Guest blogging is one of my favorite tactics online. I kind of have a relationship with it, and I’ve been able to master some things about guest blogging over the years.
I’ll be talking about guest blogging in the next few posts published on this blog. I’ll give you tips to help you kick-start your guest blogging, and I’ll also be recommending a course that can help you take action, and get real results.
This post will be addressing the most common mistakes most guest bloggers make. These mistakes are so common, so simple, and very easy to fix. You might have noticed and ignored some of them, and you might be making some of them.
This post isn’t in any way condemning you for these mistakes. I’ve made all of them at some point myself, which is why I’m doing my best to ensure you don’t make the same mistakes.
Without further ado here are 5 common guest blogging mistakes I see people make, and that you can avoid.
Mistake #1: Not Using an Anchor Text
Most people have been made to believe that SEO isn’t important for writers, and that as a result you shouldn’t have to worry about optimizing your posts for the search engines.
If only this were true!
This blog alone gets around 18,000 visitors from search engines every month, 70% of which is as a result of me using anchor texts in my guest posts.
Imagine how much difference it would have made it I didn’t use anchor texts in my guest posts. Imagine how much traffic I’d have lost.
It doesn’t matter how big your business is, 18,000 visitors in one month is no joke. While there’s no guarantee you will get that much by using anchor texts in your guest posts, every single anchor text you use can make a difference, and every single difference matters.
To see how effective using anchor texts in your guest posts can be, check out a guest blogging experiment I did a while ago.
Mistake #2: Not Linking to a Landing Page
A landing page will always be the most effective way to convert browsers into readers, and readers into subscribers.
Every single guest post I did without linking to a landing page has resulted in a loss.
While not all of my guest posts are super successful, I’ve seen a guest post send 400 subscribers, and the average number of subscribers from my guest posts on big blogs is 100. This mostly has to do with the fact that these guest posts are linking to a landing page.
The number one rule of a landing page that works is that it should have only one goal, and this goal can’t be achieved with your main blog.
Your landing page can help you accelerate your blog growth, it can help you get subscribers, it can direct visitors to take a particular action, but it must have one goal and there must be no distraction.
To see an example of a landing page in action, check out the landing page of my new ebook, The Writer’s Handbook: How to Write for Traffic and Money. That landing page converts at around 56% (and it has not been tweaked) while my homepage converts at only 2%.
Mistake #3: Not Keeping the Momentum Going
Have you ever gotten a guest post published on a big blog like Problogger.net? Copyblogger.com? Or the biggest blog in your niche, if not in the blogging/writing niche?
If so, how many more guest posts have you published after that?
I’ve published around 7 guest posts on Problogger.net, and around 6 on both DailyBlogTips.com and Maxblogpress.com. I’ve published more on other blogs.
Guest posts on these 3 blogs have sent me over 10,000 visitors combined, and that’s because I capitalized on my relationship with getting the first post published. I’d have gotten a fraction of that traffic if I only published a post.
The first guest post is the big deal, but don’t rest after that. Keep submitting more posts until you’re familiar with the blog, and over time you might get invited to be a regular contributor.
Of course, not all the posts you write will perform equally. You have to find out what works, and you then write more of it.
It’s also not just about traffic; the thousands of people seeing your name repeatedly will start to trust you, and you might need their help someday!
Sometimes, reach is more important than hits!
Mistake #4: Limiting Yourself to Just One Approach
How do you write guest posts?
You shouldn’t have an answer to that, because there isn’t.
There are several approaches to guest blogging, and limiting yourself to just one will cost you traffic, readers and exposure.
Take a look at my experience for example.
I used to write guest posts on big blogs only, and most guest posts send an average of 500 visitors the same month it is published. I decided to try a new approach, and I wrote 31 guest posts for smaller blogs in one week to improve my SEO. The result? In less than two months I started getting an additional 300 visitors a day from search engines. That’s 9,000 more visitors in one month, just for changing my approach.
Don’t just stick to one approach; go out there and look for more, learn from the experts!
Mistake #5: Guest Blogging Without a Plan
Guest blogging is currently the most over-hyped marketing tactic of the moment. Everybody believes it is effective, so they rush into it and give up a few weeks after not getting results.
Guest blogging is not just about getting published, (and not having a plan will sometimes prevent you from getting published). Guest blogging is about knowing what you’re doing, and getting results from it.
Smart people write guest posts that deliver results for months and years. Newbies can’t, because they don’t know how guest blogging works.
If you’re looking to get started with guest blogging and you want practical tips that really works, my friend, Danny Iny, just launched a program called “Write Like Freddy“.
It focuses on helping complete newbies get on the biggest blogs in their niche, and I’m happy to recommend Danny because his stuff works.
Danny’s guest posts have been published on some of the biggest blogs online like Problogger.net and Copyblogger.com, so make sure you check out Write Like Freddy without delay.
PS. Danny is giving access to this course at a discount for a limited time, make sure you check it out ASAP!