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The Best Subject to Blog about to Get Freelance Writing Clients

I published my first Slideshare presentation yesterday, and the feedback so far has been awesome.

The slide has been viewed over 2,300 times at the moment, and I’ve embedded it for you below if you’re yet to check it out.

Aside from compliments I got about the slide, another thing I received was questions. One question that was especially interesting was from a Medical student who wants to build a successful freelance writing business by blogging, (but who isn’t sure whether that is possible or not).

I’m sure others will have the same thoughts; the fact that my blog is about writing makes it easy to get freelance clients, but the truth might surprise you.

It Doesn’t!

Having a blog on writing doesn’t make it easy to get freelance writing clients; if anything, it makes it difficult.

The majority of people who read this blog are fellow writers like us. They also want to build their own businesses, and get their own clients.

To date, I haven’t been hired by a single writer. So having a blog on writing doesn’t make it any easier to get clients who are interested in my work.

The Best Subject to Blog about to Get Freelance Writing Clients

The answer might surprise you, but there is no best subject.

Read that again, there is no best subject!

I know you might be disappointed, especially considering the title of this post, but, if you read on, I’ll be sharing a powerful technique that can help you get an inflow of clients in any niche.

You Can Succeed as a Freelance Writer in any Industry

I can back it up with data.

For example, at the moment, there are over 1.5 billion overweight people in the world today.

Also, over $137 million has been spent on weight loss products in the US today alone, and the weight loss industry has grown significantly by at least 200% in the past 20 years.

That’s a growth of an additional $30 billion in the past 20 years.

In other words, the weight loss industry is now a $60 billion industry, and it is growing every day.

As a health writer, this means there’s great potential to make money in the weight loss niche.

I can list other examples, but I think you’ve gotten my point?

A Personal Example

Personally, I have clients in various niches I know nothing about.

For example, I have clients in the accounting niche, in the weight loss niche, and in the communications niche.

These clients pay more than market rate to have me write for them, and I know nothing about any of these niches.

In other words, they pay me just to write and research.

Now, imagine, how much value do you think clients will place on you if you’re in any of these niches, and are passionate about it?

You don’t need to answer that, but it’s worth finding out.

The value of writers (smart ones) is increasing every day, and there’s always someone somewhere who is going to pay you to write, no matter how much you charge.

So, instead of worrying about getting into a niche you’re not passionate about because a fellow writer is making money in that niche, start focusing on building a blog in a niche you’re confident about.

This blog alone averages 15k visitors from search engines monthly, and it was built over the past 2 years. Any result I get now, is as a result of years of work.

It doesn’t have to take you that much time and effort, though. After all, the purpose of freelancing is usually to make some quick cash to take care of your immediate needs.

A Smart (+1) Way to Start Raking in Freelancing Clients Irrespective of Your Niche

You’ve probably heard this before, and you’ll hear it again, but that doesn’t make it less effective.

That smart way is to work on increasing your search engine traffic.

There are two ways to do this:

1. Free: Free search traffic is the best, because it increases over time, and it costs nothing to maintain.

In other words, you make money from months/years of hard work.

How to Get Free Search Traffic

Here are a few ways to increase your search engine traffic.

Write More: That blog you’ve abandoned for a year, or that you only write on “when you feel like it”, start updating it more regularly.

The more content you can write, the better.

If you can write an article a day, go for it! And if you can write two smart articles a day, go for it!

It is important, though, to not discount the quality of your content because of the quantity.

Your clients will only hire you if they find your work helpful, so recycling articles from E-zines and article directories won’t take you anywhere. The key is to focus on writing smart articles!

Build Links: Via guest blogging, article marketing, article syndication or any other means that you think is convenient for you.

In fact, go beyond convenient and consider it an investment. It’s not in any way convenient to write 31 guest posts in one week (no matter how much you enjoy writing), but the results can be phenomenal just a few months after.

Start a guest blogging challenge, submit a unique article to 30 different article directories in one month, and start learning more SEO!

Focus: You probably think you need a lot of visitors to get results, but you don’t! My ‘hire me page’ has made me at least $10,000 since putting it up this year, but guess how many total visits it has got? Less than 2,000!

In other words, what you need isn’t to get a gazillion visitors, but to direct the few you can get to your hire me page.

Link your hire me page in almost every post you can write, and look for ways to keep channeling traffic to your hire me page.

Having a link to your hire me page in your nav bar just won’t cut it! Be creative; write case studies and promote your services. Design creative banners and add it to your sidebar, and link to your hire me page in your guest posts.

2. Paid: The other approach towards getting quality traffic to your blog via the search engines is to pay for it.

You probably won’t read this term: ‘pay to get traffic as a freelance writer’ on any other site, but your “blog-based freelancing business” is a business, and every business needs an investment to grow.

To be honest, I haven’t tried this before, but I’m sure it’ll be effective.

If you can invest $100 into PPC traffic, and channel some quality traffic to case studies on your blog and your hire me page, then you’ll make several times that amount when you get your first client.

Free or Paid?

No matter what your choice is, there’s a sacrifice to be made.

Free takes time and effort, (‘paid’ seems almost instant). But what matters is what you’re willing to give to take your business to the next level.

The best way to get nothing is to do nothing!

Your Turn!

Have any question you’d like me to address in detail in future posts? Ask in the comments or send it to me via email.

Also, don’t forget to take a look at the above slide if you haven’t. If you have, please help me spread the word about it.

There are a few ways to spread the word about it, and here they are below. It all depends on you which one you want to use.

1. Tweet it

2. Facebook Like it

3. Blog about it: This is the best option. The slide is 29 pages of pure content that took 3 days to create and it is professional. You can help your readers benefit from the information by embedding it on your blog.

Embedding it on your blog also won’t affect you negatively – you won’t get Google slapped by doing so, as the slide won’t be seen as duplicate content.

It has been viewed by 2,300+ people, so please don’t hesitate!

14 Comments on "The Best Subject to Blog about to Get Freelance Writing Clients"

  1. Mategyero says:

    Great post Oni! I believe there is no best subject to blog about. Oh! did i say that? The best topic to blog about is that one you are passionate about. Period!

    Cheers,
    Mategyero

  2. Sheyi | Ivblogger.com says:

    You nailed it on the point here. I was actually going to attack you here after seeing your 1 topic but unfortunately, you didn’t state it. As a freelancer, one must be able to write in any niche and write it fine as well.

    Sheyi

  3. Iroko@Content Marketing says:

    Every time I come to your blog, there is something new to learn, this time around is no difference.You have always kept the flag flying and you are my inspiration always…

  4. Love the slideshow, did you design it yourself or these were done using templates from slideshare? I need to get one done for an upcoming post.

  5. Glori Surban says:

    I’ve struggling with this question too Oni!

    I guess it’s also related with not just your blog niche but also your niche as a freelance writer: what you specialize in.

    I’ve read Carol’s recent posts that are related to it and they helped me realize that the only way I can know is to test the market. try every kind of writing I can and see where it leads me and where I’m great at.

  6. femi says:

    Impressive stuff . You deserve all the success . Am back home now and i am wondering how kept up internet challenges cos it are less than perfect . You deserve all the success you are getting .

    3 years of persistence . that is the stuff success is made up of .

    femi

    Gettingincome.com

  7. Lanre says:

    Hi Oni,
    This is definitely another masterpiece from you. Well, here are two new things I just learned:
    1. Design creative banners and link to your hire me page. This has never crossed my mind before.

    2. Paid traffic. My idea of paid traffic was paid visitors until you mentioned PPC. At first, this might be quite expensive but in the long run, the initial investment will be multiplied over and over.

    Cool tips as always. Keep up the good work.

  8. I’ve just embedded the slide show on my blog, Oni. I had no problems at all. It was quite easy, actually.
    It’s scheduled to go live on Monday evening my time.

  9. Nick Messenger says:

    Hi Oni,

    Thank you for another great article. While reading it one thought kept on going through my mind. That thought was when I was at school our English teacher always told us that you can ONLY write about what you know !

    Please can you share your schedule for how you decide upon your topic & how you research it so that you are able to produce yet another expert`s article.

    Apart from article directories how else do you promote your work? Which directories do you use & why?

    Thank you

    Nick

  10. writer jeff says:

    Hi Oni,

    I agree. When you write on something that you are passionate about, your writing skills shine. People get to notice your writing.
    And you know what it means…

    Kaching! 🙂
    More money in the bank.

  11. Donald says:

    Oni, this is absolutely phenomenal! Good for you. 🙂 WOW! It’s beautiful to see another young man succeeding at something he is passionate about.
    Go get em!

  12. That slideshow motivated me to upload some of the many slideshows I’ve created for myriad topics. It’s also much easier to create a slideshow that gets traffic than write a killer post because there’s less writing and more visual effects.

    Thanks for the inspiration.

  13. nirvana seed says:

    The tips you have given for freelance writing was really useful. I worked for some time as a freelancer, but I had to stop that later since I was not able to pull business. Hope your tips can help me better.

  14. I have to ask one question about marketing and writing. I am an expert in SEO and SM but, my english writing is not so well. I try to 5-6 articles every week but every time i can write only 2-3 articles. Are you having any suggestion for me? If i have to try to write more or try to market my 2-3 blog post well.
    Which method can help me to earn more from google adsense?\
    please it is urgent….

Onibalusi

Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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