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Why Guest Blogging is More Powerful than You Think

guest blogging -more powerful than you thinkBefore I continue with this article, I’d like you to know that I hired an expert to do a critique of this blog, because I knew something was deeply wrong with it – so a lot of changes will be going on soon, one of which will be to change the focus of my articles on this blog to teaching people how to write for traffic and money. This isn’t an official announcement. The official announcement will be coming soon and I’ll also be revealing the expert I hired as soon as the announcement is made.

Now to the main point…

When it comes to guest blogging a lot of things go through the mind of those who hear it but these are the 3 reasons why 90% of those who guest blog do it:

  • To get an influx of traffic
  • To get an influx of subscribers
  • To create brand awareness and increase exposure

But do you know that there are far more advantages to guest blogging than the above? Do you know that the above 3 points are just a minority of the benefits of guest blogging. Yes, I call them minority, even though some of my guest articles have sent me thousands of visitors and hundreds of subscribers, but by the time you finish reading this article you will be able to see clearly what I mean.

A New Experiment

If you were asked what is the best way to get traffic to your blog, what will you call it?

I know a lot of things will come across your mind, but the best way ever to get quality traffic to your blog is by making effective use of the search engines. Yes, the search engines!

I have underestimated search engine traffic throughout my blogging career, and even though I still get a significant amount of traffic from Google every month (at least that’s what some people think) I’d have been getting  at least two times the amount of traffic I’m getting now if I had focused on optimizing my articles for the search engines earlier on.

The SEO Lesson I Learned from Richard Legg

When I just started as an internet marketer, I used to follow all the big names in the industry, I entered my email address to download as many free eBooks as I was offered and I kept on receiving hundreds of emails from various internet marketers I followed. A person I so much respect and that I loved receiving emails from was Richard Legg, and I happily clicked to read one of his articles about SEO the day I received an email about it.

He talked about a powerful technique that can save you time and money and that can help improve your traffic and conversion rates overnight.

With this particular technique you really don’t need to obsess over keyword research – all you need to do is focus on strengthening what you already have.

What Richard Legg taught me about SEO was that instead of obsessing over the latest new keywords and writing keyword rich articles all the time, you should look for which articles are bringing you the most traffic from the search engines, you should look at which keywords visitors are coming through the most, and you should check what your position for those keywords are. If you’re not ranking #1 for a keyword, and it is bringing you a lot of traffic then you should start focusing on making that article get to the #1 position for its desired keyword.

Making use of this technique alone can do wonders for your search engine traffic – I was getting an average of 150 visitors daily from search engines, but I’m now averaging  250 visitors from the search engines as soon as I started implementing this technique.

Combining it With Guest Blogging

The question now is how do you get your articles to rank for its desired keyword?

It is no longer news that links control the web – we all know that, but the problem is that link building can be a very tedious and almost impossible task, and that only people with huge resources and hundreds of thousands of dollars can make the best of it.

That is no longer the case since we have guest blogging.

Instead of using guest blogging only when you launch a new product or instead of using it only when you are in need of an influx of traffic, why not start focusing your efforts on making guest blogging a consistent part of your marketing approach while making effective use of it to build backlinks to your blog?

Building links through article directories might be great, but you can get more quality backlinks by writing unique guest posts for the top blogs in your niche. All you need to do is follow this process:

Research High Quality Blogs: The first thing you should do when trying to use guest blogging to build quality links to your blog is to look for high quality blogs in your niche. You won’t get the same results by submitting your guest posts to just any blog. You need to make sure the blog you are submitting your guest article to is constantly indexed by the search engines, you need to ensure it has a lot of authority backlinks and, if possible, you need to ensure it is properly ranked in the blogosphere. This shouldn’t really be a problem, since you can start with some of the top blogs you read in your niche.

Research and Solidify Your Articles: After knowing which blogs you will write for, you should make use of the technique I learned from Richard Legg above by researching to see which of your articles get the most traffic from the search engines and which keywords bring the most traffic to these articles. Once you have these keywords you should then optimize the title of these articles for your desired keyword while at the same time optimizing your meta description for the best click-through rate from the search engines. Doing this will ensure you don’t waste your guest blogging efforts building links to articles that can hardly rank.

Write Unique Articles: Once you’ve located which articles are best for you the next thing you should do is to start writing unique articles specifically for the blogs you researched. Since every “good” blog that accepts guest posts allow you to include a link below your guest post, you should then make use of the right anchor text (which in most cases is the keyword you want to rank for) to link back to that particular article on your  blog.

So That You Know…

The reality is that the guest posts you submit might not bring you ground-breaking traffic, they might not result in an influx of subscribers, but on the long-run you will get so much traffic from the search engines that you will be happy you implemented the technique in this article.

Did you gain anything new from this article? If so, spread the word about it so that others can benefit.

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88 Comments on "Why Guest Blogging is More Powerful than You Think"

  1. nice article… really very useful for me

  2. Nice Post and I love the Changes going on at Youngprepro.

    • Onibalusi says:

      Thanks bro!

      I guess you haven’t seen anything yet, though.

    • Mark says:

      Can’t wait to see what you’ll change on this blog, Oni. The content is great, I always come back for it.

  3. This is a good post Oni. I have learned so much from guest posting. In fact, In my marketing goals for 2011, guest posting is at the top. It’s not a seasonal thing for me, I do it all the time. The benefits like you mentioned is so much.

    I have also learned so much from Richard legg. He particularly taught me how to stop wasting time online and stick with workable business models like blogging and relationship marketing. Since I obeyed his recommendations, it’s been success round about.

    I’m also glad your blog is taking a new level. Well, that’s a great news and I can’t wait to see what changes emerge. With that in mind, I encourage you to focus more on people rather than search engine.

    Here is my word (sorry, not mine actually)…

    “Humans are the main reason for blogging.
    Search engines does not crawl like you’ve been made to believe, they simply follow people.”

    Ponder over that… you’re in for BIG success with the way you are going!

    • Onibalusi says:

      Hi Michael,

      It seems you’re not getting my point.

      Here’s a quote from Robert Kiyosaki

      I keep hearing, ‘I’d rather be happy than rich.’ Why not be BOTH?!?

      Think about it, why neglect search engine traffic when you can get it while at the same time provide value to your readers?

      Do you think this article is readable? If so, do you suggest neglecting building links to it or optimizing it for more traffic from the search engines?

      • Alright Oni, I got your point. It’s like killing 2 birds with one stone. I think that’s a great marketing strategy too. God bless you!

        • Onibalusi says:

          I’m really glad you got my point bro 🙂

          Thanks a lot and have a great day!

      • Karla Campos says:

        I like that “Why not be BOTH?!?”, lol! Great post like usual. When you have a great article that is helpful to people you want it to rank high in the search engines because that is the first place people who need the information run to find it. We have all heard someone say “Google it” when nobody knows the answer to something, right? I would rather find one of your informative articles on the first page of Google than someone’s article who has no idea what they are talking about but has been paying someone to build links for traffic.

        • Onibalusi says:

          Hi Karla,

          I’m really glad you agreed with me 🙂

  4. Samson Abiodun says:

    Love this post, it really opened my mind to the upgrade i needed.
    Thanks Bro

    • Onibalusi says:

      I’m really glad you loved it bro. Thanks a lot for the awesome comment 🙂

  5. Kok Siong says:

    Hi Onibalusi! It has been a long time to leave the blogging community because of my research. I’m back! 🙂
    Guest blogging is really powerful. And you are a good example of a good guest blogger. This is what i need to learn from you indeed. Thanks for your sharing!

    • Onibalusi says:

      Hi Kok,

      I always smile whenever I see your comment on my blog and I was very happy when I read that you’re now back to the blogosphere 🙂

      It’s really great to see that you’ve completed your research!

  6. DNS says:

    Hi Onibulasi, new around here, though I’ve been following your blog for a couple of weeks now

    Great article btw, I guess the hard part here is to convince the other blog owners to let you write in their blogs right? Specially if you still don´t have (yet) a big and open reputation in the niche

    Thanks for the info!

    • Onibalusi says:

      Hi DNS,

      You’re right about that, but it really shouldn’t be a problem once your article is superb!

  7. Peter Svans says:

    Mate, great write up you’ve got
    One question on this; does this work both ways? Can you ask people to guest post on YOUR blog as well as posting on other blogs? Is there any value in this?
    Thanks

    • Onibalusi says:

      I think there are values in both, depending on the quality of the guest articles.

      In my own experience, publishing guest articles on this blog don’t really bring more traffic, except on few occasions – sometimes, guest posts on this blog even result in low traffic.

      Some guest bloggers have done some exceptional work though, and one guest article on this blog has been viewed over 3,000 times till date.

      It’s all about understanding what works for you, and focusing your efforts on it.

  8. Hi Oni,

    You are one of the guest post masters, so your advice should be taken seriously.

    Doing intense keyword research – finding out what people are searching for – and integrating with post posting is a smart strategy.

    Thanks for sharing your insight Oni.

    RB

    • Onibalusi says:

      I’m flattered Ryan!

      You’re right about choosing your keywords wisely so as to tailor your post to the right audience.

      I’m really glad you loved the post 🙂

  9. Tu Nguyen says:

    Guest posting can bring a lot of traffic to your site too. Especially when writing guest post on most popular blogs of the same niche. Great article!

    • Onibalusi says:

      You’re right about that Tu!

  10. sokun says:

    I hate getting rejected for guest posts though.

    • Onibalusi says:

      Aha, I’d say that is inevitable – I think it’s all about practice making perfect. It’s been long my guest post has been rejected, but I got my fair share of it!

  11. Oni! That’s a pretty cool SEO strategy. I hadn’t thought about doing that before. You’re right. most of the time I try to look for new keywords in my niche and try to optimize my post that way. I definitely think Im doing myself a huge diservice by not going back and looking at my old posts!

    Thanks for the info. I cannot wait for you guest post over at IEC!

    • Onibalusi says:

      Hi Hector,

      Aha, I’ve also been going back to my old posts to change the titles and other things to bring more traffic from search engines. It’s working really great, and combined with the above tips I’m now getting more search engine traffic than ever.

      I haven’t gotten back to you about the guest article because I’ve been down for around a week now – I’m starting to feel better and I’ll definitely get in touch with you as soon as I get my balance 🙂

  12. I enjoy reading guest blogs. It gives a different perspective from the original poster. Usually it begins a dialogue between them and the commenters, too. I enjoy it.

    • Onibalusi says:

      You’re right about that. A new perspective on your blog can make a huge difference.

  13. No doubt, guest blogging is the hottest link building technique today. If you master it, then you will have a great future in SEO.

    • Onibalusi says:

      Aha, you’re right about that!

  14. Edgar says:

    I’ve been experiencing with guest blogging for a while now. It’s been working great for me whether in terms of traffic or conversions. Most people say that the traffic you’re going to get depends on the blog. I say that it mainly depends on your article. If your article triggers an action taking response, you’ll get great conversions. I learned the SEO lesson too. Now every time i start a new blog, i do it with SEO in mind.

    • Onibalusi says:

      It can’t be said better than that!

      The traffic you get depends more on your article than on the blog.

      Thanks so much for the awesome comment!

  15. TsarShu says:

    I am looking forward to see the changes at the blog which has always been great for me.
    As for guest blogging, I agree that this is a way to get traffic, but at the same time you still this traffic from the blog where you post. I haven’t paid so much attention to guest posts as I am doubtful a bit about it in general.

    • Onibalusi says:

      Aha, the changes will be coming in soon.

      Guest blogging works really great, I think you should start giving it a try soon!

  16. Hi Onibalusi,

    What I learnt today from your blog is about this IM Richard Legg. I’ve added him to my Google Reader. Thanks for being more opened to us on your blog. I’ve being enjoying reading you so far. Thanks again.

    Delali

    • Onibalusi says:

      Hi Gadel,

      I’m really glad to hear that. I’m sure you will also learn a lot from him like I did 🙂

  17. Miriam Jones says:

    I have no experience with guest blogging , but felt rather interested to read your writing – like the way you think :)!

  18. Bojan says:

    This gave me quite a good idea. It’s simple even though I never took advantage of it.

    • Onibalusi says:

      Aha, I can’t wait to see what results you get from using it 🙂

  19. Pratap Reddy says:

    Some of my posts are listing in 1st, 2nd & 3rd pages of google search engine with specific keywords. So far i have not tried seriously to bring them to #1. Now i will focus on getting them to #1.

    • Onibalusi says:

      I’m glad I could inspire you to do that Pratap! Let me know how everything goes 🙂

  20. Andreas says:

    Another good method to get targeted traffic from search engines is via sponsored reviews and guest posting on authority blogs.
    This methods replaces the traditional article marketing in terms of effectiveness.

    • Onibalusi says:

      You’re right about the sponsored reviews. But why pay for it when you can get it for free?

  21. Great info to have! I wondered why so many blogs were having articles by guest bloogers lately; it totally makes sense now.

    • Onibalusi says:

      Aha, guest blogging is very great.

  22. Jonathan says:

    First, I was going to say “another you should guest blog – post!” Is Oni really running out of original ideas that he can’t come up with anything new.

    But then, I realized. The success of this blog has been because of your guest blogging method. It’s not like you’re being repetitive, rather you’re adding multiple ways one can take to guest post.

    It’s like driving a car, everyone knows to use the break – the accelerator – the steering wheel – but there are about a 100 million different ways to drive.

    Same with guest posting, which is your bread and butter. Please, don’t stop – I never tire of it – I always visit often…and for these past 2 months I”ve been learning a lot!

    • Onibalusi says:

      Aha Jonathan!

      I always love to share new things I discover – and that’s exactly what I did with this article.

  23. broccoli soup says:

    Change is inevitable thing in this world. Guest blogging is only successful when you write post on a blog that have all quality contents and you also create links for your site.The whole secret of online business lies in quality contents.

    • Onibalusi says:

      Content is, and will always be king! The better your guest article, the better results you can get in every ramification.

  24. Tina @ wedding favors says:

    I guess having guest bloggers on your site is awesome. It would let guest blogger’s followers go over your site as well. And all you know you will have lots of followers. I hope in time, I could be a guest blogger here. 🙂 Thanks for your posts

    • Onibalusi says:

      Aha, there’s nothing bad in sending me a guest post as long as it is great and related to this blog 🙂

  25. Paul McCarthy says:

    Hi Onibalusi,

    The strategy of looking at where you’re already ranking for keywords and boosting them up the rankings is such a great strategy – and one that makes so much sense – especially when you look at the distribution of clicks in the search results and how skewed towards position #1 they are.

    If you have a blog post that’s ranking for a keyword in position 3, you can expect to get five times as much traffic for that keyword in position #1. And, what’s more, it’s usually much easier to get a ranking from 3 to 1 on a relatively long tail keyword than it is to create a new piece of content and get it ranked.

    Actually, there is a new piece of software that’s going to take your analytics data to see what keywords are bringing you traffic, check your current rankings and then present you with a list of “opportunities” all automatically. Now that is going to be powerful!

    If you drop me your Skype, I’ll let you know what the software is and try and get you a Beta (I can’t announce it publicly because it’s still under wraps!)

    Keep up the awesome content!
    Cheers,
    Paul

    • Onibalusi says:

      Hi Paul,

      Thanks so much for the comment – I really appreciate it!

      You’re absolutely right about the huge difference between clicks in the search engines from #1 to even #2. It is so significant!

      Just as you said, with the right strategy and backlinks it is easier to get to the #1 position for a keyword if you’re already on page 1 especially if they keyword isn’t that competitive.

  26. Cheap flights for military says:

    I always gave so much value on guest post. But i am too ideal to write guest post.
    Thanks

  27. Easy to understand and yet complex article, thanks Onibalusi! I learned a little bit more about Internet Marketing. I personally don’t know and haven’t been interested in big names related IM. But I think I’ll start following Richard Legg.

    • Onibalusi says:

      Aha Cristian,

      I’ll take that as a compliment 🙂

      Richard knows is stuff, and he is probably one of the few internet marketers I follow.

  28. Himanshu says:

    i am very lazy for guest blogging but i guess it is an very important part of blogging after reading your post

    • Onibalusi says:

      Blogging is so competitive these days that we have to be extra active to get great results from our efforts. Start guest blogging more and you will see how powerful it is 🙂

  29. fazal mayar says:

    really good post oni, guest blogging is powerful because ive tried it! 😉

    • Onibalusi says:

      Action speaks louder than voice. I’m glad to hear you’ve tried it – there’s no better testament than that!

  30. NgPillai says:

    Impressed with your post and looking forward toward the changes you gonna make. I always love reading all your post and your biography not only inspired me but also so many friends of mine. Keep up with your good job Buddy.

    Cheers.

    NgPillai

    • Onibalusi says:

      I’m really glad to hear you and your friends were inspired by my story. Thanks so much for letting me know 🙂

      • NgPillai says:

        Just keep up your good job and come up with more exciting and interesting blog posting…:)

  31. Healthy banana recipe says:

    Actually guest blogging most favorite among blogger to get noticed and you oni, a guest post star.

    • Onibalusi says:

      Thanks Alamin!

      • Oni….. I haven’t mentioned my name in my comments just used my keyword and also didn’t my avatar but how you recognized me!!!!!!!!!!!!!!..

        Oh and please don’t mind if i use my keyword as my name. I always try not to act like spammer!

        Thanks

  32. Hi there!
    This is indeed very practical and informative. Guest posting is, I guess, becoming a fad for all bloggers. It’s really one way to help each other around the blogospehere. And yes, as far as I can see, guest posting is really beneficial but of course having the right mindset and doing it the right way.

    Thanks Onibalusi! Cheers!

    • Onibalusi says:

      Hi Floricel,

      I’m really glad you found the post helpful.

      You’re right about having the right mindset towards guest blogging – I that should be the principle for anyone who wants to achieve something in life.

  33. Java Nature says:

    yes, i agree,,, guest blogging is important to improve our blog… keep posting oni, thanks for share…

  34. Navneet says:

    Nice Oni!
    Actually i like your way of guest posting .I found u on many blogs as a guest blogger,and thats why i like u as u write what u experience and i think in whole blogospere u r the very active guest poster:)Thanks for inspiring us.

    Regards
    Navneet

    • Onibalusi says:

      Aha Navneet,

      I love guest blogging – and it is how I get 90% of my results online.

      Thanks a lot for the awesome comment!

  35. Aritra Roy says:

    This is truly am amazing post, it will help me a lot in my blog development.

  36. Salman says:

    Hi,

    I am looking for a guest post writer to write on my website which is a PR4 website. I wanted iPad related articles. If you or anyone you know is interested let me know

    Regards

  37. This is certainly a bonus from Google! On top of that, by exposing yourself on high traffic sites combining with top notch quality post, there will be tons of traffic to your site over the year. Also, through guest blogging, it will lead up other opportunities such as JV or working on a project together, etc…which are invaluable:)

    Cheers,
    Ming

    • Onibalusi says:

      You’re right about that Ming. i just started ranking #1 for one of the keywords I’m targeting using the approach in this article.

  38. Reggie says:

    Great article, i follow this blog and learn useful tips from it.

  39. Garden Sheds says:

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  40. David says:

    Hi Onibalusi,

    I’ve been reading here for a while but this is my first comment, so, em, hello from Ireland!!

    Really like this post on guest blogging. As was said above, guest posts add a nice change of pace and perspective and can only increase the value of the overall blog, assuming they are well written and engaging.

    Keep up the good work!

    Dave.

    • Onibalusi says:

      Hi David,

      Thanks a lot for the comment!

      It’s always great to be able to connect with people from other parts of the world 🙂

      I’m glad you loved this post and I’d be happy to know how everything goes when you start applying the tips in it.

      Thanks a lot and have a great day!
      -Onibalusi

  41. I really valued the point you passed along about focusing on articles that have been successful and looking at those keywords and working harder in that area. It only makes sense on concentrating on what is working and making it work even better.
    I especially like your straight-forward approach as well. Thanks

  42. Great article Onibalusi. Guest blogging is such a great vehicle to drive not only traffic to your blog, but brand oneself as an online entrepreneur.

  43. Sonia says:

    Very informative article with just good ideas and tips that will certainly add to the the quality of one’s blog when utilize.

  44. roger says:

    Sharing your talent and skill makes you become superstar.Im your avid readers of your food of thoughts.
    Regards to your lovely family
    Roger

  45. Lovenus Goh says:

    Great article Onibalusi. Guest blogging is such a great vehicle to drive not only traffic to your blog, but brand oneself as an online entrepreneur.

  46. Patricia says:

    Great article, Onibalusi. I use guest blogging to drive some traffic to my blog, and it works well for me.

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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