I have been blogging for sometimes now and I must tell you the journey has really been interesting. Even though I said the blogging journey is really interesting I have come across some new bloggers who feel disappointed because they think only successful bloggers can be successful.
This happens most in the case of product launches, you will see some new bloggers launch one product or the other and then contact the A-list bloggers to help them promote it, the answer they get is “no!” and they feel discouraged and enraged, they begin to think these top bloggers have an inner circle and they only help those in their inner circle, in other words, they are not ready to help others.
Even though I am not yet an A-list blogger, I know I will still be one and when I become one I will also react as all these A-list bloggers react. Why? Keep reading to get the answer.
It is More Than Affiliate Sales
You might be thinking you have a good product, with a robust affiliate programme paying high commissions so why shouldn’t these top bloggers help you out?
Life isn’t like that and any help you receive has a reason, the reason can either be direct or indirect.
Lets take this as an example, I built a powerful blog in 3 years, I had a mailing list of subscribers in the tens of thousands and I have a lot of influence in the blogging world, then suddenly a new blogger who has less than 100 subscribers came out with a product, and asked me to promote it, do you think I will? Absolutely not.
What matters most to this bloggers is “What is in it for Them!“. What do you have for them? What will be their gain if they promote for you. You should not fail to remember that they have thousands of readers who also have their own products and that there are various affiliate networks they can easily go to and select a product they want to promote so the benefit they want is not an affiliate commission, they want something more than that.
What Then Do They Want?
They want mutual relationships! They want cross-promotion! Some of these top bloggers know the key to a successful product launches and they know what it is to have support from influencers and people of power.
If they promote your product to their audience in the tens of thousands and you promote yours to your own tens or hundreds, do you think they will gain? They won’t! And that is the logic behind everything.
Lets take Yaro Starak and Darren Rowse for example, Yaro has a list of over 90,000 subscribers, Darren has a list of over 150,000. You will notice both of them will benefit if they co-promote their products and Yaro’s 90,000 subscribers is of great value to Darren’s product launch while Darren’s 150,000 subscribers is also of great importance to Yaro’s product launch.
The major reason they cross promote is because of the future benefit, nothing more! Darren knows he will launch a product someday and he will need the help of Yaro and vice-versa.
This is so funny but it is the truth. That major truth is that you as a blogger with a few hundreds or tens of subscribers are a follower of either Yaro or Darren (or even both) and they don’t even have to network with you before you promote, once you see the top people doing it you will follow.
If Darren decides to cross-promote Yaro’s product, Darren has enough influence to bring about a viral effect and the same applies to Yaro also but if you do so there will hardly be any viral effect.
So What Do You Do?
Good! Now that you know the concept behind everything, the next thing is to know what to do.
Join Their Ranks
The best way to get the attention from these top bloggers anytime you need their help is to join their ranks. Absolutely, that is the best and sure-fire way to get your desired attention.
You might be saying it is not possible to join their ranks, but believe me, it is!
Another great thing is that these top bloggers are human and they also take some things into consideration. They know not all fingers are equal – and this makes everything easy.
If you find it difficult to build 150,000 subscribers in order to get attention from Darren Rowse, build 50,000!
You don’t necessarily need to be the same in size with the top bloggers but you can work on building a great amount of influence that they can’t but notice you.
How Do You Join The Rank of Successful Bloggers?
There are several ways to join the ranks of the successful bloggers and I will be listing some of them below.
1. Have Your U.S.P – Unique Selling Proposition
What is a U.S.P? According to the Google Dictionary, a U.S.P is “the one thing that makes a product different than any other. It’s the one reason marketers think consumers will buy the product even though it may seem no different from many others just like it.”.
It can also be called a winning difference. Things like these can look minor or unimportant but having a unique selling proposition will help you in so many ways, one of which is that it will help you grow your blog twice as faster.
Take a look at your blog right now, what is it that makes it different from every other blogs? If you can’t see anything here then try to work on it but if you can, it is your unique selling proposition.
2. Always Give Your Best
Everyday it is being said, “give value, give value” but I must tell you giving value is an understatement. No matter what type of post you write, it will still be of value to somebody but when we say give your best, it means you won’t just come up with any blog posts or crap content but you will give the best you can.
It is very easy to come up with blog post in minutes but it is very difficult to come up with great blog posts in minutes.
The power of your content should never be underestimated and it can make the difference between your blog’s success and failure. I have seen a five months old blog get over 30,000 visitors monthly and over 10,000 subscribers (in 5 months) but one thing I discovered these blogs have in common is that they give their best.
There are many rules that comes with giving your best and some of these rules will make sure you NEVER finish a quality post in 1 hour, no matter how short it is or how fast you are.
Many bloggers have really great blog post ideas and they are so creative in putting it down but one thing that makes it difficult for them to get to the league of the successful bloggers is their not giving enough time to posts.
Your best content won’t just go viral because it is your best but it will depend on a lot of other great factors, some of which are beyond your control – but effectively utilizing the ones within your control is enough to make it go viral.
One great element that will determine how successful and viral your blog post will be is the post title, many people just write posts without giving their titles a second thought.
Another thing that will determine how viral your blog post will be is your english. Many bloggers write without proofreading and they have forgotten what impact this could make on their blog.
It is true quality matters, but how you present it matters most. Imagine writing a great post and you have a media reporter as your reader, it will be very difficult for that reporter to take your news to the media due to the typographical errors in it.
Give your best and your best only!
3. Be Result Driven
Don’t be effort driven. Many bloggers (mostly the unsuccessful ones) are effort driven, they are the ones who will be telling you they did this and that yet they can’t see the results.
The truth is, it is not what you do that matters but what you get from it. If you are guest posting on other blogs then make sure you get your best from it, if you are optimizing your links for the search engines then don’t begin to shout about the number of links you have gotten or the efforts you have put in but the results you are getting.
Successful bloggers are result driven and that is one of the great things that makes them successful, anytime they do something they always analyze to see what results it brings and if they are not seeing anything then they stop and focus elsewhere but if they see results they double their efforts. Why do you think Darren Rowse posts everyday? Isn’t it because it brings more traffic?
It is true there are a lot of promotional campaigns but you shouldn’t just say you are doing this and that because others are, try to analyze to see what is working – focus on results and not efforts.
4. Move With Them
Another great way to get into the league of successful bloggers is by moving with them (or working with them!).
Try to get on the radar of successful bloggers in your industry, visit their blogs regularly, leave thoughtful comments, be there when they need your help and also ask them when you need help (not the kind of help where you tell them to promote your products ;)).
If you know you are really serious about getting on their radar then take your journey to the next level by guest posting on their blogs.
Writing for a popular blog makes you even closer to the owner and if you could do this consistently you could build your audience and also get into their ranks.
Over To You!
Do you think this concept is wrong? Are successful bloggers wicked or they are doing what is right? Feel free to share your thoughts in the comments section.
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