5 Mistakes Almost Every Guest Blogger Makes, that You Should Avoid

Guest blogging is one of my favorite tactics online. I kind of have a relationship with it, and I’ve been able to master some things about guest blogging over the years.

I’ll be talking about guest blogging in the next few posts published on this blog. I’ll give you tips to help you kick-start your guest blogging, and I’ll also be recommending a course that can help you take action, and get real results.

This post will be addressing the most common mistakes most guest bloggers make. These mistakes are so common, so simple, and very easy to fix. You might have noticed and ignored some of them, and you might be making some of them.

This post isn’t in any way condemning you for these mistakes. I’ve made all of them at some point myself, which is why I’m doing my best to ensure you don’t make the same mistakes.

Without further ado here are 5 common guest blogging mistakes I see people make, and that you can avoid.

Mistake #1: Not Using an Anchor Text

Most people have been made to believe that SEO isn’t important for writers, and that as a result you shouldn’t have to worry about optimizing your posts for the search engines.

If only this were true!

This blog alone gets around 18,000 visitors from search engines every month, 70% of which is as a result of me using anchor texts in my guest posts.

Imagine how much difference it would have made it I didn’t use anchor texts in my guest posts. Imagine how much traffic I’d have lost.

It doesn’t matter how big your business is, 18,000 visitors in one month is no joke. While there’s no guarantee you will get that much by using anchor texts in your guest posts, every single anchor text you use can make a difference, and every single difference matters.

To see how effective using anchor texts in your guest posts can be, check out a guest blogging experiment I did a while ago.

Mistake #2: Not Linking to a Landing Page

A landing page will always be the most effective way to convert browsers into readers, and readers into subscribers.

Every single guest post I did without linking to a landing page has resulted in a loss.

While not all of my guest posts are super successful, I’ve seen a guest post send 400 subscribers, and the average number of subscribers from my guest posts on big blogs is 100. This mostly has to do with the fact that these guest posts are linking to a landing page.

The number one rule of a landing page that works is that it should have only one goal, and this goal can’t be achieved with your main blog.

Your landing page can help you accelerate your blog growth, it can help you get subscribers, it can direct visitors to take a particular action, but it must have one goal and there must be no distraction.

To see an example of a landing page in action, check out the landing page of my new ebook, The Writer’s Handbook: How to Write for Traffic and Money. That landing page converts at around 56% (and it has not been tweaked) while my homepage converts at only 2%.

Mistake #3: Not Keeping the Momentum Going

Have you ever gotten a guest post published on a big blog like Problogger.net? Copyblogger.com? Or the biggest blog in your niche, if not in the blogging/writing niche?

If so, how many more guest posts have you published after that?

I’ve published around 7 guest posts on Problogger.net, and around 6 on both DailyBlogTips.com and Maxblogpress.com. I’ve published more on other blogs.

Guest posts on these 3 blogs have sent me over 10,000 visitors combined, and that’s because I capitalized on my relationship with getting the first post published. I’d have gotten a fraction of that traffic if I only published a post.

The first guest post is the big deal, but don’t rest after that. Keep submitting more posts until you’re familiar with the blog, and over time you might get invited to be a regular contributor.

Of course, not all the posts you write will perform equally. You have to find out what works, and you then write more of it.

It’s also not just about traffic; the thousands of people seeing your name repeatedly will start to trust you, and you might need their help someday!

Sometimes, reach is more important than hits!

Mistake #4: Limiting Yourself to Just One Approach

How do you write guest posts?

You shouldn’t have an answer to that, because there isn’t.

There are several approaches to guest blogging, and limiting yourself to just one will cost you traffic, readers and exposure.

Take a look at my experience for example.

I used to write guest posts on big blogs only, and most guest posts send an average of 500 visitors the same month it is published. I decided to try a new approach, and I wrote 31 guest posts for smaller blogs in one week to improve my SEO. The result? In less than two months I started getting an additional 300 visitors a day from search engines. That’s 9,000 more visitors in one month, just for changing my approach.

Don’t just stick to one approach; go out there and look for more, learn from the experts!

Mistake #5: Guest Blogging Without a Plan

Guest blogging is currently the most over-hyped marketing tactic of the moment. Everybody believes it is effective, so they rush into it and give up a few weeks after not getting results.

Guest blogging is not just about getting published, (and not having a plan will sometimes prevent you from getting published). Guest blogging is about knowing what you’re doing, and getting results from it.

Smart people write guest posts that deliver results for months and years. Newbies can’t, because they don’t know how guest blogging works.

If you’re looking to get started with guest blogging and you want practical tips that really works, my friend, Danny Iny, just launched a program called “Write Like Freddy“.

It focuses on helping complete newbies get on the biggest blogs in their niche, and I’m happy to recommend Danny because his stuff works.

Danny’s guest posts have been published on some of the biggest blogs online like Problogger.net and Copyblogger.com, so make sure you check out Write Like Freddy without delay.

PS. Danny is giving access to this course at a discount for a limited time, make sure you check it out ASAP!

About the Author

Onibalusi Bamidele is the 17 year old founder of YoungPrePro. Follow him on twitter here.
  • http://www.ivblogger.com Sheyi

    Bamidele NooNI!

    You see for real, i kept on putting guest post as part of my to-do lists for my up coming blog. I want the blog to take a lovely shape and make meaning withing 6-8 months of coming up.

    I guess i booked 300 guest posts hope it’s not too much? Its in the personal development niche

    Sheyi

    • http://www.youngprepro.com/about Bamidele

      Thanks, bro!

      Guest blogging is really effective, just give it a try and you’ll see how powerful it can be!

  • http://www.itechcode.com Amit Shaw

    Hi Oni,
    Nice Tips. I have just started doing Guest Blogging. So this series gonna help me a lot.
    Thanks for this.

    • http://www.youngprepro.com/about Bamidele

      Cool. Kindly let me know if you have any guest blogging related questions!

  • http://www.smartforexeducation.com Ken

    Hi Bamidele,

    Great post. I setup my website 3 months ago. Now I´m interested in guest blogging and opening up a larger audience.

    What steps did you take in building your guest blogging name in the industry?

    Regards,

    Ken

    • http://www.youngprepro.com/about Bamidele

      Hi Ken,

      Thanks for that question!

      Actually, it isn’t an overnight thing, but it isn’t impossible.

      I believe my guest blogging guide provides answers. You can read it here http://www.youngprepro.com/guest-blogging-guide

      Best Regards,
      Bamidele

  • http://www.kfm24.com Kenny Fabre

    Oni

    I know number four is the worst mistake yet Mistake ‘#4: Limiting Yourself to Just One Approach” a person must be openminded to do what works, life change so we must adapt

    • http://www.youngprepro.com/about Bamidele

      Exactly, you’re right on spot about this Kenny!

      We shouldn’t just limit ourselves to one approach. Instead, we should be open minded and ready to try new things.

  • http://www.abloggersbooks.com/2011/09/e-books-for-free.html Anne @ writing site

    Guest posting is something I have to work on. I spend time writing for my own blogs and writing and editing my books. I also have a young family and a part-time job. I do have a blogging schedule, but guest posting is always the thing to go when I have no more time.

    • http://www.youngprepro.com/about Bamidele

      Aha, definitely let me know if you need any help with any aspect of guest blogging!

  • http://blast4trafficnow.net Michael Chibuzor

    Who says guest blogging isn’t powerful? I’ve used it since 2011 and the results are amazing. Oni, like you pointed out, we need to consistently use ‘anchor texts’ to build links back to our quality pages. And this anchor text has to be the primary keyword we’re targeting in a particular guest post.

    Keep rocking the blogging world, I’m right here watching your back.

    • http://www.youngprepro.com/about Bamidele

      Exactly, using anchor texts can be very effective for guest blogging.

      I’m glad you enjoyed the post, bro!

  • http://www.selfsuccessmastery.com zahib

    There are a few good points that I didn’t think about.

    Guest Blogging is Hyped up now, It’s all over the place but It’s been around for years. The Next thing will be Guest Vlogging. I have seen a major YouTube Channel that gets 7 million views each video average start hosting celebrities as guest on their show.

    Good Post.

    • http://www.youngprepro.com/about Bamidele

      Exactly, it’s been over-hyped, but there is nothing as effective as having a solid plan.

  • http://www.enablehow.com ved prakash joshi

    fine & real tips Onibalusi
    just one thing i wanna say as you said – Change Approach

  • http://www.youcanworkless.com Dean Soto

    Ahhhh this post is sooo timely! I am a horrible guest poster!

    I think #3 and #5 are my biggest problem. I am very inconsistent with guest posting and the audience that I do get from it, I eventually lose because I don’t have a PLAN! That’s been happening for the last year or so, so thank you for the wake up call.

    Good idea about having links go to a landing page too. Very good stuff!

    • http://www.youngprepro.com/about Bamidele

      Hi Dean,

      I’m glad you enjoyed the post, and that you find it timely!

      With guest blogging, having a plan is the real thing.

      I can’t wait to see how you go with guest blogging from now on, and I’d always be very happy to provide you with any help if you need it :)

  • http://www.menshealthcures.com Ken

    Oni, another great post! I do a lot of guest blogging myself on health related topics. I focus on blogs that have a PR 3 or above to get high quality back links back to my blog.

    Another important tip I learned is know about the topic you are blogging. This way your articles are truly educational and informative. If you get good comments from readers, the blog owner will love to have you blog more for them.

    Thanks,

    Ken

    • http://www.youngprepro.com/about Bamidele

      Exactly! Focus on quality content when you write; if your guest post is successful, your host will be happy to have you again!

  • http://webmaster-success.com Kharim Tomlinson

    I see these mistakes all the time that guest bloggers make on my blog and I have to find extra time to make corrections.

    Another thing that they do is to not format their post with sub-headings or sometimes paragraphs. That makes the article look messy and not presentable.

    Great post and wonderful tips

    • http://www.youngprepro.com/about Bamidele

      Exactly. Presentation also matters a lot.

  • http://www.internetmarketingclarity.com/category/blog/ Janus

    Another great post as usual. I’ve tried using guest posts to get traffic to my blog. It works to a certain extent but I’m guilty of #3, not keeping the momentum going. I guess I just have to do it more consistently and regularly.

    Also, sometimes it’s hard to come up with a topic idea when thinking that practically everything has been written about by other great bloggers.

    But this blog post is really useful to me especially #2.

    Thanks for the great tips!

    • http://www.youngprepro.com/about Bamidele

      I’m glad to hear that, Janus!

      Consistency is key, and once you figure that out, things start going your way.

  • http://www.guestbloggingchampion.com Jane @ Guest blogging guide

    Hey Oni, one of the greatest mistakes guest bloggers make are not linking to a landing page. Thanks for highlighting the crucial ones :)

    • http://www.youngprepro.com/about Bamidele

      Awesome, I’m glad you found the post useful :)

  • http://www.monetizeblogging.com Amrik @ Monetize Blogging

    Hi
    Really A Nice Article
    But From Last many Days I am Searching For Guest Article Posting authors
    can you tell me how to do

  • http://www.globaltoners.com/ Reeha@printer toners

    most often guest bloggers can’t give much importance to landing page that is one mistakes issue i found and see in bloggers.
    anyhow your list covers all of them.

    • http://www.youngprepro.com/about Bamidele

      Exactly, having a good landing page is very important.

      • http://www.globaltoners.com/ Reeha@printer toners

        Thanks for appreciating….

  • http://www.cash4wealthng.com cash4wealth

    Oni,
    after reading one of your post on guest blogging immediately apply it,it is about achieving result.

  • http://www.earningdiary.com Lakhyajyoti

    Great tips for a starter like me.Learn lots of new things from this post.I hope this will help me to become a better guest blogger.

  • http://techatlast.com Olawale Daniel

    I see the #4 mistakes as one thing that many have been doing for awhile including me. But this post has really help me take my stand and have a rethink on my approach.

    Thanks Oni for this great writeup

    • http://www.youngprepro.com/about Bamidele

      I’m glad to hear that bro. I can’t wait to see how the tips in this article impact your guest blogging!

  • http://speeduppc4free.com/backup-cydia-apps Becca

    Excellent tips indeed! I really love to learn from the well experience one and this something is very important not only for new but also for expert. I will always keep that in mind..

    • http://www.youngprepro.com/about Bamidele

      Awesome, I’m glad I could be of help :)

  • Pingback: 3 Smart Ways to Use Guest Blogging to Grow Your Blog

  • http://www.techlila.com/ Rajesh Namase

    Nice tips, just thinking to start guest blogging, I’ll surely try to avoid this mistakes.