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5 Link Building Basics for Beginners

This is a guest post by Richard Patterson, an SEO expert and professional from LinkLabs, a UK SEO Firm.

We all (well most of you here), know that building the right sort of links to your website will help your rankings in Google and the other search engines which in turn will bring more traffic to your site. Despite this some beginners seem to miss some of the basic link building tricks so here are 5 tips to get the newbies started!

1: See which other sites rank well for you keywords. This seems obvious but taking a methodological approach will make sure you get the best results. Start by downloading the top 100 results for your main keywords from Google and add them to a spreadsheet. Work through the spreadsheet and delete the ones that you feel aren’t worth contacting (for example competitors). Any site that ranks in the top 10 pages for your keywords will be a great link to get, don’t spam these people, write an individual email to each one giving them a compelling reason to link to your site (it doesn’t have to be a link to your home page, perhaps you have a great article or could offer to write one for their site). Record contact details and responses in your spreadsheet as it is easy to forget who you have and haven’t contacted after sending lots of these emails (you don’t just have to contact them by email, try other ways such as Twitter too). When you have finished with these look further down the Google results or try results from different search engines or search results for different but related keywords.

2. Following on from point one. Think about what compelling reasons you can give to people to link to your site? If you can’t think of one then it may be time to go back to the drawing board and come up with some interesting content, features, images or tools that people will want to link to.

3. Great content alone is not enough. If you’ve read that content is king and that if you keep churning out quality content then visitors will come then you’re probably mistaken. Great content is very, very important but it needs a push to get it in front of the right people, especially for new sites that don’t have big followings. If you have great, linkable content use it to ask people for links explaining how it would benefit their visitors’. Share your content via Twitter, Facebook, StumbleUpon and other social networking platforms.

4. Join in the discussion on relevant sites, forums and blogs. Not only can you often leave a link back to your site when you leave a comment but you will meet other bloggers and website owners who can share ideas and there may even be opportunities to write for their sites and link back to your own.

5. Think about the traffic you will get from a link. This is a great way to assess the value of the links. If the link is relevant and on a relevant site with good traffic then it probably will send you traffic and probably will help your rankings. Google likes these types of links as they are genuinely helpful to real people.

This is a guest post from Richard Patterson of LinkLabs, a new UK link building company which focuses on building quality permanent links to their client’s websites.

Category: blogging

37 Comments on "5 Link Building Basics for Beginners"

  1. fred loya insurance says:

    To link the site with the sites that have highest PR is very effective in case of link building but contents also plays vital role in this case.

    • Liberty Reserve says:

      I do not prefer content, because there are some 1 page websites, rank 1st in google, than hundred pages websites. Only Link building plays the role.

  2. LoveChic says:

    I prefer starting under someone’s supervision and then – after gaining some experience – do it alone. Choosing the right keywords is the most important thing ans should be considered seriously.

  3. Richard P says:

    Hi LoveChic, yes keyword research is very important and should come before you even start your link building.

  4. Vivek Parmar says:

    linking is necessary if you want to get something from google, without any link buidling you do not get anything from Google

  5. Rakesh Kumar says:

    Linking building is a oxygen for our blog. So make links so that our blog can take breath. Thanks for tips.

  6. Thanks Richard for your tips.

  7. Devesh says:

    Great tips Richard.

    6. Blog commenting
    Blog commenting is one of the simple but very effective way to build backlinks.
    Don’t do spam comments with “thanks” or “great”.

    7. Social Bookmarking Sites
    You can use social bookmarking sites for link building. Here some sites that can give you quality links –
    -MMO Social network

    8. Using Web 2.0 sites – A simple way to build high quality backlinks. Some great sites are – Squidoo, HubPages, Tumblr etc.

    Anyways, Thanks for sharing this great post.


    • Jon says:

      @Devesh, good point; quality comments over quantity of comments matters. Who cares if you can spam 50 blogs with ratty comments if not one mouse click follows you through to your site?

      The more value you add the more people will want to network with you. Lately, I’ve read a few great things about Blogengage – I really should head over there!

      • Iroko@Bloggers Blog says:

        But it would still mean backlink, though I do not support sapmming, I think we should all have a form of commenting policy…e.g 3 comment no dofollow,
        why? because lazy blogger are taking a ride with blog commenting.
        Of course your comment should be on related keyword niche blog…

  8. Richard P says:

    Hi Devesh, some great extra tips there, I’ll have to think of some new ones for my link building part two post as you’ve beaten me to it with some really good tips 😉

  9. Ryan Biddulph says:

    Hi Richard,

    You’ve offered us practical and powerful tips.

    I’d add in addition to sharing your own content on social networking sites make sure to share other content from your niche. Sharing other’s stuff helps to expand your presence and if the content is top notch it will establish your authority. Get others link luv and most will be happy to share it with you.

    Dev makes a great point above about blog commentating. Focus on adding value with each comment. The more value you add the more value you receive. Sow, reap.

    I can see the power of forums but haven’t been able to capitalize on forum traffic. Maybe I can gain a little more forum link juice by putting a few more posts out there.

    Thanks for sharing your insight Richard. Enjoy your weekend 🙂


  10. Hospitality Training says:

    I have been using social media to promote my site and it has worked for me. Blogs and forums are also very effective.

  11. Suraj says:

    Thanks Richard, That’s quite a wonderful list!
    You might want to read this article,

  12. Richard P says:

    Hi Ryan,

    Yes I’d definitely agree with you, interacting with the authority sites and power users in your niche and sharing their content will really help not only in you building relationships with these people but also it’s great for your visitors and followers if you share great content.

  13. Richard P says:

    Hi Suraj, I’m glad you like the list and I’ll be sure to read your list too.

  14. semmy @ Make Money Online says:

    Hi Onibalusi, I really like point 4. that’s give me a tons of quality backlinks and make a relation ship.

    Have a great week end Onibalusi

  15. web Site Development Services says:

    Really it is a great post related to the seo link building process. Yes it is true that Google always looks after with the links building that which type of sites are linking with your site. Thanks for sharing .Best of Luck.

  16. Robert Dempsey says:

    Thanks for the tips Richard. Interesting that your #1 is connecting with other site owners and asking for the link to your site. Are you suggesting a link go into a blog post, or perhaps on one of their pages? Do you get more juice one way or another?

  17. Richard P says:

    Hi Robert, the points aren’t in any particular order of importance. Ideally you would have a link on the sites page that ranks for your keyword but that’s often tough unless there’s a really good reason for them to link to you or if it’s a blog post there may be an opportunity to get a link by leaving a comment. If you can’t get a link on the page ranking then guest posts are a good idea if the site accepts them. If not then you may need to be more creative.

  18. Brandon Yanofsky says:

    Hey Richard. I know a lot about seo and linkbuilding, but I still got so much out of this article. You make it so simple and easy to digest. Thank you.

  19. Andreas says:

    One great link building tip is to post high quality articles on authority blogs within your niche as guest blogger for laser targeted traffic and it also helps you establishing yourself as expert in your niche at the same time.

  20. Make Money Online says:

    I improved the SEO of my site because I built links on a good pace. I tried to inspire from the top blogs on my niche. Everyone should do that.

  21. I agreat SEO .

  22. Thanks for the information. Much food for thought here.

  23. eGrove System says:

    Great info . really if we keep in mind while doing link building we can get more benefits.

    Thanks for this informative post.

  24. For beginner I would recommend Article Marketing for getting links and traffic.

  25. Guest blogging is a great way to build up quality links to your site or blog. Blogs have a lot going for them from a marketing perspective, including loyal followers and a sense of being authoritative. If the blog let you guest blog for them, they must trust that you have something good to say, so naturally people will follow you back to your home blog or site.

  26. Liberty Reserve says:

    I really love link building. I have done as per your method, and it is working great. I am receiving lots of responses back, that they are interested for link exchange.

  27. Panasonic toners says:

    Please put additions to the list. I think there are other ways to get links. Nice post buddy.

  28. Wing says:

    Hi Onibalusi, I have to agree with most of your point except for point 1 and 5. It makes blogging feel very mechanical. All the SEO that goes around building the website, I just can’t follow through. Is it true that for all kind of business, the entrepreneur got to do something that they don’t like? How much of a “think-traffic” mentality should we adopt? How much is too much? Leaving comment, I think we really do have to actively participate instead of doing it for the sake of backlinks, saying just awesome post, great.

    Oh well, I’m a super new blogger but hope my mindset won’t change over time(: Passion should still be a driving force for blogging.

  29. Make Money Blogging says:

    It’s funny how many people don’t realize that going and commenting on other blogs helps create natural links back to your own. Instead they’ll go and purchase links from websites that don’t help them out at all.

  30. Jarod Billingslea says:

    Can you tell us more about link building? I want to know more about this, because I’ve been trying to do backlinking on my blog for a while now.

    I’ve done all of these so far (except the last one).

  31. Austin says:

    Thanks for the great post Richard Patterson ….It will help me lot……

  32. Link building really must to dominate google.
    Thanks for nice tips

  33. Vera Wang bedding sets says:

    Thanks dear……. Nice post And again thanks for link building tips

  34. MRSA says:

    On 2.Following on from point one, I would have to say that point crosses my mind almost on a daily bases. In a way its about thinking outside the box and being creative because if you have what everyone else has it doesn’t give others a reason to link to your site.


Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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