This is a guest post by Alex Papa.
Article marketing has been one of the stalwarts that marketers and bloggers have used to generate more traffic and backlinks for their websites and blogs. But with the blogging realm growing at break neck speed a new promotional approach has superseded what article marketing was supposed to do. And this approach is Guest Blogging! From my personal experience guest blogging has helped:
- Increase exposure for my site
- Allowed me to form relationships with like-minded bloggers
- Provided a channel for me to receive constructive feedback on my posts
I will now explain these benefits in greater detail, so as to broaden your perspective on the advantages that guest blogging provides.
1.Form Mutually Beneficial Relationships with Other Bloggers
Consider the offline business world for a moment: in the offline world there are many bodies and channels that aid business people in networking with other business people. And from the relationships that are built – joint ventures, alliances and other opportunities to expand your business are realized. Although there are numerous blogging communities online, the personal one-on-one experience is lacking. I have found through my guest blogging efforts that I am able to break through the impersonal barrier that exists in blogging communities, and form mutually beneficial relationships with bloggers I would have never known had I not enquired of them to post a guest post on their blog.
2.Increased Exposure for Your Website
There are numerous traffic generation strategies at your disposal but each of them has its limits. Guest Blogging is yet another one of those strategies, but unlike some of the techniques that do not guarantee any return, guest blogging does. Why? If you choose the blogs that you post on with tact, and research the blogs Alexa ranking and engage in further statistical research you will be able to uncover blogs that are traffic intensive and highly targeted to your niche audience.
By producing a guest post that is high quality, engaging, and stimulating you will radically increase your personal site’s exposure. When visitors read your post, and if they find it value-adding they will visit your site. But beside the increased exposure, you will also receive quality backlinks that are relevant. This in itself will strengthen your sites rank in the SERP’s.
3.Constructive Feedback That Counts
By engaging in guest blogging you will receive feedback through the comments section from readers who are not familiar with your writing. This type of feedback can provide you with the knowledge of how you can enhance and fine-tune your writing to deliver exactly what the reader wants. Above this, you will also receive feedback from a fellow blogger who is knowledgeable on the subject matter, and this in my mind is invaluable. The weightage that feedback from someone in your sphere of business carries is enormous as knowledge that you might have not been exposed to can be imparted, and this will assist in helping you improve your overall offering to the readers of your blog.
Alex Papa has been the founder of many successful businesses that he started from home. His latest starting a business course shows you what the rich teach the kids about starting a business that beats the recession and business schools do not. In his blog Alex talks about internet security solutions and offers valid Norton antivirus codes.