This guest post is by Tosin.
Having tons of subscribers in your email marketing campaigns has got to be one of the most important elements, if not the most important, of an online business. In this post I will be sharing with you my secrets to having the firm loyalty of your subscriber base via email marketing.
One of the tremendous benefits of online marketing is the ease with which a subscriber base can be built, provided you know how to go about it, compared with the traditional mortar and brick method of building a list.
Before I go any further, why do you even need to build a list?
Why Email Marketing Is So Important
If you ask any successful Internet marketer ‘What’s the ONE most important element to success online?’… They’ll always give you the same answer: ‘The money is in the list.’ But to be even more specific:
(The Size and Quality of Your List) + (The Value You Share) = Your Net Worth
When new visitors come to your blog for the first time, you want to encourage them to opt-in to your email list. An email list means you are building a database of names and email addresses that you can manage and keep track of within an amazing piece of technology called an autoresponder.
With an Autoresponder, you have the ability to easily email hundreds, even thousands, and eventually tens of thousands of people all with a click of a button. You can also set up automated follow up emails that get sent out to your list after they join.
In building an email list of followers, you have the power to contact them at any time you wish, follow up with them, and continue the relationship building process on complete autopilot.
Well, once you have a list that likes you, trusts you, and listens to you, you can promote or sell anything you’d like whenever you want. It’s like having your own personal distribution channel where you can sell business opportunities, affiliate products, services, or your own personal products simply and successfully.
You need to understand the value and power of building your own email list. The bigger your list, the more leverage you have to reach higher and higher levels of success… Not to mention the ability to do JV’s (joint ventures: partnerships with other online marketers where you promote each other’s products to your lists) in the future.
Email Marketing Tips to Start Using Now
These are the list of tips I have put together and have not only increased my email opening rates but have endeared me to my subscribers. Enjoy…
1. Import your list to Facebook: Right now Facebook has over 700 million users. This means that everybody and their uncles are on Facebook, including your subscribers.
I have connected with countless subscribers simply by using copy and paste to search for them through the Facebook search-box.
2. Send a personal Message: I know this takes time, but believe me when I say that time spent building relationships with your clients, customers, and prospects is not time wasted, it’s time invested and you will be sure to reap the rewards many times over.
Send them a message from your email client account e.g. gmail, yahoomail.
People are too used to the Autoresponder messages because they have a generic tone to it. Make out time to find something about your subscribers and add a personal touch to it by sending them a message from your gmail or yahoomail accounts. They will love you for it.
3. Chat with them if possible: One of the things your clients have discovered is that there is usually nobody behind those capture pages. Most are run on autopilot, and nothing more. So they often feel played.
Yours can be different. Instant messaging services like Skype, Facebook and Yahoo Messenger makes it easy to not just tell them what you have to offer them, but also discover their ‘soft spots’ and connect with it. Their questions and objections are better attended to by listening to them speak about them.
4. First Name in Email Broadcasts: This should be pretty obvious. Personally, I think the best name in the world is ‘Tosin’. Yeah, I wholeheartedly believe that. I love to see people write about it and speak that name.
Same with everyone in this world. Everyone loves to hear their first names, your subscribers inclusive.
Therefore, don’t ever make the mistake of starting your email marketing broadcast by using something generic like ‘Hello friend’ or neglecting the salutation altogether. It makes you appear rude and disrespectful in the eyes of your subscribers.
What I do is put my subscribers’ first name in the heading of the email broadcast. You don’t know how honored some of them feel by that simple gesture.
5. Don’t make your Emails Too Long: Always remember when you are sending out email broadcasts that they are not blog posts. They are not about reading an eBook. So why make your email broadcasts long. You must understand that your subscribers are being inundated with hundreds, sometimes thousands, of mails everyday and if yours is perceived as one that takes too long to read, they will simply refuse to read it. Ensure your mails are never longer than 300-400 words.
Also make sure you use a big font. I recommend a font size of 16 or 18 so your subscribers will not have to strain their eyes to read anything you have for them.
6. Have a Quote if possible: Everyone loves to be given a lift. And great quotes do that. One of the best lists I have had the opportunity of being on is a particular one that always has a quote attached at the beginning of the letter. It has a way of making his letters stand out.
I recommend quotes if you can. Quotes are so easy to get for all kinds of purposes. Check out these sites
7. Have a Clear Call to Action: I want to believe you are not one of those who send email broadcasts to massage their egos. You must have a good reason you want to broadcast an email. Make it clear and easy to find.
Make use of words like ‘Click Here’, ‘Go Here Now’, ‘See it Here’, ‘Read it Here’ etc, rather than using an anchor text.
This makes them know you are not saying them in passing but actually want them to take action.
8. Let’s See Your Face: The online business environment has become so crowded that one of the ways to get noticed is to ingrain your image on the mind of your subscribers.
Make use of a banner, most preferably your website banner. Since people already know you with the banner, use it to further reinforce your brand.
I also advocate using a signature. A great and professional way to do this is through the use of WiseStamp signature. It’s an amazing tool. You could include your image, your facebook profile link, Skype link, phone no, email address, blog feed etc. all according to your taste.
Fortunately WiseStamp is a free Firefox plugin and thus available to be installed at anytime. Make use of it.
9. Don’t go MIA: By MIA, I mean Missing-in-Action. You know, some people are in the habit of going one month, 3 months and even 6 months without getting in touch with the subscribers. That’s not cool.
The statement ‘Out of sight is out of mind’ is especially true in this case, because if you don’t regularly keep your subscribers updated they will be forced to look for the updates somewhere else and that diminishes the level of loyalty they have with you.
Keep in touch with your subscribers on a regular basis, at least once every week.
10. Avoid Pitching Too Often: I cannot remember the number of lists I have unsubscribed from because the only thing they do is pitch me their products EVERYTHING. I mean what do you do when someone sends you an email broadcast three (3) times a week all intended to sell you three (3) different products?
Give your subscribers valuable information that would endear you to their hearts. Send them your blog posts, not product reviews, free but valuable ebooks, before selling them anything at all.
In fact what I advocate is that for every product sales letter you send to them provide at least five valuable content letters.
There you have the ten tips to increasing the loyalty of your subscribers. What do you think? Any other tips for me? Or suggestions? Or you don’t even agree with me? Let’s settle it in my comment section. I want to hear from you.
About the Author: Tosin Adeoti is a 23-year-old entrepreneur and founder of Home-Based Business Coach who went from being broke, frustrated and suicide-prone to becoming a successful highly-sought-after Home-based Business Coach in 11 months. He is passionate about helping people build successful businesses on the internet in a way that is fun, attractive and deeply satisfying. Subscribe to his blog for more from him and get his BluePrint for massively succeeding in any home-based business.