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The 3-7-7 Follow Up Formula

the 3-7-7 followup formula

It can be frustrating when you send an email and you hear nothing.

You send an email to the editor of a potential publication you want to reach out to and, after checking your inbox like 100 times throughout the day, you hear nothing. Maybe they’re just busy, so you wait a day… a week… and still no response — until you completely forgot that you sent an email.

The above scenario should be very familiar if you send emails; it happens when you cold pitch clients, when you email your favorite bloggers or when you try to get published in major publications.