By Waliyulah Olayide
Imagine you opened a shopping mall. The name and popularity of your mall have attracted potential buyers.
Entering your mall, you knew a visiting prospect would be persuaded to buy a thing or two.
Alas, your entrance is waterlogged with the rain that fell the other day!
What will a potential buyer do?
Even if your mall had the best stock in town, it won’t matter. A potential customer, disgusted, will likely pretend that they forgot something in the car, turn back and leave your mall — for good.
Your article is like that. As a freelancer, business owner or an entrepreneur who has a great message to pass to your audience.
You can’t afford to begin your article poorly.