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The One Content Every Blog Needs to Have

Whether you’re a massive corporation that wants more business or a solo freelance writer in need of more clients, having a blog can be of phenomenal impact.

Besides having a blog, something much more important is how often you update your blog and the kind of content you update it with. In fact, recent data from Hubspot has shown that the more content you publish, the more leads you’re likely to attract from your blog. As a result, more bloggers are advocating updating a blog regularly with some bloggers even going as far as recommending having a daily schedule. Having experimented with this for awhile myself, I’ve come to realize something really important:

It’s not about how often you update your blog but about the kind of content you publish on it.

I didn’t really realize how important the above statement was until last year when I experimented with having a daily posting schedule on this blog. I did this for awhile and experimented with publishing a new post a day. Surprisingly, the increase in traffic this led to was negligible and I felt it wasn’t worth the effort involved; most of the posts published got a little over hundred views, with the best ones getting around 400 – 500 views.

I decided to analyze one of my most popular posts to date to see if I could replicate its success. The post in question is a list of 30 websites that pay people to write and it now consistently gets over 8,000 views every month. I analyzed this post and compared it with some of my other very popular posts and I noticed they all had something in common.

As a result, I decided to experiment again to see if I could replicate the success I had with my most popular post on my challenge blog and the result was stunning. I experienced an increase in traffic of over 200% in just one month.

Specifically, a month before I published the post the challenge blog got 750 visitors. The month the post was published, the challenge blog got 1768 visitors.

Here are two screenshots below to show before and after the post was published:

Before Traffic

traffic before post

After Traffic

traffic after post

What Kind of Post Was Published?

As you’d probably have guessed – by taking a look at the list of 30 websites that pay people to write – I referenced above, the kind of post published was a resource post.

On my challenge blog, it was a list of 500+ blogs that accept guest posts. Traffic keeps increasing to this resource every day so it’s only a matter of time before traffic doubles or even triples at this rate.

With that said, here are a few reasons why resource posts work:

1. They provide solutions, not tips: There are hundreds of millions of blogs online and new blogs are springing up every day. When people start a blog, they need to keep it updated in some way and when they cannot publish a case study or something from their experience, they go the same route of giving tips and advice like every other blog is doing. The reality is that people are tired of reading “tips” so the probability of actually reading the articles are slim.

Resource posts, however, don’t give people tips but solutions. In the case of my post on websites that pay people to write, people want to write and they can easily find tips and information on every writing website on what to do and what not to do. I realized that my readers weren’t really taking action by reading these tips so I decided to try something new. I spent over 20 hours researching, compiling and editing a list of websites that pay people to write. It became instantly popular after I published it, becoming increasingly popular over time. Below is a screenshot of how traffic to that post has increased over time.

traffic growth for resource post

The above screenshot shows traffic growth to the ‘list of websites that pay’ since it was published in 2011. This number keeps increasing every single month and in a few months from now the post will start getting 10,000+ views every single month.

In the case of my list of blogs that accept guest posts published on my challenge blog, the logic behind it is similar to the above. Everyone keeps talking about guest blogging etc. but what if people actually had a list of blogs in every niche that they could submit guest posts to, with all the details and information they need to determine if these blogs are right for them and how to submit posts to these blogs.

Initially, I planned to publish the post here on WritersinCharge and I have no doubt it’d have been massive, but seeing the success of my challenge blog, I decided it’d be best if the post was published on it.

2. They’re very difficult to write: If everybody could do it then you can be sure the result you’ll get by doing it would be mediocre.

Most people would be wondering why I haven’t published another massive resource post on this blog since the first one became a huge success. The answer is simple, it takes a lot of time and effort to compile one. The first one took over 20 hours and, in my current situation, I’m unable to invest that much time and effort into a single blog post.

In the case of the second post, it took over a month for the WritersinCharge team to compile it and I had to spend over $4,000 for the post to be fully complete and ready. It’d have taken me over 50 hours if I had done it on my own and it’ll equally cost me a lot if I decided to outsource it.

The good news is that it’ll be worth it on the long run, though.

You might be wondering and asking yourself why I’m advocating this kind of post if it takes that much effort to compile and if it’s beyond the reach of everybody. The answer is simple, it takes extraordinary effort to get extraordinary results.

Just because it’ll take over 50 hours to compile doesn’t mean it’s not attainable. It just takes more time; in my own case, I opted for spending $4,000+ on it because I could afford it and because I thought my time would produce better results if used on other things.

3. It’s not just about writing content: The thing about most resource posts is that they’re very long. The one on a list of blogs that accept guest posts is over 30,000 words and I plan to publish more resource posts of similar length this year. Nevertheless, while the number of words can have great impact on results, it’s not always about the number of words.

Take my list of 30 websites that pay people to write for example; it’s only around 2,000 words and has been viewed around 60,000 times.

The same goes for the most popular post on this blog, which happens to be another resource post, that is a list of 50+ blogs people can comment on. This post has only 150 words but it has been viewed almost 64,000 times at the time of writing this post. Yes, in case you think I made a mistake, that’s one hundred and fifty words and you can head over to the post to confirm this yourself. It has over 800 comments.

Of course, I published the list of blogs people can comment on before this blog was converted to a writing blog so you can understand the reason behind the disconnection to the topic of this blog, but it still gets thousands of visitors monthly to this day despite the fact that it was published 3 years ago.

My point is, while resource posts are usually massive, they don’t have to be. You just need to provide people with something they can’t find on another blog that they can start using right way. You just need to provide them with a solution to a common problem they have.

4. It’s all about appealing to people’s laziness: I think this point sums up how resource posts work.

  • People want to make money writing but they don’t want to invest much effort into finding sites that will pay them
  • People want to guest blog to grow their business but they don’t want to invest much effort into finding quality blogs that accept guest posts
  • People want to comment on other blogs to gain backlinks but they don’t want to find the blogs that qualify.

In most cases, though, it isn’t just about laziness. While laziness is what attracts most people to these kind of posts, a lot of people don’t know they exist and are surprised when they find out. Some people don’t even know how to go about finding the tools they need (blogs that accept guest posts, sites that pay to write etc.) so you’re providing something that they’re – more or less – incapable of finding on their own and you’re reaping traffic as a result.

One thing you should also realize is that this can be a business model if used wisely. These kind of resource posts don’t necessarily have to be free. They can be sold as a premium product for money.

In the case of the above resources, I know people will pay to find a resource they can trust that provides them with the above information. Payment doesn’t necessarily have to be money; you could get their emails.

A great example of someone who does this effectively is Sophie Lizard of Beafreelanceblogger.com – she provides people with a list of 45 blogs that pay people to write articles in exchange for their email address; she offers them a resource they’re, mostly, too lazy to find and gets their email as a result.

Another person that does this is Sarah Russell of WriteYourRevolution.com who offers a list of 100+ blogs that pay people to write in exchange for building her email list.

How Effective are Resource Posts Exactly

In my own experience, very effective. In fact, they start to bring results almost as soon as they’re published.

While I’ll still have to experiment a lot more with them before writing a more definitive guide on how they work, I’m currently very happy with what I’ve seen so far.

1. My list of websites that pay to write got approximately 3,000 views the month it was published; no other post I’ve published has been that successful. Most posts only get a few hundred visitors the month they’re published and my popular posts get a little over 1,000 visitors the month they’re published. This particular one, however, got almost 3 times more visitors the month it was published than other popular posts.

2. My list of dofollow blogs got 750 visitors the month it was published; this was when my blog was still getting 150 – 200 visitors a day and when I’d be lucky if a single post had 200 views in a month.

3. Traffic more than doubled to my challenge blog; just because I published a resource post. No marketing or guest blogging was done during this period; the only kind of post published was a resource post and traffic has been shooting up ever since.

4. 17,145 Visitors in One Day: Now, let me be very clear that this isn’t traffic to my blog.

Just to prove how effective resource posts can be, I’m citing an example in popular blogger Neil Patel. By publishing his advanced guide to SEO, a massive resource that took him around 6 months to work on, Neil Patel noticed one of the biggest traffic spikes to his blog that resulted in over 17,000 visitors in a single day and traffic hasn’t gone down ever since.

I’ll be doing a follow up to this post

As I’ve said a few times in this article, I’m still experimenting with resource posts and plan to publish a lot more this year. I’ll be observing results and changes in traffic levels as well as conversions and I’ll be sharing how I research, write and market these resources post.

If you don’t want to miss out when I publish this post, make sure you subscribe to my newsletter by using the form below this post.

Do you have an example of a popular resource post?

You might not even realize that they were resource posts until after reading this article. You just knew they were popular but did not know why. Well, now you do!

Do you have an example of a popular resource post on your blog? Feel free to share them in the comments section.

Category: content marketing

35 Comments on "The One Content Every Blog Needs to Have"

  1. Abhishek says:

    Nice article bro.. Appreciate the fact that you have put in so much of effort into this and jotted each and every point and God 17k+ visitors in one day.. thats fantastic 🙂

    • Aha, the post seems massive but I didn’t really put that much effort into it; I think that’s because it was written from experience. Regarding the 17k+ visitors in one day, like I said in the article, it was Neil Patel that got that. I’ll get there one day, though 🙂

  2. hey Oni,

    that’s the kind of posts I love reading from your experience

    I think this would be another example of a popular guest post I wrote for my partner (John Gibb)

    http://growmap.com/blog-commenting-increases-income/

    It got 54 comments and coming… not to mention the social media effect…

    I look forward to your follow-up article.

    Best!

  3. Kingsley Agu says:

    Have noticed that too..
    Some of your most popular posts are very small in word counts.
    I plan on writing more of this kind of writing you want to venture in.
    I currently have 2 massive resource post on 2 different topic.
    The one on freelancing titled: “The TEN COMMANDMENTS TO FREELANCING” is almost close to 15,000 words. While the one on guest blogging titled: “[The Ultimate Guide] WHAT THE HECK IS GUEST BLOGGING” is almost close to 6,000 words. They are all very filled with unique contents for bloggers.

    this are their links respectively:

    http://www.theweirdproblogger.com/2013/03/the-10-commandments-of-freelancing.html

    and

    http://www.theweirdproblogger.com/2013/02/what-heck-is-guest-blogging.html

    I believe this is the type of content that will do well in this era.
    what do you think Dele?

    • Yeah, Kingsley. I’ve come to realize that it’s not all about the word count; one thing worth noting, though, is that because an article is long doesn’t necessarily make it a resource post; it has to provide people with actual resources, not tips.

      • Kingsley Agu says:

        hmmm… Dele I will keep that in mind. Thanks once again. So you mean no tips for now – it’s now like 80% resource post – 20% tip post.

        Is it really good to only write up resource post only on a blog?
        Will it affect a blog in any way?

        I will like to experiment on this now – But, I would like to know what you think about this idea.

        • Hi Kingsley,

          Yep, there’ll be tips; it becomes really boring when there are only resources posts which further reduces the value of those posts; diversification is very important. Besides, if it takes 2 weeks or a month to compile a great resource post, doing just that will significantly affect my content schedule.

          Yeah, resources post work great on a blog; as you can see from the examples in this post, all the resources were published on blogs.

  4. That’s awesome – glad to hear you’re getting great results with this type of post.

    I haven’t done any for my own website yet, but I’ve done them for clients. Compiling a list of 50-100 resources can be so time-consuming, but it’s very rewarding to know that readers get so much value out of them.

    Guess this is something else I’ll just have to add to my to-do list 🙂

    • Thanks, Sarah!

      Exactly, compiling resources can be very time-consuming but it is always worth it at the end; I’ll definitely do a lot more of these this year…

    • Kingsley Agu says:

      Well Sarah, I can relate to why you haven’t written any resource post on your blog yet. I can write up any resource post for you on any topic of your choice.

      That’s my guest post for your blog. I pray you accept the offer.

  5. Usman says:

    You are right, case studies help people analyze things.

    And most of the new bloggers are looking for resources, even the old onces.

  6. Mark Acsay says:

    I have done similar posts like your resource posts. And yes, they get a lot of visitors to my blog. I could relate to your story.

  7. Brett says:

    You’ve hit it out of the park yet again Oni. Have you noticed that people are sticking around on your “Resource” and “Experiment” posts longer as well? I know I personally invest a lot more of my attention and time on posts like this versus “Top 5” lists or other filler content being published on a lot of blogs.

    • Thanks, Brett!

      Exactly, that’s the most surprising thing about those posts; people enjoy them. They also get the most shares, links, bookmarks and everything a post can get…

      Yeah, “top 5” posts get boring and repetitive over them and the key is to either share something from personal experience or provide a resource that makes things easy for one’s readers.

  8. Jim Reardan says:

    Thanks, Oni. This confirms what I’ve seen happen with my “resource” posts…

    In my case, yes, “resource” posts work very well for both getting proportionately more traffic, and converting visitors to buyers.

    I have two blogs. The first blog is/was an experiment in blogging. I’ve learned a lot about blogging from it. The most important thing I learned was how to identify which posts get the most traffic. A few of my posts could be categorized as “resource” posts. Those get the most traffic.

    My Web sites/blogs serve a very, very narrow niche: Business Process Analysts. The most popular post on the first blog included a free product: a business process assessment spreadsheet. Hundreds of people have downloaded it. Since it was so popular, I wondered if I could sell it.

    So, I started another blog/Web site. Its purpose is to serve as a resource for Business Process Analysts. That spreadsheet – and my eBook, “How to Jumpstart Your Career as a Business Process Analyst,” are offered for sale on that site.

    In spite of very light traffic (10-15 page views/day), people are buying those two products. Not in large, quit-my-day-job quantities, but enough to make me wonder how much I’d sell if had any traffic. The spreadsheet sells for $2.99 and the eBook for $14.95. I’ve barely begun to do any marketing. The Web site itself is young and crude – I have a lot of work yet to do on it. I have no E-mail lists, so I’ve done no E-mail marketing. I don’t have 1000 Facebook friends. I don’t have a big following on LinkedIn. My Tweets are few and far between. I’m only relying on search engine traffic – which I’ve done almost no “optimization” for.

    The point is, I completely agree with Oni. Site visitors may appreciate “tips” and information. But they VALUE resources. And value means money.

    Granted, my new Web site is just that – very new. And my results are far from statistically relevant. But between my initial experience and what Oni speaks to in this post, I’m thoroughly convinced that the time and effort invested in creating quality resource posts and products should result in a high return on investment. Whether you want to increase traffic, sell a product, or both, quality resource posts are the way to go!

    LINKs:
    First, “old” blog: http://www.BPIJournal.com
    New Web site/blog: http://www.BPAAcademy.com

    • Thanks, Jim!

      I’m glad you agree and that you’re personally getting results from resource posts; knowing how and why they work makes it easy to write more of them and get more results.

      Thanks also for commenting about selling yours as a product; funny enough, someone commented on my challenge blog today and asked that I compile a spreadsheet of the list of blogs that accept guest posts and that I sell it, he even went on to say he would buy. That’s how much people value resources 🙂 I think I’ll compile the spreadsheet and sell it around the same price you sell yours.

      I feel you on not having a bazillion Facebook friends and I can tell you it doesn’t matter; what matters is that you’ve found what works and you only have to keep replicating it till you get to where you want 🙂

      And yes, I totally agree with you, people VALUE resources 🙂

      Thanks so much for contributing, I appreciate it!

      Best Regards,
      Bamidele

    • Karen J says:

      That’s an important distinction, Jim:
      “Site visitors may appreciate “tips” and information. But they VALUE resources.” Thank you.

  9. prince says:

    THIS is an awesome post writing a post that will change a blog for better is what all bloggers are looking for thanks for sharing, i picked the points i needed thanks again

  10. Michael says:

    Great Post,Oni. Resourse posts takes a lot of time but it’s worth the effort.

  11. This is really nice and in a way a good example of exactly what your talking about with such a resourceful post. One thing to point out i that resource post are not a list post. Those are two completely different things in my opinion.

    Don’t get me wrong a resourceful post can have a list, but it’s not just another list post. Just to throw this one out there, I have seen some pretty good success with a case study posts as well.

    Thanks for the resource!

    Eric

    • Thanks, Eric!

      Yeah, I think that’s an important distinction; a resource posts actually give people something they can “use,” without having to find anything else or go anywhere else. They are not list posts.

      Yeah, case study posts work well with me too; while they aren’t always high-traffic posts, they establish credibility and create more trust for the person who writes the case study and I think that’s very important.

  12. Good morning, Oni,
    I really enjoyed this well-crafted article. I sent it to Twitter, where I have 35K+ followers, a lot of whom are writers. I hope it drives some interest your way.
    Although my blog is somewhat sparse as to content (a work in progress), a magazine editor read my 2 blogs and hired me to write for her. I couldn’t be happier, as it’s my first gig since returning to the freelance world, a few months back.
    Thank you for all you do, my friend.
    Rick Myers

    • Thanks for the comment, Richard!

      Thanks also for sharing it on Twitter, I appreciate it 🙂

      Congrats on getting a client via your blog! You can be sure you’ll start getting more offers once you start updating your blog more and once you start marketing it. Blogging is indeed powerful for generating clients.

      Best Regards,
      Bamidele

  13. Dyon says:

    Personal experience really counts very much. Writing a post on such a topic and posting it on your blog for people to read and get knowledge from what you experienced will be a kind of post people will like to read. Inspirational as well as motivational content attracts a lot of readers.

  14. Don Ocso says:

    Hi Oni,

    I agree to this blog post, however Resourse posts dont have to take all the time in the world to write. One good example is a summary i did on website creation >> http://www.onyeukwu.net/tutorials/web-design/how-to-create-a-website.php the result was over the moon.

    Thanks on this post.

  15. Christian says:

    Very inspiring Bamidele!

    I don’t have an example of a post on my own website (just yet), but this one is very nice http://pointblankseo.com/link-building-strategies.

    Keep up the good work and i’ll keep following you in the Netherlands :).

  16. farmilo says:

    I am really impressed by what you have put together.
    This is a pro online opportunity rich resource.
    I am a beginner, and you get the tip of my hat.
    I’ve been going over a lot of information and sources to get my head around what I can do.
    I am promoting a very controversial book. Headline reads: “God Writes New Book.” The book GOD CONSCIOUSNESS is available on Amazon. Type my name in the Amazon search thing, Robert Farmilo, and you can see what all the fuss is about.

  17. Karen J says:

    A tip is “You need a hammer”. A resource is “Here’s a hammer” or “6 things you may already have, that you can use as a hammer”. 🙂

    The biggest difference I see between “tips” and “resources” is this: Tips generally *add to* one’s ToDo List; Resources provide a way to *deal with* items already on that ever-looming list.

    I don’t think it’s so much about “people are lazy” – sometimes a ‘tip’ is precisely the clue I didn’t know I needed to make something happen.

    • The biggest difference I see between “tips” and “resources” is this: Tips generally *add to* one’s ToDo List; Resources provide a way to *deal with* items already on that ever-looming list.

      I think this describes a resource post perfectly!

  18. Karol says:

    The thing with resources is something I’m noticing too. It seems that people these days really need a structured advice instead of the standard “cool tips” content.

    It’s not that surprising, actually. For instance, when you go to a book store for a resource on some specific “thing,” you naturally buy a book, not 24 archival issues of the top niche magazine. Structure is everything.

  19. Elisa Wong says:

    It is true that people are looking for solutions to their problems that they face in life, and they want it right there and then. What more to do if for them than to search for it on the internet, especially in this instantaneous modern tech world? Searching for relevant blogs that speak to their problems would really bring them in. The right content (and updated regularly) is definitely key to capturing these target market or population, and to make them come back time and again.

  20. Deji R Yusuf says:

    What a lovely well writing article!
    People LOVE posts that tackle there desire,
    and once you give it to them-BALM!
    you get what you want!
    Thanks for another awesome post bro 🙂

  21. “I’ll be sharing how I research, write and market these resources posts”

    Thanks for the informative (as usual) post! I hope you share how you come up with ideas for resource posts too.

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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