One of the very first things you need to do during a cold pitching campaign is to prospect for companies to pitch.
As a freelance writer, you don’t just go and randomly start pitching people. Instead, using a refined set of criteria you first come up with a list of qualified prospects you will be sending your cold pitches to.
In this video, I give a thorough walkthrough of how to prospect as a freelance writer. The video shares the exact steps I take when prospecting for clients as a freelance writer. Using the health and wellness industry as an example, I come up with a list of 48 viable prospects in the health and wellness industry: