The introduction of an article can determine whether it gets read or not. That is why smart writers are very particular about how they write their introductions — and writing effective introductions isn’t as complicated as many people think.
According to Copyblogger, on average eight out 0f 10 people will read the headline of a piece of content but only 2 out of 10 will go on to read the rest.
While a lot of factors will determine how many more people will go on to read your article, more often than not it is your introduction that will make the most difference.
Whether you want to write an introduction for an essay, an introduction for a research paper, an introduction for a report, or an introduction for a short article, you can often do so by following a set of principles.
Firstly, however, why is an introduction important?
Instead of simply telling you why an introduction is important, I’ll show you several example introductions and the impression the left on me.