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How to Make Hundred Times More for Every Writing Job You Take

multiply your writing incomeIn today’s post I will be featuring an interview with highly successful writer, Sean Platt, of GhostWriterDad.com, in which Sean talks about a way to make hundred times more than you get for regular freelance writing jobs. In case you’re just hearing about Sean, I recently interviewed him about kindle publishing, and the interview got some positive responses.

In this interview, I asked Sean just 4 questions, and if you can read and reread those 4 questions and his answers to them, I’m sure they can change your life forever.

In the meantime, if you have a minute, Sean is participating in a writing contest at Writetodone.com, and it will make a lot of difference if you can vote. WritersinCharge is also participating in the same contest, but if you’re yet to vote for me, I’ll recommend you use the vote for Sean instead – why? Sean just rocks, and I’m sure you will discover that too at the end of this interview.

You can vote for Sean’s blog, GhostWriterDad, here.

Here’s the interview I did with Sean.

ONI: I’ve been following your work for a long time now, and I have noticed you emphasize the importance of learning to write a sales letter. As a freelance writer, how important do you think knowing how to craft the perfect sales letter is compared to doing regular freelance writing jobs?

SEAN: If I could go back in time, I would learn to write sales letters earlier than I did. Freelancing is fine, but a lot of the pay simply isn’t that good. And I’m not interested in fighting other writers for pennies. A single sales letter can pay more than a couple hundred keyword articles. Sure, sales letters take much, much longer to write, but a couple of month will more than pay the bills, and they’re a lot more fun to write.

But big benefit is that sales letters help you become a better writer. The basic copywriting techniques you use when writing a sales letter: keeping people on the page, driving them toward action, crafting a persuasive argument – these are the same elements that separate good writers from great writers. Whether you want to build an amazing freelance career or write fiction as I’m doing now, learning to write sales letters is a great place to grow your career and ability as a writer.

ONI: What do you think is the basic element every sales letter must have?

SEAN: I’m going to say there’s two, and I don’t think one can exist without the other. Every sales letter must be persuasive or there’s no point. If your sales letter doesn’t make a clear, concise argument, leading the reader down the page to a clearly stated call to action at the end, then it’s an ineffective sales letter from word one. But every bit as important the argument being made, the sales letter must have flow. Once a reader starts reading a sales letter, you can’t afford for them to stop. That means every sentence must lead into the next. From your compelling headline which acts as a promise to the final PS, your copy must create a slide your reader gets lost going down. I also think there’s a third – every sales letter must have empathy.

ONI: If you only have an option, how will you get in touch with people interested in you writing a sales page for them?

SEAN: I no longer take client work, so I’m not looking for business. Fortunately, I was known for the quality of my sales letters so I didn’t have to look even back when I was writing them. But if I was looking for clients, I wouldn’t go shooting in the dark. Writers who want to write sales letters should know those topics they can write about most effectively, then target people in that niche. For example, sales letters in the financial space pay ridiculously well. Yet, I’ve turned down sales letters in that space because they require too much research, or I knew I couldn’t get into the head of the reader in the time I had. And that’s everything. If you don’t know who you’re writing for, or don’t truly understand the market, you will write an anemic, ineffective sales letter.

ONI: What do you think is the most important thing every writer must know before starting to write a sales letter?

SEAN: No doubt, the most important thing you can do is know your market. And the best way to research your market is to go to Amazon, check the reader reviews of books in the industry or niche you’re writing about. Read what people are saying. The reviews will help you know the language of the market, give you their specific pain points, and help you craft a better sales letter. Most importantly, it will give you the empathy you need to slip into their head.You must know what pain your potential buyers are facing. If you don’t know that, you’re not speaking their language. And if you’re not speaking their language, you’ll never make the sale.

The above are 4 simple but smart questions, and Sean’s answers can never be better. Reread the interview and ponder on what you just read, and determine whether you should go the sales letter writing route or not.

If you want to get started sales letter writing but don’t know how to, check out Sean’s guide, Sales Letter Sellout. If you love Sean’s style and want to follow his work, visit his blog at GhostWriterDad, and if you’re yet to vote in the Writetodone writing contest, make sure you vote for Sean’s “GhostWriterDad.com” now. It will mean a lot to him, and I’d also be thankful to you for doing so!

39 Comments on "How to Make Hundred Times More for Every Writing Job You Take"

  1. Bevy says:

    One of the Best Interview that I ever seen. Especially that last Answer.

    • Rick owens leather jacket says:

      Yes…. bevy last answer was awesome

  2. Thanks for sharing! Copywriting (sales pages in particular) is something I want to start studying seriously in the next year, but it’s a pretty overwhelming thought. It’s one thing to crank out 500 words on a random web topic, but writing a brilliant long form sales letter that actually makes people by is another prospect entirely.

    I’m definitely going to bookmark your guide for later reference when I start pursuing this option 🙂

    • Sean says:

      If you can write a sales letter, you can write almost anything. GREAT practice to improve your craft, plus an excellent way to make more money for every word you write.

  3. Thanks for this Oni. It’s a great interview and I’ll check out Sean’s page. Looks like it has a lot to offer.

    • Sean says:

      Looking forward to it!

  4. This interview is great. I’ve learned so much from the answers given by SEAN. I’ve written one sales letter in the past for an internet marketing e-book and it did sale.

    But there is so much to learn like the “empathy” that SEAN talked about. I’m glad you shared this. Thank you Oni.

    • Sean says:

      Thanks Michael! Glad to hear you’re already having success!

  5. thanks for the wonderful post Oni.
    Actually i always look forward to make money with freelance writing but did not have any tips. this will help a lot

  6. Helenee says:

    Actually, some of the answers read somewhat like a sales letter – the ‘one sentence leading to the next’ part.

    Already voted for Oni, sorry! I do like your blog too, though.

    • Sean says:

      See, that’s just got writing.Learning to right a sales letter helps you keep your copy sharp. And sharp copy that converts pays better than just about any other kind! Oni definitely deserves the vote, Helenee! Thanks anyway.

  7. Yeremi Akpan says:

    Great tips. I wonder where Sean has been all these while. I should have known him before now. Really.

    • Sean says:

      I spent a couple of years as a ghost. You’ve probably read me without even realizing it! 🙂

  8. Robinsh says:

    Being a business management student as well as a blogger I must know about sells letter and this post gave me a lot for giving startup in this niche to.


  9. Mark Aylward says:

    Thanks guys
    I loved the point about writing in a niche you understand. I’ve tried both and writing for a market you are not passionate about and intimate with is excruciating! I’d also like to point out another thing Oni is great at…introducing us to new people of a high caliber As successful as Sean has been, I’d never heard his name before. This also speaks to how huge the online world is and that there is room for all of us to capture an audience…if we do the work

    • Sean says:

      Thanks Mark!

      Writing copy you’re not into isn’t only miserable, it rarely converts as well as it should since the reader can feel it, even if it’s only subconsciously. And yup, the Net is massive. Plenty of room for everyone, but you can never skimp on the work.

  10. Sean, you have great tips here. I would never have thought to go to Amazon to get feedback, but that is definitely a great way to get empirical information on how to craft a great sales letter. I will have to keep that in mind. After all, writing sales letters may be a subjective art, but you still want to know what practices get the best results.

    • Sean says:

      Amazon’s the best. I use them for everything, not just publishing! GREAT place for market research. And the one and five stars are your sweet spot. Thrilled or mad, they’re definitely passionate!

  11. Great interview. Salesletter writing is indeed a very important skill, even if you don’t go get paid doing it, it will certainly do you own good for your business.

  12. fazal mayar says:

    thats a nice interview, he knows what he is talking about

  13. sam @ goa carnival says:


    Here are lots of challenge in life and how we can cross them successfully i think we can learn good tips about them from this post.

  14. Veehcirra says:

    Great interview, I did not know that the best way to research your market is to go to Amazon, that’s makes so much sense actually!!Thanks

  15. Nasrul Hanis says:

    great interview indeed! currently in my way toimprove my sales letter writing skills. thanks for sharing!

  16. Andy says:

    Thats a great interview. I too want to be a writer but How to be a good writer?

    • Sean says:

      Never stop writing. Oni does it every day, that’s why he’s so excellent. Great writers aren’t born. They write their way to greatness a word at a time.

  17. Glenn says:


    Another great post 🙂

    You were so right in the way you asked those 4 simple questions, they got a super response from Sean & of course a big thanks to you Sean for taking the time to speak with Oni!

    I hadn’t thought about creating a sales page previously but this is giving me food for thought, so thanks for that!

    Just to let you know I first came across you from a recommendation from Pat Flynn @ smartpassiveincome, now I’m delighted that you have in turn given me an additional resource to view, aka Sean Platt.

    Very much appreciated.

    • Onibalusi says:

      Aha, Sean is an expert in the real sense of it, which is why I always love to have him here!

      I’m so glad you found me from Pat Flynn – Pat is a super cool glad, and I’m also very happy to recommend Sean!

    • Sean says:

      Thanks Glenn!

      Even if you never wrote a sales letter in your life. Understanding why they work will make you a better writer and could positively impact everything you publish on site, meaning you’ll grow a more qualified audience – FASTER.

  18. Raj says:

    The Q&A No. 4 was very helpful. Thanks for bringing this interview to us. When I first started taking up writing jobs, I thought copywriting was copying from somewhere and writing the same thing! 🙂 LOL.

  19. Fred Perry Plimsolls says:

    Great Interview oni…….

  20. Dolly London says:

    I have been dreaming all my life about a writing job, but unfortunately had not that chance, but when I read about the tips, I think that one day I might work something connected with writing…

  21. Extreme John says:

    Great interview. I learned a lot about the beauty of writing from Sean. All though I usually hire writers to for my marketing, writing articles myself seems better and finer.

    • Sean says:

      Thanks John!

      (Finally figured out why my avatar wasn’t showing up. Apparently I type too fast to spellcheck my email address!!)

      • Extreme John says:

        Haha. Great that you’ve figured it out.

  22. Hi Sean,

    Many thanks for this awesome interview. One thing I’ve found too hard to do is formatting when writing copy. I’ve had many shots in writing copies and I can say that I only managed to have one success in history and I wish to had more. Please share your tips of moving higher here @Sean

    Hi Oni, Thanks also

    • Sean says:

      Hi Olawale, I’m not sure I follow the question. Are you talking about layout? If so, avoid large blocks of text. Lots of white space and short sentences that push your reader down the page are best.

  23. Those are very important points here mentioned by Sean Platt. I’ve been learning a whole lot about persuasive writing and applying it in my writing, even creating a blog dedicate it, and I totally agree with everything that was said. If you can’t get in the readers’s head and heart you are losing the battle.

    Such advice is priceless!

  24. I’ve been in sales for thirty years and Sean ‘nails it’. Unless you know your client you’ve got very little chance of providing what they want. Empathy, also, so very important!

  25. Great stuff; thanks for the interview to both of you. I actually was asked to write a sales letter once for little pay, and though I got it done & the client loved it, I never liked it because I felt I couldn’t do it justice in the time frame it was needed, I didn’t know the product that well because the guy would only tell me so much about it (was afraid of giving up trade secrets; ugh) and, well, the money wasn’t overly compelling to me, although I wanted to give it a shot. I never knew if it did what the guy was hoping for, nor did I care; that’s problematic in the long run I figure.


Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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