This is a guest post by Adarsh Thampy.
We bloggers and content marketers believe in the power of content.
Content can provide value, create trust and build relationships.
However, have you ever wondered about the kind of content you put out there? I have no doubt that you will deliver quality articles packed with information. But is your content conveying the right message to your readers?
Does your content have the oomph factor in it to entice your readers to take action?
7 Ways to Write a High Impact Blog Post
#1: Don’t write like you talk
When you blog, you definitely need to maintain a conversational tone.
That doesn’t mean that you can simply write as you talk. When we talk, we use a lot of slang, short forms etc. Cut that out in your writing.
If you are using a lot of abbreviations or acronyms, just spell it out. Make it easier for people to comprehend all the information from your page.
Your content must come off as professional, yet conversational.
#2: You needn’t be a native speaker to write compelling blog posts
For most of us who are non-native speakers, writing good English is always a challenge.
Since we don’t have the natural English-speaking or writing ability as our native English-speaking peers, how do we make sure that our content is just as compelling – if not more – than theirs?
Many non-native speakers like to express their knowledge of the English language vocabulary at times. It’s something like an ego boost for us 🙂 After all, we tried hard to learn a new language, built up vocabulary, and now it’s time to show others that we rock!
While it’s absolutely wonderful that we all spend so much time and effort learning the language, sometimes it can turn against us. We assume that when speaking to the English-speaking audience, we need to follow every grammar rule and use the greatest and the most intelligent sounding words in the dictionary to impress our readers.
Nothing can be farther from the truth.
Did you know that most native speakers are not fully aware of the grammar rules themselves? Nor do they know most of the words in the dictionary.
Leave the native and non-native thoughts for a while. Take your native language for instance.
Do you know all the grammar rules for your native language? Do you know tough sounding word meanings? I don’t. I suppose you are not a language pundit yourself either.
So stop assuming.
Write blog posts in simple English – something which high school kids (or younger) can easily comprehend without needing to look up the word meanings in a dictionary.
#3: Jargon needs explaining
Sometimes, you simply can’t avoid using jargon in your article. In that case, make it clear what the jargon means.
You can either explain it the first time you use it or you can use the define HTML tag to help people who are not sure what it means. If you are too lazy, point them to another page which explains it in detail, maybe a Wikipedia article.
#4: Proofread at least 2 times
Proofreading is a tricky business, especially when you are proofreading your own content.
It’s amazing how easy it is for us to neglect our typos.
The trick is to proofread your content immediately after you write it. Wait a few hours, then do a proof-read one more time. You’d be surprised at the mistakes you missed while proofreading the first time.
Still, it’s not fool-proof. So if you have the time and resource, get someone else to read it for you. Other people can easily spot your mistakes that much better than you.
#5: Ask yourself; is your content worth the time?
That’s a very tricky question.
Sometimes we just assume what we have to say is extremely valuable to others. While it might be true in most cases, sometimes we can be very wrong. It might even be counter-productive.
Most of the content that falls in this category are self-promotional type posts.
People don’t want to hear about you. They need to know about how your articles can help them. So make it less about you and more about them.
#6: Make it an evergreen piece of content
In my opinion, there are two types of content.
- Evergreen content – Ones those are relevant for several years even after they’re written
- Time sensitive content – worthwhile for a short period of time (news, algorithm exploits, and so on)
Your goal must be to produce maximum evergreen content. Time sensitive content is good, but they have a short shelf life. Wouldn’t you want to create something that’s relevant for several years to come?
Of course, not many people can do it. Certain industries make it almost impossible to write evergreen content since the industry constantly changes. But even in those industries, there are some basic principles that do not change. You should focus your efforts on coming up with evergreen content in those areas.
#7: Make sure your content requires your reader to take action
I made this mistake for several years in the past. I’d simply go on blogging without having any purpose for the post. But that’s not what you want to do with your posts.
Your blog posts must have a purpose. It must ask the reader to take some action. Write a comment, sign up for your newsletter, or download your e-book. It can be just about anything. But your post needs to have a clear call to action.
#8 (Bonus): Listen to Copyblogger & WritersinCharge
- How to Write Headlines That Work
- How to Write Content That Gets Read
- Five Ways to Write Magnificent Copy
- 21 Ways to Create Compelling Content When You Don’t Have a Clue
- 10 Productivity Tips for Writers
Over to you:
What do you think is the best way to write high impact blog posts? Let me know in the comments.
Adarsh Thampy is a hard-core content marketer and advises businesses on using content marketing strategies. You can add him to your Google plus circle to take the conversation to the new social media platform.