Cold Pitching Challenge

Cold Pitching Challenge: Week 2 Instructions

Hi freelance writers,

This document is a guideline to help you succeed with Bamidele’s freelance writing challenge.

The challenge officially started on July 1st 2020. Originally, it was set to run for 30 days (until August 11th). But because of the impact of COVID-19 on prospecting, it’s been extended to 60 days. Thanks to everyone who commented on the post in the group and committed to moving forward with the 60-day challenge.

Now, down to business.

The challenge will now run for 60 days (ending on September 22nd). BUT that doesn’t mean there’s any time to waste! Businesses are still recovering from the pandemic, and they may take longer than usual to respond.

With this in mind, we’ve come up with a week-by-week plan to give you the best chance of landing work. It’s designed for people who are brand new to freelance writing and need some help getting started with the challenge. If you’re a little bit further ahead, keep going and carry on with the prospecting.

For everyone else, you’re in the right place. A lot of thought has gone into the exact steps you need to take to succeed. So, for best results, we recommend sticking to the plan for the remainder of the challenge.

To avoid confusion, this plan will be updated every week to include the following week’s plan. And we’ve left out all the difficult, time-consuming, and unnecessary steps that will only slow you down.

Here’s the plan for week 2:

Week 2 (Weds 5th Aug – Weds 12th August)

Build a List of 500 – 1,000 Prospects

This week’s goal is basic: compile a list of 500 – 1,000 companies you will be pitching.

The ideal target is 1,000 companies.

If due to time constraints you’re unable to get to 1,000 companies, then 500 would be okay.

The more the merrier, however.

Day 1: Come Up With a List of “Seed Keywords” and Find Your First 50 Prospects

(time needed: 1 day)

You already determined a niche last week.

The focus of today’s assignment is to come up with more refined keywords that make it easy to find your target companies. I will call these “seed keywords.”

Let’s assume this was the IT/computer niche (in the technology industry), you can decide to slant towards computer security and come up with seed terms that include:

cloud security

computer security

data security

You can then come up with further terms for these seed keywords. E.g.:

cloud security (think about what someone thinking about cloud security will be searching for):

  • cloud security software
  • cloud security service
  • cloud security consultant

computer security (think about what someone thinking about computer security will be searching for):

  • antivirus software
  • anti malware software
  • firewall software
  • anti-phishing software

data security (think about all the key terms someone looking to secure data will be searching for)

  • data security service
  • data security software
  • data protection software
  • backup software
  • cloud backup solutions

Again, regardless of your niche and seed term, this isn’t anything complicated:

Just put yourself in the shoes of your target prospects and try to think about the exact terms they will be using to find solutions to their problems.

For example, it isn’t hard to imagine that someone who wants computer security will be searching for antivirus software, anti-malware software, etc.

This same principle applies regardless of your niche.

Doing this should take about an hour.

Let’s assume you have 5 hours to spare for today’s assignment, and you’ve spent an hour coming up with your keywords.

Here’s how to spend the next four hours.

Spend 1 hour watching the video below on how to prospect (it’s long but worth it!).

It will show you the exact steps you can follow to get a list of as many target companies as you want.

Spend the remaining 3 hours compiling a list of at least 50 target companies

Again, this is nothing complicated:

You don’t have to get names, titles, or email addresses. You only need a list of company URLs.

That’s all we’re focusing on this week.

So, make sure you have 50 companies today

Day 2-7: Get the remaining 500 – 1,000 companies

(time needed: 1-6 days)

Now that you’ve done day 1’s assignment, you already have a process you can follow.

There’s no need to over-complicate things for yourself.

Using the exact same keywords you came up with Yesterday, try coming up with a list of 100 – 200 companies daily.

Again, you only need to come up with a list of companies — not titles, names, or email addresses. Just URLs.

This should take you 2 – 3 hours daily, and it’s all you have to do for the rest of this week.

That’s it for week 2. In week 3, we’ll be focusing on finding the email addresses for the list you compiled. So make sure you diligently follow this week’s suggestions to make sure your list is ready by next week.

Stay tuned, we have lots of fresh ideas to help you succeed if you’re willing to put in the work. Was this guide helpful? Comment on the week 2 post in the group and let us know. 

Also, be sure to post your questions and wins (both from last week and this week) in the Writers in Charge Facebook group.

freelance writing

The Cold Pitch that Made Me $5,025 (or How to Craft an Irresistible Cold Pitch)


how to create irresistible cold pitches

While there are countless ways to get clients as a freelance writer, cold pitching is undoubtedly one of the easiest and fastest; as part of a cold pitching experiment I did sometime ago, I was able to land a new client that instantly awarded me a $625 writing gig in 2 hours and $5,025 in freelance writing work within a few months.

What was the exact pitch I sent?

Why was my pitch effective?

This article answers both questions and gives you 12 different cold pitch templates you can use to get results during the COVID-19 pandemic.

freelance writing writing

30 Websites that Will Pay You to Write, Instantly [in 2020]

Do you want to get paid to write? If yes, this list of 30 websites and blogs that pay writers is exactly what you need.

It doesn’t really matter whether you want to get paid to write reviews, lists, or tutorials, there is an abundance of blogs and websites that pay writers who can give them high quality content and follow guidelines.

You can get paid to write about anything; this list is comprehensive and provides a list of websites in over a dozen categories: web design, travel, writing, programming, business, tech, education, parenting, adult education, ceramics, health, wellness… you name it.


5 Science-backed Ways to Write an Attention-keeping Introduction

By Waliyulah Olayide

Imagine you opened a shopping mall. The name and popularity of your mall have attracted potential buyers.

Entering your mall, you knew a visiting prospect would be persuaded to buy a thing or two.

Alas, your entrance is waterlogged with the rain that fell the other day!

What will a potential buyer do?

Even if your mall had the best stock in town, it won’t matter. A potential customer, disgusted, will likely pretend that they forgot something in the car, turn back and leave your mall — for good.

Your article is like that. As a freelancer, business owner or an entrepreneur who has a great message to pass to your audience.

You can’t afford to begin your article poorly.

freelance writing

5 Ways Freelance Writers Can Survive in the Age of COVID-19

While there has been a general lack of data on the impact of COVID-19 for writers, it is clear that freelance writers have been seriously affected by the coronavirus pandemic.

Take the airline industry as an example:

Available data shows that four of the five biggest inflight magazines have shut down due to the COVID-19 pandemic.

If major magazines like Delta Sky and Southwest, reputed for paying writers a minimum of $1 per word, have had to shut down due to COVID-19, you can only imagine what it means for smaller players.

The impact of COVID-19 extends beyond just the airline industry; the travel, hospitality, education, tech, transportation, and real estate industry are just a few of the major industries affected — and many of the magazines and publications that pay writers in these niches have had to put things on hold due to the pandemic.