10 Major Benefits of Guest Blogging

guest blogging - feel free to be a welcomed guestblogging is no doubt one of the best ways to build a successful blog and grow your online business but a lot of people are still confused as to whether to start guest blogging or not. It doesn’t matter whether you’re an individual blogger or a large corporation looking to take your business to the next level, guest blogging can help you in the following ways.

1. Get Quality Traffic

The number one advantage of guest blogging and why a lot of people are investing their time in it is the quality traffic it sends. My guest posts have been published on several big blogs in the blogging and make money online niche and aside the other benefits involved, one great advantage of this is the quality traffic it sends. Most of the time I get as much as 500 visitors from guest blogging on a big blog and I sometimes get over 1,000 visitors from writing a single guest post on a big blog.

When it comes to getting a lot of visitors from my guest posts on these blogs I’m not just talking about the number of traffic, but the quality. After all, I’ve gotten as much as 2000 visitors from Stumbleupon in only one day but the fact is not all traffic is equal. While visitors from stumbleupon spend an average of 1 second on my blog and result in a 90% bounce rate those from my guest posts spend as much as 4 minutes on my site and only have a very low bounce rate of around 40%.

Here’s a traffic screenshot from one of my guest posts to backup my point.

maxblogpress traffic screenshot

2. Build Domain and Search Engine Authority

Another major advantage of guest blogging is that it helps you build your domain name and search engine authority. For example, if you take this blog as an example, without me investing my time in any special SEO tactics or without me focusing on purchasing on building links from other sources this blog now has a Google Pagerank 4, gets over 4,000 visitors from search engines every month and even some of my posts are ranking on page one for some though and competitive keywords without me lifting a finger.

From my experience, guest blogging is the best way to build authoritative backlinks to your blog and improve your blog search engine authority.

influence3. Build Your Online Influence

How great is your influence?

When I talk about influence I’d like you to know that I’m not talking about authority or expertise. I’m talking about real influence, which can be positive or negative, and which has a lot to do with how many people you can impact.

Guest blogging on other blogs bigger than yours is a great way to impact the lives of others and make them have a good memory of you for the rest of their lives. You might be wondering if it isn’t possible for you to influence people on your own blog but the truth is you will reach far more people by combining the audiences’ of other bloggers together compared to when you stand alone.

4. It Helps Develop Your Authority

How long does it take for a new blogger to build his/her authority and become respected in his/her niche? I know your answers might vary and there are even people who will say it takes years, but the fact is it only took me around 8 months because of the power of guest blogging.

With guest blogging you can easily get yourself associated with some of the top bloggers in your niche and when people start seeing your name coming across all their blogs’ they will start giving you the kind of respect they give them.

5. Build Your Portfolio and Credibility

What is a great way to know if someone is really worth your attention or if they can do what they say they can do? It is simply how credible and reliable the fellow is.

By guest blogging on other blogs you’re building a portfolio of your writing on a wider scale and by doing this regularly you are telling people that you can be trusted.

improve your writing6. Improve Your Writing

When I was still a new blogger I used to write guest posts on a large scale and then submit these guest posts to various blogs. I write these guest posts by inspiration and my spirit keeps on flowing whenever I write one so I always see my work as the best. But one day, I submitted my guest post to a particular blog and the blogger replied that he can’t even determine whether the post is good or not because he can’t read the post – that my writing is so bad. I was so angry that I made up my mind to submit the post to another blog, but after giving it a second thought I considered the fact that there might be some truth to what this blogger is saying so I reread and edited the post, and it was published.

One major lesson I learnt from this is to always proofread my posts.

It doesn’t matter how great, inspirational, or emotional your content is. It is of no use if others can’t read it so guest blogging helps you know what others think about your writing and it also ensures you take the right steps to make sure your writing improves.

If you want to know what I mean take a look at my latest blog posts and the ones I wrote in the early days of this blog. You will notice there is a clear difference!

7. Increase Your Exposure and Brand Awareness

Another great advantage of guest blogging for others is that it increases your exposure while at the same time helping you build your brand. For example, let’s say you wrote a guest post on a blog with 20,000 visitors daily and your guest post was viewed 5,000 times. Even though you might not get more than 300 visitors to your blog from that guest post the truth is your name has just been exposed to 5,000 more people. When this keeps going on and on you will start seeing more people visit your blog or website because they’ve seen your name online enough times to make them curious about what you have to offer.

high subscriber growth8. Build Your Subscriber Base

Aside from getting traffic alone, another great benefit of guest blogging that makes me even more interested in it is the ability to gain far more subscribers in a day than you will gain in a month.

I have written guest posts that helped me gain over 200 subscribers in one single day and some people hardly get that much subscribers in one month and every single guest post I write for a big blog sends me at least 50 subscribers.

It doesn’t matter whether it is traffic or subscribers you want, guest blogging works great!

9. Know What Others Think of You

As far as I know, in the whole of this year I have not been criticized once on this blog, both by comments or by email, and what this means is that I can’t know what I’m doing right or wrong because everything feels like I am doing everything right but the truth is I get a few people criticize me in my guest posts and by this I learn more about dealing with critics and also do my best to improve my posts, both for my blog readers and those who will be reading my guest posts.

By guest blogging you’re being exposed to the audience of another blogger who don’t know or care about you so they will always give their honest opinion of you. This helps improve your work and make it easy for others to move along with you.

10. It Helps You Build Your Social Media Profile

You might not care about getting traffic or subscribers. Maybe all you care about is having a strong twitter follower or facebook fan base.

Guest blogging is a really great and effective way to build your social media presence online and there have been stories of people including a link to follow them on twitter in a guest post only to get as much as 200 followers in a single day.

What to Do Next?

If you love this post and think others will benefit by reading it, make sure you spread the word about it by stumbling it and sharing it on your favorite social media sites.

P.S. If you’re interested in guest blogging consulting or hiring a professional guest blogger to help you start a campaign, you can get in touch with me for more info.

By Bamidele

Onibalusi Bamidele is the founder and CEO of Writers in Charge. Follow him on twitter here.

93 replies on “10 Major Benefits of Guest Blogging”

Kharim Tomlinsonsays:

Guest blogging has been a source of traffic and gaining exposure to me. This is a great way of making new relationships with other bloggers and the people who comment on your article.

Thanks for the reminders that we get from guest blogging Onibalusi. 🙂

I’m glad I could help and I’m even glad guest blogging is working for you 🙂

Slowly Making Itsays:

I’m going to be using a strategy all in the same of this one. Guest blogging + commenting. However, I find with guest blogging that it takes a lot of time and my whole goal is to maximize my profits.

Oh well. We’ll see how it goes!

Thank you for this!

– Slowly Making It!

Aha, it is best to find something that works for you and then focus your efforts on it till you get the desired results.

Thanks so much and have a great day!

Wow I was searching was this post for months but finally you have completed my needs Thank you sooooo much

Cool. I’m glad to hear that 🙂

Guest blogging is my personal favourite way of gaining exposure aswell. I wish I could keep up the pace that you can but I’m doing ok 🙂

Aha, it isn’t quite difficult though. It’s all about knowing why you guest post. Sometimes I guest post for links (that’s when I do it a lot on small blogs) and sometimes I guest post for traffic (that’s when I only write a few for big blogs) 🙂

I’m glad you loved the post!

William Tha Greatsays:

Hey Oni,

You are most surely one to know all about guest blogging. You are a guest blogging expert, and if I need to know anything about it you would be my man! I think guest writing is and awesome way to build your online presence. I have written quite a few guest articles that have helped my blog get off the ground.

Lately I haven’t been guest blogging as much, but I plan on getting bavk into the groove. Guest blogging is and awesome way to build your subscribers and social networking accounts. When you promote top notch work a guest article can build you network really fast!

God bless,
William Veasley

Thanks so much for the comment William,

I’m glad you loved the post 🙂

Mohamed Idrissays:

Hey Oni,

I think that it was so appropriate for you to publish this post today because of the fact that I’m actually working on a guest post right now!

I have to completely agree with you on the point that guest blogging is a great way to network with other bloggers and it is a great way to build followers.

My problem is that I’m a pretty new blogger and I don’t know to many people in my niche. Is there a selection process you use to determine which blogs you send your guest posts to?

I’m glad my post was timely.

Have you downloaded my free ebook on guest blogging? I explained the process of the determining the blogs to submit your guest posts to in it so make sure you check it out.

Mohamed Idrissays:

Yeah, just picked up your guest blogging guide. Very easy read. It got straight to the point giving very actionable steps to write guest post and get the published.

Thanks Oni, 🙂

I’m so glad to hear that 🙂

Hi, Onibalusi
You have mentioned all the advantages of guest blogging but I know one big disadvantage or unfair play from the side of guest bloggers – some of them write one article and place it in several places (schedule for later dates). That’s unfair but it is a case sometimes. And such incidents can spoil your reputation and can cause duplicate content.
So, I’m sure there are some other disadvantages of guest blogging. It would be great to read about them as well.

You’re so right about that and I think that is a very important point every guest blogger must take note of.

I wish you all the best with your guest blogging efforts 🙂

Guest blogging definitely helps build your authority across all channels – subscribers, social followers, and overall recognition of your personal brand. Can’t beat it!

Thanks for the comments Kristi!

You’re really a great example of someone making effective use of guest blogging – and your results speak for you!

Best hosting servicesays:

Awesome post and i appreciate your work, You are genius. thanks for sharing this post.

Thanks 🙂

Guest blogging is a good way to be everywhere online and reaching out more people– bloggers and blog readers alike. A lot of bloggers also appreciate those who guest blog on their site so it really creates a good relationship between bloggers aside from increasing much traffic to your site. Also, knowing what others think of you through guest blogging is also an opportunity to grow by learning from others.

I love your point John,

I have built countless relationships with several bloggers as a result of guest blogging for them and I already know where to go should I need help. Guest blogging is a great way to make yourself familiar with other bloggers in your niche – and that has its own benefits.

Aha. Sure I will 🙂

Hi Onibalusi,

Guest blogging is really important if you want great exposure for youself and your products or services. By Guest Blogging you can tell people that you’re the one who has good knowledge and offer better services for themselves.

You’re right Riya, guest blogging can be a great way to build your credibility and position yourself as an expert.

Can anybody actually define guest blogging to me?I dont understand it

Guest blogging is the process of writing a post for another blogger with the hopes of getting links, traffic or exposure as a result.

You are a great inspiration to young bloggers like me, you really are a great person to have shared your talent to the internet world. Thanks for sharing and more power.


Make sure you implement the tips in this article and let me know how everything goes.

Guest blogging has been a great success for me in establishing my authority in one of my niches, driven a lot of high value traffic to my blog, and a few of my articles have had record level readership for this blog. Every blogger needs to guest blog.

I’m really glad to hear that.

Guest blogging truly works!

The main thing in regards to guest blogging for me is the perceived benefit you will receive from having your work showcased on a high authority blog.

Especially within the ‘Making money online’ niche there is room for a number of different ways to make money online thus different opinions and different outlooks. A quality guest blog post on a well known blogger website can sky rocket your fame. If you can maintain this quality on your own website following a guest post you can submliminally bring the traffic over to your own domain.

Once you have the trust from a high profile blogger and once you have transferred their audience to your own website the sky is essentially your limit.

Cracking post. Great work.

You’re absolutely right Ryan!

There are so many opportunities when it comes to guest blogging and guest blogging can be a great way to bring yourself into the spotlight.

Public Records Searchsays:

I must commend you for this great post….it’s been very insightful….i would start thinking about writing for other blogs….you really amaze me at the kind of progress you have had with your blog….given you’re a Nigerian & your age….you’re really doing us proud….keep it up my broda…..remain blessed

Jill Tooleysays:

Hi, Onibalusi! These are wonderful guest blogging benefits and thanks so much for sharing. The most redeeming benefit of guest blogging, for me, is the relationships I’ve formed with the site owners/admins. I’ve made so many new friends because of my guest posts, and I wouldn’t trade any of them for the world. That’s invaluable! 🙂

the CMO clubsays:

thanks for sharing. i’m gonna try it. and i’ll try not to overestimate the results of guest blogging. as far as i understood this traffic won’t last for a long time (maybe it depends on the blogs you post at).

does anyone know how to choose blogs where to write posts? i understand they must be relevant to the topic of my website, but how do i know they have enough visitors every day and are worth spending time to write a post??!

You can download my free guest blogging guide for more information on choosing blogs to guest post on – it is a complete guide on guest blogging!

Tim Barnes, CLUsays:

I read your guest blog on pro-blogger. Obviously, I am one of the large number of visitors today who would never have found your blog without your guest blog. I guess, I am proof that guest blogging works. For various reasons I am unable to act on your 2nd and 3rd points but I will rework my About Me page today and make it more visible.

I’m so glad to hear that Tim and I wish you all the best with your guest blogging efforts 🙂

You’ve not left out anything in this post. You’ve laid down the top benefits that guest blogging offers.

As they say, you can’t be successful as an ‘island’ and guest blogging offers the platforms to leverage on networks and people to achieve rapid success.

You are in the best position to write on this topic, as someone who has written the most guest posts in a single year.

I loved reading, thanks.

Prasenjit @ Easy Ways to Make Moneysays:

Exactly. I remember Onibalusi writing a lot of guest posts at Technshare for Devesh. Now Oni’s blog has moved far away from Technshare.

I do not intent to hurt anybody, but just want to remind everybody that hard work never goes in vain.

Prasenjit @

Onibalusi thanks for sharing these benefits. I knew guest blogging gives traffic boost and search engine rank boost but never thought of other benefits as well

The most detailed article on benefits of guest posting. Onibalusi I hope to provide useful content for your blog as well in the near future.

Your articles are easy to read and enlightening

Canon laser toner cartridgessays:

Guest blogging is one of my favorite link building activity. Though I get so frustrated when my guest post is rejected.

I am really impressed with the way you are progressing. I would like to know how you can help me in guest posting in my niche which is Bollywood – the film industry in India. How can I guest post in the film world keeping Bollywood in mind.
I would like you to visit the blog link I mentioned herein and give your expert advice.

emmanuel uduezuesays:

i love your posts oni.

i believe guest blogging is now the best form of promoting your blog both for free traffic and back links.

oni keep up the good work on this blog

Money Bloggersays:

my blog is new. brother, can you give me your list of blogs, which is used ‘for guest postings’.. Send me to musthaf3star(at) Or better you write an article for this. I will read it anyway.

Thanks, Onibalusi

I actually found your blog from you guest blogging on ProBlogger and am now a subscriber.

That was inspiring especially to us as newbies. In fact i will start to Guest post and see if it will work for me. Thanks man

The problem with guest blogging is finding good places where to do such blogging.

For those that are interested, I do offer guest blogging on my blog about website translation.

This is some great information. Guest blogging has been on my list for about a year now and I still haven’t gotten around to it. I really should! Thanks for the tips.

Kavita @ Make Money Online and Blogging Tipssays:

I first read your post on problogger and then on technshare. I am simply dumbstruck that just by writing / guest posting you are making so much money at such a young age. Did’nt thought that guest posting so good. I think but guest posting will have the desirable effect only if posted on high ranking sites like problogger and others.

One week back I posted my first guest post. I have to be serious with guest blogging now. Your site and profile and some of your articles have made me realize the power of writing and guest blogging.

Thanks Onibalusi

Andrew Walkersays:

Hi Onibalusi,
Thanks for sharing this. This is so useful. And now I know the benefit of guest blogging. Since I am new to this kind of thing, your post truly inspiring me.

Ernest @ unique wedding favorssays:

I definitely like your post these days Oni because you are showing graphs. Meaning there are always basis on your posts.

Java Naturesays:

nice article… thanks for share… ^_^

Guest blogging helps both the author and the blog owner by providing rich unique content for the blog and by giving the author an additional backlink and a new platform for sharing their ideas and discussing their topics of interest.

it shows you’ve definitely done your i preach in many of my own blogs, Knowledge is King! Thanks again for an informative read.

very true and very beneficial article…. i am also the fan of guest blogging…and i am thinking to be serious about the guest blogging after reading your article…:) thanks for reminder.

Nothing next, nothing remaining to say. Really a good post. Thanks for sharing.

I personally like 1st and 7th point, they are true and well worth mentioning here………. Suer i will come back soon, nice contribution @ Onibalusi!

Internet Marketing Consultant, Londonsays:

Guest blogging is an excellent way to get traffic plus establish your expertise. It may be time consuming but the rewards justify efforts. It is important to focus on writing a few quality posts on a few leading blogs in your field rather than quantity.

Now I have decided that I will focus on guest blogging to promote my blog. I hope I’ll succeed.

Santosh Mishrasays:

Hello Anil, I think guest blogging is the proven method of getting quality backlinks as well as high Google Page Rank. Any new blogger should practice guest blogging.

Deepak Rupnarsays:

Guest blogging is an excellent way to get traffic plus establish your expertise. It may be time consuming but the rewards justify efforts. It is important to focus on writing a few quality posts on a few leading blogs in your field rather than quantity.

I accept guest blogging before..but due to very strict Google Penguin, I just stop accepting guest blogging due to spam articles being submitted

I recently started accepting guest posts for one of my blogs…but haven’t actually published any yet, despite having received several emails with proposed articles, all of which were of horrible quality. So in theory, I am sold on the idea that publishing guests posts on my blog will be great for both exposure and traffic…but in practice, I am reading through low-quality stuff and writing rejection emails while waiting for at a good post to come through and getting ready to get active to go looking for guest posters.

I think contacting the right people in you niche and asking them whether they’d like to contribute is much more effective than passively waiting for a gem of an article to get emailed to you 🙂

Great article! This post is exactly the inspiration I need to be more active when it comes to guest blogging.

I do think that guest blogging should be in a league of its own, free of spammy articles. Well, I guess it’s up to the publisher to do quality checks to ensure this.

My fellow bloggers always use to say that guest posting is one of the great and best way of link building strategy. But I never followed them and always use to think that getting back-links from comments is important and will be counted by google.

Thanks for the tips. Need to start guest posting now 😛
And how about offering my guest post on your blog ??

Very good article, really loved reading it. I was searching for disadvantages of guest blog posts on my blog but after reading this I am going to love guest blog work.

is that ok if I offer guest blog post services?

Bamidele Onibalusisays:


thanks mate.


Wonderful tips on how can we get benefits on guest posting on niche blogs. Guest blogging will provide multiple benefits for a business website that we can grow targeted traffic, search engine ranking along with quality back links.

Thanks to the post Bamidele Onibalusi.

Great post Onibalusi,

I think guest blogging is a great & natural way to get quality backlinks that Google loves. Guest posting is must for the branding our firm and also great way to give our website exposure.


I have recently opened a New blog and was Planning to start Guest Blogging after I get a good Traffic but when I have started Getting Traffic I read a Post at Problogger that Guest Blogging Websites are Going to get Penalized by Google, I cannot understand What to Do? I mean I certainly do not want Google to take any action but a Do want to Create a Good network among bloggers which cannot be done Without opening Guest Blogging section

Bamidele Onibalusisays:

You don’t have to worry about the Problogger article; I read it too and most of what is written is the author’s opinion. Guest blogging still works.

Your tips were very helpful. At first I thought writing a post to a blog was a pain. I heard that it gives you backward linking to your website so I thought I would give it a try. It is very time consuming so at first I was tough to do it. Then I actually found I enjoyed reading the articles and getting some nice responses from the people who wrote the blog. I plan to continue and your article is an inspiration to get on trucking. Thanks

I really don’t know who to believe and who to not..!! Few days ago I read a post that explains the drawbacks of guest blogging and now I read your post which explains the benefits. I don’t know what to do. I am very confused

Bamidele Onibalusisays:

Guest blogging still works.

I do guest blogging to get relevant traffic, backlink and for branding propose. I have been doing guest blogging and continuessly receiving great results.

But I have seen that many people doing it to get backlinks only.. they don’t care about the quality of blogs they just want to get publsihed.. I must say them that “keep away from my blog”

Guest posting is sure shot approach to get good amount of backlinks, but sometimes people just overdo it which never helps anyone,so it’s better to get links frm only high quality blogs.

Oni! You have left nothing to say about Guest Blogging and why it is important. I have been reading may famous blogs with Great Guest Post and here I get introduced to new bloggers. You have the right point.
Yet I have not tried for any Guest Post but your article have inspired a lot. May be I will publish some Guest Post soon.
Thank you for the post.

Good article.

A good idea is to offer a blog slot in return for the guest blogger using all their twitter and facebook influence to drive visitors to your site. There are plenty of writers with poorly established blogs but thousands of twitter followers with whom you can agree a win-win.

I recently started accepting guest posts for one of my blogs but haven’t actually published any yet, despite having received several emails with proposed articles, all of which were of horrible quality. So in theory, I am sold on the idea that publishing guests posts on my blog will be great for both exposure and traffic…but in practice, I am reading through low-quality stuff and writing rejection emails while waiting for at a good post to come through and getting ready to get active to go looking for guest posters. I think contacting the right people in you niche and asking them whether they’d like to contribute is much more effective than passively waiting for a gem of an article to get emailed to you 🙂


I agree with you on this…i have a couple of guest posts too but they were not well put together. I would use this approach henceforth. Thank you Angel

Hi Onibalusi,
Guest posting is sure shot approach to get good amount of backlinks, but sometimes people just overdo it which never helps anyone,so it’s better to get links frm only high quality blogs.

Thank you Onibalusi,
That was mighty kind of you and I’m sure it’s going to be very helpful.

Also, the image in your file is loverly

Thank you for sharing this post

In my opinion the best way to get quality sites linking to your website is through guest blogging.Thank you very much for sharing thi informative post.

Revealing Benefits of Writing a Guest Post - Hurried Startupssays:

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