A lot of businesses who’ve advertised their sites and services (through guest blogging) on my blogs through the years have – in the past 6 months – contacted me. There was a common thread running through all the emails I received from these people. They all said that their sites had been badly ‘slapped’ by Google for incorrect linking and wanted me to remove the ‘do-follow’ element of the links I’d previously put on my blogs pointing to their site.
Believe it or not, I graduated top of my class in the Preaching school I attended. I’m not a preacher, but the full-time college course I did almost 20 years ago has helped me tremendously, not only in my spiritual life, but also with my communication skills.
Over the years we studied the Bible in-depth, but this was only two-thirds of our teaching. As part of the course we learned to do missionary work in places we’d never been before, and we learned how to express ourselves with clarity. After all, if you’re a teacher or a preacher your work will mostly be made up of validating, encouraging, exhorting and convincing people. I’m going to show you in this article how you too can express yourself with the clarity of a great teacher/preacher. Get your gown on and let me hear an alleluia!
There are more than one billion Facebook users (according to recent surveys). This means that in one year, you can potentially (and easily) expose your online business to at least one million people if you work constantly at it. If you have 500 Facebook friends and they have 500 each, every time one of your friends interact (‘like’ or comment) with your blog on Facebook, all their friends will see that in their feed. A few of these can be future clients looking for exactly the service you offer.
Within months you can have people you’ve never heard of visiting and ‘liking’ things you do and the writing services you offer on your blog. Of course, not every one of your friends – or each one of their friends for that matter – will be interested in what you do, or want to hire you. However, numbers soon add up when friends of friends (and their friends in turn) see something they can make use of on your site.
This domino effect system makes Facebook the most important free site from which to get traffic. No other social media works like Facebook, and if you know how to leverage this potential gold mine to attract visitors, you can get a constant stream of people interacting with you and what you do online. Here are some ways you can get free traffic for your blog from Facebook.
We’re half way through the year and for many people, new year’s resolutions have been long forgotten. I remember reading a research online that said one of the two most widely abandoned resolutions is using the gym (losing weight – a connected resolution – is the second one).
People promise themselves to lose weight and be fitter in the new year, but come the first sign of boredom in January – or the latest, February they give up on the plan because they aren’t losing enough weight quick enough. On the other hand, people sign up for gym memberships in January and go religiously for the first few weeks then eventually faze out. This is definitely not what you want to do if you want to keep or become fit. It’s also not the way you want to treat your writing if you want to keep it healthy and going strong.
What’s the point of writing articles your audience isn’t interested in? You’ll spend just as much time, energy and research on a post no one reads, as you’ll spend on one that goes viral in your circles.
Why not save yourself the time and heartache and get it right the first time. Write an article for your ideal audience, build your profile, enhance your credibility and create value for your brand and your readers – something they’ll be willing to share on their social networking sites and comment on or discuss.
This advice is all well and good. You realise that in order to build a better, more user friendly blog you need to cater for your audience. However, first of all you need to know who these people are. That part isn’t so easy. This is why I’ve put together this article to give you some sound tips on finding your ideal audience.