Learning to write effective emails is one way smart writers adapt to using the internet for their business. In this article Sarah gives some tips on writing effective lead nurturing emails.
Sarah Goliger is an inbound marketer at HubSpot, a marketing software company based in Cambridge, MA that makes inbound marketing and lead management software.
Once you’re generating leads for your business, one of the most critical components of a good lead management strategy is setting up lead nurturing campaigns to guide your leads down your sales funnel. By sending well-timed and closely-targeted emails, you can further engage your leads with educational content and other offers in which they may be interested. But so many emails go unread these days, or even worse – get marked as spam – so how can you ensure that your messages will be read? Here are 5 ways to make your lead nurturing emails more effective.