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5 Steps To Massive Blog Traffic And Customers

massive blog trafficThis is a guest post by Robert Dempsey. If you want to get yourself in front of thousands of WritersinCharge readers you can write for us.

What’s better than having a blog? Having an extremely popular blog where people come and buy your stuff. But your future customers are sitting on one side of the Internet, and you’re trying to get their attention. What you need is to get your message in front of these people, and turn them into paying customers.

So how do you do that? All you need is 5 easy steps. Take a look at how each steps bring the right customers straight to your door.

Step 1: Idea

It all starts with an idea for a post.

Ideas can come from everywhere – blogs, books, working with customers, doing research, and talking with friends. They can also come from brainstorming. Mind mapping is a great way to brainstorm and come up with a massive amount of ideas. There’s a lot of free software out there too. I use XMind and like it a lot.

The trick here is to choose an idea that will work for video, audio, and text. A quick example is a book review, but anything where you don’t have to show the reader something like a chart or graph will work.

So now that you have your idea, it’s time to create some content.

Step 2: Create

Creating videos is much easier and cheaper than you might expect. While some people invest in cameras that cost thousands, the simplest solution is to use a web cam. If you have a Mac you’ve got one built-in, otherwise you can purchase a cheap one for your PC on Amazon.

There are three types of video you can do:

  1. Talking head – you talking into the camera
  2. Screen capture – recording your screen while you talk about what you are doing
  3. Hybrid – a combination of the two

For the Mac I recommend using ScreenFlow and Camtasia on the PC. Both of these can do all three types of video, and making editing super easy.

Once you pick the style that matches your content, record and render the video. Don’t worry about doing massive editing – you don’t need to be fancy for these videos. Less production saves you a ton of time and helps to create more videos faster.

Now that you’ve got your video ready, it’s time to transform!

Step 3: Transform

A lot of the information products you purchase use video, audio, and text. The reason for this is that people learn in different ways. The same applies for blogging, but it also serves two additional purposes:

  1. People can choose which format they prefer, making them more likely to consume your content
  2. Different formats work better for different social networks, something we’ll look at in Step 5.

Here’s how this works: video -> audio -> text

iSkysoft has a great converter for both Mac and PC, and gives a ton of options. Essentially you load up your video file, choose your format (MP3), and export.

Now you’ve got a video and audio, but what about text for the blog?

If you have a short audio you can transcribe it yourself. Personally I don’t have the time, so I send it off to a transcription service. If you do this often you’ll want to negotiate a bulk rate.

Depending on how much you pay, it can take between 5 and 7 days to get the transcription back. I’ve seen prices around $1 U.S. per minute, so a 5 minute audio will cost $5 U.S. to transcribe.

Now what you’ve got is a video, an audio, and the text. It’s time to get it in front of your customers and send them back to your blog. This is where step 5 comes in.

Step 4: Distribute

We know that our future customers are all over the Internet, and that we want to make it as easy as possible to get in front of as many as possible. This is where massive distribution comes in.

Depending on the social network, different formats work better. For instance:

  • YouTube – video
  • Facebook – video, pictures
  • Twitter – text (links in this case)
  • iTunes – video, audio

Here’s what you want to do.

First, upload your video to YouTube and Facebook. Next put the audio file will into iTunes. If you use WordPress I recommend the PowerPress plugin to make it dead easy. Finally, create a new blog post and put in the video (from YouTube), audio, and text. Once you publish the post let all of your Facebook and Twitter friends know about it.

If you’ve created something juicy, people will come back to your blog, which is where step 5, the money step, comes into play.

Step 5: Convert

Once in a groove, the first 4 steps can take you an hour or less. Not bad for the impact it can have. But this hour can be wasted if you don’t convert that traffic into paying customers.

I’ll leave it to future posts to talk more about that, but here are three ideas for conversions:

  1. Send the people to a special offer page and give them something free in exchange for an email address
  2. If you mention a specific product in the video, send them to an affiliate offer page on your site
  3. Land the traffic on a subscribe page and ask them to follow you on social media or subscribe to your RSS feed

Conversions come in many forms, not just a purchase. To build a sustainable business you need long-term customers, and hard selling turns a lot of people off.

Get Ahead Of Everyone Else

How many people do you know that use this strategy? Think about it for a second. You created one piece of content, turned it into two others, and got onto 4 major online hubs with a single post.

People today are busier than ever, and it’s up to us to get in front of them and meet them on their own terms. This strategy effectively does both.

Try it out and let us know how it goes!

Robert Dempsey is a full-time entrepreneur and blogger. Visit Life Of The Freelancer for tips on how to freelance, and the IEJ to learn how to start your own business.

45 Comments on "5 Steps To Massive Blog Traffic And Customers"

  1. Phillip Dews says:

    You made some great points here Robert, i have RTed, dugg, stubled and shared for you.

    I loved step 5 about converting like sending people to a special page! i might try that out on my blog so people can download free stuff off me!

    All The Best
    -Phillip Dews

    • Robert Dempsey says:

      Thanks for sharing the love Phillip much appreciated. Let us know how your testing goes.

  2. This is a really great blog post. Everyone who has a blog is always seeking ways to get traffic to their blog.

    I like the points that you have provided in this post. Thanks for the wonderful tips.

    • Robert Dempsey says:

      Hi Kharim – traffic is definitely one of those things and there are so many ways to get it. I hope these tips can help you.

  3. Samuel says:

    Awesome points! It will be easy for people to choose the one that will suits them. Thanks for sharing.

    • Robert Dempsey says:

      Thanks for reading the post and leaving a comment Samuel.

  4. dee oneal says:

    You made some nice points there and I agree a lot. All of us are actually working really hard to drive traffic to our site and though it’s not easy we should still apply the above mentioned in order for us to succeed. But remember to still try other ways and for as long as it’s not offensive we are still safe.

    • Robert Dempsey says:

      Hi Dee – one of the keys is getting it in front of as many people as possible so that the right ones come back and become regular readers, and then customers.

  5. Ryan Biddulph says:

    Hi Robert,

    Excellent pointers here.

    Creating massive blog traffic starts with offer usable, valued content on a consistent basis. Follow up your content creation campaign with some serious leveraging. Your tips are powerful in that most stress the importance of leveraging since we only have 24 hours in one day.

    Excellent note of a hard sell being a turn-off. Conversions happen when you are really good at what you do, and aren’t afraid to share this with others. Force negates, so the use of “in your face” marketing tactics simply don’t work. Besides, consumers are more sophisticated these day. We’ve seen almost every trick in the guerrilla marketing book. Why not add consistent value and network each day? That’s the real secret to success.

    Thanks for sharing your insight Robert.

    RB

    • Robert Dempsey says:

      Thanks for adding your insight Ryan. Leveraging content is a must as you rightly point out the time constraints we are all under. And as for the “in your face” marketing tactics, I prefer to give my readers massive amounts of information they can use to keep them coming back. I find that works much better in the long run.

      Thanks for your comment.

  6. Austen says:

    Thanks for the info. Good blog overall, it should help stuff out a lot.

    • Robert Dempsey says:

      If you use the method Austen let me know how it works out for you.

      • Onibalusi says:

        Hi Robert,

        Thanks so much for the great work with your guest post and replying to comments.

        Should you need anything feel free to let me know.

        Thanks so much,
        -Onibalusi

  7. William Tha Great says:

    Hey Robert,

    Thanks for the awesome article dude!

    These are 5 excellent pointers on gaining blog traffic and turning them into customers. Looks like you have it all down packed my dude. I think if a blogger doesn’t have the traffic they want their first step should be developing ways to go out and get that traffic. People don’t just happen to land on your site now ah days because, there’s just to many sites today!

    Sending your traffic to a page offering something free in exchange for subscribing to your list is a awesome way to get list subscribers!

    Just my 2 cents.

    Thanks again!

    God bless,
    William Veasley

    • Robert Dempsey says:

      Hi William – you’re absolutely right on the traffic part. Once you have some core content in place traffic generation and then conversion (into dedicated readers) should be job number one, so that ultimately you can turn those readers into customers. That is of course unless you’re blogging for fun. But I don’t think that describes anyone here.

      Thanks for the comment.

      • William Tha Great says:

        Hey Robert,

        Thanks for the response!

        I’m happy you agree with me on the traffic part. It takes a lot of hard work to go out and get the traffic, butt over time it become easier as your site become known.

        I think we are all blogging for fun. I mean it is something you have fun doing even though you take it seriously. I love blogging and I love waking up to new comments, follows, etc. It’s a awesome feeling!

        Just my 2 cents.

        Thanks again!

        God bless,
        William Veaaley

        • Robert Dempsey says:

          I’m with you on that score. If it wasn’t fun I wouldn’t be doing it either. It just happens that that which is fun also makes me money. We’re lucky in that way.

  8. Hector Avellaneda says:

    Robert!

    this post could not have been more timely my friend! I definitely know, and agree with you, that today people are busier than ever. The 21st century lifestyle is definitely hectic and aside from people having different methods of receiving information, people just simply do not have the time to sit down front of a computer and read all their favorite blogs every day.

    One of my goals this year is to start using audio and video to get my message across to and offer my readership different ways of connecting with me. I have a mac and pc so I definitely appreciate your plugin and tool for delivering different media content through my blog.

    Awesome post Robert!

    • Robert Dempsey says:

      Hi Hector,

      Sounds like this year is going to be an awesome one for you. I love doing video and audio. The tools I mentioned make going from one medium to another super easy and fast, and definitely get your audios into iTunes. I have more than 1100 repeat listeners to my freelance podcast. Not bad for a free medium.

      Good luck!

  9. Stuart says:

    Nice points here Robert! You’re right about the final point as well; if we don’t convert the custom into our original goal, then the first four steps would have been fruitless.

    Thanks for sharing 🙂

    • Robert Dempsey says:

      Thanks for the comment Stuart. Conversion is definitely the name of the game. We all have to make a living, and in my case support a family. If we provide value the conversions will happen. Of course sometimes we have to ask for the sale.

  10. mentorlog says:

    Great tips..Quantity Vs Quality to drive traffic

  11. Alex says:

    Great post,

    Video marketing can really produce some great results and with your method of transforming in text and audio too, can reach more people and like you entitled this post can bring you massive traffic if distributed right.

    I know that some bloggers get great amounts of traffic just from creating small videos with an introduction of their posts and posting them on different video sharing websites.

    Your share is mostly about driving and converting the traffic, but this can also be a method just to increase your blog visibility and maybe get more comments and activity.

    • Robert Dempsey says:

      You hit the nail on the head Alex with two points.

      The first is that there are many ways to do online video, and audio as well. You can write a post and record the audio and put that into iTunes, or start from the top with a simple introductory video.

      The second is that this is a great method to gain greater visibility – I help clients with that using this method, and a bit of secret sauce.

      Thanks for your comment.

  12. Mahendra says:

    Good article but some most important parts are missing eg. Social bookmarking. Which is very important

    • Robert Dempsey says:

      Hi Mahendra,

      With Delicious shutting down which social bookmarking sites do you see as “very important” for driving traffic? Which have worked for you and what kind of results are you seeing?

      • Mahendra says:

        As we all know that delicious is shutting down but there are many more social bookmarking options like stumbleupon, digg etc which were and are much better than delicious.

        • Robert Dempsey says:

          That’s a partial answer. Which of those have you found work for you? What kind of results are you getting from using these sites?

        • Robert Dempsey says:

          I ask because I’ve heard very mixed things about StumbleUpon and Digg for driving sustainable traffic, so I’m curious as to the results you are getting on your site(s).

          • Mahendra says:

            Yeah Digg is now a days no more useful (less useful). But if we talk about stumbleupon its fantastic do you agree with it

          • Robert Dempsey says:

            I’ve never had much success with StumbleUpon, but that’s not saying much as I didn’t get into serious testing with it. Any good posts on it that you can link to?

          • Mahendra says:

            Hi Robert I am stating that your post is useful It is very much useful and all the 5 points you stated are absolutely true and all are working rockingly for all the bloggers who are using it. Did you felt bad about my comment that I am extremely sorry

          • Robert Dempsey says:

            Not at all thank you for your comment. I’m asking because I haven’t had much success with the bookmarking sites. I want to take any chance I get to learn how to do something better, hence my questions. If you know of any posts that talk about how to use the site please do let me know. Thanks Mahendra.

          • Mahendra says:

            Yeah definitely I will let you know when I come across such article. But social bookmarking really helps the best example of the blog (Indian) which had become one of the successful blog in very less time by using digg, stumbleupon savedelete.com

  13. Ray says:

    I’ve been meaning to give video a try again. The reason I haven’t done so recently is it seems like it takes a long time to put a decent one together. I was messing with it a few years back, and after messing up, and not being happy with the outcome I gave up. This after wasting many hours. Ever since I have been reluctant to mess with again. But, now with faster internet speeds and video becoming more popular I am thinking about giving it another try.

    • Robert Dempsey says:

      Hi Ray thanks for commenting. The thing to remember with web video is that while there are some very high quality ones out there, as long as you have really good audio and great content, you can connect with the audience. I know a lot of people that will turn off highly sales-ey videos that look highly produced.

      It’s all about what works for your market. It’s definitely something to test.

  14. Director Web says:

    All of us are actually working really hard to drive traffic to our site and though it’s not easy we should still apply the above mentioned in order for us to succeed.

  15. Hi Robert,

    Very good write up, Creat that is the important point. If you want to attract or pull customers then you must have an idea, an unique one. Transform or implement which is more hard, this makes the difference.

    Thanks for the beautiful share 🙂

    • Robert Dempsey says:

      Thanks for the comment Praveen I hope it helps. As you say having an idea is only part of the equation – about 30%. It’s then getting that idea in front of a lot of people and getting the right ones back to your site for conversion.

  16. The only thing keeping me from putting my Camtasia installation to work is the lack of quality microphones. All I’ve been able to lay my hands on are trash. Looking forward to publishing videos on my site/youtube and by so doing increasing the traffic to my new blog 😉

    • Robert Dempsey says:

      I’ve used a headset before which can work just fine. I believe Camtasia has some basic audio editing features you can use to boost the audio as well. So don’t let that hold you back make it happen!

  17. semmy @ Make Money Online says:

    Hi Robert this is really nice post man!! thank you very much for your tips! by the way do you still live in Thailand?

  18. Home Depot Bathroom Vanities says:

    Yes oni traffic is everything for any site or blog. thanks for nice information

  19. Thanks robert nice tips to get traffic..

  20. Alcohol Based Hand Sanitizer says:

    I think the important thing is convert. Every article show have one goal and that is make reader to some action

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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