This guest post is written by Adam Costa
Obviously, words can make money.
But you know what really turbocharges your results?
Now, there are many forms of exposure, but guest posting remains my favorite for five reasons. It…
- Promotes your website
- Builds your authority
- Provides valuable links to your site
- Delivers more traffic (from the referring site and additional search engine referrals)
- Is 100% free
Not a bad list, eh?
Now, Onibalusi is a master at guest posting, so I won’t repeat his methods here. But I will share my own unique strategies, developed over the past six months. It’s a simple process, really: prospect, write and promote. Let’s take a look at each step…
There are two main benefits to guest posting: increased traffic and links. One post on a highly popular site will do you more good than five posts on smaller blogs.
Sure, sure… but… how to quantify the value of a blog? What exactly constitutes an authoritative site with high traffic?
For this, you’ll need two tools (don’t worry, they’re both free):
Here’s a screenshot of the SEOBook toolbar:
As you can see, there is a lot of data. But we’re really only concerned with one: Monthly Uniques. This lets us quickly estimate a blogs monthly traffic.
Keep in mind, these estimates tend to be on the low end. In my experience, you need to multiply it by 3 – 4x for an accurate traffic level (the only way to be sure of a site’s traffic to look at their analytics, something most site’s don’t readily share).
For guest posting, I like to see sites with at least 5K monthly visitors (which may be 15-20K in reality). Posting on a blog with that kind of traffic ensures I’m getting some decent exposure.
Of course, location matters, too. Will your guest post be featured on the homepage, or tucked away in a category page somewhere? If it’s the latter, low for blogs with 20K or monthly uniques.
Now that we’ve covered traffic, we need to determine the authority of the site. The higher the authority, the more valuable the links will be for SEO purposes.
Fortunately, the SEOMoz toolbar makes this a breeze. Here’s a screenshot:
The toolbar shows both the authority of a page, as well as the overall domain authority.
It’s the domain authority we’re after.
Authority is measured on a scale from 1 – 100. The higher the number, the more authoritative it is. It’s logarithmic, which means going from 20 – 30 is MUCH easier than going from 70 – 80.
Try to find blogs with a minimum domain authority of 40 (but go higher if possible). They will pass that authority on to your site, and help you rank in the search engines.
Before you write your guest post, take a good, long look at what they’ve recently published. Has your idea been beaten to death? Or is it so far off-topic no one will read it?
These questions are better answered beforehand.
Once you’ve got a topic in mind, write the headline first. It’s soooooo much easier to write a post around a headline. Why? Because headlines force you to focus.
For example, look at the title of this post. It identifies who I’m writing for, what I’m writing about, and how you (the reader) will benefit from it.
Once you’ve finished writing your headline, put it away for at least 24 hours. Focus on other things. Let the idea bubble up inside you… and then… pour it out on the page. Just keep writing. Don’t stop. Even if it’s pure and utter nonsense just keep writing. Let it flow.
I learned the (10 + 2) *5 technique from 43folders: write non-stop for 10 minutes, then stop for two, then write for 10… five times through. This is exactly one hour, and trust me, you’ll be amazed at how effective it is!
Then go back and edit. And once your post is perfect and published it’s time to…
Don’t just leave it to the blogger to promote your work: get out and help! Here are several ways you can promote your guest post:
- Tweet about it
- Like it on Facebook
- Bookmark it (Delicious, StumbleUpon, Digg, etc.)
- Reference it in other guest posts (if applicable!)
- Comment on other blogs with a link for further info
- Mention it in forums
- Use Pixelpipe to upload social updates about this post (HUGE timesaver)
Guest posting is like a rocket ship. It takes a tremendous amount of energy to get off the ground, but once you develop relationships with bloggers you can easily take it into orbit.
Follow this simple format and you’ll be a highy sought-after (and paid) blogger!
Adam Costa is the co-author of Business In A Backpack, which explains how to market your business while on the road. He is a business consultant who helps small and midsize firms create high quality marketing materials, from sell sheets to brochures.