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21 Ways to Get More Subscribers to Your Blog

21 ways to increase blog subscribersOne of the major mistakes I made when starting out as a new blogger was not focusing my efforts on getting blog subscribers, most newbies still make this mistake and when they are ready to increase their subscribers they don’t know how to do it.

Your subscribers are your most important asset and even if you lose your blog you will still be able to get to them. Getting blog subscribers can be a challenge, especially if you are a new blogger, and this post gives 21 tips on how to get more subscribers to your blog.

1. Make it Obvious

Many people claim they don’t have enough blog subscribers without making it clear to their readers to subscribe. If you want more subscribers to your blog it is very important to let your readers know that you want them to subscribe by making your subscription forms and buttons visible.

You shouldn’t expect to get blog subscribers if there is no subscription option on your blog, let your subscription options be branded with your blog.

2. Make it Easy

People love ease and the easier you can make life for them the more they will corporate with you. You will lose a great deal of subscribers if you are telling your readers to enter their first name, last name, country, zip code, CAPTCHA etc. before they can subscribe. Asking for too many details make people irritated and it will cost you a lot of subscribers.

Try to make subscribing to your blog as easy as possible and make sure your readers don’t experience any problem when trying to subscribe.

3. Ask for It

The power of asking should never be underestimated. Your readers might not know you want them to subscribe no matter what you do and asking them to subscribe can do a great deal to improve your subscription rate.

When trying to ask your readers to subscribe there are various ways to effectively ask them to subscribe to your blog, don’t just write posts every week telling them to subscribe.

A great way to ask is by asking your readers to subscribe below every posts of yours, you can also ask them to subscribe on your about page or on your sidebar, ask in as many places you can, it doesn’t hurt.

4. Use Incentives

You can also increase your blog subscribers by giving your readers something if they subscribe. There are a lot of things you can give them to subscribe to your blog and it isn’t necessary that you should be the one to create it, it can be an ebook, a plugin, a podcast or a video – make sure it is of high value.

You should also make sure you deliver the incentive when people subscribe because if you don’t, they will end up unsubscribing from your blog. A great plugin to help you make something available to your feed subscribers only is the feedvertising plugin.

5. Leverage Viral Traffic

A more effective way to get more subscribers to your blog is by leveraging viral traffic to increase your blog subscribers. Not every blog posts are created equal and there are some blog posts that will go exceedingly viral while some won’t, you can increase your blog subscribers by leveraging the traffic you get to your viral posts.

Once a post of yours is viral try to include an intro below and above the post telling people who you are and how you think your blog will help them, also let them know what they will miss if they don’t subscribe and then include a link for them to subscribe.

6. Have a Landing Page

Having a landing page can be very effective especially if you are in a niche where people are not tech savvy. Your landing page will also be effective in increasing your subscriber number because it will be dedicated to subscribing to your blog only and there will be nothing to distract your readers.

When creating a landing page for your blog subscription it is very important to let your readers know what they will gain when they subscribe and also make sure you explain how they can subscribe without experiencing difficulties.

7. Comment on Other Blogs

I have never respected the power of blog commenting this much until now. Every now and then I do get an email from my readers telling me how they love my work and that they discovered my blog from a particular blog.

Blog commenting can be a great way to increase your blog subscribers if done effectively, below are some tips to increase your blog subscribers using blog commenting:

– Link directly to your landing page or your feed url in your blog comments, this will make it easy for people to subscribe to your blog.

– Be consistent with your blog commenting efforts. Many people won’t take you serious as a blog commenter but when they see your name pop up in the comments section of a particular blog every time they will be inclined to visit your blog – it worked for me!

– Use an avatar. If you don’t use an avatar people might find it difficult recognizing you but once they see your avatar repeatedly on the same blog they will easily figure out it is you commenting.

– Make professional comments. It is dangerous to comment on a blog (especially a popular one) only to say great post, people love someone who makes insightful comments always. Always make it a duty to impact lives and encourage engagement with your comments on other blogs.

8. Write Guest Posts

Guest posting can be a great way to increase subscribers to your blog. I have gained countless opportunities as a result of my guest posting and I can say that over 80% of my blog subscribers came from my guest posts.

You can also gain more subscribers by writing for other blogs, in most cases they will include a link back to your blog below your post and this will drive more traffic to your blog.

Not all guest posts are equal and there is a difference between guest posting and guest posting effectively, that is a different topic on its own so get my guest blogging guide for detailed info about that.

9. Write Viral Ebooks

This is one strategy I am presently working on and you should be expecting some great set of ebooks from me in months to come. When I am talking about writing viral ebooks I am not talking about ebooks that you will use to build your list but ebooks that you will give to people without collecting anything in return.

Try to write great and informative ebooks in which you will include a link to subscribe to your blog while encouraging people to share it with their friends. You should also submit and upload your ebook to various file sharing sites, document sharing sites, forums and as many places as you can. Make sure the ebook is downloaded thousands of times and this will lead to more traffic and blog subscribers for you.

10. Network With Influencers

Till date, my writing has been featured on Alexa top 1000 blogs like ReadWriteWeb and Business Insider, the advantage of these features is not the traffic but the reputation it helps me build. People will give me a higher level of respect when they see I have been featured by such great blogs, this will lead them to telling others about me which will build more reputation and bring about viral traffic which will eventually lead to more subscribers for me.

Try to network with other bloggers not because of any other benefit but because of the type of reputation that could give you. If people see you networking with people like Darren Rowse, Brian Clark and Daniel Scocco they will begin to see you as someone of high status thereby increasing their respect for you, they will also be more inclined to subscribe to your blog. People will also take what you take more seriously.

11. Write Pillar Articles

Never underestimate the power of pillar articles. Without counting search engine traffic the two most popular post on this blog are this and this and I saw a sharp increase in my subscribers after writing them.

Not all articles are equal and you are not a content machine so you can’t be expected to come up with super articles always. Try to write pillar articles once in a while, it can be once in a month or twice in a month, you will be amazed to see how this can help increase your subscriber count.

12. Email Signatures

Many of us send and receive a lot of emails every day yet we do not make effective use of this opportunity. You can also increase your blog subscribers by including a subscription link in your email signature, anytime you send and reply an email others will able to see it and in most cases subscribe to your blog.

A great advantage of using email signatures to increase your blog subscribers is that email is more personal and people tend to subscribe more if they have a strong personal relationship with you or you have already gained their trust.

13. Invite Guest Authors

The most popular guest post on WritersinCharge is on viral traffic from Lye Kuek Hin. I never thought the post will be that popular but it also helped increase my subscribers after it went live.

I am in no way a professional english speaker and my english is one of the worst out there but thanks to some of the wonderful guest authors who have impacted WritersinCharge with their professionally written articles. Not all your readers can relate with you and it often gets boring when they are hearing from you and you alone. Try to introduce guest authors and opinions on your blog because this gives your readers a new perspective and it also help cater for various audience thereby leading to more traffic and subscribers for your blog.

14. Use Full feeds

Another great mistake many people make when trying to increase their blog subscribers is using partial feeds. I have unsubscribed to all blogs I am subscribed to that are using partial feeds not because their content is bad but because I only subscribe to feeds to read posts in my inbox. I read all my posts by visiting the websites but there are times when I read posts from my mobile phone and in cases like this partial feed is useless, the same applies to many other subscribers.

It isn’t a must for people  to come to your blog, what matters most is that everybody receive and read your content. Using partial feeds can be very dangerous to your blog and you will be amazed to see a great increase in the number of your blog subscribers once you start using full feeds.

15. Use Social Proof

I am not a huge fan of this because I love keeping a lot of things about me secret, nevertheless, I wouldn’t fail to admit it works. Social proof communicates value to your readers because once you show them that hundreds or thousands of other people are subscribed to your blog it makes them more inclined to join the crowd and  subscribe.

If you are using feedburner it has a chicklet that allows you to do so but I will prefer not to use it and input my numbers manually until the feedburner subscriber count becomes stable – there is usually a huge drop in the number of subscribers nowadays which can cost you your credibility 😉

16. Improve Your CTA

CTA means Call to Action. Your call to action can affect how many subscribers you get to your blog, if you use call to actions that make it look like it is not necessary to subscribe to your blog you will end up losing some subscribers but if your call to action communicates urgency to your readers it will have a great impact on the number of subscribers you get.

17. Try Alternating Your Content

Due to poor internet connectivity in my country (Nigeria) I might not be doing what I preach in this regard.

Don’t stick with one content format because you will have different types of readers, those who prefer audio to text and those who like watching videos throughout the day.

Try alternating your content and always make sure you deliver content to your readers using various mediums, it can be video, podcasts and any other medium you think can have an impact. A great example of someone who does this effectively and is benefiting from it is Pat Flynn from SmartPassiveIncome. Take a look at his blog subscribers and you will notice it is increasing greatly everyday.

18. Educate Your Readers

A lot of non tech-savvy readers don’t know what RSS is and this can cost you a large percentage of your subscribers, I didn’t know what RSS is when I started as a blogger and the same applies to a lot of people, educating your readers about using RSS and its benefits can go a long way to increase the number of your blog subscribers.

You don’t need to spend days writing a post about RSS and its benefits, you can direct them to for more info on RSS.

19. Lay Emphasis on Subscribing to Your Blog

Another great way to get more blog subscribers is by laying emphasis on subscribing to your blog. Always make sure you include an option to subscribe to your blog in as many places as possible on your blog. Put your subscription options below posts, on the sidebar, on the about page and everywhere possible, once people are coming across your subscription options over and over again they will be more inclined to subscribe to your blog.

20. Your About Page

Aside my subscription page my about page is the most popular page on my blog, I don’t link to my about page in my posts, in my guest posts or in any other place yet it is this popular, this proves a lot of people want to know who you are.

Don’t ignore having an about page on your blog, try to include as many details (not too personal) as possible that will make people know more about you on your about page, this will lead to your readers trusting you thereby increasing the chances of them subscribing to your blog.

21. Use RSS Plugins

A lot of things can now be automated and it is amazing how plugins can do a lot to help our business. You can also gain more subscribers by using RSS plugins that help lay more emphasis on subscribing to your blog like WP Greet Box and Referrer Detector, this plugins display a welcome message to new visitors (or old – depending on your preference) telling them to subscribe to your blog if they enjoy your post.

What Next?

We can talk on how to gain more subscribers for years but there is little you will gain if you don’t take action, it is not about what we say but what we do. take time to implement the tips in this post to increase the number of your blog subscribers.

Also, make sure you share this post on your favorite social networking sites using the buttons below, you can also link to this post from your blog.

Onibalusi Bamidele is a 16-year-old entrepreneur living the internet lifestyle, subscribe via email or RSS for updates. Also get my guest blogging guide for more info on guest blogging.

Image by: Shutterstock

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Category: blogging

56 Comments on "21 Ways to Get More Subscribers to Your Blog"

  1. Gerald Weber says:

    In line with #19. I put my RSS via email option at the end of every pages. I actually have it in my theme (single.php) so I don’t have to remember to add it. It’s automatically there at the end of each post.

    • Onibalusi says:

      Hi Gerald,

      Yes, the #19 tip works effectively. I use the wordpress plugin “add post footer” for this as I am not that good in coding ;).

      Thanks so much for the awesome comment!

  2. kharim says:

    Thanks for this great post Bro. Just like you, when I started out blogging I didn’t really know much about rss and it was a challenge getting subscribers. Another tip is to not display your subscribers counter if you have a low number. Not everybody wants to subscribe to a low subscribed blog.

    • Onibalusi says:

      Exactly Kharim,

      Don’t display your subscriber count if you have a low number of subscribers, it will only affect you. You can start displaying it around 200 or above (I wouldn’t display mine until 500 though).

      Thanks so much for the awesome comment!

  3. Lye Kuek Hin says:

    Hi Oni,

    That’s a lot of options that i haven’t try. I certainly don’t know my guest post have helped you see an increase on your subscribers. I am just glad that my post helps. But i think you are doing a great job and ultimately people will feel it’s a loss not to subscribe.

    Thanks for sharing this awesome post.


    • Onibalusi says:

      Hi Lye,

      Yeah! Your guest post really helped increase my subscribers and it is the most popular guest post on YoungPrePro.

      Thanks so much for the awesome support!

  4. Patricia says:

    You’ve done it again Oni. Another great post with lots of valuable information to take note of. Most of the things you mention I am now doing but there are a couple of things for me to implement. Thanks for sharing.
    BTW I agree with you that it is important to have an “about me” page but we do need to be wise about the amount of personal information we share. Everyone does it differently, but I think as long as you are comfortable with what to share, people will enjoy getting to know you. My about page gets a lot more visits now that I have regular visitors to my blog.
    Patricia Perth Australia

    • Onibalusi says:

      Hi Patricia,

      Yes! I can totally relate with your point and I agree completely. As long as you’re comfortable with what you share you don’t have any problem.

      My about page has opened a lot of connections for me that I wouldn’t have gained otherwise and I can’t neglect its importance.

      Thanks so much for the insightful comment!

    • anais anais perfume says:

      Yes… Another great post from Oni…. This post will help to increase subscribers

  5. Samuel says:

    Awesome post bro!
    well am still trying to build up my list! i know as times goes on it will get better. i agree with all your points most especially #6 and #12. they work effectively. Thanks for sharing. Have fun.

    • Onibalusi says:

      Exactly Bro,

      I’m glad you loved the post.

      Thanks so much for commenting!

  6. D Baker says:

    Great list of tips about getting more subscribers. What are your thoughts about using popovers ?

    • Onibalusi says:

      Hi D Baker,

      Great question. Use it if it works for you.

      Using popovers I should be getting 12-20 subscribers daily but I presently get an average of 6 (from the blog only, not my squeeze pages).

      It was after factoring a lot of things that I stopped using it.

      Thanks so much for the awesome comment!

  7. Jack says:

    I think guest posts on popular blogs are the best method to increase subcribers, guys like glen used this method and as we can see it works.

    • Onibalusi says:

      Exactly Jack,

      I also can testify to the effectiveness of guest blogging.

      Thanks so much for the awesome comment!

  8. Darrin Kuykendall - Converting Non-Believers says:

    Excellent and informative post Oni. Awesome job getting to write for Business Insider as well.
    One thing people should also remember concerning landing pages is that Landing pages don’t always have to be created in the typical one page, unbranded fashion. Landing pages can also be mixed in within your Blog Posts as well. I call these “mini-landing pages”.
    Also, another method to get subscribers is through holding specific Contests & Events. This is something I will be implementing in the future myself.

    • Onibalusi says:

      Exactly Darrin,

      Holding contests can also be a great way to increase your blog subscribers.

      Thanks so much for the awesome comment!

  9. Totally agree with you on the Full Feeds idea. Thing is, I get errors from Feedburner and messages that my feed is more than 512K.

    I get around that nowadays by deactivating the plugin, resyncing, and activating it again, followed by one more resyncing. Makes life far easier…

    • Onibalusi says:

      Hi Barbara,

      Using full feeds is very important because it also affects the user experience. I don’t see any point in subscribing when you will have to visit a blog to read the post again.

      • Kimi says:

        To me, i would prefer to display my feed as a summary.

        Because if my subscribers read my full post in the feed, they won’t come to my blog, means less traffics.

        Thanks for your great post Oni, haven’t tried to give something special for my subscribers, will really look into it soon. I have made an ebook, maybe i would give this only to my subscribers. Not sure.

        Will think about it and decide. Thing is, i don’t do any email marketing stuff for my blog, so subscribers to me, is not really important.

        Only when i checked my subscribers, i can determine, is my blog actually useful for others?.

        Also keep in mind, some people do subscribe in our blogs to spy what posts are we publishing, so they can do the “similar” post on theirs. Sigh..

        Keep your great job up =D

        • Onibalusi says:

          Hi Kimi,

          That’s great to hear.

          I think what matters most is your readers reading your content, I don’t think it matters if they visit your site. What do you think?

          Also, using free ebooks to increase your subscribers is a smart idea, it works!

          • Kimi says:

            I think that’s a good idea too since i have enough new traffics, so it is making my subscribers something “special”. I am sure this will increase the subscriber.

            With ebook, yeah i believe it does.

            Thanks 😀

          • Kimi says:


            I forgot to add another question.

            I don’t mind if my subscribers read the full length of my post.

            However, as we know, autoblogs nowadays scrap our feeds too, and i mind if this autoblog’s visitors reads my post there, and not in my blog.

            What do you think, Oni?
            Thank you.

  10. Richard says:

    Thanks for the tips Oni. These are great ways to improve the overall quality of your blog as well as gain subscribers. I’ve also been thinking lately about the concept of sticking to a mission statement. Really define a way that your blog gives values to others, lay it out in the about page and really stick to it.

    • Onibalusi says:

      Exactly Richard,

      That is really great. Define it and stick to it!

      • Backyard Pond Designs says:

        Some really great tips to start implementing. Thanks!

  11. Andreas says:

    Nice collection of ideas on how to get more subscribers. I’ve bookmarked it and will return once in a while to compare the points with my actual efforts.

  12. Rahul @ MazaKaro says:

    i agreeee absolutely with evrything , i actually liked “Educate Your Readers” since you really loose readers by ignoring talking about rss . And let them know what it is exactly is a perfect idea to get more subscribers !!!

  13. Successful Online Business says:

    Oni, you did a great job here because these are the things that a web marketer must exercise if they really want success. I am using some of the steps above-mentioned and will work on the new ways being introduced by you. I am sure they are worth working for. Thanks a lot! 🙂

  14. wow very big list, i love it

  15. Hunter says:

    Great post. I don’t think there is anything that you did not cover. Thanks for sharing.

  16. Daisy @ Tinnitus Treatment says:

    Absolutely right oni, Focusing on increasing your subscribers helps a lot. Even I was also not aware of RSS and subscriber stuff but it really helps you a lot.

  17. ichini says:

    hello Mr.onibalusi ^^
    I wanted to know if I aply what you say knowing that I have
    a blogspot domain name … will I lose my followers once I will
    change my domain name to a more professional one ? 🙁

  18. Alan Mater says:

    Excellent tips, Oni.

    One area that I spent time improving on is my “About” page. Having one is important in itself, but taking the time to make it really stick out can really benefit you. Your tip about adding a call to action on About pages for people to subscribe to your blog is great as I’m sure not everyone thinks about doing this.

  19. michelle says:

    Thanks for the tips.

    2 things…

    1. I noticed I get a TON of hits on my About me and About my family pages. (Im a mommy blogger.)

    2. Why would we want subscribers? what’s the benefit for us. For me, I have ads ON my blog so it doesnt really “pay” to not have people visiting me. But even aside from that what are the benefits of having more subscribers. I guess I’m missing the point.

    • Onibalusi says:

      Really great question Michelle,

      The reason for having subscribers is that they keep on seeing your content over and over again thereby having more reasons to trust and take action based on your recommendations.

  20. Cadouri says:

    Thanks for the tips.
    Do you think that Yellow pages help us to get more subscribers?

  21. Jennifer R says:

    Nice article but I see it looks like one in Copyblogger 🙂

  22. Train Games says:

    These tips are very fine explained and I understand them, so I think I’ll improve my RSS subscribers number in a very short time.

  23. icechen1 says:

    Wow, thanks for all the valuable tips there! I’m going to apply them to my blog.

  24. backlink building service says:

    Hy oni great post… yes its great to have many subscriber to any blog. And those great tips will surely help.

  25. Aldis says:

    I will be truly pleased together with your writing skills together with with the page layout on your web site. Is this a paid theme or did you customize it by yourself? In either case keep up the excellent quality writing, it’s uncommon to see a great website just like this nowadays..

  26. How to Blog says:

    Great piece you’ve produced right! The internet is stuffed with horrid penning and I used to be grabbed by your limpidity. Your decisions are exact and I will straightaway subscribe to your rss or atom nourish to stay day utilizing your up emerging postings. Indeed! I admit it, your composition fashion is unbelievable and that i is fine much more concentrated on mine.

  27. Scotty says:

    I am just starting in my own blogging career and this was hands-down some of the best information I have read. It is filled with good practical advice. Thanks!

  28. I’d like to add to the above a strategy that’s been working really well for me: use paid ads (such as Google AdWords) strictly to advertise your newsletter.

    Doing this on my blog I’ve managed to keep the click-through-rate low (under 1%) which reflects the fact that few people are interested specifically in signing up for a newsletter on my topic and in turn saves me money.

    Once these people make it on my site, however, they convert at what is, to me, an excellent rate of around 30% (with an overwhelming preference for e-mail over RSS subscription – presumably reflecting a non-blog-savvy audience) using a specialized landing-page.

    So this seems to me like a cost-effective way of obtaining subscriptions early on in the life-cycle of a blog, before it becomes established. Presumably such subscribers are very well-targeted, and what remains is to live up to subscribers’ expectation with quality content, so that they eventually become regular readers.

  29. annisa says:

    Thanks for sharing a great tips how to gain more subscribers and these tips will be beneficial to me to improve my blogging technique.

  30. Qazi says:

    This is all very interesting indeed. But for new bloggers such as me getting subscribers is step number 2. The first step is to get some traffic. I have bookmarked this page in hopes that i’ll refer to it later after I start gaining some traffic. Thanks for the info!

  31. Michael Hall says:

    First time reader and i goota say iwas quite inspired by some of the points mentioned. And even more impressed that you are only 16 and from Nigeria. That is so cool! And i’m actually practicing point no. 7 right now – commenting on other blogs. I actually searched google for a specific phrase with the intention of finding a related blog to comment on and wound up here.


  32. Great post! I am currently on blogger and I was thinking to move to wordpress as it seems a lot easier to get subscribers with all the plug ins, what do you think about this choice?

    Great Blog by the way, neat and informative

  33. Eidie says:

    Thank you very much sir, this is so wonderful landpage to gain knowledge to get more subscribers, I really work hard on it, thanks again.

  34. Nilofer says:

    I found your blog very helpful since I am new into this world. I am totally confused of RSS, atom & feedburner. Are these the same or different? Can you please check my blog and see whether I have these. I found three options in my blog. one is by feedburner, another by atoms, and another again in my page footer . Do I need all three and which one do you think I should definitely put on my blog. Please HELP!!

    • Nilofer says:

      Right now I removed “subscribe to atoms” and “follow by email” widget. And now I have only 1 left (on my left sidebar). should I remove that also? and should I add RSS subscribe button on my blog? Do I have it now?

    • Bamidele Onibalusi says:

      Yes, they’re all the same.

  35. Pls can you help me i dont know how to input my subscription form at the end of my post,i also need to know how i can send new subscribers my ebook

  36. Pls check my website and tell me your thoughts,


Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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