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How to Use Guest Blogging to Take Your Blog to the Next Level

guest bloggingOne of the greatest things that ever happened to me is me knowing about guest blogging and implementing it to my fullest advantage. My blog would probably be nowhere now if not for guest blogging and in order for you to see how powerful guest blogging is I will be listing some of my achievements as a result of guest blogging below.

  • I was able to achieve a Google Pagerank 4 for this blog.
  • This blog now gets an average of 10,000 visitors every month.
  • This blog presently gets around 1000 comments every month.
  • I now make around $5,000 online every month thanks to the power of guest blogging and this blog!
  • This blog now has an Alexa rank of 16,000 – I mean it is the 16,000 most visited website in the world.
  • This blog (and me) was once featured as one of the top 30 young entrepreneurs making money online.
  • This blog now gets more than enough guest post submissions than I will ever be able to publish.

The above are just a few of the benefits I can remember, and again, they are only the notable ones. This blog has helped me get a lot of other benefits and I can tell you boldly that, at least, 80% of this blog’s success can be attributed to my guest blogging.

I will also like you to know that I’m not some sort of amateur when it comes to guest blogging (I hate calling myself guru or expert – because I’m not!) but I wrote over 300 guest posts in 2010 alone so you should listen to and believe that the tips in this post is nothing but the truth from my months of experience. I was published twice on Problogger, four times on DailyBlogTips, multiple times on Maxblogpress and JohnChow and my guest posts have even been published on blogs like Business Insider and ReadWriteWeb. I have also planned to start guest blogging massively this year and I consider it selfish not to let you know the importance of doing the same that is why I have decided to write this post so that we can both benefit from it. And please, hear me clearly, I didn’t invent guest blogging and it has been in use before I even knew what was called “blogging” – all I did was master the technique to achieve success for myself. You can also do the same now.

Prepare Your Blog for the Traffic

When a lot of people hear this statement the first thing that comes to their mind is getting big dedicated servers. While that might also be a great idea it isn’t really what it means to prepare your blog for the traffic (and FYI, this blog is still on shared hosting and it has never crashed once). I have written a lot of guest posts in my blogging career and a particular guest post I wrote for an A-list blog sent me over 1000 visitors the day it was live, you wouldn’t believe I was unable to convert 50 of those visitors to recurring visitors. Some people will say it is the traffic that is not good but considering that over 200 of those 1000 visitors subscribed to my blog the traffic is definitely one of the best.

Preparing your blog for the traffic has to do with giving the best of your content. You have to be completely different in a way that makes people trust you and want to make your blog a priority on their reading list. Unlike other entrepreneurs I haven’t really had any entrepreneurial or blogging challenge but my problem day and night is my content (even till now). I still sit and think everyday, how can I make my content the best? How can I truly give people what they want? How can I write content that succeeds? But to me, it seems I haven’t found the answer to my question and I will never stop till I get it.

A very deadly mistake bloggers make is taking the words of their readers for it when it comes to their content. I used to make that mistake when I was a new blogger but as I started growing I began to see how dangerous that can be to me. That is why you will notice that I no longer care about blog comments like I used to. There are thousands of other factors in front of you that will let you know if your blog post is truly great and successful. I have noticed one thing about every great post I write on this blog is that they always go viral and bring in more traffic than any other posts so it doesn’t matter how many comments I get on a post that tells me the post is perfect I wouldn’t believe that except the post did exceptionally well traffic-wise. Comments won’t pay the bills or grow my blog, traffic will!

Once you’ve settled the content aspect of your blog the next thing to do is look for a way to capture a large percentage of the visitors you get to subscribers. I got a large percentage of my blog subscribers from guest blogging and I’m so bad at designing and conversion that I can assure you that someone with a good design skill will have triple my subscriber count if he had gotten the traffic I got. You should also ensure your servers will be able to accommodate the traffic you will get (yes, some server are so bad that 1000 visitors in a day will crush them).

Know Your Needs

You probably will have read a lot of blog posts from so-called “guest bloggers” who will tell you to write a lot of guest posts and then submit them to small blogs around you and that the result will be far more effective than that of the big blogs. Next time you read that ask them how many guest posts of theirs has been published on a big blog and that on how many big blogs.

We might choose to do what we want and we can believe anything we want but the truth is that as far as making it in life or guest blogging is concerned there is no one solution that does it all. The solution you need will be based on what your problem is and the obvious truth is we all don’t have the same problem, and we never can, so instead of listening to one advice or the other because it works for the person talking about it you will be wise to do a proper research before taking action. My reason for telling you this is that while it can be a great achievement (at least the numbers are) to write 300 guest posts in one year I wasn’t happy I did it because what I needed is not links, but traffic!

If what you really need is more traffic then all you need to do is look for around 5 big blogs in your niche and focus on them but if what you need is backlinks, brand awareness and increased search engine rankings you might want to give a lot of smaller blogs a shot.

Focus

There is a part of my life I used to wish was back and that part is the one that is highly focused and determined; not that I’m no longer determined (in fact, I’m really dangerous at that) but I now take a lot of things with levity.

My reason for including this point is that I get a lot of emails and one question that keeps on repeating itself in people’s interview with me is the question of how I am able to write 300 guest posts in one year. How do I get the time? Etc. In fact, I’ve even met some people who believe I’m a genius because of this but the truth is that I’m no genius and there is no secret. It’s all about being focused and committed.

In most of 2010 all I did was challenge myself (and in most cases make it public) to write a number of guest posts in a particular month. This really worked for me and I have months in which I was able to write as much as 60 guest posts.

Also, when I’m talking about focus I mean you shouldn’t use any other tactic but guest blogging. A lot of people believe they can comment on 100 blogs in one week while at the same time writing 50 guest posts in one month. This might seem easy at first but you will end up hating yourself for it when you no longer have the passion or drive to do anything as far as your blog is concerned.

Either way, you might know one million ways to get traffic but the real traffic generation master isn’t the one that knows a lot of tactics but the one that is able to master one.

Prepare Yourself

Considering the fact that you are a blogger already I believe generating content won’t be a problem. What I’m trying to say is that you will have to deal with a lot of rejections that can break your heart so you should be prepared for this. I’ve known a lot of people who quitted blogging because they were rejected at one point or the other and I know people who have been rejected over 100 times but never allow it to budge them – at least, I know I’m one of the latter.

You are not God, you are not an angel and you are not someone who knows everything so don’t expect everything to just be as smooth for you. You have to prepare for the worst and know that sooner or later the rejection you so much hate will show its ugly head. I knew I would be rejected, I prepared for it and I’ve even lost count of the number of times I’ve been rejected because I don’t count it.

There is a saying that you should focus on your strength and not your weakness, which is just what I do. I don’t know how many times I have been rejected but I always boast in the number of guest posts I have written – because that huge number encourages me to do more and it strengthens my belief in myself but rejection does nothing but bring me down.

Give Your Best

I have read comments from a lot of “misguided” people, I have gotten emails from one of them and some of them have even abused them. One point they all raised is this, why would you want to submit your best post to another blog when you have a blog? The reasons are simple, traffic, exposure publicity and links!

For example, my guest post was recently published on Problogger and the guest post was really great. I could have easily posted the post on my blog but I calculated that Problogger gets around 20,000 visitors daily while this blog gets around 300, won’t it be foolish to let my great content waste. Another thing about me is that, except on rare occasions, I never publish my guest posts on my blog, even if it is rejected, – I’d rather let it waste. I write my blog posts in a different and more personal way but I see my guest posts as something that can’t just be posted on my blog.

To further explain my point on giving the best of your content as guest posts, I have written more than 4 guest posts on the blog that sent me 1000+ visitors in a day (Maxblogpress) but the cold hard truth is that only my first guest post sent me that much traffic. Some of my other posts only sent me 200 visitors while the others sent me an average of 700 visitors but what brought about the major difference in the traffic is my post, nothing else. So if you think you can write a junk guest post and get the best traffic you are wasting your time!

Market Yourself

Marketing yourself doesn’t have to be by spamming the content with links to your blog, every guest post has a section for you to market yourself and that section must be used wisely. Don’t just write something like Visit Onibalusi’s blog at WritersinCharge to learn more from him. That does little to nothing to tell the readers of that blog who you are but you should rather explain a thing or two about yourself while at the same time encouraging readers to visit your blog. A great example of this in action is me telling people I make over $3000 online monthly at 17 – this brings about curiosity in people and they have no choice but to click to my blog.

PS: If you want to supercharge your blog there are only two ways, get my guest blogging guide and subscribe to my feed.

Category: blogging

71 Comments on "How to Use Guest Blogging to Take Your Blog to the Next Level"

  1. Stuart says:

    Onibalusi, it was an honour to write a guest post for the king of guest posts 🙂

    • Onibalusi says:

      Hi Stuart,

      It’s really great for you to think of me like that but I’m actually not the king of guest posting ;).

      I’m glad you loved the post though 🙂

  2. iphone 5 says:

    hi Onibalusi… thats really a great post… and you really describe very well what it means to getting ready for the traffic…

  3. TsarShu says:

    Well,your results are impressive but I’m sure that you had worked hard before guest blogging. If your blog had been a bad place, bloggers wouldn’t have considered it for guest blogging.
    Thus you had prepared a good soil for such success.

  4. Hi Oni

    You are an inspiration and one of the most committed bloggers I have met in the blogosphere.

    Well done and thanks for sharing your journey with us. I know it will inspire others to persevers, work hard and also to hopefully know a measure of success too.

    Patricia Perth Australia

    • Aha Patricia,

      I’m always happy to inspire and I hope not to disappoint.

      Thanks so much for the nice words!

  5. Ali says:

    Hi Onibalusi.
    I first saw your guest post on shoutmeloud.com.
    There I saw a list of website for creating backlinks. Believe me started using that, and I got a lot of backlinks for my website.
    Anyways this post is no less important when it comes to guest blogging. Except that it requries lot of dedication and hardwork!

    • Hi Ali,

      That is exactly what I love! Don’t just read but take action on what you read.

      Thanks so much for the comment and have a great day!

  6. My plan this year is to start writing 1 guest post a week to increase the traffic to my site. I have implemented some other strategies successfully. Guest posting is now going to be included to the list. Thanks for reminding me of this strategy ones again. I’m very impress of what you’ve been able to achieve in a short time.

    • Cool! Guest blogging is awesome and it’s a really great way to supercharge your blog traffic. Just get started with it and you’ll be amazed at how effective it is.

  7. monurohila says:

    hi Onibalusi… thats really a great post… and you really describe very well

  8. Samuel says:

    Well said bro. Paying attention to the comments on your blog will do you no good. But it depends. That’s why we need critics who will be sincere about your post and all that. To make your guest post work fine for you, you must be ready to give the blog you are guest posting for your best! Sure, you will get rejected but you just have to move on. Thanks so much bro.

    • Exactly Bro,

      If all my commenters are sincere the I would have loved it but it seems a lot of them are telling me what I want to hear 😉

  9. monurohila says:

    thanks for sharing your journey with us. I know it will inspire others to persevers, work hard and also to hopefully know a measure of success too.

  10. Devesh says:

    What an awesome long depth post oni. You always come up with awesome content. I really love this post mate.

    Guest Posting is one of the best way to get traffic and build connection with other bloggers.

    I’m also planning to do more guest posting this year, at least 4-5 guest posts per month.

    Thanks for sharing this awesome post oni. Keep Rocking.

    ~Dev

    • Aha Dev,

      That’s cool and I trust you with the guest posting thing – let’s see how everything goes.

  11. Andreas says:

    Guest blogging is a great way to get quality targeted traffic from the source where the guest post is published, you can get known in your industry and also it helps with search engine rankings.

    • Hi Andreas,

      Yes. Another fun thing about it is the search engine ranking benefits – it’s what helped me get PR4 for this blog in its first update.

  12. Brandon Yanofsky says:

    Just started guest blogging myself. It definitely is difficult to give up your best content. This article really got me pumped though to continue guest posting.

    • Aha Brandon,

      That’s so cool to hear. I just read your tweet and I so much appreciate it 🙂

      Thanks so much!

  13. Hi Oni,

    This post works perfect for me since I’m investing myself fully in writing guest posts these days.

    I’ve churned out about 6 over the past 2 days. I feel that 2 – 4 a day is reasonable for me. Even if I don’t hit the number each day I can churn out 5-10 on a day where I’m offline. It’s not an issue. The issue has been making a firm and definite decision to do so, because I like commenting so much and would have to leave the comments gig and focus primarily on guest posting.

    Guest posting leverages your presence like few other practices. Why not get your work in front of so many more eyeballs? Sure, rejection happens, but it happens to us each day. We note some rejections and ignore others. It’s about what we pay attention to and what we ignore.

    As an aside, I guess I write at least 5-10 guest posts each day. I call them “comments.” 😉

    Thanks for sharing your keen insight into a topic you know a great deal about. Whether you want the title or not you are the guest post king. Keep on prospering and enjoy your day!

    RB

    • Awesome comment Ryan,

      I love it! Especially the aspect of churning out 5-6 guest posts (em…comments) a day 🙂

      Same with you here, I find it easier to write when offline so I just disconnect my internet when trying to do so.

  14. Danielle says:

    I will try to improve the nombers of guest posts on my blogs to see if is any difference. In my blogs niches this kind of method isn’t work so good.

  15. Dave Grimes II says:

    Oni,

    This is great advice. And if there’s anyone to learn about this from, it’s you! You have guest posts all the time, and it certainly seems to work very well for you! Way to lead by example!

    • Aha David,

      I’m so happy to hear that from you.

      Thanks so much for the awesome comment!

  16. Daisy @ Tinnitus Treatment says:

    Guest post does gives traffic and credibility to your blog and you have proved it once again. BTW Google PR4 in the very first update is looking amazing bro keep it up and make sky your limits 🙂

    • Yeah! I expected more but PR4 is still great to start with 😉

  17. Really amazing achievements as a result of guest blogging and your point up very well how to get more traffic, PR and SERs. I’m very impress of what you’ve been able to achieve in a short time. So here after to start guest post and will get more traffic in my site. Thank you for your valuable information.

    • Hi Lakshmi,

      I’m glad you loved the post and this blog.

      Yes, start guest posting for your blog and you will be amazed at how effective it is.

  18. Robin says:

    Simply a great blogging journey bro. Impressive and your way of writing makes me to like your posts. Its like you are letting the thoughts flow as it is, and directing them to your fingers to type and let us read 🙂

    All the best and achieve more.. Cheers.

    _Robin

    • Aha Robin,

      I’m glad you love my writing and I hope not to disappoint 🙂

      Thanks so much!

  19. A great post. Capturing and making the traffic stick is the important factor. I had a few post make it big on stumble, but had no idea on how to keep that traffic and make those visitors stay and want to come back for more. Now I know, but have lost tonnes of traffic to learn!

    • Onibalusi says:

      Exactly Devon,

      There is surely no point in getting traffic if it doesn’t stick.

  20. Alex says:

    Hey Oni,

    Congrats on your success (by the way Alexa is way off I have A LOT more traffic then you and I am ranked 60k 🙂 ), anyway, I wanted to express my opinion about your opinion of comments.

    You said that comments are not soo important, but when you stop and think about it, you will realize that those people that are commenting on your blog represent a portion of your traffic, and with their comments they might bring you even more traffic.

    One of the things I like about you, is that you took the chance to submit your guest posts to big bloggers when some don’t have the courage to do it. This, in my opinion, is something that sets you apart from other guest bloggers.

    • Onibalusi says:

      Hi Alex,

      Exactly! There was a time I used to pray for my Alexa ranking to be higher (I was just getting ranked even with little traffic) but when my rankings paused for a month I started praying for improvements. What I will say is that alexa rank their website not based on traffic alone but several other factors; including but not limited to, when a website was started and what results it get, the pagerank and search engine ranking, the community interaction and number of reviews it has etc.

      Concerning comments, I love it but not much. As you can see, I have already replied all the comments on this post, what I’m saying is that I don’t take the words of my commenters for it…in most cases they’re not ready to tell me the truth if they believe it will hurt me and they just keep on saying things that pleases me – which is what really hurts me.

      What do you think?

      • Alex says:

        Well Oni,

        I think that when you are on someone’s blog is just like you are in his house and you can’t really say bad things about someone when they invite you in.
        Also, many may not comment at all when they don’t agree, because they don’t want to start a polemic or get on the wrong side of the blog’s author.

        Of course, there are some “nice post”, “great post” comments that are just for the link or because of the obligation of commenting back, after you commented on their blog.

        I think there are a lot of reasons people may only tell you the good side and forget about the bad, everyone must have it’s reasons :).

        But no matter, you keep going at it, you will know when what posts were really great as time passes and they still get visitors.

  21. steven papas says:

    WOW! that was a killer one! You are a strong go-getter; Hats off! Guest blogging is what I also go for, with a goal of 15 posts per month to high PRs. I search for ideas through the web to deliver high quality content. Also, I prefer giving the good posts to strong blogs than keeping them for mine.

    • Onibalusi says:

      Aha Steven,

      It seems we share the same view though…it takes the same effort submitting a guest post to a big blog as it takes to submit it to a small blog if you truly know what you’re doing. People make conclusions without getting started and this is totally wrong!

      I’m glad you loved the post. Enjoy your day!

  22. Arun says:

    Nice tips man, Helpful for blog beginners ..

    • Onibalusi says:

      I’m glad you loved it Arun, thanks so much for the awesome comment!

  23. Mahendra says:

    Let me tell you one (true) thing I forgot to blink my eyes while reading this post you are a professional writer you rock

    • Onibalusi says:

      Aha Mahendra,

      It is really cool to hear that from you.

      Thanks so much for the awesome support!

  24. zammax says:

    I agree with that we have to choose one or two traffic generation methods that really work to us and stick on it. However, creating 300 guest posts are really exceptional..

    • Onibalusi says:

      Exactly Zammax,

      Focus and concentration are what really works.

  25. Oni!

    300 guest posts in one year? That’s dedication man! I’ve definitely seen your progression and growth as a young entrepreneur and blogger and I love coming back every single time to get a few gold nuggets of information from you.

    • Onibalusi says:

      Aha Hector,

      I’m glad you always enjoy my content 🙂

      Thanks so much for the awesome support,
      -Onibalusi

  26. Jon says:

    You took one strategy that worked and you mastered it. That’s the takeaway here. Most of us spray our intentions and focus in all directions thinking and hoping something will “stick.”

    Congrats on doing the same thing day in and day out while honing your skill. You’re proof that winners focus. Keep up the great guest posting in 2011!

    • Onibalusi says:

      Exactly! Focus on only one thing till it brings you result. It isn’t wise being a jack of all trades and master of none.

  27. Camay Santa Ana says:

    Blogging is eaquals to patience. We just have to give ourselves to it with a heart of course.

  28. Will says:

    I am amazed at how you can keep coming up with great content that other bloggers want to publish. It is awe-inspiring!

  29. Berna says:

    This is the first time I have been to your blog and I think I should reward my friend for sharing your blog to me. And it was awesome that the first article I read would be one that is exceptional. I think what you were able to do takes a lot of commitment and I am not really sure I could do what you did but it certainly serves as an inspiration. I also want to see my blog with a lot of traffic and I think I need to read more of your guides. Thanks again!

  30. semmy @ Make Money Online says:

    Hi Onibalusi, congratulation!! You’re the best man! I agree with you one of the best source of traffics for blogger is guest blogging. It’s free and we can build a relation ship with the blog owner.

  31. Hi Onibalusi,

    I will like to send a guest post to problogger but I don’t know where to submit my article.

    Please can you tell me the steps I need to take? I also love the new article you’ve just posted. It’s really getting a lot of tweets.

    The article was very informative too. I’ve implemented some of your tips
    .

  32. Tax Accountant says:

    Onibalusi, congrats! Great post!

  33. Great post Onibalusi, you go into great depth about a subject that you are clearly very talented at.

    One of the things I think it is easy to overlook when you are thinking of guest blogging is the contacts and the people it is possible to meet along the way. It is a great opportunity to come across like minded people who can help you achieve great things online.

    Once again, great post and thank you for publishing my guest post the other day, much obliged!

  34. That’s some impressive stats! I too hope one day to follow in your footsteps.

  35. Baby Monitors says:

    I am just about to start my own blog so your article was definitely a great inspiration to me, thank you x

  36. Onibalusi this has been most useful thank you 🙂

  37. Onlibalusi, you have a very informative blog. I really like your opinions on successful blogging.

  38. Flight Simulator says:

    Great points of view. You have a great imagination 🙂

  39. Wedding Dress Cleaning says:

    You need great imagination and a lot of common sense when trying to get your website seen out there.

  40. Guest blogging is really helpful than blog commenting. This way we can increase traffic for our websites in very short time. Thanks for describing the matter.

  41. Onlibalusi, congrats for your blogging tips.

  42. Liberty Reserve says:

    This is an excellent way. You have done an excellent post on your blog.

    I really love to get guest bloggers for my website.

  43. Thanks Onibalusi. Your guidelines are really useful. I will definitely try guest blogging.

  44. Onibalusi, you are a great blogger.

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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