“I stumbled on your site in my struggle to generate more traffic. Otis quite frustrating as a blogger when you read so many different articles in generating blog traffic, and like you said in an article “everyone says the same thing”. It is even more frustrating when you do all what is being talked about and you are not seeing any significant results. My blog averages 10 visitors a day and for whatever reason, the search engines aren’t sending traffic my way.
“The blog is just about a year old, but I’m sure you can understand how frustrating it is to write and not be heard. Anyway, I have the following questions:”
Moyo asked 8 questions and here are my answers to them below:
1. “What could be wrong?”
I can understand how frustrating it is for Moyo right now and others experiencing the same problem.
You’re supposed to believe that you’ll suddenly start getting more traffic once you implement some magic tricks, but that’s far from the truth.
One thing most websites that talk about traffic generation leave out is that it takes time. No matter how much you try, your blog won’t suddenly jump from 10 visitors a day to 100 visitors a day.
Everything is progressive and it’s even more important to realize that tricks alone won’t do. It’s easy to apply tricks to get your first 100 visitors, but then what?
Getting traffic and making it stick are two different things. You don’t just want traffic (which is something most traffic articles teach you to do). You want recurring visitors that’ll eventually become the foundation of your blog.
With that said, you should also get results when you implement a particular traffic tactic as proof that it works.
Moyo has apparently been at this for a year without results, which births the question, what traffic techniques did you use for a year that kept your blog at 10 visitors a day?
I think that’s a very important question to ask.
If a particular approach hasn’t been working for a whole year, it’s definitely not effective.
2. “When you first launched your blog, what was the average daily traffic?”
Personally, I don’t think this has anything to do with how many visitors you can get to your blog due to differences in niche, marketing tactics and a lot of other factors. Giving a number can create expectations and people often give up when these expectations aren’t realized on their part.
Since you asked, however, I’ll answer:
For the first 3 months of my blog, I was averaging 30 – 70 visitors a day. I didn’t get to 100 visitors a day until after 4 months of launching my blog.
3. “How long did it take you to cross the 100, 300, 500 and 1000 daily visit barrier?”
It took me 4 months to get to 100 daily visitors. 8 months to get to 300 visitors. Over a year to get to 500 visitors. And 2 years to get to 1000 visitors.
4. “What would you say were the 3 most significant things you did consistently while traffic was still under 100 visits that enabled you break the 100 daily visit barrier?”
3 significant things I did to push my blog above the 100-visits average were:
1. Guest blogging: I was still averaging 100 visitors a day when I got a guest post published on an A-list blog. The day that guest post went live, I got over 1,000 visitors – in only one day, to my 1 month old blog.
Of course, that traffic went down to around 100 – 150 visitors a day again soon after the guest post was published.
I’m glad I did #2, though;
2. Email List: People often hate it when marketers say that the money is in the list, but not only is the money in the list, the traffic is in the list, too.
After my guest post went live on that A-list blog, I got over 200 new subscribers to my email list from that post alone.
Those are 200 new people who probably hadn’t heard about me till then. Notice how the number of people who subscribed was more than the number of my daily visitors?
In other words, it’s easier to get people to subscribe to your email list than to get them to visit your blog daily.
Once they became subscribers, I started sending them links to articles and my traffic increased significantly.
Due to my email list, my blog quickly spiraled from around 150 visitors a day – to 500 – to 1000.
The visits won’t come from email subscribers alone but once they read and enjoy your articles they’ll share them with their friends and that’ll lead to more traffic.
3. Repeat: It’d be easier for me to list another tactic here but that’d just be generic advice not based on my own experience.
I didn’t focus on implementing more traffic tactics. Instead, I started doing more of what was working for me; guest blogging and building an email list.
By doing these two things alone, in around two years of starting this blog I already have two email lists; one with almost 4,000 subscribers on AWeber, and another one with around 3,000 subscribers on my self-hosted autoresponder. Both are confirmed, double opt-in lists.
At the moment, this blog averages 1,000 visits a day from various sources. In other words, my list is 7 times bigger than the number of my daily visits.
Sometimes, it’s not about those daily visitors but how many people you could repeatedly target your message to. For me, that’s the value of an email list.
5. “How often do you recommend posting for a new blogger?”
As often as you can, without sacrificing quality for quantity.
If you can publish a new post daily, better for you.
Various studies have shown that the more articles you publish the more traffic you can get.
It can be difficult finding ideas to write about, but taking a look at the current WritersinCharge posting schedule can give some ideas:
Mondays – I publish a post with tips and strategies to help readers get results.
Tuesdays – I answer a reader question, like this one.
Wednesdays – a cartoon. It could be videos for you or any form of multimedia; it doesn’t have to be yours, you can share something interesting online that is relevant to your audience and credit the author.
Thursdays – a guest post; that’s 4 guest posts every month. I don’t think this should be difficult for a blogger of any level. If you don’t have ideas, you can get in touch with accessible experts in your niche and ask them if they’d mind contributing. Not only will this help your blog grow when they do, you’ll also be building relationships with them.
Fridays – A post from a WritersinCharge team member; if you don’t have a team on your blog, you can easily skip this or publish latest news and trends in the industry.
Saturdays – An interview or miscellaneous update.
6. “What do you consider most important in being a good author/blogger?”
Know your audience and give them what they want.
Some posts I’ve published on this blog have gotten over 10,000 views. There’s a post with over 50,000 views and there’s a post I published over a year ago that still gets 4,000 views monthly.
In the same vein, there are posts that only get 100 views the month in which they are published.
Something struck me when analyzing successful posts, though; the focus is always on solving a major problem readers face.
Here are some examples:
30 Websites that Pay You to Write, Instantly – Instead of giving tips on how to find these sites or telling writers that they need to find sites willing to pay them for their work, this post actually gave them the actual sites.
The Ultimate Guide to Guest Blogging – Guest blogging is becoming increasingly popular every day and more people have concerns about it. What better guide do you need than an “ultimate” guide on the subject from someone who is experienced in guest blogging?
10 Ways to Make Quick Cash – Who doesn’t want to make quick cash? What if they know 10 ways they can do this?
From these examples, it’s obvious that getting results is all about knowing your readers’ pain points and addressing them.
Don’t write to get traffic, write to provide a solution.
Realizing the above has changed a lot of things for me and how I’m approaching the future of this blog. Time and time again when I’ve tested this principle, it’s always worked for me.
7. “How does a new blogger who currently doesn’t have the inspiration that traffic provides, balance between participating in online communities, social media, posting quality content to the blog and life in general?”
I can feel you on this, Moyo!
I remember a few months ago when one of the recent Google updates affected this site and my traffic went down. I was devastated. My motivation was drained and while I believe that my purpose is to help others with this blog, seeing results can also make a huge difference.
I’ll say that the solution to this lies in knowing your true motivation.
Ask yourself, what is your motivation? If it’s to get traffic and make money, you’re probably on a journey to fail.
If it’s to inspire and change lives, or to create a path for yourself then the slightest failures won’t discourage you.
Reassess your goals and ask yourself if this is worth doing. If it is, you won’t be giving up anytime soon.
8. “Anything important I missed? Encouraging words? Advice?”
I don’t think so.
You just have to realize that there are no instant results or overnight success as most people will have you believe. Real success takes time.
Getting traffic to your blog is something that happens over time, not just instantly and suddenly. Keep at it and you’ll get results!