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11 Ways to Build a Great Brand for Your Business

build a brand for your businessYou should always realize that your brand is the most important aspect of your business, it is what can determine between visitors and buyers and it is what can determine between success and failure. There are several things to consider when trying to build a great brand for your business and this post will be talking about 11 great ways to build a great brand for your business.

1. Solve Problems

Your main reason for building a brand for your business is to gain more customers and there is no point in building a brand that will self-destruct. A brand is not just built and like every other thing, it must have a foundation, the solution you provide to other people’s problem is the foundation of your brand.

It is very important to make sure your business exist to help people solve one problem or the other, there is no point in building a great brand for your business if all you plan to do is cheat people and make them unhappy.

Your business shouldn’t be a problem to others but should rather be a solution, in other words, your business should always be of value to others.

2. Find Your USP

The next thing you should do when trying to build a great brand for your business is to find your Unique Selling Proposition (or winning difference). There are many businesses that offer the same solution as your business, try to find out what makes your business unique and different from other businesses and make it clear to your audience. It will be dangerous to make it look like your business is competing with a big, already established brand, even if you are competing, don’t let it be obvious and you have just begun the process of building a great brand for your business.

3. Define Your Brand

Defining your brand is very important to a successful branding campaign, don’t just expect people to come and recognize your brand without any effort from you. If you want people to recognize your company as tire services company make sure you are the first to define it and make it as obvious as possible. Don’t expect people to define your brand for you, hardly can anything good come out of it.

4. Use Pictures

There is a saying that a picture is worth a thousand words, this is so true and you should make the best use of pictures to your advantage. People tend to react to what they see more than anything else and using pictures to communicate your brand to others can have a great effect on your business.

When trying to use pictures to promote your brand it is also very important to be careful with the type of pictures you use, don’t use pictures that can have a negative impact on your business but rather use pictures that communicate your business to others while making sure everything isn’t boring.

5. Make Your Business Personal

Another element of a great brand is that it is personal, don’t let people see your business as another boring company that wants their money but let them know that there are real people behind it who have concerns for them and whose utmost priority is their welfare.

If you are trying to brand your website, make sure your readers can get in touch with you as soon as possible. Respect is reciprocal and people tend to care for those who care for them, a little act of kindness can make sure your audience will never forget you.

6. Have an Easy to Remember Business Name/Slogan

Another important thing to do when building a brand for your business is to make sure you have an easy to remember business name and slogan. You shouldn’t expect having a great brand when it takes ages to pronounce the name of your company. If you already have a company name that is difficult to pronounce, rebrand and come up with something more unique and easy, this will go a long way to affect your business.

7. Have Your Presence Online and Be Everywhere

It is also very important to make sure you have your presence online and you’re everywhere because this will make you look more reputable. All top businesses have a website and it will be dangerous to your brand if people discover you are not yet online.

Have a presence online and be everywhere to make sure you create awareness for your online presence. A good way to be everywhere is by guest posting for the top blogs in your niche, this will go a long way to help establish your business and also gain reputation for you. My ebook on guest blogging is a great guide on this.

8. Make Use of Social Media

You can also build a great brand for your business by making effective use of the top social media sites. If you take a look at the majority of businesses both offline and online you will notice that they have shifted a large percentage  of their business to top social media sites like twitter and Facebook.

Social media is the future of the web and it can be very dangerous not to catch on with it.

There are many people waiting for you there, take your business there and expand your base.

9. Associate Your Audience With Your Brand

When trying to build a great brand for your business it is very important to make your audience feel involved, try to create fans instead of customers. A customer will only buy from you but a fan will buy from you and tell others about you. The more word spreads about your business the more brand your business have. People love getting involved and if you can make them associated with your business they will be happy to spread the word.

10. Be Creative

It doesn’t matter how great your brand is presently, your brand won’t last long if you are not creative. It is very important to be creative when trying to build a great brand for your business because the more creative you are the easier it is for your brand to strive.

Don’t expect the same thing that worked for you last year to work this year, times are changing fast and so are people, this new generation don’t tolerate what the last generation accepted. Be creative, try to catch the wave of latest trends around your business and use it to effectively brand your business.

11. Have an Awesome Customer Support

Your customers can make or mar your business, if you treat them badly they will tell others about it and if you treat them well they will let others know. Don’t underestimate your customers but make sure you care for them, you will reap your rewards with time.

Onibalusi Bamidele is a 16-year-old entrepreneur living the internet lifestyle, you can subscribe to his blog to read more from him. Also, get his free guest blogging ebook to learn all you need to know about guest blogging.

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Category: blogging

24 Comments on "11 Ways to Build a Great Brand for Your Business"

  1. Lye Kuek Hin says:

    Hi Oni,

    Another killer article out from you. I love this “a customers will buy from you but a fan will buy and tell others about it”. How true, we need to care for our audience and solve their problem and that already make people remember your brand easily.

    Thanks for sharing this awesome post.

    Lye

    • Onibalusi says:

      Exactly Lye,

      It is very important to focus on creating fans instead of customers because they are the one who go on spreading the word for your business.

      Thanks so much for the awesome comment, I really appreciate it.

  2. Anna from Auto Traffic Avalanche says:

    I like it that you put solving problems as the number one on your list. Business is always a give-and-take thing, and I as a consumer won’t spend time or resources on anything that can’t give me any value. I agree with you that being able to solve problems is the first thing that every online entrepreneur should have in mind when building their brand. Thanks for sharing this awesome list.

    • Onibalusi says:

      Exactly Anna,

      What is the essence of building a brand when you have nothing to offer?

      If you build a brand without offering value that brand will eventually sel-destruct but if you focus on providing value your brand will eventually grow with time.

  3. D Baker says:

    Another amazing post. Can you share where you are getting all of these great ideas for posts?

    • Onibalusi says:

      Hi D Baker,

      I’m glad you loved the post.

      I get most of my ideas by inspiration and the research about it using Google before I write it.

      • Great post… keep them coming

        • Onibalusi says:

          Hi Ronen,

          I’m glad you loved the post.

          Thanks so much!

  4. Patricia says:

    Giving good customer service is a must if we want to have a successful business. You are right about the importance of having a great brand that others will recognise as quality. Thanks Oni
    Patricia Perth Australia

    • Onibalusi says:

      Exactly Patricia,

      Your customer suport is your brand because if it is bad people will spoil your business but if it is good people will promote your business.

  5. Samuel says:

    Awesome post bro! I agree with all your points! Most especially the idea of having great customer support! It matters a lot. have never seen a reliable customer support like securesignup. Lol they are the best. Thanks for sharing! Have fun.

    • Onibalusi says:

      Cool Bro,

      So you’re also feeling them?

      Securesignup is the best and anytime you need help they will be with you in a moment.

      Having a great customer support is very important to building a great brand.

  6. Andreas says:

    Also brand building starts already with selecting the right logo, color combinations and fonts for the business as well as for the website.

    • Onibalusi says:

      Exactly Andreas,

      You have to select what is right to build a great brand or else you won’t get any result.

  7. surety bonds says:

    Having a brand simply means trust. Simple as that. But trust is the hardest thing to gain from your customer. It builds your reputation and the customers that trust in you.

    • Onibalusi says:

      Exactly,

      It means trust…even though it is difficult to build you can still work on building it and the above tips are very handy.

  8. Alex Dumitru says:

    Truly great tips man 🙂

  9. Great tips indeed. Awesome customer support makes sure people want to remember you where as a brandable name ensures that they have no difficulties recalling you 🙂

  10. Anne says:

    Your tips are amazing! I have used some of them but you listed the most detailed things I need to know to have a successful business. I just realized that I have lots of things to do to make my business grow and be successful.

  11. Rahul @ MazaKaro says:

    very inspiring , i loved every part about it ! nice tips !! !
    thank You 😉

  12. Axel says:

    Great tips Onibalusi,
    What I am looking in a business is how reputable and respected their brand is. I don’t what to buy a product from them and get stumped.
    I also like a saying by a very rich man: “Build a good brand and it will sell for you!”.

    • Onibalusi says:

      So true Alex,

      Build a great brand for your business and people will come in swarms.

  13. Brother dr350 drum says:

    Branding is really important in online marketing. With the many competing sites online, your site needs to stand out from the crowd.

  14. rakesh kumar says:

    You forget to attach h2 tag to your sub heading in this article that look like little bit odd. Is it intentional.

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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