I’ve been freelance writing for two years now.
One thing I’ve repeatedly made clear is that the sole source of success for my freelance writing business is my blog. I’ve written countless articles on how to get freelance writing clients from a blog, and I even created a definitive slide on how this works.
But there’s a question I’ve had to ponder along the way – a question I think a lot of you might have; is ‘luck’ a factor in all this?
If you know my story, you probably already know that I started this blog with no intention of becoming a freelance writer.
I only started freelancing when people began contacting me through this blog, unsolicited.
I’m a huge advocate of what blogging can do for your freelance writing career, and it pains me to see that many freelance writers are reluctant to start their own blogs; even when it works.
I’ve decided to put my money where my mouth is!
I’m starting a new challenge as a freelance writer. The challenge is to start a brand new blog and turn it around to a solid blog that’s bringing in at least 4 figures in freelance writing income in 3 – 6 months.
Call me crazy but aside from the fact that I really love challenges, I think this will help a lot of freelance writers to finally take the action necessary to kick-start their career.
If it works, it further solidifies all I’ve been teaching and positions me as a stronger authority on the subject of freelance writing. If it doesn’t, I’ll have to reconsider my whole approach and my ideals as a freelance writer.
Here’s the process involved:
1. I’ll start a new blog following my advice to freelance writers. The blog will have its own hire me page and unique audience, and I’ll focus on turning it into a source of freelance writing clients in 3 – 6 months. Nothing more, nothing less.
2. The blog won’t benefit from the success of WritersinCharge. I won’t send an email to my list, share my articles on WritersinCharge’s Facebook and Twitter accounts and leverage any form of authority I already have. The only place you’ll see me mention the blog is when I publish updates on my progress; and no, I won’t link to it. I’ll only mention the domain name so you can follow along.
3. One thing I have to (and will) use is my name. As much as I’d love to do this in a fair and just way, I don’t think it’ll speak well to change my name or use a pseudonym for the purpose of this campaign. I’ll use my name, Bamidele Onibalusi, and that’s all.
4. I’ll experiment with various marketing strategies I’ve recommended; including guest blogging, being active on community sites, and creating social media accounts for the site. For a run down of marketing strategies I recommend, you should read this post.
5. I’ll develop a strategy and approach I plan to use for the blog, both content and marketing, to be followed strictly and I’ll be sharing it with you in a future post.
6. I’ll be making regular updates on this blog about the process. It could be weekly; showing you how I go about setting up the blog, tweaking it, writing and researching my posts, or my entire content marketing approach as well as my external marketing efforts. I’ll also be announcing the resources I use during this challenge.
7. If you want to, right now, you can start this journey with me. It’s still an experiment so far but I so much believe in the soundness of my approach that I think it will work. If it does work, you could have a solid business by the time it ends. If you don’t want to follow the challenge right now, that isn’t an issue. I’ll solidify the approach and create a system you can follow by the time the challenge is over.
More Details about the Challenge
After thinking about it, I think the best niche for me to start the challenge in is the guest blogging niche.
I have solid experience with guest blogging and I think it’s the best field I can start with.
While I have a domain name I created around 2 years ago, ( it’s about guest blogging, and I think it will be better suited for this campaign) I’ve decided not to use it in order to make the campaign as fair as possible. I’ve instead decided to register a brand new domain name to implement this plan.
The domain name is GuestBloggingTactics.com
At the time of writing this post and starting this challenge, which is on the 13th of October 2012, here are the current stats for this domain name.
Alexa ranking: Non existent
Google pagerank: Non existent
Mozrank: Non Existent
Traffic: Non Existent
In other words, everything is starting from ground zero.
By registering a new domain name and starting from scratch, not leveraging the WritersinCharge audience and resources, I think this campaign will be as fair as possible. That’s what I want.
I know this is a little crazy and I’m afraid of the outcome myself. But I’m sure of my approach.
Now, I wouldn’t just create this and wait for the traffic to roll in. No, I’ll get to work and focus on getting the results as I’ve always advised. I’ll also keep track of how things are evolving and will be making regular announcements.
That’s it for now. I’ll probably be making a new update every week (or once every two weeks) on how things are progressing. Reports about the status of this challenge will only be made on Mondays. It’ll probably be the main Monday posts for the next few months.
I’ll be updating you with my strategy and how I go about things in coming weeks. For the time being, I think my next post on this subject will be on how I go about installing the blog; registering the domain name, choosing hosting, installing template and so on. I’ll be including the costs and where you can get the resources I use in the process.
I want to be as transparent and as honest about this as possible, not sparing any details beyond what I’m capable of sharing. If you think I’m not being transparent enough during this challenge, please demand it!
What Do You Think?
Do you think this is a fair challenge? Am I crazy or is this an experience you’d love to watch?
Kindly contribute your opinions, criticisms and feedback in the comments. And remember, the number one priority for me is that every reader of this blog succeeds.
Update: I’ve gotten several comments and emails in regards to using my name for the challenge. I agree with those comments that using my name will not be fair, so I’ve decided that I’d do this using a pseudonym.
Some people also raised concerns about the fact that I mentioned the domain name I’ll be using on this blog. I don’t think that matters because WritersinCharge readers aren’t my clients, but my readers. Most WritersinCharge readers are fellow writers who want to get clients and improve their career using my tips, so I doubt anyone reading this challenge on this blog will head over the new blog to hire me.
The purpose of this new blog is to get clients, not traffic. While I’ll be reporting traffic to keep you updated on my progress so that you can see what works, it isn’t ultimately what matters.
To also reduce the chances of this blog having any SEO impact on the domain name and to reduce the chances of people clicking over, I didn’t link the domain name on this blog. I only mentioned the domain name to help you follow this journey.
With that said, I think this challenge is fair. If you think it isn’t, feel free to comment below with your opinions!