One of the greatest things that ever happened to me is me knowing about guest blogging and implementing it to my fullest advantage. My blog would probably be nowhere now if not for guest blogging and in order for you to see how powerful guest blogging is I will be listing some of my achievements as a result of guest blogging below.
- I was able to achieve a Google Pagerank 4 for this blog.
- This blog now gets an average of 10,000 visitors every month.
- This blog presently gets around 1000 comments every month.
- I now make around $5,000 online every month thanks to the power of guest blogging and this blog!
- This blog now has an Alexa rank of 16,000 – I mean it is the 16,000 most visited website in the world.
- This blog (and me) was once featured as one of the top 30 young entrepreneurs making money online.
- This blog now gets more than enough guest post submissions than I will ever be able to publish.
The above are just a few of the benefits I can remember, and again, they are only the notable ones. This blog has helped me get a lot of other benefits and I can tell you boldly that, at least, 80% of this blog’s success can be attributed to my guest blogging.
I will also like you to know that I’m not some sort of amateur when it comes to guest blogging (I hate calling myself guru or expert – because I’m not!) but I wrote over 300 guest posts in 2010 alone so you should listen to and believe that the tips in this post is nothing but the truth from my months of experience. I was published twice on Problogger, four times on DailyBlogTips, multiple times on Maxblogpress and JohnChow and my guest posts have even been published on blogs like Business Insider and ReadWriteWeb. I have also planned to start guest blogging massively this year and I consider it selfish not to let you know the importance of doing the same that is why I have decided to write this post so that we can both benefit from it. And please, hear me clearly, I didn’t invent guest blogging and it has been in use before I even knew what was called “blogging” – all I did was master the technique to achieve success for myself. You can also do the same now.
Prepare Your Blog for the Traffic
When a lot of people hear this statement the first thing that comes to their mind is getting big dedicated servers. While that might also be a great idea it isn’t really what it means to prepare your blog for the traffic (and FYI, this blog is still on shared hosting and it has never crashed once). I have written a lot of guest posts in my blogging career and a particular guest post I wrote for an A-list blog sent me over 1000 visitors the day it was live, you wouldn’t believe I was unable to convert 50 of those visitors to recurring visitors. Some people will say it is the traffic that is not good but considering that over 200 of those 1000 visitors subscribed to my blog the traffic is definitely one of the best.
Preparing your blog for the traffic has to do with giving the best of your content. You have to be completely different in a way that makes people trust you and want to make your blog a priority on their reading list. Unlike other entrepreneurs I haven’t really had any entrepreneurial or blogging challenge but my problem day and night is my content (even till now). I still sit and think everyday, how can I make my content the best? How can I truly give people what they want? How can I write content that succeeds? But to me, it seems I haven’t found the answer to my question and I will never stop till I get it.
A very deadly mistake bloggers make is taking the words of their readers for it when it comes to their content. I used to make that mistake when I was a new blogger but as I started growing I began to see how dangerous that can be to me. That is why you will notice that I no longer care about blog comments like I used to. There are thousands of other factors in front of you that will let you know if your blog post is truly great and successful. I have noticed one thing about every great post I write on this blog is that they always go viral and bring in more traffic than any other posts so it doesn’t matter how many comments I get on a post that tells me the post is perfect I wouldn’t believe that except the post did exceptionally well traffic-wise. Comments won’t pay the bills or grow my blog, traffic will!
Once you’ve settled the content aspect of your blog the next thing to do is look for a way to capture a large percentage of the visitors you get to subscribers. I got a large percentage of my blog subscribers from guest blogging and I’m so bad at designing and conversion that I can assure you that someone with a good design skill will have triple my subscriber count if he had gotten the traffic I got. You should also ensure your servers will be able to accommodate the traffic you will get (yes, some server are so bad that 1000 visitors in a day will crush them).
Know Your Needs
You probably will have read a lot of blog posts from so-called “guest bloggers” who will tell you to write a lot of guest posts and then submit them to small blogs around you and that the result will be far more effective than that of the big blogs. Next time you read that ask them how many guest posts of theirs has been published on a big blog and that on how many big blogs.
We might choose to do what we want and we can believe anything we want but the truth is that as far as making it in life or guest blogging is concerned there is no one solution that does it all. The solution you need will be based on what your problem is and the obvious truth is we all don’t have the same problem, and we never can, so instead of listening to one advice or the other because it works for the person talking about it you will be wise to do a proper research before taking action. My reason for telling you this is that while it can be a great achievement (at least the numbers are) to write 300 guest posts in one year I wasn’t happy I did it because what I needed is not links, but traffic!
If what you really need is more traffic then all you need to do is look for around 5 big blogs in your niche and focus on them but if what you need is backlinks, brand awareness and increased search engine rankings you might want to give a lot of smaller blogs a shot.
There is a part of my life I used to wish was back and that part is the one that is highly focused and determined; not that I’m no longer determined (in fact, I’m really dangerous at that) but I now take a lot of things with levity.
My reason for including this point is that I get a lot of emails and one question that keeps on repeating itself in people’s interview with me is the question of how I am able to write 300 guest posts in one year. How do I get the time? Etc. In fact, I’ve even met some people who believe I’m a genius because of this but the truth is that I’m no genius and there is no secret. It’s all about being focused and committed.
In most of 2010 all I did was challenge myself (and in most cases make it public) to write a number of guest posts in a particular month. This really worked for me and I have months in which I was able to write as much as 60 guest posts.
Also, when I’m talking about focus I mean you shouldn’t use any other tactic but guest blogging. A lot of people believe they can comment on 100 blogs in one week while at the same time writing 50 guest posts in one month. This might seem easy at first but you will end up hating yourself for it when you no longer have the passion or drive to do anything as far as your blog is concerned.
Either way, you might know one million ways to get traffic but the real traffic generation master isn’t the one that knows a lot of tactics but the one that is able to master one.
Considering the fact that you are a blogger already I believe generating content won’t be a problem. What I’m trying to say is that you will have to deal with a lot of rejections that can break your heart so you should be prepared for this. I’ve known a lot of people who quitted blogging because they were rejected at one point or the other and I know people who have been rejected over 100 times but never allow it to budge them – at least, I know I’m one of the latter.
You are not God, you are not an angel and you are not someone who knows everything so don’t expect everything to just be as smooth for you. You have to prepare for the worst and know that sooner or later the rejection you so much hate will show its ugly head. I knew I would be rejected, I prepared for it and I’ve even lost count of the number of times I’ve been rejected because I don’t count it.
There is a saying that you should focus on your strength and not your weakness, which is just what I do. I don’t know how many times I have been rejected but I always boast in the number of guest posts I have written – because that huge number encourages me to do more and it strengthens my belief in myself but rejection does nothing but bring me down.
Give Your Best
I have read comments from a lot of “misguided” people, I have gotten emails from one of them and some of them have even abused them. One point they all raised is this, why would you want to submit your best post to another blog when you have a blog? The reasons are simple, traffic, exposure publicity and links!
For example, my guest post was recently published on Problogger and the guest post was really great. I could have easily posted the post on my blog but I calculated that Problogger gets around 20,000 visitors daily while this blog gets around 300, won’t it be foolish to let my great content waste. Another thing about me is that, except on rare occasions, I never publish my guest posts on my blog, even if it is rejected, – I’d rather let it waste. I write my blog posts in a different and more personal way but I see my guest posts as something that can’t just be posted on my blog.
To further explain my point on giving the best of your content as guest posts, I have written more than 4 guest posts on the blog that sent me 1000+ visitors in a day (Maxblogpress) but the cold hard truth is that only my first guest post sent me that much traffic. Some of my other posts only sent me 200 visitors while the others sent me an average of 700 visitors but what brought about the major difference in the traffic is my post, nothing else. So if you think you can write a junk guest post and get the best traffic you are wasting your time!
Marketing yourself doesn’t have to be by spamming the content with links to your blog, every guest post has a section for you to market yourself and that section must be used wisely. Don’t just write something like Visit Onibalusi’s blog at WritersinCharge to learn more from him. That does little to nothing to tell the readers of that blog who you are but you should rather explain a thing or two about yourself while at the same time encouraging readers to visit your blog. A great example of this in action is me telling people I make over $3000 online monthly at 17 – this brings about curiosity in people and they have no choice but to click to my blog.