Try to keep ‘em short and to the point.
A short, powerful title will easier attract your attention than a sentence. The idea is to keep titles as titles and not turn them into a paragraph. For example: We will rather use “Aluminium Mule Shoes: How to Shod Stubborn Mules” than “The best ways on how to select the best aluminium mule shoes and how to install them”
As you can see, the former example is keyword rich and lacks filler words. Such titles are also the most SEO friendly and will usually guarantee good results.
Use descriptive Titles
While this one actually falls under the category above, I think it is worth mentioning as a standalone.
If may sound obvious, but make sure the title describes what your post is about. Sometimes it is better to keep the post title short and to the point then descriptive. A common example of this is tutorials and how-to guides. People when people search for these things they want to get to the point and get their answer as quick as possible.
Using trigger words to grab attention
There are certain words which will grab people’s attention and make them take action, these words usually stirs up an opinion in the reader’s mind. Sometimes it is best to title your post so that your readers may start a debate over the subject. An example of this would be: “Aluminium shoes suck and why steel shoes rock”. This may not be the most SEO friendly title, but supporters of aluminium shoes will most probably let you know about their opinion.
If you want to draw attention to a post, try using a headline full of controversy. If you do this right, you will achieve some effective results.
Swing in a fancy word or two, this will make you seem much more intellectual on a specific subject than what you are. When I see a ‘big’ word I immediately think that the author of the post knows a thing or two about what he or she is talking about.
You may also use questions to draw attention. People like to be right, so this encourages curiosity. They will then check out your post to see if they were indeed right, and if they were wrong, they’d be sure to let you know!
Make them feel comfortable
You should try to make your readers feel at home. They should be in a comfortable state of mind. This is usually achieved by making them believe they have something in common. Use popular references in your titles, when applicable. If you are trying to target a specific group, associate the title with something that they like and feel comfortable with.
If you are writing headlines
Headline titles are a bit different from regular blog titles. It is recommended that you write in the present tense and use active verbs. Try to put the main keyword in the title. Try to be accurate and also try to get the most important story element in the headline.
A few examples of headlines are:
Is [insert] really that easy
Mysterious of [insert] The art of [insert] Did you know that [insert] How to [insert] in a few easy steps
These tips have helped me create some killer titles, always try to use these when you are struggling with a blog title or if you are unsure about it.
These tips may also not apply to every type of blog, but should work for most of them out there.
These are just a few examples; let me know what you do when you want to come up with some brilliant titles.
Stefan Jacholke is an avid blogger currently writing for http://www.techno-flux.co.cc,- Which is a computer related blog.