The internet can be a great way to make money online and that can be evidenced my by December 2010 income report.
From my experience with interacting with people who want to be making money online offering services a major problem most people face is getting clients.
A lot of bloggers/internet entrepreneurs spend a large percentage of their time on freelancing websites and are ready to collect a relatively small amount compared to that they’re supposed to collect yet they find it difficult to get clients, so many people do their best yet it seems they’re not getting results from their efforts.
While I have stopped accepting paid clients and I have stopped marketing my services I still get emails from people inquiring about my services. This post will be giving you tips to make sure you’re always getting clients to your online/offline business.
1. Have a Professional Blog
I doubt if I would have gotten a single client if not for my blog. Many people are new to the world of freelancing, they have great skills and they believe it should be very easy for them to get clients for their businesses but the otherwise is the case. Having a blog is highly important if you really want to get clients to your business because potential clients will want to have a feel of what they will get from you.
When talking about having a blog it should be in two phases; first, your blog should be professionally designed and second your blog should be professionally written. We all get various ideas and inspiration everyday, we get inspirations to start a business and we also get inspiration on who to hire. I will be more inclined to listen to and hire you if I love your work than if I don’t.
Your blog doesn’t necessarily need a lot of traffic because I will be giving you tips to get clients irrespective of your blog status but the main purpose of your blog is to showcase your work. Potential clients will be inclined to go with you if they know what you’re cable of than if they don’t.
2. Focus on Referrals
When I’m talking about referrers I’m not trying to tell you to be utilizing affiliates but to focus on natural referrers. I’m planning to redesign this blog and it will be costing me $1,500, I didn’t choose my designer from a job board or a forum or from some Google Ads but I discovered the designer from someone I so much trust and I’m happy to pay that much. I didn’t even think twice before selecting the designer because a trusted person recommended him to me.
The best form of advertising is personal recommendations and people will respect the recommendations of their family members, friends, co workers and close associates than from an ad so you shouldn’t focus all your effort on advertisements but, rather, do your best to make sure people keep on recommending your service.
This can be in numerous ways and the greatest way to make this possible is by making sure you are giving the best as far as your service is concerned. Giving the best makes you trusted and it will lead your employees to recommending you to others, it will also help new clients discover you and before you know it you will be established in your field.
Another way to make sure people recommend your service (s) to others is by encouraging them to do so. If you have a new client which you just offered the best of your service, if this new client shows appreciation for your work you should thank him for his compliments and also tell him to help you spread the word if he sees others in need of that particular service.
You can also make it easy for people to recommend you by giving them incentives, for example, you can tell your clients that for everyone who brings a new client you will give the person a sort of discount on his services or if probably offer him some free services. Doing this will make it easy for them to recommend you because even if they recommend others they have nothing to gain. While following this approach might work to some extent I will like to tell you that the best incentive is to give value and over deliver in your work, giving value will make people recommend you without you asking them.
3. Pitch Potential Clients
If you take a look at point no. 2 you will notice that people can only recommend someone they know. There is no how someone will be able to recommend you if they don’t know you so this point is most useful for those who have no clients at all and also for those who want new clients.
When trying to pitch companies, especially for job opportunities, it is highly important for you to learn how to send good and polite emails first because doing otherwise will make sure your email ends up in the trash.
When trying to pitch potential clients it is also highly important to choose those you will be pitching carefully because some people are only out to waste your time. Choosing who to pitch wisely will make sure you get the best results.
When trying to pitch potential clients make sure you select your clients wisely.
You should also make sure you choose companies who are ready to pay you for your services; I’m talking from the perspective of a freelance writer. You shouldn’t just go with clients that will pay you a fraction of the real thing or that will eventually go bankrupt, make sure you’re going with someone who’s reliable.
There are many factors to gauge the financial capacity of your clients, some of them include:
- The client niche
- The client income potential
- The client authority/reach
Once you’ve considered the above factors you will find it easier to get things done.
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