This is a guest post by SR Connell
There’s an age-old expression that is as true as it is powerful: no man is an island. Most of our ambitions in life can’t be achieved alone; whether they’re dreams of a family, a house with a little white picket fence, or anything else.
People who live their lives trying to “do it alone” are wasting untold potential found in what should be seen as the most powerful force in the world: leverage.
It’s only through leverage that complex economies, businesses, or lives can be built. When I say “leverage”, I mean taking one asset and making its impact strong by mixing it with another asset. It works both for engineers as well as businessmen.
In this post we’ll be discussing how to use leverage as a writer to make even more money and create more traffic than ever before, using some common and not-so-common marketing tactics.
OPM: How To Exponentially Grow Income
One of the most important wealth-building assets of all time isn’t gold, silver, or event shares of stocks – necessarily. It’s “OPM”, or “other-people’s money”.
It’s one of the reason wealth-fund managers manage the wealth of others rather than just their own. It’s why the financial industry has grown in the US so much over the last 30 years. Other people’s money – the ultimate asset. This is true for everything from gold funds to REITs and almost every other financial group. It’s also why banks accept deposits.
When you’re able to make money from the money and/or time of others, you’re able to get wealthier at a much, much faster rate than if you’re doing it alone. It’s the simple concept of leverage and multiplication.
In the context of the writing business, the exact same principles are true. Only instead of “OPM”, perhaps we should say “OPW” – other people’s writings.
OPW: How to Leverage the Writings of Others
Why do you think this blog accepts guest posts? Simple: there are more views, more angles on old views, and Bamidele gets to publish a post without having to spend the time of writing it completely by himself.
On the same level, I’m writing this article because I’m able to leverage my writing against his former writings – I’m now able to gain because Bamidele has already done a great job of building up a popular blog.
We’re leveraging off of each other. And it’s not just guest posting. Below we’ll look at the 5 most basic ways to leverage other people’s writings to increase your income over time.
1. Writing Guest Posts. This should be obvious; you’re going to leverage your words against the past blogging success of others. This is the simplest way to grow a newsletter or blog, hands down. Do enough guest posts for legit blogs and your content will be read more and more.
2. Accepting Guest Posts. It would be silly to discuss this topic without including the most obvious leverage: accepting posts. Just remember that quality is far more important than quantity when it comes to blogging. This blog, for example, isn’t popular because just anything is published. It’s popular because only the best is published. Quality matters.
3. Outsourcing Blog Content. Now we’re getting into the more advanced stuff, and this is pure gold. I run dozens of blogs, but I don’t necessarily write the content any more. Staff writers, freelancers — I’m using them to run the content so I can continue to focus on expanding my business without being “stuck”. I still write, obviously, because you’re reading one of those articles. However, I also leverage staff writers.
4. Outsourcing Freelance Writing. I’ve only done this for a summer once to see if it would work in a predictable manner, and it certainly does. The general idea is to begin pitching yourself as a content/writing provider rather than just as a freelancer. Hire yourself out at a rate, and to have writers write the content for you at a cheaper rate. You’re able to turn a profit with less time, and the writer you hire is able to get a steady income, (and your client is gets the same high-quality content). Everyone wins because everyone’s working off each other.
5. Transitioning to a “Facilitator”. This is basically more of a mindset shift than a particular action. If you view yourself more as a content facilitator rather than a single content writer, it makes the many opportunities that exist seem far more obvious. It’s easier to expand and start new projects, maintain clients, and build traffic at a much faster rate. You just have to see yourself as a facilitator.
In the end, the goal is to specialize and leverage. It requires networking and focusing on getting as much return as possible from one’s writings — and it works.
Do you have any more tips for people wishing to get more bang for their buck? Do you have any leverage tips for other writers and/or bloggers?
About the Author: SR Connell is a full-time blogger and writer. He runs Live Gold Prices, where he writes about everything re: gold mining. Check out his Gold Rate Today article for an introduction to gold prices.