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Challenge Update #2: My Strategy

About a month ago, I started a challenge on this blog.

The purpose of the challenge is to start a brand new blog from scratch without leveraging anything I already have access to (besides the experience I’ve gained over the years), with the sole aim of turning it into a 4-figure client generation machine in 3 – 6 months.

If you’re not familiar with the challenge yet, here are the first 2 posts in the series to get you started:

In the Trenches; I’m Challenging Myself to Start Over Again

Challenge Update #1: Setting Up My Blog

This post will be the third update in the challenge series and in it I’ll be sharing my strategy and content marketing plans for the blog.

You can follow the challenge by subscribing to my newsletter, or by visiting this page for challenge updates.

Content and Updates

Content is a huge part of this challenge and writing great content that serves as good marketing copy for my services is essential.

Whenever I write new content for the new blog, I have two things in mind:

1. Write pillar content that covers each topic in detail – content which can stand the test of time to rank well in the search engines.

2. Write content on every aspect of my blog, directly or indirectly. Since what I talk about is guest blogging, I’ll cover anything from the benefits of guest blogging to how to write the perfect guest post, to finding endless blog post ideas. As long as the topic will benefit a guest blogger (even in the most remote way possible) I’ll write about it.

Not only will this make it easy to write content on every aspect of guest blogging and rank for them, I’ll also be able to write articles on blogging and attract a new crowd which haven’t already cottoned onto  the idea of guest blogging.

In other words, my plan here is to turn the blog into the ultimate resource for anything guest blogging related.

To do this effectively, here’s my schedule:

1. I have to write a detailed, well-researched and epic article on the blog once a week. This is the main aspect of it.

2. I have to cover general aspects of guest blogging occasionally on the blog. These won’t be detailed posts, but can serve as resources to answer questions people have about guest blogging on the surface. This kind of post won’t have a definite routine.  In some cases, I’ll publish 2 articles a day or 5 articles of this kind in a week – while in some cases I’ll publish none at all.

Getting results from my content

Since starting this challenge, the main purpose is to get results from the blog in a time frame of 3 – 6 months.

It doesn’t matter whether content is involved or not, so it doesn’t make sense writing  content if there would be no benefit for me.

The main purpose of each piece is to get clients who’ll hire me. To make this happen, each article will contain several links to my hire me page. I’ll subtly hint my services occasionally inside each article and I’ll introduce an obvious call-to-action for potential clients below each article.

With this alone, I believe it’ll be easy to drive more clients to my service. Unlike WritersinCharge – where I write for writers, this blog is focused towards an audience who needs my services and each article serves as a reminder for them to hire me.

Of course, getting an initial boost of traffic to each article like WritersinCharge does won’t be possible due to the size of the blog. Since I won’t be linking the blog here or on WritersinCharge’s social media accounts, it’ll become even more difficult for me to market it (I’ll be on the same level as a newbie). This makes my marketing strategy even more practical.

My External Marketing Strategy

My marketing will be based on only two things, guest blogging and SEO. In fact, I’ll be killing two birds with one stone.

While guest blogging is powerful on its own and can send solid referrals, I’ll also be building links in the process that can help my blog’s SEO.

My approach is to write quality guest posts for major blogs and occasionally include links to articles on my blog that complement the guest post. By doing this, I’ll be able to drive referrals to my blog from the guest post, while gaining powerful links inside the article that can help me improve my search engine rankings.

It’s that simple.

I’ll also be spending more time on sites like Quora, Yahoo! Answers, blog comments and forums, but those are just to compliment my main strategy which has already been outlined above.

With that said, while everything looks easy, it isn’t.

I know I said I want this challenge to be tailored to newbies and while most people will expect me to be lazy in the process, I won’t be.

The marketing strategy I plan to use is practical for everybody, but it’s up to you to determine whether you want to put in the effort to get results.

While doing something contrary to what I’m doing in this challenge can help you get some results, I can’t guarantee that.

With that said, here’s my plan and how much time and effort I will dedicate to each approach:

1. Guest Blogging: I have to write at least 20 quality guest posts for other blogs every month. A minimum of 5 (and up to 10) of those guest posts will be submitted to blogs with the authority of Problogger.net and similar sites, while the other 10 will be submitted to smaller blogs – solely for the purpose of SEO.

20 guest posts a month seems like a lot, but for those who want to get results, that is nothing impossible. If you’re looking for an alternative strategy, don’t ask because there isn’t any I can recommend.

In other words, it takes REAL hard work to succeed!

2. Community Marketing: This has to do with being on Quora, Yahoo! Answers and blog comments. For this, I plan to spend an average of 3 hours every week on related activities that will help my blog grow.

Some of these activities will lead to clients directly while others will only give my site a strong SEO boost. I’m not looking for instant results but something that will establish my blog and help me get results within the time-frame specified for the challenge.

As to how effective my marketing strategy is, I’ll say VERY. I’ll be reporting in a future post how successful it is, though.

My Internal Marketing Strategy

While it’s important to market yourself externally on other websites, what you do on your own website is just as important.

Here’s my marketing strategy for the blog itself:

1. I’ll start an email list designed to send readers regular emails in regards to guest blogging; recent changes and tricks, important tactics and what everyone should know.

Needless to say, each email will advertise my services.

2. I’ll be writing a whitepaper designed to position “me” (read: my new blog or my pseudonym) as an authority on the subject of guest blogging and get me clients as a result.

If marketed properly, whitepapers can be very powerful. I’ll be giving it to my list and distributing it on other channels to ensure as many people as possible can read it.

3. Like I said earlier above, each content will be optimized to advertise my services.

That’s It!

That’s my content marketing strategy for now and how I plan to grow my new blog and drive an audience. I think that’s everything I’ll do. I’ll be updating this post or writing a future article if I think there’s more, or if I think there’s something new in the process.

If you’re confused or have a question, please don’t hesitate to ask. If you find this not practical enough, don’t worry I’ll be sharing more details in the future with examples included.

If you got the URL for my new blog in the first update and have been visiting the blog, you’ll notice I haven’t posted an update at all. That’s intentional and the sole reason for that is to make this challenge as followable as possible. I don’t want to rush a single aspect. I want to do it as if I’m really starting from scratch.

Also, make sure you keep yourself up to date with the challenge by visiting this page I just created.

19 Comments on "Challenge Update #2: My Strategy"

  1. Samuel says:

    Wow. I’ll like to even know more about Guest Posting. I also want to start it but I want to have a strong base at my blog first and since I’m still learning a lot, I’ll just like to know about it. Great work here bro.

    • Bamidele Onibalusi says:

      I’ll definitely be explaining the whole process on this blog. Stay tuned!

  2. Superb news..You are going to start working on the SEO of your new blog that’s really fantastic…I will look forward to also see the guest posts which you will be making at other blogs to know the attention you get…..If you get success with your new blog very fast then I will love to see you starting many more blogs….

    • Bamidele Onibalusi says:

      Thanks, Techboy 🙂

  3. This challenge is an excellent idea! Guest posting and SEO are excellent strategies. Posts that are optimised for search engines are ‘gifts that keep on giving’ because the traffic from search engines to these posts keeps on growing over the years.

    I notice that there is no option to submit a post to Stumbeupon on this site. I think that’s a mistake as Stumbleupon can be an amazing source of traffic. For example, a post I wrote recently on WritetoDone, “How to Write Better: 7 Instant Fixes” got over 120,000 Stumbles. It translated into a surge of new subscribers because we have a great free ebook as a giveaway for new subscribers on WTD. (You need a good giveaway to harness Stumbleupon visitors.)

    All best wishes for this challenge!

    • Bamidele Onibalusi says:

      Thanks so much for the comment, Mary!

      I’m very happy to see you here. Thanks!

      I’m glad you liked the challenge idea. I’ve had great success with both guest blogging and SEO so I can’t wait to see how things turn out with this challenge. Search engine traffic to this blog keeps growing every month so I’ll definitely make it a priority with the new blog.

      Congrats on having your post go viral on Stumbleupon! I actually have Stumbleupon installed; my plugin is using their new logo so it’s probably difficult to spot; I once had a post of mine receive around 50k views from Stumbleupon so traffic from there can be phenomenal.

      Best Regards,
      Bamidele

  4. Sam@Goa Casinos says:

    Nice source to work with some more efforts and you should try to do those kind of things which will have solution for everyone like whenever any reader come on your site/blog he/she will get best solution for their problem.

  5. Brilliant update Oni,
    I’ve been following your challange and i must commend on your efforts so far man, you’re indeed on track. I will follow you on this challange ones I’m done with what is on my hand now.
    Just keep on being of track and the sky will be your starting point man.

    Good luck Oni.

    • Bamidele Onibalusi says:

      Thanks so much for the support, Theodore!

      I’m glad you’re following the challenge and I can’t wait to see how it all ends.

  6. Adams says:

    HI Oni,

    you are something else,an epitome of hardwork and success,with your new trenches:and challenging yourself to start all over again proves that success is not altogether about luck but some stroke of hardwork,preparation and opportunity.as a finance blogger already,i must confess am learning alot more from your challenge.

  7. emmanuel uduezue says:

    Hi Oni, it is good thing to start a challenge like this that will help new bloggers to learn the rudiments of building a blog that will achieve success online. Am also following your blog challenge and will recommend it to other bloggers as you gon on. Keep up the good work on this blog.

  8. kingsley agu says:

    It’s a wonderful challenge Oni.
    I’ll be following this challenge from start to end.
    Keep it up.

  9. Deola Kayode says:

    Hey Oni

    This is a wonderful challenge.
    One of my quick takes on this strategy is Consistency.
    Except for Quora and Yahoo Answers, I think all you have
    are the basic building blocks of traffic.

    What will bring success is how hard each individual is willing to
    work at the basics and for how long before success comes.

    Also starting a challenge myself in building an authority blog.

    Cheers,
    Deola

  10. Maricel says:

    Thanks a lot for this update, Oni. I’m learning a lot, really. And wow, at least 20 guest posts in a month! I’m speechless.

  11. Vickram says:

    Bamidele,

    Its really fantastic that you place yourself in the shoes of a newbie. Good luck with the challenge. I think I will also join ( a bit late if I join now, but its better to be late than never ) you in this challenge and will have a blog of my own. Once done, I will update in the comments.

    Thanks & Cheers,
    Vickram.

  12. Shah Parean says:

    It’s a cool post indeed and i loved the way you work.
    Looking froward to see your updates.

    Than you Oni…..

  13. tipsonpoint.com says:

    @Oni, this challenge is interesting. One of those thing i have learnt from this challenge so far is that it takes time, dedication and hardwork to make money online.
    I am sure i will follow this challenge till it finishes and recommend it for others to do the same.

    Thanks for sharing.

  14. Michelle says:

    All of the topics you suggested for blog topics, will those be for your guest blogging post or for your blog your created? Thanks so much for writing this I am loving your challenge!

    • Bamidele Onibalusi says:

      Thanks! Yes, the posts will be for the blog I created.

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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