Getting traffic is one of the major problems bloggers and webmasters face because without traffic every other thing is impossible; it doesn’t matters if you have the best knowledge on how to monetize a blog or if you can convert 99.9% of your website visitors to subscribers you won’t be able to do anything if you don’t have traffic.
There are so many guides online on the subject of getting traffic to a blog with several tips on getting traffic; most of these guides are more theory than practical and the person who reads these guides end up feeling like he/she has gained nothing reading these guides. This article will be helping you learn how to effectively get quality traffic to your website.
What is Your Purpose?
When trying to get traffic to your blog the first thing to consider is your reason for wanting to get traffic to your website. So many people think getting website traffic is all about knowing one formula or applying some principles but the reality is that, in most occasions, there is no set rule for getting traffic to your blog. There is no doubt that there are strategies you can apply when trying to get traffic but the more understanding you have of your purpose for wanting to get traffic and which kind of audience you want to attract the better it will be for you.
Let’s take a look at this blog and some technology blogs for example, most of these tech blogs don’t have as much backlinks, pagerank and authority as this blog yet they get hundreds of thousands of visitors to their blogs every month while this blog presently gets around 10,000 visitors monthly. It is true that these tech blogs have more traffic than this blog but the reality is, depending on what we both want to do, the traffic this blog gets can be more effective than theirs.
In most cases, our reason for getting traffic is to make money. Take a blog with only 100 visitors monthly out of which 50 are converting and are buying highly expensive products in the thousands of dollars and compare it with a tech blog with 50,000 visitors every month that only relies on some ad clicks to make the bulk of its income – you will notice clearly that the traffic of the former is more effective and advantageous than that of the latter while the traffic of the latter is only about the numbers – getting website traffic is not about the numbers, but the value.
A sad reality many people are yet to realize is that getting traffic to a blog is not about the numbers but the value that traffic can yield. It is your need for your blog that will determine which traffic generation approach you will need and how you will go about it.
Prepare for Your Traffic
Many people believe that getting traffic to a site is all about getting 10,000 visitors from a source today and then expecting the traffic to continue. The reality is that not all traffic you get to your blog will stick but you can increase the percentage of the traffic that will stick by preparing your blog for traffic.
As a blogger, traffic is important but quality content is more important. There is no point in getting traffic to your blog if you have nothing to offer to your visitors – you must prepare for them by making sure you constantly deliver quality content to them.
This blog gets an average of 300 visitors daily and an average of 10,000 visitors monthly but you will find it difficult to believe that I have some posts on this blog that couldn’t have up to 100 views in one month – the reason for this is that those posts are not up to standard therefore there is no way I can make use of those posts to get enough traffic or make the traffic to stick.
People love to be blessed, they love to be impacted; and if you could give them what they want you will be able to make them do what you want – no wonder Zig Ziglar says you can get anything you want in life by helping others get what they want. People are reading your blog because they want a solution to their problems, because they want their knowledge about a particular subject to improve and the only way you can get quality traffic to your blog is by having it in mind that there is no other alternative to getting the traffic you want than to genuinely bless and impact people’s lives – do this and you will never lack traffic.
Different Ways to Generate Traffic to Your Blog
Now that we’ve understood the importance of knowing which type of traffic you want to get and how to prepare your blog for the traffic you’re willing to get it is even more important to visit some great ways to get traffic to your blog. I will like you to know that there are several different ways to get traffic to a blog and this guide is in no form the perfect guide when it comes to that but the traffic generation techniques I will be listing below will be the ones that work; I will even give the ones I consistently use and that keeps on giving me stunning results a priority.
1. Complete Transparency
You might be surprised to see me listing this particular tactic as a way to generate traffic to a blog and I’m sure you don’t see it online often. I learned this tactic from Pat Flynn from Smart Passive Income and ever since implementing it I have noticed a great improvement in the results I get from my blog.
Blog posts on this blog average 200 views a month and the really great ones average 700 views a month as a result of more social media traffic but you will find it difficult to believe that my first income report – in which I showed the exact amount I am making online monthly, the exact traffic I get monthly and how I am able to achieve these – has exceeded 1000 views in less than 25 days – the funny thing about this is that this income report hasn’t even been stumbled and the traffic coming to this post is either direct, from a link on another blog or from a link on a forum…some people are even finding this blog through the keyword ‘writersincharge earnings’ and all what I learned from this is that transparency is really important.
There are a lot of blogs in the blogosphere talking about how to make money online, how to do this and that but the truth is that very few of these blogs are a true example of what they teach; a large percentage of these blogs are copycat, they read other blogs and preach what is being preached everywhere and when people begin to see the same thing over and over again they find it difficult to trust them.
People are looking for real transparency, they want someone who is walking the walk and talking the talk, they want someone whom they can really trust, they don’t want to read your theories alone but they want to see exactly how you’re doing it, they want someone who can help them eliminate their belief that everything around them is a hype and that is exactly where you come in.
You should also note that transparency doesn’t mean lying. There is no point in lying about your earnings, traffic or achievements when you know that is not what you really have. A true leader leads by example and your blog readers and followers want to see you as a leader – the only way you can show them that you’re truly what they want you to be is by being completely honest and transparent with them; once they see that this is the case with you they will go to any extent to spread the word about you and your blog.
2. Guest Blogging
Guest blogging is the process of promoting your blog by tapping into another blogger’s audience by writing for his/her blog. A lot of people are writing about guest blogging and its effectiveness everyday but very few people are using it; and those few using it are not using it effectively.
Many people think guest blogging is magic and that they can just submit any kind of guest post and expect the traffic to come. Your relationship with a particular blogger or the editor of a particular big blog can only take you so far because even if you’re able to get your ‘crap’ guest post published on a particular big blog it doesn’t mean you will get the best from your guest post – guest blogging is not about the blog you’re submitting to or the blogger who owns the blog but it is about the readers of that blog. The readers of the blog you’re submitting a guest post to will be the ones to share the post, they will be the ones to read the post and they are also the ones you expect to visit your blog; submitting crap to other blogs will not help you achieve much.
Focus your strength and efforts on giving the best to the audience of the blog you want to write for and you’ll be amazed at the stunning results you will get.
If you need a more detailed and comprehensive guide on guest blogging you might want to download my guest blogging guide – it is a complete guide on utilizing the power of guest blogging to your advantage.
3. Expert Collaboration
Collaborating with other bloggers in your niche is a really great way to get traffic to your blog but I have seen a lot of bloggers underestimate the power of this particular tactic and in turn misuse it. A blogging collaboration series should not be done because you want people’s opinion on your blog; your readers don’t just want to read the opinion of other people/bloggers in your niche, they want to read the opinion of true experts who know what they’re saying. The real secret to getting the best from blogging collaboration is to look for people who are highly successful in your niche and then look for a way to get them to contribute to your blog.
A lot of people are not utilizing the power of blogging collaboration for several reasons; some are not using it because they’re afraid of the bloggers rejecting them, some are ignorant of the benefits and some are not just interested.
As long as you’re living and you’re progressing people will always say no to you. Rejection is a part of life and instead of running away from it you should learn to face it and overcome it; you should also learn to make sure you never give up. Many new bloggers trying to reach top bloggers to ask them to collaborate on their blogs are also rejected because they only look for their selfish interests; I won’t just contribute to your blog because it is your blog or because you asked me to, I will only contribute to your blog because I have something to gain.
Make it a duty to always highlight and emphasize the benefit(s) the other party will gain; if it is traffic make sure you let them know, if it is brand recognition and awareness of the other party make sure you let them know – even if the other party won’t be gaining much they will be willing to contribute because you care about them.
4. Expert Interviews
It doesn’t matter which niche you’re in, there are experts in every niche. Conducting interviews with experts in your niche is a great way to achieve a lot of things; first, you will be able to significantly improve the traffic you get to your blog and, second, you will be able to improve your readers opinion of you – the fact that you’re able to interview a celebrity or an industry expert on your blog is enough factor to make your readers to start seeing you in a new light.
Get in touch with the best in your niche, approach them with their best interests in mind and encourage them to spread the word about your interview with them once it is live; this alone will do wonders as far as getting traffic is concerned.
The concept sounds simple in words but I can assure you it is really simple indeed. People love themselves more than any other thing and they will be more than happy to spread the word about your blog post as long as it is about them.
These are not the only ways to get traffic to a blog, but believe me, getting traffic is not about the number of strategies you have but the wisdom with which you apply the strategies you have. I have written a lot of posts on getting traffic to a blog, I have a complete and perfect ebook on getting traffic to your website and there are several guides on getting traffic to your website online, however, the above are some really great principles you must follow if you truly want to skyrocket your blog traffic.