What’s the point of writing articles your audience isn’t interested in? You’ll spend just as much time, energy and research on a post no one reads, as you’ll spend on one that goes viral in your circles.
Why not save yourself the time and heartache and get it right the first time. Write an article for your ideal audience, build your profile, enhance your credibility and create value for your brand and your readers – something they’ll be willing to share on their social networking sites and comment on or discuss.
This advice is all well and good. You realise that in order to build a better, more user friendly blog you need to cater for your audience. However, first of all you need to know who these people are. That part isn’t so easy. This is why I’ve put together this article to give you some sound tips on finding your ideal audience.