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Get More Clients! 7 Quick Steps to Create a Hire Me Page that Converts

Blogging is an effective way to position yourself as an authority, eliminate the competition and get quality clients to reach out to you.

However, when blogging for the purpose of attracting freelance writing clients one of the most damaging mistakes you can make is not having a hire me page, or having a poor and unprofessional one.

Your hire me page speaks volume about you and what you can offer to clients so it’s important to make sure it is designed to capture your readers’ attention and encourage them to get in touch.

Here are some quick tips for creating a high-converting hire me page on your blog:

1. Come up with a List of Services You Offer

The first step towards creating a good hire me page is to identify the services you want to offer; depending on how many services you plan to offer, you might want to identify only the key ones.

It’s important not to ignore this step; most people make the mistake of having a simple page that includes 1 – 2 paragraph of text that asks interested clients to get in touch via email. This approach does a disservice at representing what you have to offer so make sure you clearly identify your services; you need to know these before you can effectively market them to clients.

As a freelance writer, here are some example services I might offer:

  • Blogging service
  • Website content creation
  • Guest blogging service
  • Landing page content creation
  • Sales letter writing
  • Newsletter writing
  • Ebook writing
  • Ghostwriting services
  • Newsletter writing

There are many more options but the above are just some examples you could use if you’re a writer who want to get clients from your blog.

2. Come up with a Compelling and Descriptive Headline for Your Hire Me Page

When creating a hire me page, it’s natural to have an headline that says just “Hire Me” or “Services”, after all isn’t it a “hire me” page?

However, by split testing variations of my hire me page, I’ve realized that a hire me page with a plain headline is boring and ineffective.

Of course, your reader is considering the possibility of hiring you or else she wouldn’t be on your hire me page. However, why exactly should she hire you?

While you’ll clarify this in your hire me page copy, it’s important to communicate the value you can offer in your headline. Since your headline is the first thing a potential client will see, it’s important to use it to hook her into your copy and as a result make the decision to hire you much easier.

Based on split tests of my hire me page, a hire me page with an headline that says “Let Me Help You Get Results by Writing Quality Content and Guest Posts for You” resulted in 200% more conversions compared to the hire me page that says “Hire Me“.

Here are some qualities your headline should have:

  • Clarity about what you can do for clients
  • A focus on the fact that you can get results
  • Specificity, especially if you have one or two main services you offer

You should also make sure it has the qualities of a magnetic headline. The “Magnetic Headlines” series on Copyblogger is a good starting point if you’re looking for quality information on how to write headlines that get results.

3. List Your Services on a Page and Expand on Them

Make sure you properly explain each of the services listed.

Obviously, most of these services are self-explanatory but the importance of explaining your services lies in helping your clients capture the benefits of each service you offer; why should they choose your blogging service over your landing page content creation? Is there data to back this up?

This might sound obvious but it’s easy to change a client’s mind by using more information and data to back up the effectiveness of each service you offer; the last thing you want is problems after you’ve started working with a client, or a client quitting because she doesn’t have clarity about what you offer.

4. Back up Your Services with Research if Possible

Try to use research or studies to back up the importance of using a particular service you offer.

For example, you can find studies that prove that blogging is effective for generating leads and revenue for businesses. You can also find studies that prove that email marketing generates significantly more revenue than other types of marketing.

These are example studies you can cite on your hire me page, in your service description, to back up its effectiveness and encourage clients to hire you.

5. Allow Your Clients to Choose a Budget

Make sure you allow your clients to choose a budget on your hire me page; if possible, give your clients an idea of what an estimated budget will be for using a particular service you offer.

The idea is to eliminate every objections and help a client realize what she’s getting into; you might be afraid that a lot of people won’t contact you but what’s the point in contacting you in the first place if they can’t pay what you charge?

You want to prevent people who aren’t willing to pay what you’re worth from contacting you and one of the easiest ways to do this is by hinting at your prices.

6. Include as Many Contact Options as Possible

Personally, I prefer having a contact form on my hire me page since potential clients can easily fill the form without having to go to log in to their email account.

Depending on how comfortable you are with it, you might want to also include options to contact you via Skype, via telephone or your direct email address on your hire me page.

Make it easy for clients to contact you no matter what their choice is.

7. Discourage People From Getting in Touch

Truth is, you don’t want everybody to be your client.

The thought of having to scare some people away from hiring you is scary but it’s often the best thing to do because it will save you time you’d have spent communicating with people who won’t use your services as well as energy you would have wasted proving yourself to people who are trying to lowball you.

By letting people know the kind of clients you want, you’ll be better positioned to attract these clients while discouraging people who don’t really need your services from getting in touch.

Struggling to Get Clients?

What’s the next step once all the above are in place? It’s making sure your blog is well-optimized to attract clients.

Stop Pitching Clients is a program I designed to help you optimize your blog to attract clients to you; it has been proven to work, and it is detailed and practical. Be sure to check it out!

 

Category: freelance writing

42 Comments on "Get More Clients! 7 Quick Steps to Create a Hire Me Page that Converts"

  1. Hi, very helpful post. It inspired me to do a little work this morning on my “hire me” page. More to do, but thank you for the kickstart!

    • Bamidele Onibalusi says:

      You’re welcome, Amanda! I’m glad you found the post helpful!

  2. John Gibb says:

    Hi Onibalusim

    Your points are on target, however, if you want to differentiate yourself from the pack, there’s a good idea to create a package where you bundle two or three services for a low fee; if the client buys them separately, he or she will have to pay double the price.

    That’s one way to differentiate yourself, and I think is the best way.

    Another method would be to offer/promote/pre-sell one service, and that’s it. Clients will see you’re the master of your skill, and not try to be all things to everybody — does it make sense?

    If you’re offering additional services, then you can always up-sell these offers to your active clients — it’s not a wise idea to list all your service on a “hire me” page…

    I learned this from a top writer in the game; my partner (Codrut Turcanu) uses/used a similar strategy…

    Cheers!

    • Dave Lawyer says:

      John – I like this – “Another method would be to offer/promote/pre-sell one service….” becoming essentially a master of a specific niche? I like this a lot actually.

    • Bamidele Onibalusi says:

      Hi John,

      I’m glad you liked the post.

      You’re right. Creating a package can also be a way to encourage people to use multiple of your services.

      Pre-selling can also be effective if done right; I think you have a point regarding having all your services on a hire me page. Depending on your goals, listing very few services will result in maximum conversions.

      Best Regards,
      Bamidele

  3. Dave Lawyer says:

    #7 is especially important and something I hadn’t quite thought of. Although I will be incorporating it into my own ‘HIRE ME’ page. Well done Bamidele!

    • Bamidele Onibalusi says:

      Awesome, Dave!

      Let me know how that works for you; discouraging people you don’t want can be a very effective way to get those you want to respect and be devoted to you.

  4. James Melbin says:

    Some weeks ago while I stumbled on your Hire Me page, I knew you must have crafted it following some very useful tips like this. It actually stood out and I’m happy that you finally decided to share your method with your readers.

    Currently, the link that says ‘Hire Me’ on my blog leads to nowhere. But having read this tips, I’m sure my Hire Me page will be up very soon.

    Thanks again.

    • Bamidele Onibalusi says:

      That’s great to hear. I’m glad you think the hire me page stood out and the aim of this post is to help readers of this blog create something similar.

      I can’t wait to see what you do with your hire me page after reading this post!

  5. Hey Oni,

    Thanks for the heads up. I am working on my Hire me page at once.

    Cheers!

    • Bamidele Onibalusi says:

      Awesome. I’m glad the post was of help πŸ™‚

  6. Peter k says:

    Great article, there is nothing like creating a magnetic headline. Headline is 50 percent an article. If your headline is poor no matter how great your article is. Your in for big shit. On d side wondering if matt cutt aint in dip shit over d google shit article by viperchill

    • Bamidele Onibalusi says:

      Thanks! Yeah, I’m starting to realize how powerful headlines can be lately and it’s something I’m learning how to be better at.

  7. Francesca Nicasio says:

    “Discourage People From Getting in Touch” –Right on. Writers need to have a clear idea of who their target client is, and gear their Hire Me page towards that specific client instead of trying to please everyone. The latter will either not get them any clients at all or it will attract the types of people that the writer doesn’t want to work with.

    • Bamidele Onibalusi says:

      Exactly. Discouraging people who are not fit to work with me from getting in touch is one of the most effective things I’ve done to improve the quality of clients I get; if you don’t define the kind of clients you want, you’ll either get no client or people who are not fit for you.

  8. Samuel Chibuike says:

    I was really inspired by this article, in fact, I’m making plans on setting up the hire me page. I recently created my website about three days ago and I’m hoping I can make something big from it. Hopefully my writing skills would pay off provided I follow your leading aye?

    • Bamidele Onibalusi says:

      Great, I can’t wait to see how your hire me page looks after following the tips in this article!

      • Samuel Chibuike says:

        Please, I’d like to communicate with you personally. How possible is that? I hope to hear from you soon.

        Regards.

        • Bamidele Onibalusi says:

          Feel free to send me an email via the contact page of this blog πŸ™‚

  9. Hey Oni,

    Great post as always.

    I’m glad you’re posting more regularly again.

    Hope to see more from you.

    Cheers

    • Bamidele Onibalusi says:

      Thanks, Jawad!

  10. Good shit! And very applicable to all online biz owners, not just writers, I’d say. Have shared!

    • Bamidele Onibalusi says:

      Thanks, Karen! I’m glad you liked the post πŸ™‚

  11. Maria says:

    As usual Bamidele terrific…That’s why I always follow You…My Hire Me Page is trying to emulate Yours…Good tips…Gratitude, Love & Blessings!

    Maria
    http://www.onovercomingaddictions.com

    • Bamidele Onibalusi says:

      Thanks, Maria!

  12. Kevinson says:

    This is absolutely spot on Oni. I have to implement the tips right away!

    • Bamidele Onibalusi says:

      That’s good to hear, Kevinson! I’m glad you found the post helpful πŸ™‚

  13. Bako says:

    Great insight. I really appreciate your information you’ve given here. I run a blog call sandalili.com and was thinking of starting a hire me page since am good at graphics and web design.

  14. Boris McLaughlin says:

    Came across your story while researching freelance writing on twitter, adn followed the link to this post.

    As a teacher, I must say that traditional education is not for everyone, and cudos to you for finding your way.

    As a practicing freelance writer (year one for me) I am inspired by what you have done, and I am more confident that I can do it too with some guidance.

    To that end, I am going to strategically guest blog to drive traffic to my website and add a “hire me” page to my website.

    I am now following you on twitter.

    • Bamidele Onibalusi says:

      Thanks, Boris!

      I appreciate your support πŸ™‚

  15. Sam Adeyinka says:

    Hi Oni, it’s good to be back here, Thanks to a good SEO you got on your great blog.

    I was searching for how to write compelling ‘Hire Me’ page on Google since I don’t already have one. I did created an hire me page but haven’t yet written anything on it.

    Reading this post as awakened in me the ‘how to write an hire me page’. I’m glad I keenly read it.

    Thanks so much, Oni for sharing it with this great community that I’m so opportune to be a part of. πŸ™‚

    Sam

  16. Krithika Rangarajan says:

    Oh my – this is brilliant!!!!!!!!!!!!!!!!!!!!! I didn’t realize that a Hire Me pages has this many spokes #HUGSS

    Thank you, Bamidele

    Kitto

    • Bamidele Onibalusi says:

      You’re welcome, Krithika πŸ™‚

  17. Lindsay Pevny says:

    I was wondering how to approach explaining my services and why they’re valuable to my customers on my site. I’ll have to add a Hire Me page soon!

    • Bamidele Onibalusi says:

      I’m glad the article was helpful, Lindsay πŸ™‚

  18. Jireh Gibson says:

    Great information, I was just about to read over your guide to getting started as a freelance writer, and this greeted me in my inbox. Awesome.
    thank you

  19. Peace Chibueze says:

    A Perfect information to save time and resources for any writer. Thanks for the work you are doing, sharing your experiences to help others avoid mistakes.

  20. Therese Kay says:

    I love the idea of not only listing your services but describing them and backing them up with research! I appreciate the info!

  21. Deborah Johnstone says:

    I just want to say that I keep re-reading your posts because they are so helpful and loaded with actionable information. I can’t “thank you” enough for your generosity and for the time you devote to the freelance community!
    Cheers

    • Bamidele Onibalusi says:

      Thanks, Deborah.

      I’m glad you find my articles valuable, and I appreciate your continued support πŸ™‚

  22. Jireh Gibson says:

    Another great post! Best part about it, is that I am working through the “Stop Pitching Clients” program with Bamidele, the information is on point and having Bamidele work with me is like having a personal coach!! Simply priceless.

  23. Murigi Wainaina says:

    Hi Bamidele. Thank you for yet another great post. I enjoy your emails and the accompanying links. As a starting freelancer what is your opinion on starting a writer blog or a website? Another thing, what is your advice to a new freelancer who doesn’t have any technical know-how about HTML and is on a budget to be able to hire guys with that knowledge?

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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