I’m so excited to bring Danny Iny here today as a guest!
Danny is the founder of Firepole Marketing. He recently co-authored a book with several big name bloggers, and he has been dominating the blogosphere for a while now. I’m one of the contributors to Danny’s Engagement from Scratch book. I’ve been following his work for a while now, and I’m sure you will benefit from the knowledge he presents in this interview.
Danny recently launched a course focused on teaching people to write and get published on big blogs easily – like he does – and you can get the course at a cheap price for a limited time. The price of Danny’s “Write Like Freddy” course will be going up in a few days, so make sure you check it out to get it for a limited price now.
1. Hey Danny, it’s really great having you as a guest. Can you please introduce yourself to the audience?
Sure, Oni, and thanks for inviting me to do this. I’ve been an entrepreneur for most of my life – I quit school when I was fifteen to start my first business, and I’ve been doing it ever since. Since about 2006, I’ve been doing marketing and business strategy work, which is what eventually led to all the paid and free content that we offer at Firepole Marketing.
2. I’ve been following your brand online for a while now and I’m really impressed with your approach. Can you please tell us what inspired you to use the internet as a platform for your business?
Sure. Our goal at Firepole Marketing is to give entrepreneurs and small business owners marketing advice that works, and that they can use to see real results in their business. When they go looking for advice, they look online – which is why that’s where we need to be.
3. How do you think your writing has influenced your online business?
Dramatically – all of our own marketing is in the form of content in different forms, and usually it’s writing, whether that’s blog posts, videos (that we script), emails, etc. Writing is absolutely central to our strategy.
4. You write a lot of quality guest posts that have been published on some of the biggest blogs online. How are you able to go about doing this? What is your secret to pumping out quality content that get accepted by the big guys on a regular basis?
I’ve got a pretty structured system that I follow to write my posts. It’s too long for me to share in an interview, but I explained everything in a course I recently launched!
5. When it comes to guest blogging on big blogs, do you wait to build a relationship before sending a pitch or do you just send a pitch?
It depends on the blog – some of them just won’t accept unsolicited guest post submissions. In most cases, though, I’ll send the pitch straight away, and it usually gets accepted.
6. Based on your results from guest blogging, how long do you see yourself continuing with it? Specifically, for how many years do you think you will keep on actively guest blogging?
Actually, not all that long. I’m a big fan of the idea that different strategies are appropriate to different stages of growth; guest posting is great for getting attention when you don’t have much, but once you’ve reached a certain point, it’s better to focus your content creation efforts on your own audience, and let them spread the word for you. Not to say that I won’t be guest posting anymore at all, but it’s going to be a lot less than last year.
7. Also, in regards to marketing do you have a fixed plan or do you just market? If you have a plan, what are the points of consideration when crafting out your plan? Also, is your plan on a short-term basis or the long-term basis, and why?
We’re always marketing, but we try to stick to a month-by-month marketing calendar, that we plan 3-9 months in advance. I think this is critical, because if you’re always “marketing by the seat of your pants”, you’ll never get around to doing anything really big or exciting (like Engagement from Scratch!, our Marketing Ideas Contest, or any number of other things).
8. If – as an expert marketer – there was one single advice to give to a beginner, what would it be?
If it had to be just one piece of advice, it would be to do a lot, and to go all out with everything you try. Half-baked just doesn’t cut it – put your entire heart and soul into what you’re doing. That’s how I got 872 subscribers in 24 hours, and that’s how you’ll achieve impressive results, too.
9. Can you give us an insight into how your writing/online business has influenced your earnings?
The answer is – very positively, but not right away. We’ve spent a lot of time building content, building relationships, and building an audience, and the pay-off has been great – but it’s taken a lot of time. It really depends on what your goals are – if you’re looking to build something big, substantive and sustainable, then writing and online business are a great way to go. But if you’re looking to just make more money in the short- or medium-term, there are better ways to do it.
10. What has been the major deciding factor as far as your earnings is concerned, and how do you think your plans will change in the coming months/years?
I’m not sure what you mean by the deciding factor, but we’ve always focused on a long-term approach, and we don’t believe in sacrificing future growth for present-day earnings. This is great in the long-term, but it means that it can take longer to get things off the ground. Thankfully, we’re reaching the point where we’re experiencing the benefits of the strategy, which is very gratifying.
11. You recently launched the book “Engagement from Scratch“, something I’m really proud to be a part of. Can you please tell us your reason for launching Engagement from Scratch?
And I’m thrilled that you were able to be a part of it, Oni! I launched the book because I felt that there was a real need in the marketplace for help on starting to build an audience from scratch (it felt to me like all the audience-building advice out there seemed to assume that you already had an audience, which creates a big “catch 22” kind of problem for beginners).
12. Engagement from Scratch consists of several experts contributing and sharing their advice if they were to get started again. How were you able to get people like Guy Kawasaki and Brian Clark to contribute?
That was through relationships. It started with a single guest post, but I then invested a lot of time into building relationships with both Brian and Guy, by writing several posts for Copyblogger, and working hard to promote Guy’s latest book, Enchantment; not because I wanted something in return, but just because I was lucky to be able to write for Copyblogger – and Enchantment is a great book. And not to say that I’m close buddies with either of them (I wish!), but I had done enough for them that when I asked them for a favor, they wanted to help me out.
13. How do you think the launch of Engagement from Scratch has contributed to your online business?
Enormously. We spent a year growing our audience, and then over the course of just a couple of months, it grew by 400%. It’s also raised my profile a lot, and made it a lot easier for me to work on even bigger projects, which is fantastic.
14. If there was one thing you had the chance of doing again in your entire internet marketing career, what would it be?
I don’t believe in regrets, or in doing things over. There’s enough opportunity to do things for the first time, right now. There are a lot of things that I’ve tried that didn’t work out so well, but they were all learning experiences, and if I hadn’t made those mistakes back then, my business wouldn’t be doing so well today.
15. How can readers connect with and learn from you? Can you share some links to your current and ongoing projects?
Sure, Oni. First of all, they can sign up for my free “Get More Cash” video course, and they can download Engagement from Scratch! (for free). I’m also very approachable – just head over to Firepole Marketing, visit the Contact Us page, and send me an email. 🙂
PS. Danny’s Write like Freddy course is still available at a limited price, but it will be going up in price soon, so make sure you check it out to learn how to improve your writing and get published on blogs of your choice!