I was coaching someone about blogging yesterday when I decided to show him my stats and explain some things, my eyes caught what it has never caught in my stats and I discovered the power of having a great brand.
I know I haven’t done much to build a great brand for my blog and I’m not professing to have done so, but what I saw in my stats yesterday made me realize the importance of building a great brand for my business.
You might be wondering what I saw, but this is it: I discovered a lot of variations of the keyword “writersincharge”; which includes “writersincharge.com”, “www.writersincharge.com”, “https://www.writersincharge.com”, “young pre pro”, “young prepro” etc and even my name “Onibalusi” and “Onibalusi Bamidele” were bringing more quality traffic to my blog than every other keywords.
You might be wondering what sense there is in this but you’ll be amazed to know that only the above keywords are the best keywords for my blog. All the people who discovered my blog from the above keywords spend an average of 10 minutes on this blog and they have a very low bounce rate while those visiting from other keywords spend an average of 4 minutes on this blog. I went on to tell the fellow I was coaching that if everybody could be spending 10 minutes on my blog then it would be easier to make more money from my blog.
There is power in a great brand and if people begin to spend more time than ever on your website it means people are listening to what you have to say and they are seeing you as someone who knows his stuff.
There are many benefits to having a great brand and one major benefit of having a great brand is that it makes it easier for your blog to grow. If people see your blog as a trusted source they will begin to link to your blog every now and then.
If you check your blog statistics and you see people coming to your blog from the search engines as a result of your name or your brand name you should begin to notice one or two things, it is either someone told them about you offline or they discovered you from a very credible source online. I rarely search up on a person who isn’t known (except I suspect he/she is a spammer) but I tend to want to know more about someone who I perceive is credible.
Searches for your name or your business name result in more quality traffic, and believe me, they don’t just happen, they only happen when you have a solid branding structure in place.
This post will be explaining some solid ways you build a great brand for your business – both online and offline.
The Power of a Name
Many people come up with a name for their business/blog/website without thinking twice and the end result is failure on their part.
When I had to re-choose a domain name I knew the domain name “writersincharge.com” is more likely to succeed for entrepreneurial related stuff than my other domain (dataentryforall.net), I knew the name “writersincharge” is most likely going to be featured by entrepreneurial magazines, bigger entrepreneurial sites and even in the print and online media and I know it will be extremely easier to sell the domain “writersincharge.com” for a very hefty sum if I ever decide to do so (Don’t get me wrong pls, this blog is my life and I will never sell it, not for any amount!).
In case you don’t know, I was using the domain name “dataentryforall.net” before I changed to “writersincharge.com” but you can also make a judgement yourself, which do you think will be more successful in “writersincharge.com” and “dataentryforall.net” ?
It’s Not Too Late!
Yes! It’s not too late to change your domain or brand name. My friend Benjamin Lang had to change his domain name from Ben-Lang.com to Epiclaunch.com even when he had a very huge blog, a blog which is ranked among the first 60,000 websites in the world, a blog with almost 1,000 subscribers, a blog that has been featured in many print and online magazines, a blog that is visited by thousands every week, and a blog with a Google pagerank 4.
Taking decisions like this isn’t easy and it will affect your brand for life, you have to think twice and know if what you are doing is right for you or not. Youngprepro.com wasn’t my initial domain name and I had to change on the 2nd of April, 2010 even when I had a fairly popular blog that is being visited by thousands every month and is already ranked as an 100,000 website by Alexa, it wasn’t an easy decision but as you can see now the results are now coming in and in less than 5 months the new blog writersincharge is ranked as number 25,000 in the world, why? Because I took this crucial decision and it didn’t come back to bite me – I’m so sure if I had used my former domain name I wouldn’t have gone this far.
Take a look at your blog, website or online business, do you have the right name? Your name can affect your business in so many ways and it doesn’t matter whether your business is offline or online, you have to make sure you have the right name. Take time, rethink and brainstorm on a better name idea. The decision might not be easy but you can always ask your friends and close ones for their suggestion. You can also run a contest so that people can help you determine a better name for your blog or business, you’ll be amazed to see how great this works.
Solid Ways to Build a Great Brand for Your Business
Below are some great ways to build a great brand for your business.
1. Aspire to Be The Best
Building a great brand is not just said with the mouth but it requires you taking some crucial steps.
If you work towards making sure you are the best and that people can hardly find an alternative to you then you are already building a great brand.
It doesn’t matter if you are an entrepreneur or a blogger, it doesn’t matter what type of business you are doing and it doesn’t matter where your business is operating, it is always very important to give your best when trying to build a brand for your business. You can’t just expect people to be promoting everything they come across.
So many companies have missed it, many of them have gone into ruin and many of them will still be a history because they lack this important element. It is very dangerous for a company to spend millions of dollars on their promotion without giving any importance to improving their products.
It’s not all about promotion and in fact, promotion is not all that matters.
If you have the right product that fulfils the need of people it will be easier for your brand to take off than if you don’t!
Believe it or not, people are appreciative, even though you might find it difficult to see this trait in them but I can assure you there is hardly someone who isn’t appreciative, it all depends on so many factors.
If you blog, try to make sure you spend more time on your content, try to make sure your content is the best and can hardly be replaced – if people could see this from the bottom of their heart you won’t find it difficult to succeed in your niche.
2. Don’t be Ignorant of Your Brand
Many people are ignorant of their brand and this alone is causing a lot of havoc to their business. Know your brand well and behave like someone who does. If I want to brand writersincharge a lot more I will try to mention the name “writersincharge” anytime I am dealing with friends, companies, businesses, individuals and anything that brings about me talking about my business. I will also make it clear on my blog.
You don’t need to be ignorant of your brand or behave as if your brand is of no importance but go out there and do as if your brand is all there is.
3. Be Everywhere
If every company knew this it will be easier for their brand to grow. There is a limit to what people can resist and once they begin to see you every now and then you will become irresistable to them and the end result will be more success.
There are many ways to be everywhere, both online and offline and I’ll be listing some below:
Guest Blogging – Try to write for as many blogs as you can in your niche. This might not be that easy but if you are a company based online you can hire full-time writers to help you do the job, try to get them to submit those posts to other blogs in your niche, both big and small and the end result will be more awareness for your brand.
One major truth many people don’t know is this, you can damage your brand both outside and inside of your business. Don’t think nothing will happen if you go about submitting mediocre content to other people’s blog thinking it is only a promotional campaign! The truth is, little things like this do come back to haunt businesses.
Treat other people’s blog like it’s yours, give your best and your best only, always!
Banner Ads – A picture is worth a thousand words and people will hardly forget what they see. Try to purchase ad spots on top blogs and websites in your niche, make sure your brand can be seen everywhere because this will also increase your perceived value.
Online Reviews – Get in touch with big blogs in your niche, give them a sample of your product or better still, pay them to review your product. You don’t need to begin to force them to review but tell them you just gave them a sample of your product so that they can have a feel of your business and that you will really appreciate if they can review it.
There are several ways to promote your business offline and some of them are listed below:
Media – Try to get covered by the media. It doesn’t matter if it is in the newspaper or the television or the radio, every little publicity adds.
Flyers – Create flyers for your business and begin to distribute it as far as you can.
Business Cards – This is also very important but neglected by so many people. Create a business card and make sure your website address and your brand name is included, with time you will get results.
NOTE: Little drops of water make up an Ocean and every Big thing had a small beginning. You don’t need to start great and every little efforts of yours will come back to pay later, never underestimate any of the above methods.
4. Use The Shortcut – Partner with Greater Brands
Another way to easily build a great brand is by partnering with successful brands in your field, you don’t need to fight against them at all times.
Look for successful blogs in your niche, look for successful businesses in your field and try to work together with them. It might be very difficult to achieve this and that is why you need to get your creative juices flowing.
What is it that the great company in your field is not doing? Fill in the gap and let them know you are there to help them, don’t let it look like you are a competitor but let them see you as a friend and they will even spend more promoting your business for you. For example, if you are a designer who truly knows his stuff you can come in contact with a big blog like problogger.net and give him the best of your work, if you could get him to use your design you will most likely be getting free publicity as long as he is using your work.
Another great mistake many people make is that they only go to the big boys, Darren might have a reason why he sticks to his present design and might not even change no matter how great the design you offer is, if that is the case why not contact a less popular blog and offer the same, as the blog and its brand grows yours too will grow.
Your brand has a lot to do with your business and it can also determine the success or failure of a website. So many businesses have come and go but some are able to stand the test of time, you’ll discover many businesses able to stand the test of time are those with great brands.
Your brand is money, build it!
What is your opinion about building a brand for your business? Feel free to share this post on your favorite social networking sites (delicious, stumbleupon etc.)