… One thing that helps me be a better writer though is doing more writing, not necessarily reading more. It is the process of continuing to write that helps me with structure, and finding my voice that I can’t get from reading more. Practice makes Perfect!

    • Onibalusi says:

      Hi Eric,

      I think we need to realize the different between “Writing more” and “writing more effectively”. By writing more often you will no doubt increase your writing skills and creative process, but how many of that data can be backed up and can be reckoned to at the moment? A lot of things go on around us everyday and our writing needs to reflect that – that is why reading is an essential part to becoming a better writer.

      And again, there really is no point in reading and reading if you can’t write.

  12. sokun says:

    For me i just take a walk and that usually clears my head and makes me want to write.

    • Onibalusi says:

      Hi Sokun,

      That’s really great to hear. It means you already know what makes you tick.

  13. Nicely written, good flow of thoughts, especially like the point on “being real” and “as human as you are”. That is what a blogger needs to concentrate upon and be creative. Thanks for sharing.

    • Onibalusi says:

      Thanks a lot for the awesome comment Praveen. I’m really glad you loved the article 🙂

  14. Great advice Onibalusi – and in passing – I have visited your wonderful nation on a couple of occasions and have friends in Jos.

    Being in the personal development blogging and publishing industry I often pull out quotes from books that I am reading. They generally spark creativity like a match to a dry bundle of twigs. I then build my ‘magnificent’ article around the key points raised in the quote and away I go.

    I use the word ‘magnificence’ whenever my staff ask me what I have been doing – not to brag – but to continue to fill my mind with the belief that what I produce is of a hight quality that will add value to millions of people’s lives – just like what you are doing with your blog.

    I am inspired to once again inspire with the ‘fire called inspire’.

    • Onibalusi says:

      Hi Peter,

      Hope you’re having a great weekend?

      I’m really glad to hear that you’ve visited Nigeria and that you also have friends in Jos 🙂

      I love your point about reading books from others and pulling out quotes from it. I’m a great fan of Robert Greene’s “48 Laws of Power” and that is something he emphasizes a lot. Why waste time trying to figure it all out when you can easily learn everything from someone who’s already been there?

      I love that. The best encouragement is the one we give ourselves, not the one we receive from the outside.

      I really love your blog and you have a new subscriber!

  15. Great tips to write great content … Agree with your points Oni

    Thanks for the share 🙂

    • Onibalusi says:

      I’m glad you agreed Salman 🙂


  16. kalyan says:

    Great article once again Oni.. I believe you must have knowledge of the subject too and have passion for it. Unless, you got your expertise in the subject, your ideas will run out and if you don’t have passion for that subject, you may not learn that subject any further too. Moreover, if you write on a topic and a reader questions you for a solution on the subject, you may go pillar to post to search for that answer. This is tiring and not worthy.

    Instead, write on a subject if you have interest, passion, knowledge and inclination to learn more on this subject. I have my blog on a language but I have never start a blog on say Maths as I am poor in it 😛 and so, it won’t yield result for me anyway, even though it might for others

    • Onibalusi says:

      Exactly! Writing on a subject you’re passionate and knowledgeable subject is critical to ensuring you never run out of ideas to write on.

  17. Tina @ wedding favors says:

    I like this stuff Oni. I guess this is really encouraging because I sometimes feel like I don’t want to write but I certainly do something to make myself comfortable writing a blog.

    • Onibalusi says:

      That’s great to hear Tina! Sometimes some things are really necessary and we need to learn to do them no matter what it takes.

  18. Mia says:

    Nice topic! i really need to have a certain mood to start writing, but I’ve seen that practice and experience make the process easier.

    So reading and writing everyday will make you want to read and write everyday. Practically you need to make writing one of your habits. The bad part is that i’ve read a paper which said that to implement a habit you need to do the same thing for 3 months…kind of a lot isn’t it?

    • Onibalusi says:

      That’s absolutely right. The more you write will determine whether practice is a “habit” for you or just another problem you have to deal with.

  19. Nico Julius says:

    I write on the train when going to my work. There is nothing else I can do on that moment, so that’s my best moment of the day. If there’s no inspiration, then I read some articles or ebooks.

    • Onibalusi says:

      I’m glad you’re able to understand your best moment and then make effective use of it. Reading books and articles by others is really a great way to get inspiration 🙂

  20. TsarShu says:

    It was unusual for me to hear about creativity killers as I considered them like a rest from writing, but it turned out that they are harmful in fact. As for reading it is truly helpful as it makes you think and analyze and create great posts.

    • Onibalusi says:

      Aha. Creativity killers are so smart in that they no how to disguise as our friends. Almost any form of “pleasure”, if not properly controlled, can be very dangerous so we need to be very careful of them.

  21. Oni – I am soooooo guilty of running into times where I just don’t feel like writing. It’s not that I don’t have topics to cover, I just don’t fricking want to do it 🙂

    Some of the things that I’ve found help me include catching up on internet business news (nothing like big stories or changes to get my interest level going), working on an unrelated project to get that spark back or just taking a break. Sometimes it’s okay not to be 100% productive all the time.

    Oh, and having a backlog of pre-written articles helps, but I’m not always good about being that prepared 🙂

    • Onibalusi says:

      That’s great to hear Sarah!

      Nothing beats being updated about your niche because with this you can even follow up on a topic written by another blogger on your niche.

      Having a backlog of pre-written posts help, but the problem is getting ourselves to write it. I also find it difficult to write posts ahead of time and the majority of the posts I publish on this blog are rush-hour posts – I hope it doesn’t come to bite me in the future 😉

  22. quilted jackets for women says:

    Hy, oni another great post as usual.
    I really liked the idea to get help from favorite blog.
    I also do that!

  23. Pst. Bon says:

    This is another wonderful posts usual, i believe you to your last words. Thanks for replying my mail.

  24. Adrian & Sharla says:

    Great insight Oni,

    A technique we picked up to creating an endless flow of content is to create a customer avatar, in the case of blogging a reader avatar.

    Your reader Avatar is a representation of all the qualities – and only those qualities – that
    your readers have in common.

    Your readers have many different qualities, but all of them only have a handful of qualities IN COMMON.

    When you know these common qualities you can ask yourself the 3 big questions that help you to create an endless stream of helpful content.

    The three question are:

    1. What is your readers biggest fear or frustration?

    2. What are your readers embarrassed to admit even to themselves?

    3. What’s the irrational conversation going on in their head?

    Asking these questions really allows you to connect with your readers on an emotional and intellectual level and gives you a tremendous amount of insight into what you need to write about to constantly help them.

    Keep up the great work, we really appreciate the value you always provide.

    Adrian & Sharla
    Live it! Learn it! Share it!

  25. Java Nature says:

    read … read … read … oni you’re absolutely right. with a lot of reading, we can increase our insight to develop ideas in wrire posting…

  26. Rahul says:

    Very nice and informative article Oni, and that’s a very good example towards the end(writers being like wells) 🙂
    For me, since I write on personal development, my triggers are meeting different people, understanding them, observing them. Also, as you have mentioned, lots of reading, particularly books and blogs in my niche.
    More than once, I too have been inspired by writings in other niches. I think it is important to maintain variety in reading, in writing styles and in life generally.

  27. Malik says:

    Another awesome article bro! I just love reading your posts and visit your blog every now and then.

  28. JohnD @ How To Start a Business says:

    Your experience blogging really shines through your advice, as those are pearls of wisdom only someone whose failed and succeeded would accumulate. Thanks for the share.

  29. This is very timely for me, Onibalusi – I’ve been going through a tremendous writer’s block for a few weeks now; there doesn’t seem to be an end to it any time soon….

    So far, I have to take it one day at a time; that’s the best I can do.


  30. Lisa says:

    It’s always nice to read an article from a well known, young and successful blogger. Thanks for those brilliant ideas you have shared.

    I have a lot of articles about you and that’s I come across your site. Truly, you are an inspiration.

  31. I like this stuff. Inspiring me a lot. I guess you have to keep on writing my friend. I sometimes feel like not writing but I am really doing my best to write valuable stuff.

  32. Hr Studys says:

    i am following ur blog on facebook after that i impressed from it and now i design a site which contain only the information related to human reource find Articles, Books, Definitions, Researches for freeeeee….but i need some more tips

  33. Lalit says:

    I agree with you that if you are creative you can write excellent contents. Killing your creativity or forcing you to write can be dangerous for your blogs and definitely I will keep following you so that I can make my blog one of the best in the niche.

  34. Neale says:

    Creating content was and still is one of the hardest things for me to do, two things have made it easier though.

    The first and probably the most important was to be in a position where I had lots of time to create content, this entailed quittng my day job and going it alone and then arriving at a point were I accepted the fact that I was not a fast writer and that it was ok to take a few hours on an article.

    The second came about as a result of the first “after quitting my day job” and it involved me having to take a serious look at how my business was gong to grow, it came back to the same thing it always does “content is king” and without it I was going nowhere. Before going it alone I would source out the writing and focus on the cool stuff I enjoyed marketing and coding. After 12 months on my own and very nearly becoming a “penniles scitar player” ***a link back on my site to whoever knows which movie that phrase comes from*** I was confronted with a choice write or go back to the day job! It was an easy choice and today it’s easier to write.

  35. Kenny says:

    This was an excellent post. Especially, the analogy between the mind and a well. Very insightful.

  36. rmharrington says:

    Clear and meaningful advice, Onibalusi. I treat writing as the business it is. I also write for pleasure. My distraction often comes in the form of my chess program. If I do not keep taps on the time, it will still two to three hours in any given day.

    Thank your for sharing this tip. I pray it help those still struggling to make a living as an Internet content writer.

  37. Amit Shaw says:

    Yes its really amazing post and i respect this site as well as all authors. I am newbie in blogging but i want to write post like this sites, all contents are awesome and well defined. Thanks Onibalusi.

  38. marilyn cada says:

    thanks for sharing these tips Oni. it is very valuable for thriving freelance writers like us


Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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