Guest post by Stuart McHenry
The potential of your content going viral is directly reliant on your copywriting. Without high-quality copy that’s engaging and compelling to your audience, your content will be stopped dead in its tracks.
One of the biggest mistakes that marketers make today is writing content full of grammatical mistakes. Viral content has to be in pristine condition. It must be polished, reworked and revised until it is absolutely perfect. Grammar mistakes will significantly impact the visibility of your content and they make you look unprofessional.
The branding of your business is at stake considering that if your content does make it viral, these grammatical mistakes could be seen by millions of eyes. Below, you will find some common grammar mistakes that are easy to avoid. While writing content, be very aware of these potential grammar goofs and make sure to proofread your copy.
Most grammar mistakes can be avoided by talking out the sentence. If you’re struggling with any of these grammar points, read the sentence out load and see what fits.
“You’re” is a contraction that is short for “you are.” Any time that you could rewrite your sentence with “you are” instead of “you’re,” then you know you have used it correctly. “Your” is considered a possessive pronoun and can be used as “your house” or “your computer.”
If you are referring to a possession of more than one person, you should always use “their.” “They’re” is a contraction for when you are referring to “they are.” “There” is in reference to a place that you are going.
“It’s” is a contraction short for “it is” or even “it has.” “Its” is a possessive pronoun. If using “it is” in replacement of your “its” doesn’t sound right, then your grammar is most likely correct.
“Then” and “than” can be used in a wide variety of sentences. “Then” often refers to a “moment in time” or “in addition to.” Generally, you should use “than” when you are comparing two or more things together and use “then” any other time.
“Effect” is typically used as a noun, such as “the effect that poor grammar can have on viral content is substantial.” “Affect” is a verb, such as: “Having an inability to write properly could affect your ability to create viral content.”
An apostrophe should be used when you are showing possession, such as “Dylan’s use of apostrophes is not very good.” An apostrophe should also be used for contractions such as “don’t,” “can’t” or “that’s.”
You can generally pick between “me” or “I” by removing anyone else that is involved and selecting what sounds correct based off your own judgement. “Myself” should only be used in a couple of different ways. These uses are represented in the following sentence: “So many people think viral content is impossible to produce, but I myself know that it’s very possible. I often think to myself, “Why are their views so negative?”
If you are able to count what you are referring to, always use “fewer.” Such as, “I have fewer pencils than pens.” If you can’t count it, then use “less.” As an example, “Tom has less drive to be successful in school than Pat.”
Often times, writers will make grammatical mistakes because they incorrectly spell something that has different meanings depending on how you spell it. Below, you will find some examples of these mistakes and you will also learn how to correct them.
A “compliment” is something nice that you say about someone or something nice that someone says about you. A “complement” is when you are adding something which “complements” something else. As an example, “your shoes complement your dress nicely.”
“Loose” should be used as so: “Your pants are far too loose around your thighs.” “Lose” represents a loss, such as: “Even though I lose things often, I still don’t think I’m forgetful.”
Writing great content that’s grammatically error free is a critical step to getting your content to go viral. The best way to perfect your content is to revise it until you are fully confident that it has no errors. Reading over the content several times should do the trick, but if you don’t think your eye will do, then you can always sign up to a grammar checking service.
Stuart McHenry is the President of McKremie an Internet Marketing SEO Firm based in Irvine, California.