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12 Audacious and Creative Niche Searching Ideas for Your Blog

light bulbThis is a guest post by Karol K.

It seems like every how-to post on blogging tells you that the number one thing you need to do when starting a blogging career is to find your perfect blogging niche. It’s difficult to disagree with that because if you get this wrong nothing else matters.

We all know that targeting the niche of “everyone” is just a fancy way of saying that you’re targeting no one. So here’s a set of questions to ask yourself if you want to find a tailor-made niche to create your new blog around.

1. What’s your job? What is it you do every day?

Here’s a good question to start with. Two reasons.

First. There’s a big chance that the number one thing you should be blogging about is somewhat related to your day job. Answering this question and being as descriptive as possible can be a great hint for further research.

Second. If you don’t like your job enough to start a blog about it then why are you still working there?

The most important thing to focus on while answering this question is the experience you have gained in your field. What are you experienced in the most? What is the unique part about your personal experience that distinguishes you from the person sitting at the desk next to you in the office?

2. What are you good at?

And I don’t only mean work. I mean it in a much broader scope. Your hobbies, interests, sports, hidden talents, you name it. Just create a list of everything that comes to mind. Don’t hold back. Even if something sounds plain stupid, put it on the list as well.

3. Name the rest of your hobbies, interests and activities

You see, even though I said you shouldn’t hold back I’m pretty sure you did. So now name the rest of your hobbies and activities you like doing every now and then. You don’t even have to be good at them, being interested is good enough. Now really, really don’t hold back.

For example, I’m a fan of professional wrestling. It’s not something I’m good at (I’ve never been in a ring, nor will I try to get in one in the near future) and it’s not even a hobby, but I do enjoy watching it, therefore it makes a point on the list.

4. What’s your level of comfort when it comes to telling people about your job/work, hobbies and activities?

Blogging is like raising a hand among a group of likeminded people and saying something like “listen up, now I’m going to tell you all about X.” Sounds scary, doesn’t it?

What I’m implying here is that you need to be really comfortable with what you’re going to be blogging about. Sometimes you will receive some nice pats on the back for your great and commonly agreeable posts, but sometimes people will challenge you or even get angry whenever you write something not so obvious and less agreeable. You have to be comfortable with your field to be able to handle that.

So here’s a question: What are the top 10 things you’re comfortable talking about with your friends or even strangers? Is it your work? Maybe some of the hobbies? Politics?

5. Choose the top 5 things with the highest I-want-that factor

Now what I’m on about. Look at the list you’ve created in the previous point (the most comfortable topics), and try to decide which topics have the best chance of actually attracting the greatest interest and engaging some real people. Find the things that are the most likely to get people’s attention to the extent where they would like to join you in your adventure. Choose 5.

Here’s an example. Let’s say that, for some reason, you’re a big fan of underwater pick-a-stick. You find it the best game ever. And every time you mention it at a party people seem to be really interested and entertained. But what’s the chance of anyone coming to your place to have an actual game? You get the point.

6. The way-back machine

Go back in time. Try to think of every past activity you used to enjoy a lot, but for some reason you stopped doing it.

This is a great way of finding a blogging niche. One of the most important reasons for abandoning a certain activity is the lack of motivation to keep going. Writing a blog about it might just be enough motivation to start doing the thing again, and enjoy it even more than ever before.

7. What’s so special about you?

Is there something special about the way you live? Or maybe about the place/town/country you live in? Your family? Your friends? Your car? Your dog? Your diet? Your childhood? Anything. Just make up a list of special/unique things about you, your life, and the lives of people around you. Who knows, maybe you’ll find a topic for a new blog in your closest environment.

8. Who do you know?

That’s a big one. For example, if you’re one of the closest friends of Kanye West well, that’s a topic for a blog right there. But you don’t have to be friends with famous musicians to pull this off.

Let me rephrase: Do you have access to any unusual or unique sources of information, expertise or entertainment? It might be via a person, or via a secret journal that belonged to your grandfather you’ve just found on the attic. Take your time to come up with an answer as it’s not going to be the most obvious one.

9. Take the soon-to-be niches you’ve come up with so far and try to verify that there’s an audience

The easiest way of doing this is by asking Google for help. Just type your niche idea in quotation marks and hit the search button. Then just look at the number of results. Anything above 10,000 and below 300,000 is niche enough.

There are many benefits in focusing on a smaller niche that’s a part of a bigger market. Mainly because you can find some worthy partners, and there are more guest blogging opportunities.

Let’s use my super niche example again – underwater pick-a-stick. If I really want to start a blog about playing the game here’s what I should do.

First I should visit Google and search for something like “how to play underwater pick-a-stick”. Adding “how to” before the phrase is a way of determining whether or not people are already publishing information about the particular topic. “How to” titles are usually good indicators that there is an audience for a topic (no audience no traffic). However, my example – 0 results. OK, let’s broaden it up a little and search for “underwater pick-a-stick” only. No results here too. Probably not the best example after all.

(Disclaimer. If you’re a little more experienced with online market research and keyword research, you know that I barely touched upon the topic here. I think that it’s not the time for doing an in-depth research at this point. Now I just want to find out if there’s any interest in the topic at all.)

10. What’s your target audience?

I know it’s a little difficult to come up with this completely out of the blue at this point, but just try to wrap your mind around this. Who would you say is the perfect audience for your niche blog?

Try to focus on things like: the country they live in, their income, whether or not they’re using the internet, their education, their religion, their level of proficiency in the field (beginners or world-class specialists, or something in the middle), their age.

You can get some ideas by performing a simple test. Try to find your soon-to-be main competitor. Take their web address and research it with Quantcast. Hopefully, you’ll receive a nice portion of demographic data.

11. Is your target audience the audience of buyers?

This might be the thing that decides whether or not you’ll be able to make some money with your blog in the future. Of course, you don’t have to make money with your blog. Non-profit blogging as a hobby is perfectly fine.

The easiest way of getting this kind of knowledge is to find someone who’s already selling something to your audience. You can start your research on Amazon. Just go to the magazines section and try to find something regarding your topic. In 80 per cent of cases if there is a magazine it means you’re dealing with an audience of buyers.

If the Amazon test is a success you can proceed to other online venues like Ebay or Clickbank and find some products there too.

12. If you were to start a blog what would be your first 5 posts?

That’s the kicker. If you can’t come up with 5 possible posts then what’s the point of starting a blog about your topic of choice? In such a case… back to the drawing board.

Just 12 quick questions and you can have your own blogging niche by the end of the day. Tell me what’s your idea for a blogging niche (or what’s your current blogging niche in case you’re already on the way). See you in the comments.

About the author: Karol K. (@carlosinho) is a 20-something year old web 2.0 entrepreneur from Poland who hates to work but loves to train capoeira. But anyway, tune in to get his advice on blogging and starting an online business.

Category: blogging

16 Comments on "12 Audacious and Creative Niche Searching Ideas for Your Blog"

  1. Mia says:

    That’s an interesting subject. Indeed it’s better to find a niche and try to settle, then go for the big markets. There are so many blogs out there, that in order for yours to stand out it needs to address a particular topic and to have targeted customers.

  2. Ooh – Great ideas! What a nice jumping off point for when I’m stuck trying to figure out what my next minisite should be about.

    Thanks for sharing 🙂

    • Onibalusi says:

      I’m glad you loved it Sarah, many thanks to Carol for writing it.

      BTW Thanks so much for the link love in your last post – I made a comment but it probably went into spam. Please look into this!

      • Whoops – not sure why you went into my spam folder, but I found your comment and put it up. Thanks again, to you and Karol both, for all the great content!

  3. Brandon Yanofsky says:

    Great tips for bloggers looking for a great topic.

    Especially determining if your audience is willing to pay. It’s easy to start a blog in a topic and expect to make money but find out its not a paying audience.

  4. alamin says:

    KK. Great article to choose miche. Cheers

  5. Brother dr350 drum says:

    Lisa Irby said that choose a blog that you love and passionate about. Just follow this advice and you would be successful.

  6. Ernest @ wedding favors says:

    Good thing that Oni really chooses his guests writers perfectly. i like this one. Thanks, Carol. This is inspiring although not all of us and lucky enough to perfect the craft that we are good at. We even can’t tell that we can find job out of it. But at least with this post we should explore more on things that we enjoy doing.

  7. jude@Latest Nigerian Job vacancies says:

    Intresting topic great ideas, keep up the good work

  8. Kathy says:

    Great Blog…soooo many resources and GREAT information.Especially
    THIS post (very informative) I am glad I found it and will be stopping by on a regular basis.

  9. of course finding niche is more beneficial as to see the competition in all fields of life but the most important and difficult thing in this is to find such a niche where from you got enough to sustain as you know that niche become mature market with in the time……….

  10. Karol K says:

    Thanks for the comments guys! I really enjoyed writing this post 🙂

  11. DiNaRa says:

    But I think that the decision to start writing a blog should come not after answering 12 or 20 questions but it should come from the inside – somewhere from your heart. It should be your desire, your dream, your passion. I don’t believe in good blogs without passion 🙂

  12. Thiet ke quang cao says:

    I think it is Great tips for bloggers! Thanks for post!

  13. When I choose a niche, I make sure that I love the topics because if I don’t like the topic, I will not have the energy or drive to build and market the site.

  14. single beds with storage says:

    Karol nice post. Actually Its really hard to come up with great great nice…But this post will surely help


Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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