Whether you’re a massive corporation that wants more business or a solo freelance writer in need of more clients, having a blog can be of phenomenal impact.
Besides having a blog, something much more important is how often you update your blog and the kind of content you update it with. In fact, recent data from Hubspot has shown that the more content you publish, the more leads you’re likely to attract from your blog. As a result, more bloggers are advocating updating a blog regularly with some bloggers even going as far as recommending having a daily schedule. Having experimented with this for awhile myself, I’ve come to realize something really important:
It’s not about how often you update your blog but about the kind of content you publish on it.
I didn’t really realize how important the above statement was until last year when I experimented with having a daily posting schedule on this blog. I did this for awhile and experimented with publishing a new post a day. Surprisingly, the increase in traffic this led to was negligible and I felt it wasn’t worth the effort involved; most of the posts published got a little over hundred views, with the best ones getting around 400 – 500 views.
I decided to analyze one of my most popular posts to date to see if I could replicate its success. The post in question is a list of 30 websites that pay people to write and it now consistently gets over 8,000 views every month. I analyzed this post and compared it with some of my other very popular posts and I noticed they all had something in common.
As a result, I decided to experiment again to see if I could replicate the success I had with my most popular post on my challenge blog and the result was stunning. I experienced an increase in traffic of over 200% in just one month.
Specifically, a month before I published the post the challenge blog got 750 visitors. The month the post was published, the challenge blog got 1768 visitors.
Here are two screenshots below to show before and after the post was published:
What Kind of Post Was Published?
As you’d probably have guessed – by taking a look at the list of 30 websites that pay people to write – I referenced above, the kind of post published was a resource post.
On my challenge blog, it was a list of 500+ blogs that accept guest posts. Traffic keeps increasing to this resource every day so it’s only a matter of time before traffic doubles or even triples at this rate.
With that said, here are a few reasons why resource posts work:
1. They provide solutions, not tips: There are hundreds of millions of blogs online and new blogs are springing up every day. When people start a blog, they need to keep it updated in some way and when they cannot publish a case study or something from their experience, they go the same route of giving tips and advice like every other blog is doing. The reality is that people are tired of reading “tips” so the probability of actually reading the articles are slim.
Resource posts, however, don’t give people tips but solutions. In the case of my post on websites that pay people to write, people want to write and they can easily find tips and information on every writing website on what to do and what not to do. I realized that my readers weren’t really taking action by reading these tips so I decided to try something new. I spent over 20 hours researching, compiling and editing a list of websites that pay people to write. It became instantly popular after I published it, becoming increasingly popular over time. Below is a screenshot of how traffic to that post has increased over time.
The above screenshot shows traffic growth to the ‘list of websites that pay’ since it was published in 2011. This number keeps increasing every single month and in a few months from now the post will start getting 10,000+ views every single month.
In the case of my list of blogs that accept guest posts published on my challenge blog, the logic behind it is similar to the above. Everyone keeps talking about guest blogging etc. but what if people actually had a list of blogs in every niche that they could submit guest posts to, with all the details and information they need to determine if these blogs are right for them and how to submit posts to these blogs.
Initially, I planned to publish the post here on WritersinCharge and I have no doubt it’d have been massive, but seeing the success of my challenge blog, I decided it’d be best if the post was published on it.
2. They’re very difficult to write: If everybody could do it then you can be sure the result you’ll get by doing it would be mediocre.
Most people would be wondering why I haven’t published another massive resource post on this blog since the first one became a huge success. The answer is simple, it takes a lot of time and effort to compile one. The first one took over 20 hours and, in my current situation, I’m unable to invest that much time and effort into a single blog post.
In the case of the second post, it took over a month for the WritersinCharge team to compile it and I had to spend over $4,000 for the post to be fully complete and ready. It’d have taken me over 50 hours if I had done it on my own and it’ll equally cost me a lot if I decided to outsource it.
The good news is that it’ll be worth it on the long run, though.
You might be wondering and asking yourself why I’m advocating this kind of post if it takes that much effort to compile and if it’s beyond the reach of everybody. The answer is simple, it takes extraordinary effort to get extraordinary results.
Just because it’ll take over 50 hours to compile doesn’t mean it’s not attainable. It just takes more time; in my own case, I opted for spending $4,000+ on it because I could afford it and because I thought my time would produce better results if used on other things.
3. It’s not just about writing content: The thing about most resource posts is that they’re very long. The one on a list of blogs that accept guest posts is over 30,000 words and I plan to publish more resource posts of similar length this year. Nevertheless, while the number of words can have great impact on results, it’s not always about the number of words.
Take my list of 30 websites that pay people to write for example; it’s only around 2,000 words and has been viewed around 60,000 times.
The same goes for the most popular post on this blog, which happens to be another resource post, that is a list of 50+ blogs people can comment on. This post has only 150 words but it has been viewed almost 64,000 times at the time of writing this post. Yes, in case you think I made a mistake, that’s one hundred and fifty words and you can head over to the post to confirm this yourself. It has over 800 comments.
Of course, I published the list of blogs people can comment on before this blog was converted to a writing blog so you can understand the reason behind the disconnection to the topic of this blog, but it still gets thousands of visitors monthly to this day despite the fact that it was published 3 years ago.
My point is, while resource posts are usually massive, they don’t have to be. You just need to provide people with something they can’t find on another blog that they can start using right way. You just need to provide them with a solution to a common problem they have.
4. It’s all about appealing to people’s laziness: I think this point sums up how resource posts work.
- People want to make money writing but they don’t want to invest much effort into finding sites that will pay them
- People want to guest blog to grow their business but they don’t want to invest much effort into finding quality blogs that accept guest posts
- People want to comment on other blogs to gain backlinks but they don’t want to find the blogs that qualify.
In most cases, though, it isn’t just about laziness. While laziness is what attracts most people to these kind of posts, a lot of people don’t know they exist and are surprised when they find out. Some people don’t even know how to go about finding the tools they need (blogs that accept guest posts, sites that pay to write etc.) so you’re providing something that they’re – more or less – incapable of finding on their own and you’re reaping traffic as a result.
One thing you should also realize is that this can be a business model if used wisely. These kind of resource posts don’t necessarily have to be free. They can be sold as a premium product for money.
In the case of the above resources, I know people will pay to find a resource they can trust that provides them with the above information. Payment doesn’t necessarily have to be money; you could get their emails.
A great example of someone who does this effectively is Sophie Lizard of Beafreelanceblogger.com – she provides people with a list of 45 blogs that pay people to write articles in exchange for their email address; she offers them a resource they’re, mostly, too lazy to find and gets their email as a result.
Another person that does this is Sarah Russell of WriteYourRevolution.com who offers a list of 100+ blogs that pay people to write in exchange for building her email list.
How Effective are Resource Posts Exactly
In my own experience, very effective. In fact, they start to bring results almost as soon as they’re published.
While I’ll still have to experiment a lot more with them before writing a more definitive guide on how they work, I’m currently very happy with what I’ve seen so far.
1. My list of websites that pay to write got approximately 3,000 views the month it was published; no other post I’ve published has been that successful. Most posts only get a few hundred visitors the month they’re published and my popular posts get a little over 1,000 visitors the month they’re published. This particular one, however, got almost 3 times more visitors the month it was published than other popular posts.
2. My list of dofollow blogs got 750 visitors the month it was published; this was when my blog was still getting 150 – 200 visitors a day and when I’d be lucky if a single post had 200 views in a month.
3. Traffic more than doubled to my challenge blog; just because I published a resource post. No marketing or guest blogging was done during this period; the only kind of post published was a resource post and traffic has been shooting up ever since.
4. 17,145 Visitors in One Day: Now, let me be very clear that this isn’t traffic to my blog.
Just to prove how effective resource posts can be, I’m citing an example in popular blogger Neil Patel. By publishing his advanced guide to SEO, a massive resource that took him around 6 months to work on, Neil Patel noticed one of the biggest traffic spikes to his blog that resulted in over 17,000 visitors in a single day and traffic hasn’t gone down ever since.
I’ll be doing a follow up to this post
As I’ve said a few times in this article, I’m still experimenting with resource posts and plan to publish a lot more this year. I’ll be observing results and changes in traffic levels as well as conversions and I’ll be sharing how I research, write and market these resources post.
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Do you have an example of a popular resource post?
You might not even realize that they were resource posts until after reading this article. You just knew they were popular but did not know why. Well, now you do!
Do you have an example of a popular resource post on your blog? Feel free to share them in the comments section.