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CASE STUDY: An Inside Look Into the Results of 31 Guest Posts in One Week

guest blogging case studyYes. You heard that right!

I wrote 31 guest posts in one week, and I’d like to share the results with you.

Challenges rock! I love taking on new challenges every once in a while, both for my clients and myself, and one thing I have noticed is that the results from these challenges always make it worthwhile.

For example, one challenge I recently took on was writing 10,000 words a day for a particular client, and I’m having great success with it. Since this post is about my guest blogging challenge, let’s go straight into it.

The Challenge

Almost 2 weeks ago, I decided to take on a new challenge. I wrote 31 guests in one week, most of which are on the subjects this blog talks about, and most of which were written with the intention of improving the SEO for this blog. I edited all the guest posts to make sure they are of a quality I’m proud of, and I created a unique bio focusing on keywords I want to rank for to use with my guest posts.

Most of these guest posts were submitted to smaller blogs from which I never expected traffic. While some of them sent a few visitors, the maximum I ever got from any of the blogs I submitted the guest posts to is 10 visitors. My main purpose for submitting these guest posts is SEO.

While getting 500 visitors from a single Problogger guest post in one week is great, personally, I prefer getting 70 visitors a day from the search engines every day for the whole of a month – and that was exactly why I took on the challenge.

My Focus Keywords

I didn’t really intend I’d write about my success with the guest posts, but since a lot of people asked for it on Facebook I decided to do so. As a result, I didn’t take screenshots of my ranking before the challenge, but I had an idea of where they rank. The results for the keywords before ranking is approximate, while the results for the keyword after ranking is exactly how I see it in Market Samurai‘s search tracking tool.

Keywords Targeted and Rankings before the 31 Guest Posts

how to write: 330

make money writing: 280

freelance writing: 260

guest blogging: 6

writing tips: not within the first 1,000 results

blogging tips: not within the first 1,000 results

Keywords Targeted and Rankings after the 31 Guest Posts

how to write: 131

make money writing: 15

freelance writing: 31

guest blogging: 5

writing tips: 263

blogging tips: 342

I know the results for some of the keywords above might surprise you, but yes, guest blogging is very effective!

I’d also like you to know that the ranking results used were those for the 18th of October 2011. That’s around after 9 days after the guest posts were submitted – so, if the guest posts could have this much effect just after 9 days, I wonder what will happen in a month or two.

Traffic before the 30 Guest Posts Were Submitted

I know the rankings don’t really matter if they don’t send traffic, and I’m also someone who really loves to see the stats of others and share mine, so I will be taking the Google Analytics screenshot of 10 days of traffic before, and 10 days of traffic after and sharing it below.

All the 30 guest posts were submitted on the 7th of October, and the traffic before shows traffic from the 29th of September to the 8th of October, while the traffic after shows traffic from the 9th of October to the 18th of October.

Search Engine Traffic Before

search engine traffic before

Search Engine Traffic After

search engine traffic after

Search Engine Traffic on “October 18”

So you have a clear idea about how traffic is going. Before the guest posts, I was averaging 350 visitors per day (on the best days) from search engines. Let me show you the screenshot for Yesterday’s search engine traffic, October 18, exactly 10 days after the 31 guest posts were submitted.

search engine traffic on October 18

I’d like you to know that the guest posts are yet to have a full effect, and that could lead this blog to getting over 500 visitors from search engines daily just because of the 31 guest posts.

A Simple Mathematics

Based on the number of visitors I got on October 18, compared to the average 350 visitors a day I used to get before then, let’s do some basic maths. 484 – 350 = 134!

Just take a look. That’s a whooping 134 visitors in a single day, just 10 days after submitting that guest post. How much would you have paid if that was PPC traffic? The cool thing about search traffic is that in the next month or so it will have been a 200 visitor a day increase, without me submitting any additional guest post. That’s all for 31 guest posts in 1 day – those 31 guest posts I don’t have to write again, but my search traffic will keep on increasing for years.

If we are to estimate me getting an average of 200 visitors a day for the next one year just as a result of those 31 guest posts, that will be 6,000 visitors in one month and over 72,000 visitors in one year.

If you’re a writer in need of clients, think about what 72k visitors can do for your blog in one year. Or let’s say, since my blog is more established and you might only get half of that traffic to your new blog, think what 36k visitors can do for your blog in one year.

If you’re a small business, think about what you can do with 70k visitors in one year? Think about what impact that can make in one year.

PS. If you want to take your business forward with guest blogging, you will surely go a lot farther with the help of an expert. I specialize in guest blogging, and I’d be happy to work with you to help you achieve your goals. Kindly get in touch with me so we can discuss!

Category: guest blogging

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Welcome! I'm Bamidele Onibalusi, a young writer and blogger. I believe writers are unique and highly talented individuals that should be given the respect they deserve. This blog offers practical advice to help you become truly in charge of your writing career.

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