This is a guest post by Ray Wilson
Everyone knows that without content you cannot make any money online. You need to constantly crank it out if you want to run the information marketing business model.
You want information online and other people want it too!
But, we all know how hard it is to create valuable content, as it can take up most of your daily time.
Now, I’m not going to help you with content creation tips in this article, but I’m going to help you with the content distribution process.
If you asked me how to get your stuff in front of an audience, get more traffic and make more money, here are some cool ways to do it…
1. Guest Post On Other Blogs
One of the best ways to distribute your content is to do guest blogging. You’ve probably heard about this strategy a number of times recently.
It’s not without reason, because guest blogging is rapidly becoming one of the most popular internet marketing strategies to get quality traffic.
The concept is simple.
You search for the popular blog owners in your niche (other niches too) and find out whether they offer the opportunity for other blog owners like you to publish content on their popular, traffic-rich blog.
It’s a win-win situation because all blog owners know how hard it is to crank out high quality blog posts full of useful information daily.
Well, great! Now you have the chance to get your content live on a popular blog and get targeted (very important) traffic coming to your own website.
I strongly advise you check this traffic source out yourself.
The question is: “How do you find popular blogs where blog owners are looking for guest authors?”
Well, there are many ways to do it.
Go check out one of my other articles about guest blogging, (where I go into detail about how you could find guest blogging opportunities).
2. Post Your Content To Blogging Communities
If you’re publishing your content on only one website or blog online then you’re most likely not getting much traffic.
If you’re publishing it on at least 10 different websites, then you have much greater chances of getting massive traffic, right?
Well, a really simple way to gain extra exposure would be to join some of the blogging communities:
To find new joint venture opportunities, get more targeted traffic or just make new blogging friends, these are great.
Definitely go check them out!
3. Ebook Syndication
To get even more exposure, you could utilize something that’s called e-Book syndication.
The idea behind it is to take your existing content and convert it into a PDF format. Thus, you’re creating a PDF ebook.
Generally, any article will do the work. It isn’t necessary to create 2000-word PDFs. Focus on quality content and you’ll be doing a very good job.
This strategy alone could bring you in 100’s of new subscribers for every article you write.
If you’re occasionally using Microsoft Word 2010 like I am, then you could use the built-in function to convert a word document into a PDF. I find it’s very easy, of good quality, and fast.
Other than that, you could use one of the many free word-to-PDF converters on the internet.
Here are three resources you can use to convert your files to PDF:
Next, when you’ve converted the document into a PDF, you need some e-Book directories.
There are a lot of them to choose from:
Google Books – http://books.google.com
Idea Marketers – http://www.ideamarketers.com/bids/bookprocess.cfm
The beauty of the ebook syndication strategy is that there’s not too much work involved because you’re using your existing content.
Also, don’t forget to make some kind of a promotion at the end of your PDF report. Otherwise, there’s no big point in creating these PDF e-Books and loosing the visitor.
4. Document Sharing Sites
This is an extension of the previous strategy.
Although the name has changed, the idea is basically, the same. You take your existing article or blog post, or visual material and submit it to the document sharing sites.
If you’ve already created the e-Book or report, take it and submit it to some or all of the following document sharing websites:
5. Article Directories
If you still want to do it old-school, after discovering the new content distribution methods, then I can remind you of article marketing and article directories.
Now, I really, really feel that for article directories, compared to what they used to be, it is “game over”.
Some of them may survive if they come up with something interesting, but for the internet marketer it’s a complete laugh nowadays.
You cannot get 1000’s of visitors from one article on Ezine Articles or GoArticles because Google doesn’t rank them as highly as before.
But, I’m not saying you cannot get a few dozen visitors from one article.
Article directories still work, but it’s not the easiest way around. You have to be a somewhat skilled copywriter and submit extra great content or else you won’t get many visitors.
Craft the headline to perfection. Make bullet points and make it easy for the visitor to see your link to your website.
But, if you’re really serious about making money online, don’t focus on article directories in 2012. It’s a friendly tip. You’ll save yourself lots of wasted time and effort.
I just felt I had to tell you this ugly truth.
6. Joint Ventures And Email Newsletters
Joint ventures are a great way to grow your business. There are many people who already use JV’s to their advantage.
But, how can they be helpful to get your content in front of a completely new audience?
Simply, a great way would be to leverage their email list.
Some lists are big, some are small, some are responsive, others are not, but the point is that you could exploit those lists.
The job is this…
Let’s say you have an e-Book or PDF report. (And it is much better if it contains valuable information.)
It’s important to go the extra mile when trying to create a JV relationship. This means that you should offer your very best content.
Fundamentally, all you have to do is take that e-Book or PDF report and write them an e-mail offering them your stuff. The key here is to do it for free. You’re not selling them anything here.
Tell them that you want to give them your best stuff for free, but in return you get free exposure to their audience.
They could promote your e-Book or PDF report to their email list. Offer it as a bonus somewhere on their website or on the thank-you page after someone has bought from an item from them.
There are many possibilities to leverage their online property.
Depending on how big their list is, but you could easily get 100’s of extra visitors from one good email promotion. Many of them would join your own email newsletter.
What To Do Next…
The next step for you would be to check out some of these content distribution strategies.
I’m not saying that you should go crazy and try them all at once.
The best bet would be to focus on only one or maybe two in the beginning – to become familiar with the “game”.
After that you can move on to the next strategy. Wish you luck!
About the author: Exclusive “Make Money Online” report free for a limited time only. Ray Wilson has decided to give away all of his best proven traffic strategies. Go check it out and claim your free copy today, click here.