Before I continue with this article, I’d like you to know that I hired an expert to do a critique of this blog, because I knew something was deeply wrong with it – so a lot of changes will be going on soon, one of which will be to change the focus of my articles on this blog to teaching people how to write for traffic and money. This isn’t an official announcement. The official announcement will be coming soon and I’ll also be revealing the expert I hired as soon as the announcement is made.
Now to the main point…
When it comes to guest blogging a lot of things go through the mind of those who hear it but these are the 3 reasons why 90% of those who guest blog do it:
- To get an influx of traffic
- To get an influx of subscribers
- To create brand awareness and increase exposure
But do you know that there are far more advantages to guest blogging than the above? Do you know that the above 3 points are just a minority of the benefits of guest blogging. Yes, I call them minority, even though some of my guest articles have sent me thousands of visitors and hundreds of subscribers, but by the time you finish reading this article you will be able to see clearly what I mean.
A New Experiment
If you were asked what is the best way to get traffic to your blog, what will you call it?
I know a lot of things will come across your mind, but the best way ever to get quality traffic to your blog is by making effective use of the search engines. Yes, the search engines!
I have underestimated search engine traffic throughout my blogging career, and even though I still get a significant amount of traffic from Google every month (at least that’s what some people think) I’d have been getting at least two times the amount of traffic I’m getting now if I had focused on optimizing my articles for the search engines earlier on.
The SEO Lesson I Learned from Richard Legg
When I just started as an internet marketer, I used to follow all the big names in the industry, I entered my email address to download as many free eBooks as I was offered and I kept on receiving hundreds of emails from various internet marketers I followed. A person I so much respect and that I loved receiving emails from was Richard Legg, and I happily clicked to read one of his articles about SEO the day I received an email about it.
He talked about a powerful technique that can save you time and money and that can help improve your traffic and conversion rates overnight.
With this particular technique you really don’t need to obsess over keyword research – all you need to do is focus on strengthening what you already have.
What Richard Legg taught me about SEO was that instead of obsessing over the latest new keywords and writing keyword rich articles all the time, you should look for which articles are bringing you the most traffic from the search engines, you should look at which keywords visitors are coming through the most, and you should check what your position for those keywords are. If you’re not ranking #1 for a keyword, and it is bringing you a lot of traffic then you should start focusing on making that article get to the #1 position for its desired keyword.
Making use of this technique alone can do wonders for your search engine traffic – I was getting an average of 150 visitors daily from search engines, but I’m now averaging 250 visitors from the search engines as soon as I started implementing this technique.
Combining it With Guest Blogging
The question now is how do you get your articles to rank for its desired keyword?
It is no longer news that links control the web – we all know that, but the problem is that link building can be a very tedious and almost impossible task, and that only people with huge resources and hundreds of thousands of dollars can make the best of it.
That is no longer the case since we have guest blogging.
Instead of using guest blogging only when you launch a new product or instead of using it only when you are in need of an influx of traffic, why not start focusing your efforts on making guest blogging a consistent part of your marketing approach while making effective use of it to build backlinks to your blog?
Building links through article directories might be great, but you can get more quality backlinks by writing unique guest posts for the top blogs in your niche. All you need to do is follow this process:
Research High Quality Blogs: The first thing you should do when trying to use guest blogging to build quality links to your blog is to look for high quality blogs in your niche. You won’t get the same results by submitting your guest posts to just any blog. You need to make sure the blog you are submitting your guest article to is constantly indexed by the search engines, you need to ensure it has a lot of authority backlinks and, if possible, you need to ensure it is properly ranked in the blogosphere. This shouldn’t really be a problem, since you can start with some of the top blogs you read in your niche.
Research and Solidify Your Articles: After knowing which blogs you will write for, you should make use of the technique I learned from Richard Legg above by researching to see which of your articles get the most traffic from the search engines and which keywords bring the most traffic to these articles. Once you have these keywords you should then optimize the title of these articles for your desired keyword while at the same time optimizing your meta description for the best click-through rate from the search engines. Doing this will ensure you don’t waste your guest blogging efforts building links to articles that can hardly rank.
Write Unique Articles: Once you’ve located which articles are best for you the next thing you should do is to start writing unique articles specifically for the blogs you researched. Since every “good” blog that accepts guest posts allow you to include a link below your guest post, you should then make use of the right anchor text (which in most cases is the keyword you want to rank for) to link back to that particular article on your blog.
So That You Know…
The reality is that the guest posts you submit might not bring you ground-breaking traffic, they might not result in an influx of subscribers, but on the long-run you will get so much traffic from the search engines that you will be happy you implemented the technique in this article.
Did you gain anything new from this article? If so, spread the word about it so that others can benefit.