This is a guest post by Peter Joseph from Ideas Bubble.
Building a successful online business isn’t something that’s anyway easy. It can take months, or even years, to get things into full order and to be making some profit from it. Although people often say that hard work is the key to your successes; preparation right from the beginning also plays a key part.
Building a successful online business often begins before the business has even been finalized. Making sure that you have an edge and a following right before you’ve completed the website or set up the services can often be the decider of how quickly you manage to succeed. Here are the best ways to achieve that pre-success:
Find Pre-launch Subscribers:
Ever seen those blogs or websites that on the first week that they are opened they manage to gain 1000’s of email and rss subscribers? These are examples of websites that have managed to take advantage of pre-launch opt-ins.
While the website was in development, they put an email opt-in and rss feed on the page so that visitors could subscribe for updates when the final would be released. Essentially they’ve captured those emails and feed subscribers before the website has been released, but not without the help of…
Outside Traffic and Noise:
There’s a secret technique behind this that many companies have already tried before and failed at. Pre-marketing isn’t exactly easy as you have to focus on attracting certain markets and different things such as viral marketing to keep that continuing flow of traffic.
One company that managed to get this right though is Rockmelt and their web browser. Rockmelt took advantage of Facebook to build up a spin of viral traffic. How did they do it? In order to download the web browser you have to connect to their Facebook app. When you connect, it notifies others that you’ve found the new web browser. So one after another, more and more people find out about it.
If you can manage to achieve this before you release the final product and build up enough hype and momentum, then you are certainly set for success.
Notify the Big Leaders:
This one is harder to achieve if you don’t have a reputation before you, but the concept is simple. Before you release your final product; try to contact as many of the industry leaders as you can about it.
If you can get them interested in your product and explain to them what benefits it will have for them; you might be able to attract them into writing or talking about it. Through this you should be able to gain some traffic from it and hopefully if you set up your landing pages and made a way to capture pre-subscribers; notifying the big leaders will be a huge help.
There are many more ways you can make your business a success before it’s even started; the trick though, is to get creative and use your resources around you. Rockmelt used Facebook to their advantage so why not do the same. Look around you and see what you can use to make a success. Capture the traffic through email and opt-in forms and then when the big opening day comes. You’ll have a huge following to spread the news too.
Peter Joseph is an aspiring blogger, working to take people’s online presence’s to the next level. His blog Ideas Bubble, is where he shares his tips on doing so. He also offers consultancy services and regularly works to create a better online presence for people.