Get Paid to Write

Enter your name and email address to sign up to my newsletter and get my list of 47 Websites that Pay Writers $50+ Per Article (including a site that pays up to $1,000 per article)

The 7 Deadliest Mistakes You Could Make When Blogging for Clients

Blogging can be a very powerful way to generate clients but you have to do it right. When blogging for clients, here are some of the deadliest mistakes you can make.

Mistake #1: Choosing the Wrong Domain Name

How powerful can choosing the right domain name for your blog be? It’ll often determine whether it takes a few months or more than a year before you succeed.

One of the reasons my challenge blog became instantly successful was because of the domain name. It was descriptive and communicated what the blog was about immediately. It attracted the right people and also got better search engine rankings.

To show you how effective a good domain name can be: for my challenge blog I got my first client (who quickly signed a monthly deal with me) directly from Google. And this is without actively optimizing my website for Google. I haven’t built any links, gotten any social shares, exposure or anything. I just published a few blog posts and made it easy to find out more about my services and contact. In a few days, those articles got indexed and I got my first client.

I believe my domain name was one of the reasons this was possible. I had a domain name that made it easy to rank for keywords relating to guest blogging and people who find my domain name in the search engine results can easily relate to it, as opposed to if I had just used my own name.

Mistake#2: Not Having a Clear Plan from the Beginning

What do you want to achieve with your blog in the next 3 months? 6 months? 1 year? How would you go about doing this?

If you’re reading this guide then you most probably want to build a blog that fuels your freelance writing business. You’ll be able to come up with a plan by the time you finish reading this e-book.

Mistake #3: Abandoning Your Blog after a Few Weeks

There are two key factors that’ll determine your success when it comes to blogging to generate clients; writing great content and effectively distributing that content.

You need to establish a consistent content schedule on your blog so that people can see that you not only know your stuff but that you can be consistent with it. The more content you publish, the more traffic you’ll get.

The reason why most blogs fail is because they have been abandoned. For a new blog, it’s best to have a content schedule for publishing at least 2 – 3 articles on a weekly basis. Until you start getting results from your blog, make sure you don’t give up on your content schedule.

Mistake #4: No Marketing

Writers write, right?

As long as you keep publishing a lot of quality content in the long run readers will come? Or will they?

There are currently over 152 million public blogs online and that’s not counting the 77 million+ Tumblr blogs and the 56.6 million WordPress.com blogs. Google’s Blogger.com has also been said to be the most popular blogging platform used today. In other words, there are over 300 million blogs combined in the world at the time of writing this and there are over 630 million websites in the world, a number that keeps increasing at a rapid pace.

While a large portion of these websites are inactive – around 70%, it still doesn’t mean there is no competition.

Writing is what you’re good at but to really have a blog that gets you clients, you also need to learn marketing. Luckily, marketing doesn’t necessarily mean you have to be doing something you don’t like. You can market your blog by writing, too – that’s what “guest blogging” is about – and I’ll be showing how to do that later in this guide.

Mistake #5: Not Advertising Your Services

When you start your blog, it’s important to realize first that you’re a freelance writer. You need to feed yourself and pay the bills and the only way you can do this is when you’re paid for your work.

I get several emails from people who want me to take a look at their blog because they aren’t getting clients no matter what they do. After taking a look at their blogs, one of the most common mistakes they make is that there is no hint of their services whatsoever on their blog.

There are no ‘Hire me’ pages, no mention of being a freelance writer on the ‘About’ page and no hint of being available for hire in blog posts.

If nobody knows that you’re a freelance writer, nobody will hire you. It’s not enough to just have a ‘Hire me’ page, either. You have to constantly remind people that you’re available for hire when you publish new content.

Mistake #6: Going Off Topic with Your Content

Just as it is important to make your blog very specific, it is just as important to be specific with your content. The goal is to position you as an expert so that potential clients feel confident in approaching you to write for them.

Don’t go off-topic with your content; it’s okay to be personal once in a while, but you’ll defeat your purpose for blogging if you don’t stick to a topic.

Mistake #7: Making it Impossible to Hire You

I get emails from writers who want me to review their blogs to determine why they’re not generating clients all the time.

Surprisingly, one of the most common mistakes they make on their blog is not having a ‘Hire me’ page. In most cases, there won’t even be a single reference on their entire website that they are freelance writers, yet they expect people to come to them with offers.

Unless your blog is extremely popular, nobody will ask you if you freelance unless you let them know you do. The first step is to create a ‘Hire me’ page and the second step is to constantly let people know that you freelance. The more people know that you’re a freelance writer; the more people will hire you.

Should You be Blogging?

If you’re not sure yet whether you should be blogging, or if you want to blog but don’t know how to start, here are two articles you should read:

19 Comments on "The 7 Deadliest Mistakes You Could Make When Blogging for Clients"

  1. John Gibb says:

    hi Onibalusi

    I’ve followed your blog for awhile now, and I see you have enough experience in dealing with clients that you could pepper your articles with real examples and case studies… the way this article was written is somehow how I’d expect from you…

    I mean, you started off giving an example from your personal experience with buying the right domain from the beginning… then gave out a few other tips from your experiments with clients…

    That’s the type of content I look forward to receiving from you and other like minded freelance writers…

    I blog myself about affiliate marketing and monetizing your blog with products via organic traffic and SEO… my content would be poor and non valid without personal proof and case studies, so I strive to pack as many [personal experience] tips as possible to win my readers over the long term and get them buy from my recommendations…

    By the way, if any of you is interested to learn how I started online, the major mistakes I committed to, and the wins I’ve achieved so far, and what I’m up for next, I invite you check out the PDF I give away…

    • Bamidele Onibalusi says:

      Aha, thanks John!

      Experience is always the best teacher and while it took me years to learn this, I want to make sure it doesn’t take my readers that much to do the same 🙂

  2. Kingsley @seo blog says:

    I somewhat disagree with Mistake number 1#
    Everything online has to do with SEO, if I create a writing tips blog and name it – ohmygod.com – it would still get an awesome traffic from Google if I’m doing my own part of SEO pretty well.
    I believe it boils down to the number of links you have pointing to your domain, and not the name of the domain; because people online are just solely looking for quality and a problem solver site. If they find it, then it won’t really matter the name of the blog in question.
    Thanks for sharing this insightful post.

    • Bamidele Onibalusi says:

      Hi Kingsley,

      I’m glad you disagree but I think my point still stands.

      Domain name isn’t just about SEO – branding and effective communication of the purpose of your website matters, too – but the right domain name would result in higher traffic compared to the wrong one, even if they are both well optimized.

      Let’s not talk about the potential for ranking better, but conversion from search engines; if you want to learn about guest blogging or hire a guest blogger and you searched for a keyword in Google and found two sites; ohmygod.com and guestbloggingtactics.com – as someone who is interested in guest blogging and who has no time to waste, considering that everything else remains equal, which of the sites will you click on?

      Also, this is based on my own personal experience starting this blog 3 years ago and starting guestbloggingtactics.com last year; I would have taken the same stand as you 2 years ago but this challenge proved that domain name matters a lot.

      I’d love to know what you think about this.

      Best Regards,
      Oni

      • Sam Adeyinka says:

        Hey bro Oni, I’m glad to be here again 🙂

        I seriously want to second you on the #1 mistake. At first I was loving that @Kingsley disagreed because I didn’t also feel it matters. But having read your reasons and the kind of example you gave, I had no choice than to re-think and believe hook, line and sinker your opinion. I will of course go for the latter and that’s what every sane man will go for.

        I was not aware of this when I started blogging and it seriously affectee me, part of which I’m still suffering from.

        Thanks for sharing this bro Oni.

        Sam

        • Bamidele Onibalusi says:

          Aha, I’m glad you’re now convinced bro! 🙂

  3. Great point about being consistent with blogging Oni. (Mistake #3.) There’s no point deciding to blog and then giving up when you don’t see results in a few weeks. By its very definition blogging is something that should be a regular ‘log’ of your thoughts and ideas. Readers, clients, Google, or anybody else aren’t going to give you a chance if you don’t post consistently (and past the point you think nobody’s reading!)

    • Bamidele Onibalusi says:

      Thanks, Kirsty!

      You’re not alone regarding mistake #3; I’m making the same mistake right now with my challenge blog. I haven’t touched it in months due to having a lot of things going on at the same time; however, due to avoiding some of the above mistakes it’s growing every month and sending traffic and clients so I don’t feel the impact as much.

      Blogging definitely should be regular and I’ve also noticed a dip in traffic and interaction with individual posts on this blog when I’m not consistent with my schedule.

  4. Hey Bamidele,

    I am guilty as charged for Mistake #7. But I believe I am going to be fixing that very soon. I will admit I don’t have a hire me page up on my blog yet.

    Thanks for sharing this great list with all your readers. Though I have a bit different stats for how many blogs they really are – http://snitchim.com/how-many-blogs-are-there/

    Thanks again,

    Eric

    • Bamidele Onibalusi says:

      Hi Eric,

      That’s great to hear. I’m sure you can fix it! 🙂

      Yeah, I checked the stats on your blog too; according to Wikipedia, Blogger.com has more blogs than Tumblr, WordPress.com etc. If we add that to self-hosted blogs, that should be far more than 300 million blogs.

      Best Regards,
      Bamidele

  5. Sam Adeyinka says:

    hi Oni,

    I used to be guilty of all this and still am. I don’t have a blog anymore. I’m trying to get a host, a good one cause the one I’m currently using is bad.

    Well, imma keep this guide for future purpose, and that’s next two weeks. So that when I got the host I will start working on averting this stated mistakes.

    Thanks for sharing this with us boss – you should have a good night rest 🙂

    Kindly regards,
    Sam

    • Bamidele Onibalusi says:

      Hi Sam,

      Sure. Just make it a priority to start your blog soon; blogging is powerful and, obviously, the sooner you start the better.

      If you want step-by-step information on how to start, you might be interested in this article: http://www.writersincharge.com/how-to-start-a-blog/

      Best Regards,
      Bamidele

  6. Daryl says:

    I love this post, especially #5.

    It’s unfortunate, but the “build it and they will come” approach simply isn’t true. For any startup blogger, they MUST focus on actively marketing their blog and the services that they offer. A website is useless unless traffic is actively being driven there, and no matter HOW good your content is, it’s highly unlikely to rank well unless there are ALREADY people coming to your site and linking back from it.

    Keep it up Oni.

    • Bamidele Onibalusi says:

      Hi Daryl,

      I’m glad you love the post!

      Yeah, I also tried “building it and waiting for them to come” for a few months when I was new to blogging, but nothing happened. I only started to get results when I began to actively market my blog by guest blogging on other relevant blogs.

      Best Regards,
      Bamidele

  7. Taiwo says:

    What a good writeup revealing great secrets.Thanks for sharing

  8. Terrence says:

    Hi Bamidele,
    Every point in this post is relevant to any online writer. We need to be consistent in terms of blogging — even though I’m not. And we must strive to be the expert prospects expect us to be. This will only help us along the way.

    And using your own experience makes the article sound genuine and conversational. Even though we may have different experience, we learn from one another.

  9. Mohit says:

    What an awesome post..I am a freelance writer but still not having blog where I mention about my writing service..I have a blog on blogging which is known as Letsdoblogging but still I have got no clients because of it…I always visit this blog regularly from more than a year now and I always hope to write for you someday Bamidele..

  10. Tim says:

    “One of the reasons my challenge blog became instantly successful was because of the domain name.”

    Hm, I have a very descriptive domain name including all of the keywords of my tightly focused, laser-targeted niche, and yet I’m not finding that it is drawing a lot of relevant traffic. Just goes to show that personal anecdotes prove nothing.

  11. Thanks for that info opened my eyes of what im doing right and wrong but first i must buy a wlanrepeater so I dont lose connection and keep posting constantly.

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

Find out more »