Are you using guest blogging at all?
Are you using it to its full potential?
Guest blogging started in the blogosphere. It was only used by bloggers then, and a lot of people have seen how powerful it is.
The problem is, a lot of people believe guest blogging is no longer effective. They don’t see the power in it, and they are unwilling to give it a try.
In case you don’t know yet, guest blogging is currently the #1 link building tactic most companies online use, and I’ve seen companies that have dedicated millions of dollars in budget to it every year.
If these companies are getting smart and are actively investing into guest blogging, why then are you delaying getting started?
This article will be showing you 3 smart and practical ways to use guest blogging to build your blog.
1. Create a Landing Page and Direct Traffic to It
The number one smart way to make effective use of your guest posts to get better results is by creating a landing page and linking your guest post to it. I know I’ve talked about this before, but I think it’s important to restate it.
The normal thing most people do whenever they write guest posts is to write the guest post, describe themselves in a short bio, and link back to their blog homepage.
In my own experience with guest blogging (and I’ve done a lot of it), less than 5 percent of those who visit your blog as a result of a guest post will end up staying, so why send them there? In contrast, with a good landing page you can convert as much as 60% of the people you send there.
The good thing about sending people to your landing page from your guest posts, and building your list, is that you can actually get in touch with your email subscribers over and over again, thus leading to a lot more traffic, bond and results over time.
I’ve experimented with sending people to my homepage from major guest posts, and sending people to my landing page. The landing page has always won. There was a period in which a single guest post led to me getting over 400 subscribers in one week. That isn’t typical – it is one of the best results I’ve gotten from guest blogging. Most of my guest posts on big blogs result in an average of 100 – 200 subscribers if I link to my landing page, and a fraction of that if I link to my homepage.
If you think about it, it makes complete sense. The reason being that your homepage has links to your articles, links to your social media profiles, and a lot of other distractions on the sidebar. Your landing page, instead, focuses only on one thing, getting people to subscribe. Your landing page is well designed for this purpose. It makes the goal clear immediately, and it is constantly tweaked to help you get better results.
2. Link to Internal Pages Using Your Desired Results
The second approach is very different from the above, in that it goes against the rule of linking to your landing page.
There are two kinds of traffic; active and passive traffic. Active traffic is the kind of traffic that requires constant effort from you, whereas passive traffic is like a kind of set-up-and-forget system.
Guest blogging can be classified as active traffic in the sense that you get a huge spike in traffic at the time of publishing your guest post, which eventually dies down with time. SEO, instead, is a kind of passive traffic that keeps coming even after you’ve retired from optimizing your site.
I recently went on a challenge to write 31 guest posts in a week, with the sole intention of improving my search engine traffic. That challenge led to an increase of around 150 visitors a day from the search engines just two weeks after I did it, and almost six months later, I now get an additional 500 visitors a day from the search engines.
What I did then was simple. I didn’t obsess over complex SEO maths or algorithmic changes. I only focused on publishing targeted guest posts that link back to internal pages on my blog with my desired keywords. I only wrote 31 guest posts, and that has led to a total of over 50,000 additional visitors in less than six months, traffic that keeps increasing without me lifting a finger.
If you do the maths, that’s more than 1,500 visitors per guest post!
When next you write a guest post, look for a way to include an anchor text backlink inside of your article without coming across as spammy, and also work on getting your bio links to contain an anchor text back to your blog.
If you do it well, you’ll get better results.
SEO is about slow and steady growth, but the results will be well worth it!
3. Organize Contests and Use Guest Blogging to Give it a Boost
This particular approach is very effective and creative, and something that can act as a backbone for a viral campaign for your blog.
I haven’t used this before, but my friend Danny Iny from FirepoleMarketing.com used it to success when launching his blog, and the result was great. Danny is launching a writing/guest blogging course called “Write like Freddy“, it is at an introductory price and the price will be increasing soon, so make sure you check it out!
Like I was saying, this particular approach can be used as a part of a viral campaign for your blog.
We all know that contests can be a great way to make your blog go viral, and I think nothing is smarter than having a creative contest that you’re kick-starting with guest posts.
The process is simple; look for the top blogs in your niche, get in touch with the editors and let them know you’ll be launching a contest in a month’s (or two) time. Pitch them your idea for a post and tell them to schedule it in advance. Your aim should be to get all of your guest posts published at the same time, so that your contest will get a massive hit at that time.
Of course, your contest should have a way of getting people to come back to your blog. It could be: getting them to subscribe to participate in the contest, getting them to like your Facebook page, or getting them to share a particular blog post or report. The aim should be to get as many people to join you and refer their friends – and you can expect a cycle to start.
This approach works well, and it also has the potential of going viral.
The Only Guest Blogging Course You Should Check Out
Like I said above, Danny Iny has just launched his guest blogging course called “Write Like Freddy“. This course will help you get published on the top blogs in your niche, and I 100% recommend it as Danny knows his stuff, and actually does what he preaches.
Unfortunately, the course is at an introductory price that will be going up soon. I don’t know how much the price is going to increase by, but it could as well double for all I know. Make sure you check it out now to learn to get published on the top blogs in your niche!