The need for content online is growing everyday and as a result the market for freelance writers is increasing. The problem however is that even with the increasing need for content online and quality freelance writers a lot of writers still struggle to get clients. One thing I have noticed about freelance writing is that some people just seem to get more clients than they can handle while others find it difficult to get any. In my own experience getting the right clients is all about having the right tactics and knowing what you are doing.
I currently have more clients than I can handle and I keep on getting new clients request. If for a moment every single client I have seem to disappear, my name and online influence seem to go down the drain, my blog, traffic, and assets seem to vanish and I’m left with nothing other than my writing skills, below are 10 ways I’d look for freelance writing clients.
#1. I’ll Get in Touch With Bloggers to See if they Need Premium Content
You’d hardly see this published anywhere simply because a lot of people aren’t aware of it. I have personally observed that a lot of bloggers are very busy and will happily pay for quality content, and in fact, I’m planning a campaign in which I will start paying people to write for this blog very soon.
You might be wondering, why will top bloggers pay people to write for their blogs when they already have enough traffic to attract free guest bloggers? The problem is that a lot of guest bloggers submit crap content, and it can be sometimes difficult for top bloggers to moderate this. When they start paying people for content the amount and quality of the submission increases and they have more great options to choose from. Another reason is that quality writers are more attracted towards money than exposure so more great writers will happily contribute if there is financial compensation.
The problem with this is that most of these bloggers really need the content but will hardly announce it on their blog, Twitter or Facebook for that matter, but they tell those in their inner circle. Instead of waiting for them contact you (which might never happen), why not try contacting them to see if they are in need of someone who can be writing regular quality content for their blogs or any of their other projects?
It is also important to know that they will be more likely to hire you if you have recently submitted a quality guest post to their blog that had a huge impact on their traffic.
A lot of top bloggers need great content, ebooks, reviews and projects written or ghostwritten for them and you can easily make effective use of this opportunity by getting in touch with them first.
#2. I’d Start Using Freelancing Job Boards
While it can be very difficult to stand out and get any serious clients through freelance writing portals there are a lot of great and potential job boards that will provide you with great writing opportunity. I have personally noticed that online job boards provide more quality job offers and are less competitive than freelance portals. The reason for this is that most of these job boards don’t approve just any offer, and the job poster often has to pay to get his/her job offer listed so only people in need of quality writing jobs use these boards.
I’m not trying to say job boards will be a heaven of getting writing clients or the only place to look into when trying to get clients. While you can get a lot of great writing clients through job boards a large percentage of the offers will be completely useless and irrelevant to you so make sure you only apply for jobs you are capable of working on.
#3. I’d Learn to Use Google to Search More Effectively
Almost every internet user visits Google everyday and if only every writer I know knows the potential of this great search engine they will stop complaining about not having clients but will even start referring offers to people.
Google makes it extremely easy to achieve anything online, and getting writing clients isn’t an exception. You can easily make effective use of Google to get more offers by trying to master some of the key phrases that clients use to post their offers. For example, here are some common searches you can try when looking for freelance writing job offers.
“guest blogger wanted”
“freelance writer wanted”
“article writer wanted”
“quality writer wanted”
“paid writer wanted”
The keyword you use can vary and will be different depending on your needs and the kind of clients you want but make sure you try to be creative with your searches. Anything a client can use to post a job offer can help you land that client – so think carefully and creatively and start Googling for clients!
#4. I’d Focus on Improving My Current Skills and Gaining More Skills
I know this isn’t a direct tactic or technique to help you get clients, but something that can make a huge difference in how many clients you get and how much you get paid for your services.
The reality with getting clients today is that a lot of new freelance writers expect to get paid doing the basic writing they see every other freelance writer do. The problem with that is that there is a lot of competition already and unless you have built a great reputation for yourself very few people will want to pay you well to do that. The best thing to do instead is look for ways to improve your skills.
For example, do you know that many companies will pay you to help them write and publish high quality guest posts on other blogs? If you have great skills in guest blogging then it shouldn’t be difficult for you to get more clients and make more money in this respect.
In can list a million tactics to help you get freelance writing clients but in the end the number and type of clients you are able to get will be limited to the skills you have. Make sure you try to learn new skills that can boost your freelance writing portfolio and give people a lot more options whenever they want to hire you.
#5. I’ll Start Moving With Successful Freelance Writers More and More
When I started working as a freelance writer almost a year ago, I referred two of my friends online to my client, and they both made at least a thousand dollars by working with that client. This year alone I have referred several of my friends to some of my clients. I even turned down some writing offers and referred the fellow wanting to hire me to some of my friends. The end result, they got hired and are on their way to making their own thousands of dollars.
Sometimes, you don’t need to be a ninja at getting clients, you only need to be a ninja at networking with others and leveraging their influence.
If I were to start again as a new freelance writer I will start moving closely with a lot of successful freelance writers I come in contact with. I’ll always be there for them and let them know I am, and I’d also let them know my predicament and tell them I’m available for hire if they have clients that are in need of writers.
I talked to at least 5 people who wanted to hire me this month alone. I only worked with one of them. My point is sometimes I turn down some of them because I’m too busy. I turn down some of them because I can’t do what they ask and I turn down some of them because their budget is too low for me. The good thing with this is that the budget that is low for me is high for some other people and some people are fighting to get jobs when I have more than I can handle. The problem is that I wouldn’t just refer you to someone because I want to help you or because I want you to get a job. I’ll only refer you because you have the skills the fellow has, and because we are close enough for me to trust and recommend you.
If you could work on #4 (gain more skills) and then work on moving with successful freelance writers, the sky is the limit to the amount and kind of clients you can get.
#6. I’ll Start Focusing More on My Blog
Aside from the reply emails I get from my newsletter subscribers it seems I have been getting a lot more emails from people who want to use my services in one form or the other compared to readers asking me for help lately. That only means I already have a lot of potential clients in my audience waiting to hire me.
It doesn’t matter how small or big your blog is you have a lot more people waiting to hire you provided you have the skills they need.
If I were to start freelance writing again one major thing I will do is create a page on my blog telling people about the services I have to offer, promote the page throughout my blog, market my blog as if it is my only job and expect the traffic and clients to start coming in.
Another great thing is that the additional traffic your blog is getting from the search engines keep on adding up as your blog grows. The more visitors your blog gets, the more potential clients you have. Don’t waste that opportunity, don’t be afraid to ask, and you will get far more clients than you can handle.
#7. I’ll Start Using Guest Blogging More
This single tactic can make a whole lot of difference in you being client-less and in you having more clients than you can handle.
The reality is that you might not have a successful blog yet. You might not have that traffic yet, but there are a lot of blogs that have way more traffic than you need to be rich as a writer.
If I were to start again as a writer one major tactic I will use to get a lot more clients is by writing on other blogs. I’ll first work on creating a portfolio or a small site that shows I am for hire. I’ll then channel the traffic from all my guest posts to that small site – out of 100 people who land on that site, 5 or more people might ask to hire you, and that might mean a lot of income on the long run.
Don’t wait to build the perfect blog to start getting clients. Create a simple page on your blog or a small website with the focus of attracting clients. Submit a guest post that you believe is your masterpiece to a big blog in your niche and ask people to hire you in the bio. You will be amazed at how great that can turn out.
#8. I’ll Pool a List of Potential Clients and Ask Them to Hire Me
This method is a little bit different from the others and applicable to freelance writers of any level.
If I were to start again with no influence, no blog or traffic, no name, no contact or anything whatsoever the first thing I’ll do is research a list of some of the top online companies that might need a lot of writing. These companies can range from anything from Magazines to Blogs to SEO Companies. I’ll carefully research to see which companies need a lot of content to be produced regularly and I’ll contact a lot of them to increase my chances of being hired.
One of the most important thing every business needs today is content and there are a lot of companies willing to hire you to help them get a lot of it, all you need to do is find them. Make sure you do enough research to come up with a targeted list of every company you think really needs content. Try to send a personalized message to each of these companies telling them what skills you have, why they need content and how your content will help their business grow. If possible, show them some great samples of your work that have been published on your blog and other big blogs in your field.
Sooner or later, a lot of them will reply and if you have the right skills and you sent the right message you will get more people to hire you than you can handle.
#9. I’ll Target Blogs and Sites that Pay to Write Tutorials
There are a lot of big blogs and high quality websites that need a lot of people to write high quality content for them. Writing great tutorials and high quality content take a lot of hours and it can sometimes be very difficult, or almost impossible for most of these blogs to write great content regularly so they’ll happily pay others to help out with writing.
Look for big blogs in your niche that have regular authors. Look for big blogs in the graphics and design field that publish a lot of great tutorials from different authors. There is every probability some of these sites are paying their writers for their work and you can instantly contact them to see if they have an opportunity for you.
Sometimes you need to contact a lot of blogs to get the right offer, but if you are able to deliver great content regularly you shouldn’t have problems making a lot more with any of these sites every month.
#10. I’ll Focus on Getting More Clients and Businesses Locally
The reality is that there are a lot of big businesses available locally but are yet to move online. Most of these businesses don’t really believe in the importance of having a presence online or are not really ready to move online. You can get in touch with any such business in your area, preach the importance of having a strong presence online and let them know you can offer your writing skills to them.
The end result is that most of these companies will eventually move online and since they will need regular content written for them you will be the first person they will think of and as a result you will have little to no competition for the writing opportunity you can get from them.
With this kind of opportunity however it is important not to spread yourself too thin. Don’t try to waste your time preaching to every company to get online. Try to take a look at what their business budget is and how likely they are to respond to growing technology.
Contact the right businesses only and you will have an increased chance of getting hired.
What to Do Next?
Why not make the world a better place by helping every freelance writer you know? I’d really love a lot of freelance writer to read this article and I’d appreciate if you can help me spread the word about it on Facebook, Twitter and Stumbleupon. Also feel free to email it to anyone you think will benefit from it.