My guest today is Richard Patterson from LinkLabs and as someone who has worked with LinkLabs I can tell you they’re a really great and ethical SEO company. I know a number of sites that are already ranking for their top keywords because of the great approach used for them by LinkLabs and I’ve decided to interview Richard on this blog today so he can give more insights into improving your blog SEO.
It’s really great knowing you and as someone who’s been working with you I’m a great supporter of your SEO approach because I know they work. My readers will like to know more about you and what you do. Can you pls introduce yourself?
Richard: I’ve worked in the online industry for nearly 10 years and I’m involved in the marketing for a number of successful comparison websites in the UK, Australia and other countries. I’m also involved in a new start-up link building company called LinkLabs.
Wow! 10 years is really impressive and you must have learned a lot within that period. What do you think differentiates your company from other SEO companies online?
Richard: I think there’s lots of good SEO companies around but we try and focus on a few core themes that we have found to be the most important. Setting the right expectations for the client in terms of links and rankings is important, focusing on high quality links that add value to people as well as help search engines and realizing that you need to work hard to generate quality links and that there are no easy shortcuts
That’s really cool to hear and I think I can testify to that. You’re someone who really believes in the power of link building to have a successful SEO campaign. Why is this? Do you really believe link building is important?
Richard: It’s crucial; I don’t think there is any real debate that it is one of the most important parts of SEO. What’s important though is doing it in the right way.
“Crucial”. I think that’s the word. Concerning building links the right way do you really think there is a right or wrong way to build links? Can you please elaborate on this?
Richard: Well there are definitely wrong ways. Avoid anything automated and if it sounds too cheap that probably means it is automated. There are lots of ways to build links but if I could give one tip as to what a good link is it’s one that people will find useful, if people find it useful and click on it then that’s also what Google is looking for. That’s why links from good content on strong sites that are relevant to the visitors always work well.
Awesome! Automated links? What do you think are some great ways to get quality backlinks to your website?
Richard: Yeah things like sites that offer to submit you to 1000’s of directories for $20 will not be doing it by hand, it will be done by a computer. Equally software that tries to automatically generate any sort of links should be avoided if you are looking for long term success.
As for good ways, as you know from your own experiences guest posts are a great way. Also producing content that you think will be really helpful to visitors like guides and tutorials is a good way of getting links as if the content is good enough and people find it then they will link to it. It can be hard with new sites as people aren’t finding the content in the first place – in these cases if your content is good enough and you can see sites talking about your subject you can try asking them if they would consider linking to it as a useful reference.
Richard: For example I’m sure some of the posts on your own blog have attracted some good backlinks.
Exactly! Guest posting works awesome and as someone who has written posts that keep on getting links even months after writing them I’m in full support of your point on writing great and resourceful content.
Richard: Another good way is to connect with your community or niche so people with similar sites come to your site to read your content and they will sometimes link to it. You can connect with these people by commenting on their blogs, twitter or other social platforms.
Great! Another question that bothers me, and I’m sure bothers a lot of other people when it comes to SEO, is how often should links be added? Do you really think the frequency of your links matter?
Richard: Do you mean links in to your site or linking out of your site?
Yeah. I mean links into the site.
Richard: Well you don’t want to suddenly go from no links to lots of links but increasing steadily is fine. Linking to different pages on your site and with different anchor text helps. If all your links go to one page and all have the same anchor text it won’t look like a natural link profile.
You mean Google see links to your homepage and internal pages as different i.e. I can easily be building 5 links to my homepage and 5 to internal pages without bringing about any penalty to my whole site?
Richard: Well what you don’t want is the links not to look natural, if all the links go to one page and all the links have the same anchor text that looks odd to the search engines. Naturally you would have a spread of links to different pages and with differing anchor text so of course you want some links to your home page but also links to a wide mix of internal pages and links with a wide variety of different anchor text
Wow! That’s really awesome to hear. What do you think about linking to other sites? Is there a measure that should be taken when trying to link to other people from your blog? Is there a maximum amount of links to include in a post in order to be safe SEOwise?
Richard: Not really, if it’s a site you trust and the link adds value to the visitor then it should be fine. You probably don’t want pages with 100+ links but there’s no absolute number to stick to. Think of some trusted sites that have a members page and might link to all 500 members sites, that’s a natural thing to do so shouldn’t be penalized – saying that I would avoid linking out to that many sites if possible.
Do you really think your SEO can be affected by the CMS or website template you use? For example some people believe wordpress is the best CMS to use in order to achieve better SEO and most wordpress users believe in the thesis theme?
Richard: I normally encourage people to use wordpress; it’s got some good plugins and is easy to use.
That’s really great to hear and I’m really happy to have you as a guest today. You’ve answered pretty much every question I have. Can you please introduce your business? I’m sure some of my readers will be interested in taking their business to the next level with someone like you.
Richard: LinkLabs is a new company focusing on high quality link building. There’s different ways we do this but one is create high quality content that other sites want to feature and which will include a link back to our clients. Most people have no problems building lower quality links from directories, link exchanges etc but we aim to add the high quality, relevant links to the mix which have the strongest impact on rankings. The service is really aimed at companies that want premium link building service and who are committed to long term success from SEO.
It’s really great having Richard as a guest here and from his answers to my questions you will notice he knows a great deal about SEO. I recommend you check out his SEO Services if you want to take your SEO to the next level.