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Using Logo Products to Build Your Brand

brandingOne really useful way to help build a brand of any kind is through the use of branded items and logo products. What are those? You know all those nifty giveaways at tradeshows and conferences or that big bucket of pens on the counter of your favorite local business? Yeah those are logo products. The idea is to get your brand out past your doors and into the homes of the people you want as customers. It’s not hard to develop branded items, you can just pick a product and go. Or, you can put some thought into it and make the most of your investment.

Useful

One approach to using logo products is the functionality angle. The idea is to choose a product which can be integrated into a customer’s life in a practical way. That’s part of the reason writing instruments are such a popular branded item. Aside from the fact that they can be ordered fairly cheaply and in mass quantities. But beyond financial reasons, they are useful, and re-usable. Having your name imprinted on a pen that sits perpetually on someone’s desk is a great way to have your brand cross their mind, not only when they need you but several times a day as they reach for something to write with.

The goal of these kinds of logo products is to create something which becomes indispensable to the user, which makes you in a sense a part of their lives.  From pencils, to water bottles and sticky-notes, practical functional items are always popular and have a tendency to become something that a customer will keep and re-use frequently. Which integrates you, and your brand, into their every day lives.

Memorable

Another approach to promotional products is one which focuses on being memorable. This is most popular on, say the trade show circuit where everybody is giving something away and you want to be the guy that everybody in the expo hall is buzzing about. If you’re really good, you may even find yourself with a line at your booth. See I’ve learned; I only stop for the really good swag. I’ll stand in line for a cappuccino in a logo cup. I’ll take a pamphlet for a promotional Frisbee. I’ll have even have conversation for a branded back massager. And let’s not forget, cohorts compare notes, which means the good stuff, gets the word-of-mouth.

Sometimes, it pays to stand out. Having the coolest giveaway on the block ensures that your promo products are the “must-have” of the show. In the hustle and bustle of a convention center having something special that makes folks slow down can be the difference between a highly successful conference outing and a waste of time and money.

Personality

The other benefit of a good branded item is that it gives you a chance to go beyond slogans and words and to actually give your business a little personality. There is a fine line between funny and offensive especially for businesses, so trying to make jokes can sometimes turn you into the joke. So maybe branded toilet paper isn’t the best idea. However, items like custom stress balls come in a number of shapes that are infused with whimsy. From couch potatoes to angry pumpkins these little guys are a great way to have some fun with your promo products.

Aside from being tongue in cheek, logo items can be used to support a core business philosophy. Whether it’s branded pedometers that endorse physical activity or cloth chopping bags which present an environmentally friendly perspective, your product can speak to what you believe. The most important part is to find a product which supports your company’s message and ideology in words as well as form and function.

Using logo items can be a highly effective way to ingratiate yourself to potential customers. Used properly they can make you accessible, noteworthy and endearing which are all key aspects of being a successful, well branded business.

Sarah has been a writer and marketer for the last six years. She writes most often for Quality Logo Products a company specializing in branded items and promo products for businesses of all kinds.

Category: blogging

21 Comments on "Using Logo Products to Build Your Brand"

  1. Nabeel | Create Your First Website says:

    Hi,

    I agree. Branded logo products which have our brand, increases the visibility brand and can leave a permanent positive mark on our potential customers.

    Kindest,
    Nabeel

  2. Abhishek-seekersfind.com says:

    yeah it is true and one should have unique logo for his blog.But till now I didn’t have it for my blog but by the starting of next month I will have it.

    Thanks For Sharing Awesome Post
    -Abhishek

    • Mike says:

      Yup, having your own logo means having a unique brand and people will remember about your blog more.

    • Sarah says:

      Absolutely! People often underestimate how a logo can help build a blog. and the value of blog branding in general. good luck with yours!

  3. samuel says:

    I agree with you man! using one’s logo help preach the word “Uniqueness” in business! keep the good work up man thanks.

  4. I agree on this. Branding will instill the product that we offer to the customers or to the consumers. It will make them remember the product that we offer to them whether their response is positive or negative.

    Having logo to our commodity is like identifying the product that we are selling and differentiating it from others. It is like separating our own to the generic.

    Great post Oni. You surely did a great job. Is this a post from a guest? I think it is showing Sarah. 🙂

    • Sarah says:

      Yup. Guilty as charged as the Guest Poster 🙂
      Thanks for the kind words!

    • Sure Ernest,

      It is from our wonderful guest poster, Sarah.

      Thanks so much for commenting!

  5. Paul @ Container Gardening says:

    Great idea Oni, making use of logo to make your brand stand out is a proven way to improve your publicity in the real world and online ! I feel Online Press Releases will also be a good addition to your release. Media and PR is always good for brand popularity – whether it’s online or offline it always works!!

    • Sarah says:

      Great suggestions. Logos, branding products, and press releases are all small parts of the larger PR picture.

  6. Michael says:

    Hi Oni

    Being unique with a dash of humour and personality are key ingredients to successful brand marketing.

    I agree with Paul that media and PR are also critical to brand exposure and are two proven ways to get your message across.

    Thanks for sharing.

  7. alamin@logo design says:

    Onibalusi , I am totally agree with you branding is really important.
    Thanks for nice post..

  8. Mobility Equipment says:

    A logo with character and personality makes such a difference to how you feel about a brand.

  9. Tej Kohli says:

    Hi Onibalusi I always prefer a logo for a website while I am going to promote our website which make a people, to know easily about the company . Even Social Bookmarking website also prefer a unique logo is you are going to make a business profile !

  10. You can get really creative doing branded placement. Coffee tables in starbucks is a good one. I even saw someone had branded the little stickers on fruit in a london market, it got everyone talking

    • Sarah says:

      Great Examples! Yes, the more creative the product is the more buzz you can create.

  11. I like the idea about using a LOGO for branding. I am a seller of a good product in Amazon and before I used to get few sales using that seller account online. I decided to put a LOGO on my profile and I observe that my sales increases by 10% which is a significant change for me now I am getting a lot of reviews. I agree that this is one of the best ways to create branding. Thanks for sharing this idea to us. I really appreciate it.

    • Sarah says:

      Congrats! Yes it’s amazing how much difference something simple like a logo can make.

      • Thank Sara!
        I would like to share this to the readers since I know that this works from what I experienced .

  12. Tinh says:

    I wish I could know PS now to design my own logo. Will do it sooner 🙂

  13. Karl Hadwen says:

    Hey Onibalusi,

    Great post, I find it hard to find a logo that I’m happy with so for now I’m just branding myself with my first name and/or my website name but either works and I think in the future I might get a logo; as you see most big bloggers have brand images such as Tyler Cruz or Shoemoney and these brand images really make their brand rememberable.

    Hope all is well.
    Karl

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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