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Should Bloggers be on Google Plus?

With all the noise circulating the web about Google plus lately I think it is important for you to calculate your steps wisely and see if you’re making the right decisions as a blogger.

Since building a successful blog is all about knowing where your audience is and spending the most of your time there, it wouldn’t be wise to join the next new social media site without thinking twice.

I’ve been thinking about this lately, and I’ve been asking myself if Google+ is really the right platform for bloggers. I’ve done a lot of experiments and I’ve calculated my results, this post will be telling you what I think about Google+ and you will be able to decide if it is right for you as a blogger or not.

The Search Engine Ranking Factor

I’ve been doing a lot lately to optimize my blog posts for the search engines and to improve the number of visitors to my blog, and at the moment I’m currently averaging 5k visitors every month from the search engines. The reality is that over 99% of this traffic comes from Google and since a smart businessman will focus his efforts on what is bringing him the most result I have decided to focus all my SEO efforts on Google alone.

It caught me by surprise when one of my articles that was fighting to rank between number 5 and 6 for its main keyword on Google jumped to number 2 without me doing a thing. I waited for a few days to see if this was another attempt at Google to fool me and then drop my rankings a few days later, but the ranking was the same. I decided to visit the particular article on my blog and I noticed that it already has 9 Google +1s.

It didn’t take time for me to realize that the dramatic increase in the rankings of that article was as a result of people endorsing it using the +1 button I have on my blog.

The Google +1 button is going to be a very powerful indicator for which sites people trust and which sites people don’t trust in Google in the nearest future and it is going to be an integral part of the Google+ network – even if I don’t love how Google+ works, the fact that I want the best traffic for my blog, and that it is starting to influence the SERPs alone is enough factor to make me join.

A Great Source of Direct Traffic

If you’ve been following this blog and my income reports for sometimes now you’d have heard me talk about my new niche site once or twice. It happened last week when I published an article on my niche site only to see an “influx” of traffic to it. I was wondering where this traffic came from and by the time I woke up the next day I discovered that I’ve gotten over 20 unique visitors to my brand new niche site from Google+ alone. The crazy thing about this is that I didn’t even have a Google+ button on the site, neither did I share any of my articles on Google plus.

That realization made it clear to me that if properly used, Google+ will be a great source of direct traffic to blogs and online news portals in the nearest future.

I’ve been following the news about Google plus lately and some great bloggers, like Chris Brogan, are starting to say that Google+ is now the top traffic source to their blog after it launched.

This is an amazing result for a service that isn’t even up to a month now, and it’s a great sign of great things to come.

10 Million People Can’t be Wrong, Or Can They?

It is true Google plus isn’t yet perfect, and like any new social media site it has a lot that should improved. But at the same time, we can’t fail to acknowledge the fact that in the first 2 weeks of its launch, even with the fact that it limited service access and made invitations the only way to join, Google plus already has over 10 million registered users.

The fact must be faced, and we need to understand that any social media site that is able to amass 10 million users in its first two weeks is bound to succeed – it will be a wise choice to embrace it quickly.

It’s Bound to Succeed Facebook and Twitter

Or maybe that’s my own opinion, but I believe there’s some truth to it.

The first day I joined Twitter I disabled email notifications. I’m not using my main email for Facebook because I don’t want the notifications, but I’m always happy to receive an email from Google plus. Why? Because it’s really cool when you start seeing a lot of people add you to their circles.

At the moment, an average of 25 people add me to their Google+ circles every day and over 350 people currently have me in their circles even though I joined a few weeks ago. The reality is that I get more Google+ fans a day than Facebook and Twitter fans combined and I only have 780 friends on Twitter even though I’ve been using it for months now.

   There’s definitely no doubt about this, Google plus is bound to succeed!

I’d also like you to know that I haven’t always been a fan of Facebook. In fact, I decided I’d never use it for my online business until I realized how foolish I was and what I was missing. The reality is that, a few months after starting to use Facebook it became the number one top referring social media site to my blog.

I can see history repeating itself here, and I can assure you that Google plus is on its way to success.

High Rate of Engagement

Except you have a high following on Twitter it will be very difficult to get people to engage with you whenever you make a Tweet. This isn’t the case with Google plus and I’m starting to notice a lot of interaction going on with it even though I still have a small following.

The reality is that the social media site is designed in such a simple way to make engagement and interaction easier.

We all know that interaction and engagement is the key to getting your readers to trust you these days, and Google+ makes that very easy.

Classification in a New Level

Another thing I love about Google+ is its “circles” feature. This feature makes it easy for you to classify and get in touch with a particular segment of your audience without having to bother the others. For example, if you have two blogs about photography and business and you want to be talking about photography and business on Google plus with the same account, you can easily create two circles, one named “business” and the other named “photography” so that whenever you share things with your “business” circle the “photography” circle won’t be able to see it.

This feature is far better than Facebook, and with it, you can easily communicate with both your fans and real life friends using the same account. You will be able to connect with families differently, and you won’t have to worry about your friends having access to your personal conversations.

You also have the ability to post a message and share it with only one person or a particular email address using the circles feature.

I’m really loving it on Google+ and I think it is the next big thing out there directly by Google+. If you’re yet to be on Google+ share this post on Twitter and let me know in the comments, and I’ll be happy to send you an invite.

If you’re currently on Google+, make sure you add me to one of your circles.

It will be a pleasure to have you there!

79 Comments on "Should Bloggers be on Google Plus?"

  1. Irfan says:

    Hey,

    When i logged to my facebook account the first link i saw was from you Oni, and i was eager to know the things you have mentioned in “Should We Use Google Plus”.

    I appreciate what you said but in my opinion, Google Plus needs few more weeks or month to get its popularity. I mean why will we submit our post links at Google Plus when we are not getting any traffic from it?

    I think Google needs to do something with its design as they already have made allots of featured in it, which gives Google Plus a standard.

    -Irfan

    • Onibalusi says:

      I’m glad you loved the post Irfan 🙂

      Thanks a lot for the awesome comment!

  2. Bruce says:

    Oni,

    You’ve done some good research on this and thanks for the info. Always something new out there – hard to keep up with it all.

    • Onibalusi says:

      Aha Bruce,

      I’m really glad you loved it 🙂

    • Randy says:

      I agree with Bruce! I have been learning as much as I can about integrating my blogging with Google+, and everything that Oni is saying is confirmed by most top bloggers.

  3. sokun says:

    I think they should because it helps with extra traffic

  4. Melinda says:

    Absolutely! It’s a platform that is comfortable for bloggers as we are used to strangers following and commenting and we like to engage so it fits the blogger’s personality. Google said they’d be factoring in social sharing and engagement…so how do you think they will figure that out? HmmGoogle +? 🙂 I had the +1 on my blogs day one. I theorize that adding your twitter etc links tells Google “this is all me” so they can extend the social engagement measure beyond just Google.

    • Onibalusi says:

      Aha Melinda! I think you have a point. The thing about Google+ though is that it gives you more option to control what strangers can see when compared to Facebook.

      • I agree Oni. Another great news is the ‘circles’ feature which has really caught my fancy! This option is something that is not there in Facebook and it is really a great option …there are some personal conversations which we don’t want all to see and we often find it a personal intrusion. Great way to go Google + and once again thanks for your detailed info…! What more can a blogger want than an influx of traffic to one’s site?

  5. kalyan says:

    I agree with Oni, that we must start looking at G+ but I guess, g+ needs some improvement or a few changes, like the customized url of a profile. It’s better to have a URL like g+.com/youngprepro.com than than just g+.com/(numbers)/posts. I believe Google will work on it. Moreover, G+ must have a business page with customized URL with circles for its targeted users. other than that, it’s just awesome and G+ will grow from its adolescence to youth shortly.

  6. Another good stuff Oni! I have a Google + account and I’m loving it(FYI, I added you to one of my circles). For sure, sooner or later it will compete with Facebook and Twitter.

    • Onibalusi says:

      You’re totally right about that April! I think it’s only a matter of time before Google+ becomes a major competitor for both Facebook and Twitter.

      Thanks so much for adding me to your circles, I really appreciate it 🙂

  7. Elliot Kadin says:

    Yup Mostly Blogger using google + for increas +1. it will be helpful for increase web page rank in search engine.

  8. Would changing any or all of the following help to get closer to page 1 on Google? product titles, product descriptions, image names, image sizes, any other suggestions appreciated.

    • Onibalusi says:

      It depends on what you changed it from and what you changed it to.

  9. Yes i think blogger should join Google+ because it is very useful from social media point of view and a bloggers wish only that much traffic come on his site so these why blogger should join Google plus.

    • Onibalusi says:

      I think instant traffic alone shouldn’t be a blogger’s priority. Long term traffic should be, and I think Google+ is going to provide that!

  10. DiNaRa says:

    I am not so optimistic about it in fact. It is too new to be gorgeous and work nice. As for 10 million users, I think people are just curious to see what it is, but do they chat actively there? I think time will show what is right.

    • Onibalusi says:

      You’re right about time showing whether it’s great or not, but I think it had a really good start!

  11. Edgar says:

    I haven’t used the Google + button on my blogs yet as i thought it’s not useful as the Facebook Like button is. I also think that Google shouldn’t really rely on the Google + factor when ranking websites, because that won’t be fair (doesn’t work in all niches).

    • kalyan says:

      You’re right Edgar. I too believe Google will not completely rely on G+ for any site’s ranking but it may consider it one of the factors while ranking one site apart from the backlinks and content. Otherwise, people can manipulate this feature and all the smart bloggers will ask others to click on the G+ button as often as they can. Let’s see how it goes..it’s too early to come to any conclusion.

    • Onibalusi says:

      Hi Edgar,

      Google won’t rely on a single button to rank their websites, but since they are relying more on social media the +1 button will have an impact on how websites are ranked.

  12. Behzad says:

    I think that google, in google + tried to focus on Disadvantage of Facebook and twitter, for example Circle and Email are two powerful features that there are not in Facebook and twitter, so i think google + will expanded as soon as possible.
    Of course, as the other said, I think that google + needs few more weeks or month to get its popularity.

    • Onibalusi says:

      That’s the point. I think Google+ is an improved version of Facebook.

  13. Yes Oni, Google Plus is truly going to rock very soon. I’m yet to use it on my blog but I’m certain is a requirement for bloggers. This post is detailed and I appreciate your views.

    • Onibalusi says:

      I’m glad to hear that bro. Let me know as soon as you get on board 🙂

  14. Interesting data on the SERP adjustment due to the +1 activity.

    I guess that the idea behind this is write great content and then make sure that a Google +1 button is readily available…maybe in several places on a page.

    Mark

    • Onibalusi says:

      Hi Mark,

      Exactly! Some posts on this blog get a lot of +1s while some don’t. I think it’s all about writing a great title, making your post informative and having your button in the right place.

  15. Andreas says:

    Since google plus will be a ranking factor soon which will have a lot of weight, I recommend bloggers and website owners to be on google plus as well and try to get plusses for their sites.

  16. Bussiness Matters says:

    yeahhh…
    i love the way Google + act..
    it’s a light n simple social networking that allow us to control our life completely there…

    • Onibalusi says:

      You’re totally right about that!

  17. Tina @ wedding favors says:

    I am not sure if I will have my twitter and facebook replaced by google plus but I guess ill cross the bridge when I get there because I had friendster before and I had facebook replaced it.

    • Onibalusi says:

      Hi Tina,

      I don’t ever plan to replace Facebook and Twitter with Google+. I think it’s better to have a presence on the three social networks.

  18. I’m also starting to see the benefits of Google+. I particularly like the increased engagement.

    • Onibalusi says:

      You’re right about that Ana! Engagement is what really matters in today’s blogging world.

  19. susan says:

    I am looking forward to join Google+ as many of my friends told me about the advantages of the social network and they claim that it has great opportunities for SEO.

    • Onibalusi says:

      You’re right Susan! It will be happy to connect with you there 🙂

  20. Sparkle says:

    This post is very informative. I am hearing a lot about G+ but I didn’t know if it was going to be as popular as everyone is making it. I think it is important for people to check this out now.

    • lightweight vacuum cleaners says:

      Hy susun. If your friends give you +, it will not help you to increase serp i think

    • Onibalusi says:

      Hi Sparkle,

      I think Google has everything they need to make it very popular, and with all the buzz it’s getting now it is definitely bound to succeed.

  21. AB says:

    I think facebook is sufficient …. G+ is not yet anyway near facebook’s traffic

    • Onibalusi says:

      It might not be anywhere near it yet but Google+ has a promising future. You shouldn’t wait for it to be successful before you start making use of it, otherwise you won’t be able to get the best from it.

  22. Puneet says:

    I have been restraining myself from G+. but I think it is the right time to act and get involved with google+.

    • Onibalusi says:

      Aha, get started with it asap! And make sure you add me too 🙂

  23. alamin says:

    Actually i am not excited about google plus. It may be because I dont understand it well.
    Thanks

    • Onibalusi says:

      Hi Alamin,

      I think it’s only a matter of time – you’ll start to love it soon!

  24. Ahsan says:

    yea…Google+ has huge benefit. I think Google Search Engine & Google + will be interlined together. So It will help to improve SEO

    • Onibalusi says:

      You’re right about that Ahsan!

  25. Mac says:

    G+ is approaching 20 million users – well beyond the 10 million mark.

    • Onibalusi says:

      That’s a great sign of improvement and I guess they will as well get close to 200 million users before the end of this year.

  26. Business Analyst Jobs says:

    I’m also not very fond of Facebook and hardly touch my personal account. But from business perspective, “I Need to be on Social Networking Websites”. Why? because that’s where all my potential customers are. Reading your article put that thought back into perspective for me. Definitely will be setting up an account on Google+

    • Onibalusi says:

      I’m really glad to hear that you loved the article.

      Being where your customers are is very essential to the success of your business.

  27. fazal mayar says:

    You are right, google + is amazing and a great place for bloggers to share their posts.

    • sibin says:

      But still Faceboook is best place for sharing blog posts.There is Like Box on Google plus.Twitter and Facebook is very useful for Bloggers

      • sibin says:

        Sorry!There is no Like Box on Google plus.Like button better than Google +1.There is no fan pages on Google plus..And more…

  28. sibin says:

    “lately to optimize my blog posts”-What is this? .How can i Optimize my blog post.Is it a Software?

    • Onibalusi says:

      I actually meant tweaking my blog SEO and optimizing it for Google.

  29. Paul Santosh says:

    I’m not that much interested in Google+ than Facebook(i may be in future)

    • Onibalusi says:

      That’s great to hear. It’s only a matter of time before everybody gets on board 🙂

  30. Of course when mentioning power-bloggers such as Chris Brogan you need to keep in mind that much of their traffic is a result of the echo effect.

    When they post something on Google+ it is plastered to the top of every follower’s stream due Google assuming that you will find it more interesting since they have so many followers & comments.

    Either way though, definitely important to be in the same mediums as your audience.

    • Onibalusi says:

      You have a point James! But I also think the earlier you get on board, the better it is for you.

  31. Java Nature says:

    latest trend to switch to google plus … I am very curious if google can beat plus twitter and facebook

  32. Javier says:

    Please help me out with this one!

    I want to use my Google+ and I have many different websites, how do I add people to the right circles?

    For example say I have a website about dogs and another about cats, and then I tell all my hundreds of thousands of friends to add me on G+, how do I know which people came from the website about dogs and which people came from the website about cats?

    Please help, thanks!

    • Onibalusi says:

      Hi Javier,

      When you visit a profile and you click add to circles, it will show you the four default circles – you can choose any of the circles listed or you can create a new circle.

  33. Webbdesigner says:

    Well, you can always put some energy to keep your allied on Google Plus updated about the latest from your blog. That’s the best I can come up with 🙂

  34. Hi Oni,

    Great research and once again a good post. I think the Google +1 service is a great success but the Google Plus social network still lacks a lot of features that facebook offers especially for marketers like the facebook applications and the facebook pages.

    I received a guest article on my blog recently about why Google Plus will fail. Let me know what you guys think. http://www.incrediblogger.net/social-media/3-reasons-google-fail/

  35. Roz Bennetts says:

    Thanks Oni, that was a very interesting anecdote about the impact of Google +1’s on a blog.

    • Onibalusi says:

      I’m really glad you loved it Roz!

      Thanks a lot for the awesome comment!

  36. This is a really insightful post. I just recently started my own blog and it’s a lot of work behind the scenes… Optimizing traffic and exposure takes some work! I’ve been debating about whether or not it seemed worth my time to check out google+ and after reading this, I’m thinking that the answer is yes.

  37. Google plus 1 is creating a viral buzz but I am yet to discover its effect on SEO.

  38. This is my first time i visit here. I found so many entertaining stuff in your blog, especially its discussion. From the tons of comments on your posts, I guess I am not the only one having all the enjoyment here ! Keep up the excellent work

  39. Heureux says:

    Great Post, thanx!
    and right, Google+ seems to be designed for bloggers
    so I guess we’ll all have it

  40. Google+ has a lot of the same attributes as twitter so I think you’re right, it’s a good tool for bloggers to be using.

  41. Google + helps the sites in the serp. So I do, in fact, recomend evryone to move to google plus. Even if its not feeling right, its a method in googles algorithm to rank websites high…

  42. Majid Ali says:

    I am going to certainly use Google+ button for my blogs. Thanks for info

  43. So I keep finding articles about Google Plus but I swore to myself that after getting hooked on FB and just now trying to figure out Twitter, that I wouldn’t sign up for any more of these social networking sites! There’s always going to be a new ‘better’ one, the only problem now is I want to start a blog and every blog about blogging I read seems to be mentioning this. Will it ever end?!?

    -Lana

  44. James Hooper says:

    Interesting post Oni, I currently use Twitter on my Blog with a good amount of success and am starting to experiment with Facebook. I think you are right that Google+ is an important part of the mix.

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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