Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.”
This Lincoln quote makes one thing very clear: effort alone is not enough to succeed in any endeavor. You also have to be smart and strategic.
As we gear up to start the 30-day cold pitching challenge, where the focus is on cold pitching businesses and corporate clients, the importance of having the right strategy cannot be overstated.
With the right strategy, you can get impressive results with minimal effort. That is why the very first thing we’d be doing for the 30-day cold pitching challenge is laying out a clear strategy.
Without wasting your time, I’ll be using and recommending the following 6-step strategy: