10 Ways for New Writers to Market their Business and Get Into the Spotlight

spotlightTo really succeed as a writer you need traffic, links and subscribers, and you need a lot of them. While ultimately, only clients would put money in your pockets, you need more than just clients for your writing business to survive.

In my own opinion, getting clients is one of the easiest tasks for any writer out there, because you can easily visit your favorite freelance job board to apply to any job that interests you, you can easily create a hire me page on your blog and market it with guest posts, and you can easily do a variety of things to get your first clients in a matter of days, but at the end, all that matters most is the audience you build.

Below are a few reasons why you need just more than clients. Below are reasons why you also need traffic, links and subscribers to be successful as a writer.

  • Having an audience creates a potential source of future passive income for your business.
  • Having an audience provides you with an endless source of potential clients.
  • Having an audience helps make your business a lot more than just a business that depends on your writing.
  • Marketing yourself helps build relationship with other great writers and position you as an expert – leading to more opportunities for you and the ability to determine who your clients are.
  • Having an audience allows you to have a lot more jobs than you can handle, thus giving you the opportunity to reject the ones you want and choose better high-paying jobs.

I know some of the above points have the word “potential” attached to them, and “potential” alone won’t put the money in your pocket. However, if you can build your audience the right way, and if you can market your business the right way, with only a few thousand visitors to your blog monthly you will have more than enough opportunities for your business to thrive.

I get new client opportunities almost every day nowadays, and it is starting to become clear that I have positioned myself as an expert at what I do, and that I’m reaping the rewards right now. As a result, I have been able to amass a lot of traffic, links and subscribers using a few “potent” tactics, and in this article I will be listing 10 solid tips to help your business get more results as a writer.

1. Be Professional in the Real Sense of It

I get a lot of emails and comments regularly, and one kind of comment I get a lot of time is that from people complimenting my design.

A lot of people wonder why I happily spent $3,000 on a single blog design, even though I don’t have a system to help make money from my blog directly – but the reality is this, my blog is a medium that channels freelance writing clients to my business, and I have to treat it as such.

Even though I used to get freelance offers before this design, the number of offers I get has quadrupled just as a result of implementing a new design – and I don’t even have a hire me page yet.

Mind you, I’m not trying to tell you to spend $3,000 on your next blog design. Instead, try to make your next blog design simple, professional and elegant. Let it paint a perfect picture of the ideal person in your audience’s mind, and you’d be amazed at the results you can get just from that.

You also need to realize that being professional is just more than your design, it also has to do with how you write and present your content, and there is no ending to learning new ways to be professional.

2. Have a Blog

If you’re a freelance writer without a blog, you’re missing a lot, and there’s no amount of advice that will be able to help you stand.

This is a growing age where more and more people are starting to rely on the internet for information and services, and a lot of businesses are starting to testify to how powerful blogging is and how it quadrupled their company sales.

Search engines also have a liking for blogs, and as a result index and rank content published on blogs regularly.

Blogs can help position you as an expert, and they can also serve as a channel to help you reach your audience on a constant basis, thus leading to a lot more success on your path.

3. Master SEO

If this is the first time you’re hearing about SEO you will probably think it is one of those difficult subjects only veteran marketers need to know about, but you’re wrong! As a writer, SEO can mean the difference in your blog succeeding or failing, and if you can do things right, getting your services page to rank well for your desired keywords can mean the difference between your getting new job offers each day and getting nothing at all. In other words, even if you ignore every other tip on this page, SEO can still mean the difference between success and failure for your writing business.

If you’re new to SEO, there is definitely a lot to learn for you, and even though I’ll be sharing some SEO tips in the future I’ll still recommend you try to find out some more information about the following terms (of course using Google): Keyword Research, SEO Copywriting, Link Building.

4. Be Active on Forums

It can be on your favorite internet marketing forum, and it can be on that other niche-related forum you just like to engage on; being active on forums can do a lot to contribute to your audience and business as a freelance writer.

I’m not telling you to start posting your links on forums anyhow (that is called spamming) – Instead, I’m talking about contributing constant value through creating new threads and replying to other threads. It is acts like these that let people see that you truly know a lot about the subject you’re talking about, thereby leading to you becoming a perceived expert on the subject.

To get people to get to know more about you, all you need is a compelling bio in the form of a forum signature, and you will be amazed how serious those who discover you through it can be.

5. Build a Social Media Following

A lot of people despise Facebook and Twitter. I used to, too, until I really discovered how powerful these mediums can be.

I studied a few tips on how important social media sites can be, and how to leverage them for my business. As a result, I have been able to build a following of over 1,400 people on Facebook, and over 1,000 people on Twitter – The result? I sometimes get up to 200 people in a single day from Facebook just by posting to my account about one of my latest posts, and I also have a great way to connect with my followers if I have a new tip for them, or if I need a quick favor.

I’m still amazed at how people underestimate social media sites, though. These sites work if you do the right thing, but make sure you use them alongside your blog. They are digital sharecroppers, so don’t let them EVER take the place of your blog.

6. Have a Guest Blogging Plan

Believe me, I have written a lot of guest posts, the majority of those guest posts were written without any aim in mind, and as a result, aside from the experience that came with writing them, I gained little to nothing from writing all those guest posts (hundreds of them).

The reality now is that I’m becoming smarter with my approach every day, and as a result, I determine when to get published on a big blog, and when to go on a guest blogging spree for smaller blogs, and it’s working well for me.

No matter what people tell you about guest blogging, guest blogging without a plan is bound to fail, and I’m telling you this based on my experience as someone who has written almost a thousand guest posts for this blog.

For the sake of clarity, below are two types of guest blogging plan I use regularly.

=> Massive Guest Blogging on Small Blogs: I use this approach mostly these days, not just because it is easy to get published on a small blog but because I can easily write 3 guest posts for a small blog in the place of one for a big blog, and almost all of those 3 guest posts will be published the same day in comparison to big blogs that only publish weeks or months after.

Mind you, I don’t just write guest posts on small blogs just for the sake of getting published; I write it to improve my rankings, and it has been working really great for me so far. To learn more about my approach, you can check out a case study I did on it here.

=> Occasional Guest Blogging on Big Blogs: This is another approach I use regularly, and it entails me writing a guest post for a few big blogs in one month. Those big blogs I write a guest post for will end up sending me hundreds, or thousands, of visitors for each guest post, and as a result lead to hundreds of subscribers to my blog.

This approach can be pretty effective if you want quick results – for example, it can be very effective if you’re just launching a new blog or product.

I plan on trying a combination of both approaches starting next month, and there’s nothing stopping you from doing the same.

7. Organize Creative Interviews With Other Bloggers

Another way to gain exposure for your business to build an audience is by organizing creative interviews and features with other bloggers in your field. Some of these bloggers are highly respected and have a big audience, and if you’re able to interview them they will end up sharing your interview on top social media sites, thus leading to a lot more results for you.

Another approach you can take is to get other top bloggers to interview you. I have been interviewed and featured by some top bloggers online, and this has contributed significantly to my blogging career.

I know you might be looking for a sure-fire tip to get interviewed, but I doubt there is any. Instead, I’d advise that you engage and interact regularly with the blogger you want to interview you, and you should send them a message asking them to interview you.

The reality is that asking can mean a whole lot of difference in you being interviewed or not. For example, as much as I’d love to feature and interview new and talented writers on this blog, nobody contacts me, and as a result it is almost impossible to feature anyone.

One key thing you should notice, though, is that no blogger will feature you for the sake of you. They think first about what their audience stand to benefit, and if you can be trusted. If you can work on those two things, getting featured by other bloggers can be a piece of cake.

8. Build a Targeted Mailing List

Personally, I believe any article on marketing that doesn’t encourage building a mailing list is incomplete.

List building is currently the oldest marketing tactic available on the internet today, and it still seems to be the most effective.

You might have heard a lot of stories about how social media sites or RSS is killing email, but I’d like you to disregard all those as they are all myths.

If I want to make a post of mine go viral, if I want to advertise any of my services to people who are interested, all I need to do is send an email to my list.

There are currently thousands of subscribers, and even though it took me some time to get there, I can boldly say building a mailing list is the wisest, and most daring, business decision I’ve ever made.

9. Get Featured in Email Lists by Top Bloggers in Your Field

There are a lot of top bloggers in your field with thousands and tens of thousands of subscribers on their list, and most of these bloggers hardly send regular emails to their lists because it can be a problem to maintain their blogs and do that at the same time. The problem is that these bloggers want to send regular emails to their lists, and they know the importance of doing so, but they can’t. You can easily leverage this opportunity to your advantage by contacting the bloggers to ask them to allow you to contribute high-value content to their email list, and that in exchange they only allow you to include a bio with a link back to your blog.

This is just like guest blogging, but for email lists, and by doing this you will both enjoy the traffic and the benefit of being endorsed by another blogger.

10. Use Yahoo Answers to Make Yourself an Expert

In my own opinion, there are two kinds of experts online. The first one is an expert that is endorsed by another respected expert in his/her field, and the other one is the expert that makes himself/herself an expert.

One of the best ways to quickly become an expert is by being endorsed by another expert in your industry, but unfortunately, that doesn’t happen every so often. You have the option to make that top blogger endorse you, or you can easily go out there to endorse yourself.

Yahoo! Answers is currently the biggest question and answer website online, and there are thousands of different people asking different questions in each category every day. You can easily make yourself an expert by responding to at least 30 – 50 questions with valuable and insightful answers every day, and by including your website as the source. That way, you will be able to build a reputation by letting a lot of people come across your answers and websites, and you will also be getting traffic from your answers for years to come, depending on how well it is ranked in the search engines.

Nominate WritersinCharge as the Best Blog for Writers

Did you enjoy this article? Have you been enjoying other articles on this blog? There is a contest going on on WritetoDone.com to determine the best blog for writers for this year, and the only way to win the contest is by getting a lot of votes. I’d really appreciate if you can help nominate my blog by commenting about it on the nomination post and giving your reasons for nominating it: http://writetodone.com/2011/11/22/nominate-your-favorite-writing-blog-6th-annual-top-10-blogs-for-writers-contest/

P.S. Your nomination won’t be valid without you giving a reason for nominating WritersinCharge, so please kindly give a reason when you nominate this blog.

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About the Author

Onibalusi Bamidele is the 17 year old founder of YoungPrePro. Follow him on twitter here.
  • http://aadicia.com/ Andy

    Hi Oni, just nominated your blog there. nice write up. this is a great article for writers. thanks for sharing such wonderful article.

    • http://www.youngprepro.com/about Onibalusi

      Thanks Andy! You rock!!!

  • http://techatlast.com Olawale Daniel

    Hi Oni, I can say that this that,I love what you just explained in the no. 6 point above. You mentioned planned “guest posting schedule.” I’ve wasted most of my guest posting effors as well just like you when I was targeting the wrong keyword for my blog and it happened that I wasn’t able to get any result for all my efforts until when I changed my approach to guest blogging that things began to change simultaneously. Thanks for all the tips you just shared above. Keep rocking man :)

    • http://www.youngprepro.com/about Onibalusi

      Thanks bro! :)

  • http://www.carnivalgoa.com sam @ goa carnival

    Hi,

    Nice info with lot of ideas which will be prove helpful for them who all are new in this field and this is very true we should “”Be Active on Forums”” and “”Build a Social Media Following””.

    • http://www.youngprepro.com/about Onibalusi

      Thanks Sam! I’m glad you love the article :)

  • http://www.tonsillitiscontagious.bucaj.com Michael @TonsillitisContagious

    I’m much delighted to nominate your blog. You’re doing a great work. Kudos.

    • http://www.youngprepro.com/about Onibalusi

      Thanks bro! You rock!

  • http://www.abloggersbooks.com/2011/09/e-books-for-free.html Anne @ free e-Books

    Right on all counts. I’ve just nominated your blog on the site you mentioned. I’ve tried in recent months to be very active on Yahoo answers. Hopefully this will reap its rewards.

    • http://www.youngprepro.com/about Onibalusi

      I’m glad you enjoyed the article Anne, and thanks so much for the nomination! I really appreciate it :)

  • http://www.commonsensemarketing.net Sarah Russell

    Without a doubt, launching a blog has been one of the things that’s contributed most to my freelance writing business. It’s a great way to demonstrate your writing skills and showcase your knowledge in a certain area (which is great if you’re trying to go after more lucrative specialized contracts) – I’d recommend starting a blog wholeheartedly to new freelance writers, even if it is a lot of work to maintain!

    Thanks for sharing :)

    • http://www.youngprepro.com/about Onibalusi

      You’re right about that! Starting a blog was also one of the smartest decisions I made. Blogging surely rocks :)

  • http://internetmoneymap.com Mark Aylward

    Hey Oni
    I’m heading over to nominate your blog after I finish this comment. The “writing for someone else’s e-mail list” is a great idea. You continue to get my vote for consistent improvement in quality, detailed executables in every post and sheer volume
    Cheers dude!
    Mark

    • http://www.youngprepro.com/about Onibalusi

      Aha Mark, I’m really glad to hear that from you! Thanks so much for the support :)

  • http://esuccessworld.blogspot.com Ekene Ilochonwu

    I’ve already nominated you.It seems as if all your articles are meant for me.I learn great things from you and hope to meet up with your standard someday.

    • http://www.youngprepro.com/about Onibalusi

      Thanks a lot for the nomination Ekene! I really appreciate it.

  • sanjay sharma

    i just wanted to know Onibalusi, how many hours you work in a day to produce 20 articles and how many words article have as on average. producing 20 articles is tough one but can be doable i am curious to know that how many hours you spend on writing them including breaktime.

    • http://www.youngprepro.com/about Onibalusi

      Hi Sanjay,

      My daily schedule can be very flexible. Sometimes, I only work for around 2 hours a day, and sometimes I work for up to 14 hours in a single day – so it depends.

      • sanjay sharma

        i think i cannot explain my question clearly to you. i am asking that if you decided to write 20 articles today and how much time you invested to create 20 articles in 24 hours including the break time. and how many words in counting is your average article. for example i can write five 500 words articles in a single day.

        thanks,

        sanjay sharma

        • http://www.youngprepro.com/about Onibalusi

          Aha, I now get it!

          I can write around five 500 words articles in one hour – that’s 20 articles in four hours minus research. If we include research and editing, that will be around 8-9 hours in a day.

  • http://www.blogging24h.com Trung Nguyen

    Hey Onibalusi,

    I also have nominated your blog on the site you mentioned above, well you already provide these great tips about writing skill for every blogger like me that makes I admire and your blog clearly worthy one of the top 10 blogs for writers contest.

    Good luck, buddy.

    • http://www.youngprepro.com/about Onibalusi

      Thanks a ton for the nomination Trung! I really appreciate it :)

  • http://JustRetweet.com Just Retweet

    Hi Oni,
    I just nominated your blog but would be great if you could let other members vote for your via http://www.justretweet.com would be good too.

    Thanks and I wish you luck!

    • http://JustRetweet.com Just Retweet

      Oni,
      I think you should go back to that nominate site and respond to those that nominated you because people need to see your avatar displaying there just like other people.

      Thanks.

      • http://www.youngprepro.com/about Onibalusi

        Thanks a lot for the nomination! I just did that :)

  • http://www.martofimages.com/ Mark@High Resolution Images

    Hi Oni great article. and ye I just nominated you there. Hope you will be the winner.

    • http://www.youngprepro.com/about Onibalusi

      Thanks Mark! You rock :)

  • http://www.profitblog.com Kelli

    Yes, guest blogging is a fantastic way to drive traffic – I need to invest more time in guest blogging.

  • http://www.profitblog.com Kelli

    I love the idea of offering to do features in other bloggers’ email lists. What a great expansion on guest blogging!

  • http://www.internet-business-revolution.com/ Wouter @ Internet Business Revolution

    Hi Onibalusi,

    I just gave you my vote in the comments on that page, good luck with the contest.
    I would also like to invite you for a guest blogging opportunity for my blog Internet Business Revolution.
    Please let me know if you are interested.

    Cheers,

    Wouter

    • http://www.youngprepro.com/about Onibalusi

      Thanks a million for the vote Wouter! You rock! :)

  • http://www.internet-business-revolution.com/ Internet Business Revolution

    Your welcome, as for the guest blogging opportunity I have set out the information here: http://www.internet-business-revolution.com/guest-bloggers-wanted/

    I think it is a good way to promote yourself and get good links.

    • http://www.youngprepro.com/about Onibalusi

      Cool. I’ll be submitting something soon :)

      • http://www.internet-business-revolution.com/ Internet Business Revolution

        Nice looking forward to your contribution, cheers, Wouter