Get Paid to Write

Enter your name and email address to sign up to my newsletter and get my list of 47 Websites that Pay Writers $50+ Per Article (including a site that pays up to $1,000 per article)

3 Smart Ways to Use Guest Blogging to Grow Your Blog

Are you using guest blogging at all?

Are you using it to its full potential?

Guest blogging started in the blogosphere. It was only used by bloggers then, and a lot of people have seen how powerful it is.

The problem is, a lot of people believe guest blogging is no longer effective. They don’t see the power in it, and they are unwilling to give it a try.

In case you don’t know yet, guest blogging is currently the #1 link building tactic most companies online use, and I’ve seen companies that have dedicated millions of dollars in budget to it every year.

If these companies are getting smart and are actively investing into guest blogging, why then are you delaying getting started?

This article will be showing you 3 smart and practical ways to use guest blogging to build your blog.

1. Create a Landing Page and Direct Traffic to It

The number one smart way to make effective use of your guest posts to get better results is by creating a landing page and linking your guest post to it. I know I’ve talked about this before, but I think it’s important to restate it.

The normal thing most people do whenever they write guest posts is to write the guest post, describe themselves in a short bio, and link back to their blog homepage.

How wrong!

In my own experience with guest blogging (and I’ve done a lot of it), less than 5 percent of those who visit your blog as a result of a guest post will end up staying, so why send them there? In contrast, with a good landing page you can convert as much as 60% of the people you send there.

The good thing about sending people to your landing page from your guest posts, and building your list, is that you can actually get in touch with your email subscribers over and over again, thus leading to a lot more traffic, bond and results over time.

I’ve experimented with sending people to my homepage from major guest posts, and sending people to my landing page. The landing page has always won. There was a period in which a single guest post led to me getting over 400 subscribers in one week. That isn’t typical – it is one of the best results I’ve gotten from guest blogging. Most of my guest posts on big blogs result in an average of 100 – 200 subscribers if I link to my landing page, and a fraction of that if I link to my homepage.

If you think about it, it makes complete sense. The reason being that your homepage has links to your articles, links to your social media profiles, and a lot of other distractions on the sidebar. Your landing page, instead, focuses only on one thing, getting people to subscribe. Your landing page is well designed for this purpose. It makes the goal clear immediately, and it is constantly tweaked to help you get better results.

2. Link to Internal Pages Using Your Desired Results

The second approach is very different from the above, in that it goes against the rule of linking to your landing page.

There are two kinds of traffic; active and passive traffic. Active traffic is the kind of traffic that requires constant effort from you, whereas passive traffic is like a kind of set-up-and-forget system.

Guest blogging can be classified as active traffic in the sense that you get a huge spike in traffic at the time of publishing your guest post, which eventually dies down with time. SEO, instead, is a kind of passive traffic that keeps coming even after you’ve retired from optimizing your site.

I recently went on a challenge to write 31 guest posts in a week, with the sole intention of improving my search engine traffic. That challenge led to an increase of around 150 visitors a day from the search engines just two weeks after I did it, and almost six months later, I now get an additional 500 visitors a day from the search engines.

What I did then was simple. I didn’t obsess over complex SEO maths or algorithmic changes. I only focused on publishing targeted guest posts that link back to internal pages on my blog with my desired keywords. I only wrote 31 guest posts, and that has led to a total of over 50,000 additional visitors in less than six months, traffic that keeps increasing without me lifting a finger.

If you do the maths, that’s more than 1,500 visitors per guest post!

When next you write a guest post, look for a way to include an anchor text backlink inside of your article without coming across as spammy, and also work on getting your bio links to contain an anchor text back to your blog.

If you do it well, you’ll get better results.

SEO is about slow and steady growth, but the results will be well worth it!

3. Organize Contests and Use Guest Blogging to Give it a Boost

This particular approach is very effective and creative, and something that can act as a backbone for a viral campaign for your blog.

I haven’t used this before, but my friend Danny Iny from FirepoleMarketing.com used it to success when launching his blog, and the result was great. Danny is launching a writing/guest blogging course called “Write like Freddy“, it is at an introductory price and the price will be increasing soon, so make sure you check it out!

Like I was saying, this particular approach can be used as a part of a viral campaign for your blog.

We all know that contests can be a great way to make your blog go viral, and I think nothing is smarter than having a creative contest that you’re kick-starting with guest posts.

The process is simple; look for the top blogs in your niche, get in touch with the editors and let them know you’ll be launching a contest in a month’s (or two) time. Pitch them your idea for a post and tell them to schedule it in advance. Your aim should be to get all of your guest posts published at the same time, so that your contest will get a massive hit at that time.

Of course, your contest should have a way of getting people to come back to your blog. It could be: getting them to subscribe to participate in the contest, getting them to like your Facebook page, or getting them to share a particular blog post or report. The aim should be to get as many people to join you and refer their friends – and you can expect a cycle to start.

This approach works well, and it also has the potential of going viral.

The Only Guest Blogging Course You Should Check Out

Like I said above, Danny Iny has just launched his guest blogging course called “Write Like Freddy“. This course will help you get published on the top blogs in your niche, and I 100% recommend it as Danny knows his stuff, and actually does what he preaches.

Unfortunately, the course is at an introductory price that will be going up soon. I don’t know how much the price is going to increase by, but it could as well double for all I know. Make sure you check it out now to learn to get published on the top blogs in your niche!

Tags:
Category: guest blogging

23 Comments on "3 Smart Ways to Use Guest Blogging to Grow Your Blog"

  1. tushar says:

    I did guest posting religiously in the initial phase of my blogging career. But now, i do not get enough time and I regret this. Guest blogging is must for good traffic.

    • Bamidele says:

      Yeah, guest blogging is great for traffic. Especially if you can be smart about it like I explained in this article 🙂

  2. Thanks for this post on guest blogging, Oni. The only problem with this (for me) is that with my books, my blogs and family, guest blogging tends to take a back seat. I’m working on doing some systematic guest blogging once my book has come out and the difficult period is over.

    • Bamidele says:

      Hi Anne,

      I can really understand what you mean, and I hope things go as you plan so you can effectively implement guest blogging for your business.

      Guest blogging works great, and feel free to let me know if you need any help with it!

  3. Loved the tips Oni!

    Though I haven’t yet started guest posting as I am doing up my writing blog presently, but this is one area I do need to cover. And I have just about bookmarked this page as well as the earlier ones, as you have been writing a great deal about guest posting, which is a great source of learning for people like me!

    I do agree about holding contests, as I have seen the amount of traffic the blog gets and it works well for the contestants as well. But I wonder if the blog hosts would really allow you to link up your posts on a guest post written for their blog? So how does that work out, unless you seek permission about it before you start.

    And I really never knew about landing pages being so effective, as I was thinking that homepage is the one we should be targeting our audience! Great lessons to learn and keep in mind 🙂

    Thanks for sharing 🙂

    • Bamidele says:

      Hi Harleena,

      Awesome, I’m glad you found this article of great value.

      Guest blogging is something you should definitely try. I can assure you of its effectiveness!

      The contest idea is a really smart one indeed, and yes, most blogs will allow you to link up your posts in a guest post. It actually depends on the blog, so you might want to check out previous guest posts to see what is acceptable.

      The landing page thing…yes, it’s so effective! I plan to focus more on guest blogging in the future, and I hope I can have even better results to share 🙂

  4. Sanna says:

    Hi Onibalusi,

    Came around to your site for inspiration and a wise word or two……:)
    i know I always get that here. And good post on guest blogging wich reminds me that I´ve promised to do a guest post that haven´t happened yet……

    Have a wonderful Tuesday and thanks a million!

    Your Swedish “granny”,
    Sanna

    • Bamidele says:

      Hi Sanna,

      I’m always glad to hear from you, and I’m super excited that you’re considering guest blogging! 🙂

      I can’t wait to see how that works for you!

  5. Rajeesh Nair says:

    Great post on Guest Blogging!! I am planning to start guest blogging but didn’t have the right approach. But now it’s clear and will try to follow the tips you gave in this post..

    • Bamidele says:

      Awesome! Kindly let me know if you need any help!

  6. Kenny Fabre says:

    Oni

    Create a Landing Page and Direct Traffic to It is by far the most important aspect to guest blogging successfully, because its the first step to guest posting

    Kenny Fabre
    http://www.kennyfabre.kfm24.com/

    • Bamidele says:

      Exactly. Linking to my landing pages in guest posts is one of the best decisions I’ve made.

  7. wilson says:

    I loved the way you write this post. Directly them to the landing page instead of blog is much more conversing since they can only give their iformation or close the window.It has a higher chances of opting in and by directing them to the blog,they might spend time reading content that you wrote and might close it after reading.

    • Bamidele says:

      Exactly! Once they’re hooked via the landing page, you can get them to visit other pages/posts on your blog regularly in the future.

  8. Samson Abiodun says:

    Hi Oni, With all you have taught me about Guest blogging in all the article that you wrote and i have read about it here, i made up my mind in doing a lot and lots of guest blogging but i am confused about a slight point “landing page” to be precise i don’t know how to go about it, please put me through.
    Thanks for sharing this information.

    • Bamidele says:

      Hi Bro,

      A landing page is a page focused on just one goal; it could be to get traffic, subscribers, or any other action. A great example is this page: http://www.youngprepro.com/writers-handbook

      Kindly let me know if that helps!

  9. Oni,

    I like what you said about linking to internal pages on your blog from guest posts, i guess that’s what some guys call deep linking, problem is you may not always have that priviledge depending on whose blog you are posting on but I think I get your message. Good to know that active traffic necessarily dies and resurrects a few weeks or months later.

    Thanks for sharing your ideas here!

    • Bamidele says:

      Hi,

      Exactly, it is called “deep linking”. You’re right about knowing the preference of the blog you’re writing for before trying to link back to your posts inside the article.

      Thanks so much for the comment!

  10. Miggy says:

    Hi Oni,

    Great tips here, especially for a beginner like me. But writing 31 guest posts in a week sounds very challenging. How do you find the time and the energy for it?

    miggy

  11. Oni,

    I haven’t started this technique for my blog yet. But I read a lot about guest blogging and how it can boost up your returns almost immediately. The only problem I find with this technique is time. I don’t want to outsource guest blogs as I want to present the best blog as possible. So, I guess I need more time management to make this work out for me.

    Spatch Merlin
    How to Blog Guide

  12. hi,
    true guest blogging really a wonderful thing 1st it will help you to build up ur reputation among other people other people those who are not visitng your site get to know you and 2 thing it will drive automatic traffic search + direct so in short your good article help you earn money through other blog

  13. Sheyi says:

    Guest blogging rocks and i see many bloggers subscribing to it these days. Google is busy updating and lot of bloggers are losing search engine traffic so by using guest post, traffic and conversion will increase especially with this tip you gave about having a good landing page.

    Sheyi

  14. Ben Troy says:

    Having friends is beneficial in the blogging world too. Find blogs that are similar to your own. Reading peer blogs is helpful for you to strategize your online presence. Then take things a step further and reach out to the blog owners. Ask if you can write a guest post to expand your reach. The article you craft will link back to your blog. Traffic will be funneled to you and hopefully produce fans. You should return the favor by letting the blog owner write a post for you. Being able to collaborate with owners of like blogs will put more power behind your posts. You will promote them and they will promote you. It will enhance your effectiveness in all areas of the blogosphere.

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

Find out more »